Agenda
Tentative agenda for Maddies
| 4:30 pm - 5:30 pm | Registration for the Awards ceremony. |
| 5:30 pm - 5:40 pm | Opening Note |
| 5:40 pm - 5:45 pm | Welcome note by Dr. Annurag Batra |
| 5:45 pm - 5:50 pm | Welcome Address by Mr. Nawal Ahuja |
| 5:50 pm - 6:00 pm | Jury Chair Address by Mr Hemant Malik - Divisional Chief Executive (Food Business) - ITC |
| 6:00 pm - 6:10 pm | Speaker Session by Mr. Ankit Prasad - Founder & CEO, Bobble AI on Topic Advertising & Marketing superpowers of a humble conversation. |
| 6:10 pm - 7:30 pm | Awards Ceremony Felicitation |
| 7:30 pm - 7:40 pm | Speaker Session Mr. Neil Barman - Chief Growth Officer, Yellow.ai - Topic : CX Revolution |
| 7:30 pm - 9pm | Awards Ceremony Felicitation continues |
| 9pm | Cocktail & Dinner |
Screenage agenda
Theme
The Next Wave of Mobile Growth - Mobile marketing has grown phenomenally over the years but this pandemic has given it a new push. In this congregation of marketing thought leaders , we will try to make sense of the new innovations happening in the mobile marketing space and talk about how marketers can benefit from it
| Time | Session | Topic | Speakers |
| 3:00 pm - 3:05 pm | Welcome note & Opening Remarks | ||
| 3:05 pm - 3:15pm | Welcome Address by Dr. Annurag Batra - Chairman & Editor in chief, exchange4media & BW | ||
| 3:15 pm - 3:30 pm | Fireside Chat | The New Frontier for Mobile App | Ahtesham Ali, Vice President - Monetisation, Operations & Programmatic business NDTV & Tanushree Radhakrishnan - Head Biddable, GroupM, Amit Yadav - Country Manager, South Asia, PubMatic (Session Chair) |
| 3:30 pm - 4: 15 pm | Panel Session | Creating mobile experiences that keep your consumers spending. | Shakeel Anjum -Head of Marketing and Product Planning, Honda Cars India Vikas Bansal - Director, Amazon Pay Meghna Apparao - Brand & Digital & E-commerce expert Saumya Rathor - Category Lead, Pepsi Cola, PepsiCo India Niraj Ruparel - Head Of Mobile and Emerging Tech at Groupm India, Head Of Voice Practice, WPP India Rajesh Pantina-Director-Marketing, Asia Pacific, InMobi (Session Chair) |
| 4:15 pm - 4:35 pm | Speaker Session | Building user preference in a world of “transactions” | Shalini Pillai Banerjee - Head of GPay & NBU Marketing, Google Pay |
| 04:35 pm – 4:55 pm | Speaker Session | The World at our fingertips - The science and art of "Fingertip" marketing. | Sunayan Mitra - Director Coffee & Beverages, Nestle, South Asia Region |
| 04:55 pm - 5:15 pm | Special Address | Unlocking your App Marketing Automation - Driving Mobile App Promotion in a COVID-19 | Ritu Mehrotra - Regional Manager, South Asia at Booking.com |
| 5:15 pm - 05: 55 pm | Panel Session | Advanced metrics in mobile marketing, the right way to practice it. • Best practices of mobile marketing • Building effective dashboard to understand metrics that matter • Dynamics at play for next phase of mobile marketing metrics . |
Ajay Dhyani - Head- Marketing & E-commerce, Timex Group Siddharth Dabhade - Managing Director of MiQ India & SAARC, MiQ Digital Commercial Pvt Ltd Prajwalita Borah -Head Marketing, 91Mobiles Juhi Singh - Head of Digital Center of Excellence - India & International, Marico Kirtiman Kohli - Digital Marketing & CRM Lead, Reckitt Benckiser, Kosal Malladi - Vice President, Madison World (Session Chair) |
| 5:55 pm – 6:20 pm | Fireside Chat | Improve your mobile app experiences by putting the customers at the heart of the product | Vipul Chawla - President - Pizza Hut International (Yum Brands) & Nawal Ahuja - Co- Founder, Director- exchange4media |
| 06:20 pm – 6:40 pm | Keynote Session | Emerging role of mobile in consumer experiences & identity resolution | Kelly Kokonas - EVP Global Data, Starcom Publicis Groupe |
| 6:40 pm - 7:00 pm | Keynote Session | Our Digital Future | Andy Hood - VP Emerging Technologies, WPP |
| 7:00 PM | Closing Remarks | ||