A. MARKETING STRATEGY
A.1 Brand Recall
Campaign Title	Brand Name	Agency Name
HIT FIK Mobile Campaign Packs a Mean Punch	Godrej Consumer Products	AdColony- A Digital Turbine Company	Silver
Giphy	Captain Morgan	PHD-Omnicom Media Group	Silver
Din Bhaari, Life Jaari​	Sprite	InMobi	Silver
Colors of Togetherness	Hindustan Unilever	Mindshare	Gold
A2. Lead Generation
Campaign Title	Brand Name	Agency Name
Leveraging Qualitative Amazon audiences to drive quality leads for Max Life Insurance	Max Life Insurance	iProspect	Bronze
Delivering happiness at your doorstep!	Swiggy	RevX powered by Affle	Silver
Aashirvaad Atta - Changing the food habits of South India	ITC	Wavemaker India	Gold
A3. Launch of Product/Service
Campaign Title	Brand Name	Agency Name
Disrupting the Category with Gentle Launch	Colgate Palmolive India	VMLY&R | RedFuse	Bronze
Kia Sonet Revs Up With Interactive Voice Ads	Kia India	InMobi and Innocean Worldwide India	Bronze
Essential on Wheels	Hindustan Unilever	Mindshare Fulcrum	Silver
Launch of ITC Masterchef Gravies and Pastes	ITC	Wavemaker India	Gold
A4. Relationship Building/Remarketing
Campaign Title	Brand Name	Agency Name
Prep Smart, Score Better, Go Gradeup!​	GradeUp	InMobi	Silver
Sunfeast Moms Magic : Is Dil Ke Aage Sabki Haar Hai	ITC Sixth Sense		Silver
MamaEarth #PlantGoodness	Honasa Consumer	Korra Worldwide Advertising	Gold
Break The Ice With Mentos Say Hello	Perfetti Van Melle India	Creativeland Digital Technologies	Gold
A5. Best use of Apps/Games for Marketing
Campaign Title	Brand Name	Agency Name
Cinthol “Stay Fresh, Stay Protected” Mobile Campaign	Godrej Consumer Products	AdColony- A Digital Turbine Company	Bronze
Gulf Master Scan	Gulf Oil India	FirstHive	Silver
JioGames Campaign	Reliance Jio		Gold
A6. Most Effective App for Consumer
Campaign Title	Brand Name	Agency Name
MyJio	Reliance Jio		Silver
IL TakeCare App	ICICI Lombard General Insurance		Gold
A7. Campaign To Drive Sales
Campaign Title	Brand Name	Agency Name
Innovation + Performance Scale	Pepperfry	iProspect	Bronze
AO_Shopping_Cycling	Decathlon Sports India	Ethinos	Silver
Bombay Shaving Company driving sales through Trell	Visage Lines Personal Care	Trell Experiences	Silver
How Safe is Safe Painting Service?	Asian Paints	Madison Media	Silver
Digital Acqusition Matrix	DBS Bank India	digibank by DBS - Performics	Gold
A8. Gender Equity
Campaign Title	Brand Name	Agency Name
Celebrating Genderless Motherhood- Zee Bangla Mother's Day Campaign	Zee Bangla		Bronze
50K | Women's Days	MG Motor India		Silver
Aashirvaad Atta's #ShapesOfLove	ITC	Wavemaker India	Gold
A9. Amplification
Campaign Title	Brand Name	Agency Name
Welcome Back	Johnnie Walker	PHD-Omnicom Media Group	Silver
Chupa Chups - Unlocking Confectionary Potential in Young Adults	Perfetti Van Melle India		Gold
A10. Community building
Campaign Title	Brand Name	Agency Name
ITC Masterchef - Building Communities	ITC	Wavemaker India	Bronze
Har Ghar Qila Kotla	JSW GMR Cricket	Sportz Interactive	Silver
Cinthol: Alive is Awesome	Godrej	Creativeland Asia	Gold
A11. Social Impact / Not For Profit
Campaign Title	Brand Name	Agency Name
Colors Ka Salaam	Viacom18 Media		Bronze
The Gratitude Song [International Yoga Day Anthem]	Ministry of Ayush	Moving Pixels	Silver
Social Impact / Not For Profit	India Today Group		Silver
Saluting Our Heroes- Quaker India & Smile Foundation	PepsiCo India Holdings	Smile Foundation	Gold
A12. Maximizing Mobile Advertising
Campaign Title	Brand Name	Agency Name
Tracking Silent Sufferers-Unleashing the Potential of Hyperlocal Targeting- Reaching out to people visiting Endocrinologist- Dabur Chyawanprakash- Sugar Free	Dabur	Mediacom Communications	Bronze
India Ka Fashion Capital	Flipkart	Xapads Media	Silver
Ride to safety (#StopTheHelmetExcuse)	ICICI Lombard General Insurance	WATconsult	Silver
Welcome Back	Johnnie Walker	PHD-Omnicom Media Group	Gold
A13. Digital Influence
Campaign Title	Brand Name	Agency Name
Happy at Home	Hersheys India	Interactive Avenues - A Reprise Network Company	Silver
Dettol Salutes	Reckitt	Zenith Media India	Gold
Dabur Honey - Hello Fitness	Dabur India	Zee5	Gold
A14. Best Mobile Messaging Campaign: SMS, MMS
Campaign Title	Brand Name	Agency Name
PEETAJI SANG SELFIE	Zee Entertainment Enterprises		Bronze
It's Time To Win It All	Games24x7	MAAS by Affle	Silver
Friendship Day	McDowell's No.1	PHD-Omnicom Media Group	Gold
A15. Most Engaging Mobile Campaign
Campaign Title	Brand Name	Agency Name
Screen Ka Pehredar	Asian Paints	Madison Media	Bronze
Break The Ice With Mentos Say Hello	Perfetti Van Melle India	Creativeland Digital Technologies	Silver
HIT FIK Mobile Campaign Packs a Mean Punch	Godrej Consumer Products	AdColony- A Digital Turbine Company	Silver
How UltraTech mirrored the success of on-ground activation to online	UltraTech Cement	Mindshare India	Gold
A16. Promotion
Campaign Title	Brand Name	Agency Name
Maruti Suzuki Vitara Brezza X Goan Gullies	Maruti Suzuki Arena	Optimizee	Bronze
Essential on Wheels	Hindustan Unilever	Mindshare Fulcrum	Silver
HDFC Bank's Festive Treats campaign on IPL on Disney+ Hotstar	HDFC Bank	Disney+hotstar	Gold
A17. Maximizing Mobile Advertising / Programmatic and Machine Learning
Campaign Title	Brand Name	Agency Name
Fevicol Anti Competition Campaign	Pidilite Industries	Madison Media	Bronze
Delivering happiness at your doorstep!	Swiggy	RevX powered by Affle	Silver
It's Time To Win It All	Games24x7	MAAS by Affle	Silver
A18. Best use of vernacular language in mobile advertising
Campaign Title	Brand Name	Agency Name
The Man who walked the Earth	Dabur	Greenroom	Bronze
Aashirvaad Atta - Changing the food habits of South India	ITC	Wavemaker India	Silver
Domino's Vernacular 'App'etite	Jubilant Foodworks	Hiveminds Innovative Market Solutions	Gold
A19. Mobile Video
Campaign Title	Brand Name	Agency Name
UltraTech Cement - Baat Ghar Ki	Aditya Birla Group	Mindshare India	Bronze
Call Reason Stories	Truecaller	Wirality Media	Silver
Welcome Back	Johnnie Walker	PHD-Omnicom Media Group	Gold
A20. Mobile Audio
Campaign Title	Brand Name	Agency Name
Cadbury Fuse Dynamic Audio Campaign	Cadbury Fuse	JioSaavn, Wavemaker, & Ogilvy	Gold
A22. Best Use of Mobile – Customer Engagement
Campaign Title	Brand Name	Agency Name
Parachute Advansed Hot oil #Champibeats gets over 156 million consumers to give a musical Champi to their family members during lockdown	Marico Limited	Madison Media	Bronze
The Honey Trail - Sunderbans Chapter	Dabur Honey	ICE Media Lab & Analytics	Bronze
Sunfeast Yippee! Mood Masala - Pokkt Integration	ITC Limited	Wavemaker India	Silver
Arre X Intel -| When Style Meets Substance | A Creative Collaboration	Intel India	Carat India	Gold
A24. Most Effective DTC eCommerce Campaign
Campaign Title	Brand Name	Agency Name
ITC eStore - Aiming for D2C Dominance	ITC Foods	Performics India	Bronze
Bombay Shaving Company driving sales through Trell	Visage Lines Personal Care	Trell Experiences	Silver
adidas-performance campaign (Ecomm)	adidas	MediaCom	Gold
A25. Most Effective Search Campaign
Campaign Title	Brand Name	Agency Name
Winning the SEO Game	Tally Solutions	iProspect	Bronze
How UltraTech achieved 3X growth with enhanced campaigns	UltraTech Cement	Mindshare India	Silver
Outplayed Competition with an increased SEO traffic by +98%	Luminous	AdLift	Silver
Svasti Ghee - Search Campaign on Amazon	ITC Foods	Performics India	Gold
A26. Best Use of Mobile Integration
Campaign Title	Brand Name	Agency Name
Screen Ka Pehredar	Asian Paints	Madison Media	Bronze
Chupa Chups - Unlocking Confectionary Potential in Young Adults	Perfetti Van Melle India		Bronze
Motivating people to re-engage with their money	Aditya Birla Capital		Gold
First Among Equals	Hindustan Unilever	Flipkart Ads	Gold
A27. Best Use of Mobile – Beauty
Campaign Title	Brand Name	Agency Name
Bombay Shaving Company driving sales through Trell	Visage Lines Personal Care	Trell Experiences	Gold
B. CHANNEL/MEDIA STRATEGY
B1. Cross Media Integration
Campaign Title	Brand Name	Agency Name
Welcome Back	Johnnie Walker	PHD-Omnicom Media Group	Bronze
PC Paathshala – pioneering an online learning ecosystem	Intel India	Carat India	Bronze
Airtel Safe Pay	Airtel Payments Bank		Silver
Shot of Hope	Bennett Coleman & Company (Times Group)		Gold
B2. In-App Advertising
Campaign Title	Brand Name	Agency Name
Vitara Brezza	Maruti Suzuki India	Hakuhodo sync and adglobal 360	Bronze
Dove #StopTheBeautyTest	Unilever	Mindshare	Silver
RHS Night Sale	Asian Paints	Madison Media	Gold
B4. Mobile Website
Campaign Title	Brand Name	Agency Name
Making Dreams Come True	Aditya Birla Capital		Bronze
Best Website Microsite	India Today		Silver
How UltraTech established itself as 'Wikipedia of Home Building'	UltraTech Cement	Mindshare India	Gold
B5. Use of Social Media
Campaign Title	Brand Name	Agency Name
Health from Home	Aditya Birla Capital		Bronze
#JeetengePhirSe with Mountain Dew	PepsiCo India	Edelman India	Silver
Scam 1992 - The Harshad Mehta Story	Sony Pictures Networks India	White Rivers Media	Gold
B6. Best Emerging Technology Campaign: Mobile TV/Video, Bluetooth/WiFi, Voice, RBT, etc
Campaign Title	Brand Name	Agency Name
Mirzapur Bedtime Stories	Amazon Prime Video	Schbang Digital Solutions	Bronze
Labhlitis Messiah	ZEE Biskope, ZEE Entertainment Enterprises		Silver
Kia Sonet Revs Up With Interactive Voice Ads	Kia India	InMobi and Innocean Worldwide India	Gold
Haldi Milk SilverPush Campaign	Mother Dairy Fruit & Vegetable	Wavemaker Global	Gold
B7. Best Multi Mobile Channel Campaign
Campaign Title	Brand Name	Agency Name
Motivating people to re-engage with their money	Aditya Birla Capital		Bronze
It's Time To Win It All	Games24x7	MAAS by Affle	Bronze
Break The Ice With Mentos Say Hello	Perfetti Van Melle India	Creativeland Digital Technologies	Silver
How UltraTech leveraged multiple mobile channels to establish itself as a Home Building Companion	Aditya Birla Group	Mindshare India	Gold
B8. Location Based Services or Targeting
Campaign Title	Brand Name	Agency Name
Domex Disinfection Alert System	Hindustan Unilever	Mindshare	Bronze
Leveraging Mobile Video & Location Targeting for Aashirvaad Select Atta	ITC	Wavemaker India	Silver
Delivering happiness at your doorstep!	Swiggy	RevX powered by Affle	Silver
Welcome Back	Johnnie Walker	PHD-Omnicom Media Group	Gold
B9. Most Effective Chatbot Solution
Campaign Title	Brand Name	Agency Name
Fossil - your favorite fashion store, now on WhatsApp	Fossil Group	Vizury - powered by Affle	Silver
MyGov Corona Helpdesk by Jio Haptik	Reliance Jio		Gold
B10. Most Effective Augmented Reality/ Virtual Reality Campaign
Campaign Title	Brand Name	Agency Name
Sunfeast Yippee! Mood Masala Snapchat AR Filter	ITC Limited	Wavemaker India	Bronze
Find Your Shararti Avtaar	Alpenliebe, Perfetti Van Melle India	Grapes Digital	Bronze
S-CROSS 1.5 Ltr Petrol Launch	Maruti Suzuki India Limited	Hakuhodo sync and adglobal 360	Gold
B11. Best Consumer Experience O2O
Campaign Title	Brand Name	Agency Name
Fossil - your favorite fashion store, now on WhatsApp	Fossil Group	Vizury - powered by Affle	Silver
B12. Most effective Retail Commerce campaign
Campaign Title	Brand Name	Agency Name
Bata End of Season Sale	Bata India	Korra Worldwide Advertising	Silver
C.ENABLING TECHNOLOGIS
C1. Innovation
Campaign Title	Brand Name	Agency Name
Giphy	Captain Morgan	PHD-Omnicom Media Group	Bronze
The Right Click	Hindustan Unilever	MX Media & Entertainment and Mindshare	Bronze
Delivering happiness at your doorstep!	Swiggy	RevX powered by Affle	Silver
C3. Use of Rich Media / Video / Interactive Content
Campaign Title	Brand Name	Agency Name
Purvanchal Ke Samachar	Amazon Prime Video	SoCheers	Bronze
Vim #BeatTheBacteria	Hindustan Unilever	Mindshare	Bronze
The Right Click	Hindustan Unilever	MX Media & Entertainment and Mindshare	Bronze
My Singapore Connect	Singapore Tourism Board	Wunderman Thompson Advertising	Gold
C4. Data/Insights
Campaign Title	Brand Name	Agency Name
Delivering happiness at your doorstep!	Swiggy	RevX powered by Affle	Silver
Domex Disinfection Alert System	Hindustan Unilever	Mindshare	Silver
Mahindra Thar Launch: Our media approach takes the road less travelled	Mahindra Auto	Interactive Avenues - A Reprise Network Company	Gold
C5. Most Engaging Mobile Creative
Campaign Title	Brand Name	Agency Name
Cinthol “Stay Fresh, Stay Protected” Mobile Campaign	Godrej Consumer Products	AdColony- A Digital Turbine Company	Bronze
Din Bhaari, Life Jaari​	Sprite	InMobi	Silver
Kia Sonet Revs Up With Interactive Voice Ads	Kia India	InMobi and Innocean Worldwide India	Gold
C6. Best Use of UGC
Campaign Title	Brand Name	Agency Name
Chill with Bingo!	ITC Limited	Wavemaker India	Bronze
Aashirvaad Atta's #ShapesOfLove	ITC	Wavemaker India	Bronze
Club Mahindra Community	Mahindra Holidays and Resorts India		Bronze
Sounds of India	MG Motor India		Silver
Salaam Namaste	Pepsico	Mindshare	Gold
C7. Best Data Driven Display Creative
Campaign Title	Brand Name	Agency Name
ITC eStore - Aiming for D2C Dominance	ITC Foods	Performics India	Bronze
Finding All The Dreamers	Aditya Birla Capital		Silver
Digital Acqusition Matrix	DBS Bank India	digibank by DBS - Performics	Silver
Delivering happiness at your doorstep!	Swiggy	RevX powered by Affle	Gold
C8. Most Effective Voice Assistant App
Campaign Title	Brand Name	Agency Name
Conversational Commerce	Nippon India Mutual Fund		Gold
C9. Most Effective App Install Campaign
Campaign Title	Brand Name	Agency Name
Everyday Value for All	Jubilant Foodworks	Hiveminds Innovative Market Solutions	Bronze
Khel Takatak	Mx Takatak	Xapads Media	Silver
Making Bharat Hit A Six	Games24x7	MAAS by Affle	Silver
Trade kar, Befikar - CoinSwitch Kuber	CoinSwitch Kuber	HiveMinds Innovative Market Solutions	Gold
C10. Most Effective Anti-fraud solution
Campaign Title	Brand Name	Agency Name
AppsFlyer’s Multi-Front War vs Fraud: Reducing India’s Mobile Ad Fraud Rate by 77%	AppsFlyer India		Silver
C11. Most Effective Tech Platform
Campaign Title	Brand Name	Agency Name
Performance Redefined Programmatically - Xerxes	Xapads Media		Bronze
Fossil - your favorite fashion store, now on WhatsApp	Fossil Group	Vizury - powered by Affle	Silver
Baat Ghar Ki	UltraTech Cement	Digital Jalebi	Gold
C13. Programmatic Learning
Campaign Title	Brand Name	Agency Name
Motivating people to re-engage with their money	Aditya Birla Capital		Bronze
Digital Transformation: The Godrej Way	Godrej Consumer Products	InMobi	Silver
Finding All The Dreamers	Aditya Birla Capital		Silver
Connecting the disconnected worlds of TV & Mobile	Discovery+ in association with Merkle Sokrati	mediasmart an Affle	Gold
C14. AI & Machine Learning
Campaign Title	Brand Name	Agency Name
Boost Stamina Meter - A new currency in town !!!	Hindustan Unilever	Mindshare	Bronze
Labhlitis Messiah	ZEE Biskope, ZEE Entertainment Enterprises		Silver
Sunfeast Yippee! Mood Masala - Where the mood is!	ITC Limited	Wavemaker India	Gold
C15. Connected Devices / The Internet of Things
Campaign Title	Brand Name	Agency Name
Connecting the disconnected worlds of TV & Mobile	Discovery+ in association with Merkle Sokrati	mediasmart an Affle	Gold
E. HALL OF FAME AWARDS
E1. Mobile Marketer of the Year	ITC		Gold
E2. Agency of the Year	Mindshare India		Gold