exchange4media Mobile Awards – The Maddies acknowledges and recognizes all such marketing stories that employ an effective mobile marketing strategy done in India and will be equally judged on innovation, concept, execution and results by a highly experienced independent panel of the industry. These awards are open to all industries linked to Mobile Marketing (Clients, Creative, Media Agencies, Digital Agencies and Publishers, etc).
Since Mobile Marketing has become an increasingly important part of the overall marketing mix and experts pointing to the fact that it will overtake any existing marketing model, doubling spends from other digital marketing forms in a couple of years.
It is an honour to be the Jury Chair for the 8th edition of Mobile Marketing Awards – Maddies 2022. With developments in communications sector and mobile phones reaching every household, providing immersive and personalised experience to the customers is the primary focus of brands and this dictates success or failure in the dynamic markets such as India. The platform provides an ideal opportunity to assess the achievements and celebrate mobile marketing leaders with their versatile creative campaigns to drive growth and make a difference in many lives.
I bring greetings and best wishes to all the participants and jury for a memorable experience.
Rakesh Srivastava, Managing Director, Nissan Motor India
Shradha Srivastava | shradha.srivastava@exchange4media.com | +91 9639699653 | +918750124702
