Agenda for Screenage 2022
Screenage 2022 - 22nd November 2022 | Mumbai
|9:30 AM||Registration / Networking|
|10:30 AM||Opening Remarks||Dr. Annurag Batra - Chairman & Editor in Chief, exchange4media & BW|
|10:45 AM||Keynote Address||Building Brands in the times of Mobile Revolution||B Thiagarajan, Managing Director, Blue Star|
|11:00 AM||Standalone Session||Making Mobile Technologies Work for Brands||Girish Kalyanaraman, Vice President and Brand Operations Leader, Indian subcontinent, Procter & Gamble|
|11:15 AM||Partner Session||India Embraces the Streaming Era||Gavin Buxton, Managing Director, Asia, Magnite|
|11:35 AM||Panel Discussion||India Embraces the Streaming Era
Streaming has emerged as a permanent fixture in India’s media landscape and advertising investment is beginning to scale quickly with brands recognising the power of streaming platforms to engage and maintain audiences attention.
In this session, leaders from across the industry will get under the hood of the trends shaping India’s video streaming ad market and discuss the opportunities and challenges ahead for both
media owners and advertisers as the market enters and embraces its next phase of growth.
|Anisha Iyer, CEO, OMD India
Priyanka Bajaj, Head of Demand- Asia, Magnite
Ankit Tiwari, Category Manager - Marketing, Kellogg's India
Session Chair: Ruhail Amin, Sr. Editor, exchange4media & BusinessWorld
|12:15 PM||Panel Discussion||Is Mobile Commerce the Future of E-Commerce?
Mobile devices have changed the way we live. Smartphones, particularly, have become life managing devices for most of humanity, generating unprecedented amounts of shopper data. Brands and retailers can now discover real-time product development and personalize their targeting.
The panel explores all aspects of mobile commerce – what it is, how it is evolving and changing the world of online shopping, and how brands and retailers can get in step with time.
Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Group
Tejas Chaudhari, Performance Marketing Lead - eCommerce, Unilever
Shivam Ranjan, Head of Marketing, Motorola India
Vinay Bhartia, Country Manager - India, MessageBird
Siddesh Kerkar, Head Prospect and Digital Marketing, Aditya Birla Sun Life Insurance
Session Chair: Heeru Dingra, Chief Business Officer, Dentsu Creative
|1:00 PM||Standalone Session||Embracing 5G for Digital-first-Consumers||Manasi Narasimhan, Vice President & Head, Marketing & Communications, South Asia , Mastercard|
|2:20 PM||Partner Session||5G in India - A Consumer POV
How do consumers feel 5G is going to impact them in the near term? What can be the possible longer-term solutions that 5G could enable?
|Dolly Jha, Managing Director, Nielsen Media India|
|2:40 PM||Expert's Panel||Making Video Marketing Work for Your Brand
In this session, India’s finest experts in video marketing share tips and demonstrate through examples on how to get your video marketing strategy off the ground and make it work for your brand.
|Roopak Saluja, Founder & Executive Chairman, BANG BANG Mediacorp
Siddhartha Laik, Founder & Editor-in-chief, IWMBuzz
Siddhant Mazumdar, Head of Mediabrands Content Studio, India
Ankita Jain, Co-founder, Earnly
Siddharth Venkataraman, Head – E-Commerce & Digital Marketing, TVS Eurogrip
Karthik Nagarajan, Chief Content Officer, Wavemaker India
Session Chair: Suveer Bajaj, Co-Founder, Zoo Media
|3:20 PM||Standalone Session||Meet The SCREENAGERS
Who are they? What are their values and lifestyle? What are their aspirations? What is their relationship with the screens? Brands they love, brands they don’t. Advertising that works with them, advertising that doesn’t.
|Damyant Singh Khanoria, Chief Marketing Officer, OPPO India|
|3:35 PM||The Marketing Panel||The Mobile Marketing Metrics That Matter
Today’s marketers track a lot of metrics in order to better understand their audiences and customers.
Panelists in this session discuss the insights they need to understand and shape marketing activities that help them reach their business objectives and revenue goals.
|Dippak Khurana, CEO & Co-Founder, Vserv
Siddhartha Butalia, Chief Marketing Officer, AirAsia India
Girish Hingorani, Senior GM & Head – Marketing & Ecommerce, Blue Star
Session Chair: Shekhar Banerjee, Chief Client Officer & Office Head – West, Wavemaker India
|4:05 PM||Keynote Address||AI in Marketing: Pros & Cons||Vishakha R M, Managing Director & Chief Executive Officer, IndiaFirst Life Insurance|
|4:20 PM||Technology Panel||Leveraging Mobile Technology For Marketing||Naveen Murali, VP - Head of Marketing, Pepperfry
Sonam Pradhan, Head Integrated Media and Advertising, Mahindra & Mahindra - Automotive Division
Vidya Kailasam Hangal, Consumer Digital Lead, Mondelēz India
Vishal Singh, India GM & Global Marketing Head, MOCA Technology
Shetanshu Dikshit, Lead Digital Communications, Pernod Ricard
Vaibhav Odhekar, Co-founder & COO, POKKT
Session Chair: Niraj Ruparel, Head Of Mobile & Emerging Tech, GroupM
|5:10 PM||Fireside Chat||How can brands leverage their fan base to build bigger brand recall?||Samridhi katyal, Co-Founder, Fandrum
Ruhail Amin, Sr. Editor, exchange4media & BusinessWorld
|5:25 PM||Closing remarks & registration for the Maddies Awards|
|6:30 PM||Maddies 2022 Awards ceremony|