| A- Marketing Strategy |
| A01. Brand Recall |
| Campaign Title |
Brand Name |
Entrant Name |
| Aanandam Aarambam - Happiness starts with Bru |
Hindustan Unilever Limited |
Mindshare |
| UltraTech Cement - Ghar Ek Mauka Ek |
UltraTech Cement |
Mindshare |
| Demystifying Stock Trading Through Cricket |
RKSV Securities |
Mindshare |
| #BeIndieProud Adoption Campaign |
Mars Petcare |
Mediacom |
| Rajasthan Royals - Instagram Reels |
Rajasthan Royals |
Interactive Avenues - A Reprise Network Company |
| #GameStaminaKa - India's Next Gen breaking Gender Barriers |
Hindustan Unilever Limited |
Mindshare |
| Flipkart X Puma Fitness Theme |
PUMA® India |
Flipkart Ads |
| Coinswitch Kuber raised awareness about cryptocurrency investment through content innovation on screen zero |
Coinswitch Kuber |
InMobi |
| A02. Lead Generation |
| Campaign Title |
Brand Name |
Entrant Name |
| Max Life Insurance campaign |
Max Life Insurance Company Limited |
|
| India's Fitness Revolution is Here |
HealthifyMe |
MAAS Platform (Powered By Affle) |
| Noise ColorFit Ultra smartwatch launch through Amazon Ads |
Noise |
Amazon |
| Dell - Click 2 WhatsApp Campaign |
Dell Technologies |
Mediacom Communications |
| A03. Launch of Product/Service |
| Campaign Title |
Brand Name |
Entrant Name |
| Flipkart Health+ Launch Journey to No.1 APP |
Flipkart Health Plus |
HiveMinds Innovative Market Solutions |
| Prime On Your Plate |
Amazon Prime Video |
Interactive Avenues - A Reprise Network Company |
| Digital Exclusive Release of 2024, a movie entirely shot on OnePlus 9 Pro smartphone on Disney+ Hotstar |
Disney+Hotstar |
|
| Lay’s Wafer Style – Paper Thin, Wafer Thin |
PepsiCo India |
Edelman India |
| Quitting is winning with Nico |
Cipla Health Limited |
Madison Media |
| #SayItWithOreo |
Mondelez International |
Bobble AI |
| Yeh Teri Galliyan Show Launch |
Zee Anmol, Zee Entertainment Enterprises |
|
| Chotta SMS |
Truecaller LLP |
Wirality Media Private Limited |
| A04. Relationship Building/Remarketing |
| Campaign Title |
Brand Name |
Entrant Name |
| Nivea leveraged Amazon Ads' remarketing solutions for customer retention |
Nivea India |
Amazon Ads |
| Rajasthan Royals CRM Game On With 12 yrs of Data |
Rajasthan Royals |
Interactive Avenues - A Reprise Network Company |
| A private series of Un-private people |
Meta |
Mindshare |
| ITC B-Natural Amazon Super Value Day Campaign |
ITC ltd – Foods Business Division |
Amazon Ads |
| Anmol Jodha Pratiyogita |
Zee Anmol, Zee Entertainment Enterprises |
|
| A05. Best use of Apps/Games for Marketing |
| Campaign Title |
Brand Name |
Entrant Name |
| #Game Stamina Ka - A movement against Gender Norms in Cricket |
Hindustan Unilever Limited |
Mindshare |
| What's in a Cup of Horlicks - Demystifying Children's Nutrition for Mothers |
Hindustan Unilever Limited |
Mindshare |
| #GameStaminaKa - Breaking Gender Barriers in Gaming |
Hindustan Unilever Limited |
Mindshare |
| Trixy Cinegame |
Hindustan Unilever Limited |
Mindshare India |
| Axe Dual Action Cricket |
Hindustan Unilever Limited |
Mindshare India |
| A06. Most Effective App for Consumer |
| Campaign Title |
Brand Name |
Entrant Name |
| Making of In The Making |
Meta |
Mindshare |
| Demystifying Stock Trading Through Cricket |
RKSV Securities |
Mindshare |
| #SwiggyHasItAll |
Swiggy |
M&C Saatchi |
| Refer Your Friends Mobikwik CPR Campaign |
One Mobikwik System, India |
APPLABS MEDIA |
| Launch of Tata Neu: Your SuperApp Campaign via Xerxes |
Tata Digital |
Xapads Media |
| A07. Campaign To Drive Sales |
| Campaign Title |
Brand Name |
Entrant Name |
| BEYOND LAST CLICK: HOW INTEGRATED, JOURNEY-BASED, CUSTOMER CENTRIC THINKING INCREASED FLOW FOR HELIOS WATCHES |
Titan Company Limited |
Interactive Avenues |
| Gift Smart Gift Mia |
Titan Company |
Interactive Avenues |
| Making protein a routine during the pandemic |
Hindustan Unilever |
Mindshare |
| Flipkart Ads X Peter England |
Peter England |
Flipkart Ads |
| Tanishq | Always on Performance Campaign |
Tanishq |
Interactive Avenues |
| NISSAN MAGNITE- EXPERIENTIAL TECHNOLOGY |
|
OMD |
| A08. Gender Equity |
| Campaign Title |
Brand Name |
Entrant Name |
| #GameStaminaKa - Breaking Gender Barriers in Gaming |
Hindustan Unilever Limited |
Mindshare |
| Aanandam Aarambam - Happiness starts with Bru |
Hindustan Unilever Limited |
Mindshare |
| #HERSHE2022 |
Hershey India |
Lowe Lintas India/White Rivers Media |
| #Game Stamina Ka - A movement against Gender Norms in Cricket |
Hindustan Unilever Limited |
Mindshare |
| #StopTheBeautyTest Unfiltered Filter |
Mindshare |
Mindshare |
| A09. Amplification |
| Campaign Title |
Brand Name |
Entrant Name |
| Pepsi Money Heist |
PepsiCo |
Mindshare |
| Jeevansathi’s Influencer Campaign on Disney+ Hotstar |
Disney+Hotstar |
|
| EMI Hai Na |
Bajaj Finserv |
#ARMWorldwide |
| Making of In The Making |
Meta |
Mindshare |
| UltraTech Cement - Baat Ghar Ki 2.0 |
UltraTech Cement |
Mindshare |
| You Hold The Cards |
Baazi Games |
MSL, New Delhi |
| Alpenliebe Juzt Jelly - Baker's Studio |
Perfetti Van Melle India |
Wavemaker |
| A10. Community building |
| Campaign Title |
Brand Name |
Entrant Name |
| Huggies - Mum Ki Baat |
Kimberly-Clark India |
Mindshare |
| #Game Stamina Ka - A movement against Gender Norms in Cricket |
Hindustan Unilever Limited |
Mindshare |
| Kamariya Kare Hip Hop |
ZEE Entertainment Enterprises |
|
| Rajasthan Royals - Instagram Reels |
Rajasthan Royals |
Interactive Avenues - A Reprise Network Company |
| Activ Living Community |
Aditya Birla Health Insurance |
|
| #BeTheChangeForTB |
Johnson & Johnson India |
Schbang |
| Castrol Super Mechanic Contest |
Castrol India Limited |
Mindshare |
| #HERSHE2022 |
Hershey India |
Lowe Lintas India/White Rivers Media |
| Slurrp Community |
HT Labs |
|
| Chhath Puja – Sanitization Drive |
Zee Anmol, Zee Entertainment Enterprises |
|
| A11. Social Impact / Not For Profit |
| Campaign Title |
Brand Name |
Entrant Name |
| Blackboard for Brighter Dreams |
Zee Telugu |
|
| Tata Tea raises climate consciousness through eye-catching Jaago Re mobile campaign |
Tata Consumer products |
InMobi |
| #DriveItRight |
SBI General Insurance |
Tonic Worldwide |
| Chhath Puja – Sanitization Drive |
Zee Anmol, Zee Entertainment Enterprises |
|
| NISSAN MAGNITE- SOCIAL IMPACT MARKETING |
|
OMD |
| #BeIndieProud Adoption Campaign |
Mars Petcare |
Mediacom |
| A12. Maximizing Mobile Advertising |
| Campaign Title |
Brand Name |
Entrant Name |
| UltraTech Cement - Ghar Ek Mauka Ek |
UltraTech Cement |
Mindshare |
| Refer Your Friends Mobikwik CPR Campaign |
One Mobikwik System, India |
APPLABS MEDIA |
| Zee 5 Regional campaign (Publicis Groupe) via Xerxes |
Publicis Media |
Xapads Media |
| Cofsils - Use of Temperature API |
Cipla Health |
Madison Media |
| A13. Digital Influence |
| Campaign Title |
Brand Name |
Entrant Name |
| Demystifying Stock Trading Through Cricket |
RKSV Securities |
Mindshare |
| Pepsi says, ‘Bella Ciao’ to Money Heist |
PepsiCo India |
Edelman India |
| A private series of Un-private people |
Meta |
Mindshare |
| Gift Smart Gift Mia |
Titan Company |
Interactive Avenues |
| Pepsi #CheckMyFizz |
PepsiCo India |
Mindshare |
| Huggies - Mum Ki Baat |
Kimberly-Clark India |
Mindshare |
| Pepsi Money Heist |
PepsiCo |
Mindshare |
| A14. Best Mobile Messaging Campaign: SMS, MMS |
| Campaign Title |
Brand Name |
Entrant Name |
| NISSAN MAGNITE- EXPERIENTIAL TECHNOLOGY |
|
OMD |
| Zee Anmol Vijeta |
Zee Anmol, Zee Entertainment Enterprises |
|
| Aanandam Aarambam - Happiness starts with Bru |
Hindustan Unilever Limited |
Mindshare |
| Apna Time Bhi Ayega Dekho Sona Jeeto Pratiyogita |
Zee Anmol, Zee Entertainment Enterprises |
|
| Anmol Rakshak |
Zee Anmol, Zee Entertainment Enterprises |
|
| A15. Most Engaging Mobile Campaign |
| Campaign Title |
Brand Name |
Entrant Name |
| Hyundai campaign |
|
Innocean |
| Pepsi Money Heist |
PepsiCo |
Mindshare |
| Prime On Your Plate |
Amazon Prime Video |
Interactive Avenues - A Reprise Network Company |
| Oreo Campaign |
Mondelez International |
Wavemaker |
| Pepsi Valentines Day - Celebrating Singles |
PepsiCo India |
Mindshare |
| Demystifying Stock Trading Through Cricket |
RKSV Securities |
Mindshare |
| A16. Promotion |
| Campaign Title |
Brand Name |
Entrant Name |
| You Hold The Cards |
Baazi Games |
MSL, New Delhi |
| Philips leveraged gamification on Amazon Store to drive awareness for their premium mixer grinder |
Philips Domestic Appliances |
Amazon Ads |
| Prime On Your Plate |
Amazon Prime Video |
Interactive Avenues - A Reprise Network Company |
| Mamaearth sees 5X growth in D2C sales* through Paytm Ads |
Mamaearth |
Paytm Ads |
| Flipkart Ads X Peter England |
Peter England |
Flipkart Ads |
| A17. Maximizing Mobile Advertising / Programmatic and Machine Learning |
| Campaign Title |
Brand Name |
Entrant Name |
| Building relevant reach with Amazon DSP- HP Laptops and Amazon Ads |
HP |
Amazon Ads |
| Samsung Galaxy S22 Product Launch_Amazon Ads |
Samsung |
Amazon |
| Rural India - Just A Call Away |
Renault India |
OMD |
| Nudge.AI |
DBS |
Omnicom Media group |
| Kamasutra Flavours of Love |
Raymond Consumer Care Limited |
Madison Media |
| Cofsils - Use of Temperature API |
Cipla Health |
Madison Media |
| A18. Best use of vernacular language in mobile advertising |
| Campaign Title |
Brand Name |
Entrant Name |
| Love Dangal |
ZEE Entertainment Enterprises |
|
| Iddhu Namma Tea(m) - Bringing Tamil Nadu Together over Yellove |
Hindustan Unilever Limited |
Mindshare |
| Castrol Super Mechanic Contest |
Castrol India Limited |
Mindshare |
| What's in a Cup of Horlicks - Demystifying Children's Nutrition for Mothers |
Hindustan Unilever Limited |
Mindshare |
| Zee Anmol Vijeta |
Zee Anmol, Zee Entertainment Enterprises |
|
| PayTM #Chakachaka |
PayTM |
PAD Integrated Marketing & Communications |
| A19. Mobile Video |
| Campaign Title |
Brand Name |
Entrant Name |
| Making of In The Making |
Meta |
Mindshare |
| upGrad married data science to the sport of cricket on screen zero |
|
InMobi |
| Boost Stamina Stars |
Hindustan Unilever Limited |
Mindshare |
| Happy at Home |
Hershey India |
Interactive Avenues |
| ŠKODA Sonic Roots |
ŠKODA Auto India |
PHD Media |
| HDFC Life’s BounceBackBatch campaign on Disney+ Hotstar |
Disney+Hotstar |
|
| Pepsi Money Heist |
PepsiCo |
Mindshare |
| A20. Mobile Audio |
| Campaign Title |
Brand Name |
Entrant Name |
| Fanta Apple Delite |
Mediacom |
JioSaavn |
| Dell Futurist Music Challenge |
Dell Technologies |
Mediacom Communications |
| Xiaomi 12 Pro Launch Campaign |
XIAOMI TECHNOLOGY INDIA |
Interactive Avenues a Reprise Network Company |
| Zee Anmol Vijeta |
Zee Anmol, Zee Entertainment Enterprises |
|
| Anmol Rakshak |
Zee Anmol, Zee Entertainment Enterprises |
|
| A21. Most Effective Email Campaign |
| Campaign Title |
Brand Name |
Entrant Name |
| Rajasthan Royals CRM Game On With 12 yrs of Data |
Rajasthan Royals |
Interactive Avenues - A Reprise Network Company |
| A22. Best Use of Mobile – Customer Engagement |
| Campaign Title |
Brand Name |
Entrant Name |
| Domex Toilet Wars |
Hindustan Unilever |
Mindshare Fulcrum |
| #GameStaminaKa - Breaking Gender Barriers in Gaming |
Hindustan Unilever Limited |
Mindshare |
| Huggies - Mum Ki Baat |
Kimberly-Clark India |
Mindshare |
| Amazing Kreations |
Kellogg's India |
Foxymoron Digital Marketing |
| Glance Live Fest |
Glance |
GLANCE DIGITAL EXPERIENCE |
| #Game Stamina Ka - A movement against Gender Norms in Cricket |
Hindustan Unilever Limited |
Mindshare |
| Flavours of Love |
Raymond |
Bobble AI |
| Anmol Jodha Pratiyogita |
Zee Anmol, Zee Entertainment Enterprises |
|
| A23. Best Use of Mobile – Property |
| Campaign Title |
Brand Name |
Entrant Name |
| Tata Punch - The Game that Vibes with you! |
Tata Motors |
OMD |
| Making of In The Making |
Meta |
Mindshare |
| Omnigel Dard ko jad se mitaye |
Cipla Health |
Madison Media |
| Jeevansathi’s Influencer Campaign on Disney+ Hotstar |
Disney+Hotstar |
|
| A24. Most Effective DTC eCommerce Campaign |
| Campaign Title |
Brand Name |
Entrant Name |
| Tanishq | Always on Performance Campaign |
Tanishq |
Interactive Avenues |
| Leveraging Amazon ads for the launch of OnePlus 10 pro |
Amazon Ads |
|
| A25. Most Effective Search Campaign |
| Campaign Title |
Brand Name |
Entrant Name |
| MaxLife Insurance, Leadership in Online Insurance Market |
Max Life Insurance Company Limited |
HiveMinds Innovative Market Solutions |
| Kent RO systems engagement campaign - Amazon Ads |
Amazon Ads |
|
| Wonderchef – Amazon Ads Diwali Festive Season’21 |
Wonderchef |
Amazon |
| ACT Fibernet Always On Search |
ACT Corp |
Interactive Avenues |
| Flipkart Ads X adidas |
adidas |
Flipkart Ads |
| Titan Smart - New Product Launch |
Titan Company Limited |
Interactive Avenues |
| A26. Best Use of Mobile Integration |
| Campaign Title |
Brand Name |
Entrant Name |
| Castrol Super Mechanic Contest |
Castrol India Limited |
Mindshare |
| #StopTheBeautyTest Unfiltered Filter |
Mindshare |
Mindshare |
| A private series of Un-private people |
Meta |
Mindshare |
| Khelenge Dil Khol Ke |
Rise Worldwide |
Bobble AI |
| Domex Toilet Wars |
Hindustan Unilever |
Mindshare Fulcrum |
| Tantir Rong |
Hindustan Unilever |
Mindshare |
| Coffee ka Better Half |
Britannia Industries Limited |
Schbang |
| A27. Best Use of Mobile – Beauty |
| Campaign Title |
Brand Name |
Entrant Name |
| Lotus SafeSun Hai na to beat the sun! |
Lotus Herbals |
|
| Mia by Tanishq - Cultural gifting campaign |
Titan Company |
Interactive Avenues a Reprise Network Company |
| Nivea Roll On – Never Miss Out |
Beiersdorf |
OMD |
| B- Channel/Media Strategy |
| B01. Cross Media Integration |
| Campaign Title |
Brand Name |
Entrant Name |
| ŠKODA Sonic Roots |
ŠKODA Auto India |
PHD Media |
| A private series of Un-private people |
Meta |
Mindshare |
| All-in-One Trimmer - Different strokes for different folks |
Philips |
OMD |
| UltraTech Cement - Baat Ghar Ki 2.0 |
UltraTech Cement |
Mindshare |
| Tata Punch - The Game that Vibes with you! |
Tata Motors |
OMD |
| Castrol Super Mechanic Contest |
Castrol India Limited |
Mindshare |
| Pepsi says, ‘Bella Ciao’ to Money Heist |
PepsiCo India |
Edelman India |
| Alpenliebe Juzt Jelly - Baker's Studio |
Perfetti Van Melle India |
Wavemaker |
| #KhelTumharaAkhadaHumara |
Fantasy Akhada |
Wirality Media |
| B02. In-App Advertising |
| Campaign Title |
Brand Name |
Entrant Name |
| Samsung Galaxy S22 Product Launch_Amazon Ads |
Samsung |
Amazon |
| Mamaearth sees 5X growth in D2C sales* through Paytm Ads |
Mamaearth |
Paytm Ads |
| Disney+ Hotstar IPL 2022 Campaign |
Reliance Jio |
Reliance Jio |
| Prime On Your Plate |
Amazon Prime Video |
Interactive Avenues - A Reprise Network Company |
| Axe Dual Action Cricket |
Hindustan Unilever Limited |
Mindshare India |
| Stop Dream, Start Trading CoinSwitch CPR Campaign |
CoinSwitch Kuber |
APPLABS MEDIA |
| AU Small Finance Bank campaign |
AU Small Finance Bank |
Iprospect |
| B03. Mobile Applications |
| Campaign Title |
Brand Name |
Entrant Name |
| #GameStaminaKa - Breaking Gender Barriers in Gaming |
Hindustan Unilever Limited |
Mindshare |
| OTT Platform for Doctors - Docflix |
Mankind Pharma |
Digital Jalebi (DJ Interactive Solutions) |
| Investor App |
Nippon Life India Asset Management Limited |
|
| B04. Mobile Website |
| Campaign Title |
Brand Name |
Entrant Name |
| Making protein a routine during the pandemic |
Hindustan Unilever |
Mindshare |
| Cardekho- Adludio "Ab Car showroom Banner Mein" |
Alliance Advertising & Marketing |
Alliance Advertising & Marketing |
| Amplification of LG OLED Rollable TV ft Shah Rukh Khan (PHD Media) via Xerxes |
PHD MEDIA |
Xapads Media |
| #BOBWorld by Bank of Baroda and Puretech Digital |
Bank of Baroda |
Puretech Digital |
| Fenesta Mobile Website - Best Digital Customer Experience |
Fenesta Building Systems |
|
| Zee Telugu Scan and Win Contest |
Zee Telugu |
|
| B05. Use of Social Media |
| Campaign Title |
Brand Name |
Entrant Name |
| Johnnie Walker ReVibe |
United Spirits Limited (Diageo) |
PHD Media |
| #Game Stamina Ka - A movement against Gender Norms in Cricket |
Hindustan Unilever Limited |
Mindshare |
| Bigg Boss OTT Integrated Marketing Campaign |
Voot, Viacom18 Digital Ventures |
|
| Rajasthan Royals - Instagram Reels |
Rajasthan Royals |
Interactive Avenues - A Reprise Network Company |
| Happy at Home |
Hershey India |
Interactive Avenues |
| Simpolo Ceramics X Gujarat Titans |
Simpolo Ceramics |
Eggfirst Advertising & Design |
| ŠKODA Choose What Really Matters |
ŠKODA Auto India |
PHD Media |
| Voot Select Film Festival Social Media Marketing Campaign |
Voot Select, Viacom18 Digital Ventures |
|
| B06. Best Emerging Technology Campaign: Mobile TV/Video, Bluetooth/WiFi, Voice, RBT, etc |
| Campaign Title |
Brand Name |
Entrant Name |
| Cadbury Silk’s Valentine’s Day 2022 multi - sensory campaign with Amazon Ads |
Mondelēz International |
Amazon |
| Decode Chris Pratt's Terminal List - 360 Experience |
Amazon Prime Video |
Interactive Avenues - A Reprise Network Company |
| Lotus SafeSun Hai na to beat the sun! |
Lotus Herbals |
|
| Dil Filmy Toh Suno Filmy |
Sportify |
Interactive Avenues |
| Tata Punch - The Game that Vibes with you! |
Tata Motors |
OMD |
| Love Dangal |
ZEE Entertainment Enterprises |
|
| B07. Best Multi Mobile Channel Campaign |
| Campaign Title |
Brand Name |
Entrant Name |
| WHATTE WOW FEST on Myntra |
WOW Skin Science |
Myntra Brand Solutions |
| Demystifying Stock Trading Through Cricket |
RKSV Securities |
Mindshare |
| UltraTech Cement - Ghar Ek Mauka Ek |
UltraTech Cement |
Mindshare |
| Flipkart Health+ Launch Journey to No.1 APP |
Flipkart Health Plus |
HiveMinds Innovative Market Solutions |
| SUGAR RUSH on Myntra |
SUGAR Cosmetics |
Myntra Brand Solutions |
| UltraTech Cement - Baat Ghar Ki 2.0 |
UltraTech Cement |
Mindshare |
| B08. Location Based Services or Targeting |
| Campaign Title |
Brand Name |
Entrant Name |
| #BEGGIN#DANCE JOSH CPI CAMPAIGN |
VerSe Innovation |
APPLABS MEDIA |
| 7-minutes Express Pick-up |
Blink Digital |
|
| Nicotex Fruit Burst Polygon Targeting |
Cipla Health |
Madison Media |
| #SwiggyHasItAll |
Swiggy |
M&C Saatchi |
| Flipkart Ads X Puma Fitness Theme |
PUMA® India |
Flipkart Ads |
| B09. Most Effective Chatbot Solution |
| Campaign Title |
Brand Name |
Entrant Name |
| Aanandam Aarambam - Happiness starts with Bru |
Hindustan Unilever Limited |
Mindshare |
| NISSAN MAGNITE- EXPERIENTIAL TECHNOLOGY |
|
OMD |
| Fenesta - Improved Engagement through AI Chatbot |
Fenesta Building Systems |
|
| Quitting is winning with Nico |
Cipla Health Limited |
Madison Media |
| Chatbot for Election and Result Updates |
TV Today Network |
|
| B10. Most Effective Augmented Reality/ Virtual Reality Campaign |
| Campaign Title |
Brand Name |
Entrant Name |
| Oreo Campaign |
Mondelez International |
Wavemaker |
| IPL See you at the Stadium |
Star Sports |
Mindshare |
| The Voot Khatra Khatra Show |
Voot |
GroupM |
| Park Avenue Wings |
Raymond Consumer Care Limited |
Madison Media |
| What's in a Cup of Horlicks - Demystifying Children's Nutrition for Mothers |
Hindustan Unilever Limited |
Mindshare |
| Flipkart Ads X Happilo |
Happilo International |
Flipkart Ads |
| ŠKODA KUSHAQ –AR Filter Instagram Campaign |
ŠKODA Auto India |
PHD Media |
| Kayi Smiles, Nayi Smiles |
Britannia Industries Limited |
Wunderman Thompson |
| B11. Best Consumer Experience O2O |
| Campaign Title |
Brand Name |
Entrant Name |
| BEYOND LAST CLICK: HOW INTEGRATED, JOURNEY-BASED, CUSTOMER CENTRIC THINKING INCREASED FLOW FOR HELIOS WATCHES |
Titan Company Limited |
Interactive Avenues |
| Titan Smart - New Product Launch |
Titan Company Limited |
Interactive Avenues |
| Making protein a routine during the pandemic |
Hindustan Unilever |
Mindshare |
| Tanishq | Always on Performance Campaign |
Tanishq |
Interactive Avenues |
| B12. Most effective Retail Commerce campaign |
| Campaign Title |
Brand Name |
Entrant Name |
| Flipkart Ads X adidas |
adidas |
Flipkart Ads |
| Flipkart Ads X Peter England |
Peter England |
Flipkart Ads |
| Flipkart X Puma Fitness Theme |
PUMA® India |
Flipkart Ads |
| Flipkart Ads X Puma Fitness Theme |
PUMA® India |
Flipkart Ads |
| C- Enabling Technologies |
| C01. Innovation |
| Campaign Title |
Brand Name |
Entrant Name |
| Astor Launch – AI Affair |
MG Motor India |
Cheil India |
| ŠKODA 3D Mapping at Rohtang Pass |
ŠKODA Auto India |
PHD Media |
| Disney+ Hotstar x Glance | IPL 2022 |
Mindshare |
Mindshare |
| Johnnie Walker Drone Show |
United Spirits Limited (Diageo) |
PHD Media |
| Real Time Sensex Movement Campaign |
Nippon India Mutual Fund |
Hansa Cequity |
| #GameStaminaKa - Breaking Gender Barriers in Gaming |
Hindustan Unilever Limited |
Mindshare |
| Demystifying Stock Trading Through Cricket |
RKSV Securities |
Mindshare |
| Tantir Rong |
Hindustan Unilever |
Mindshare |
| C03. Use of Rich Media / Video / Interactive Content |
| Campaign Title |
Brand Name |
Entrant Name |
| Hyundai campaign |
|
Innocean |
| Disney+ Hotstar x Sporstkeeda | IPL 2022 |
Mindshare |
Mindshare |
| Demystifying Stock Trading Through Cricket |
RKSV Securities |
Mindshare |
| Pepsi says, ‘Bella Ciao’ to Money Heist |
PepsiCo India |
Edelman India |
| Captain Zack in Conversations |
Captain Zack |
Bobble AI |
| Tantir Rong |
Hindustan Unilever |
Mindshare |
| Valentine’s Day 2022 - #YourForevers for HERSHEY’S KISSES |
Hershey India |
Interactive Avenues |
| Signature AR Campaign |
United Spirits Limited (Diageo) |
PHD Media |
| C04. Data/Insights |
| Campaign Title |
Brand Name |
Entrant Name |
| Flipkart Ads X Peter England |
Peter England |
Flipkart Ads |
| Huggies - Mum Ki Baat |
Kimberly-Clark India |
Mindshare |
| Demystifying Stock Trading Through Cricket |
RKSV Securities |
Mindshare |
| Rajasthan Royals CRM Game On With 12 yrs of Data |
Rajasthan Royals |
Interactive Avenues - A Reprise Network Company |
| All-in-One Trimmer - Different strokes for different folks |
Philips |
OMD |
| Max Life Insurance campaign |
Max Life Insurance Company Limited |
Max Life Insurance Company Limited |
| ITC B-Natural (Amazon Super Value Day Campaign) |
ITC Limited |
Performics India |
| DSP Mutual Fund campaign |
DSP Mutual Fund |
DSP Mutual Fund |
| Dettol campaign |
|
Dentsu X |
| C05. Most Engaging Mobile Creative |
| Campaign Title |
Brand Name |
Entrant Name |
| Decode Chris Pratt's Terminal List - 360 Experience |
Amazon Prime Video |
Interactive Avenues - A Reprise Network Company |
| Fevicol's Ronaldo Post |
Pidilite |
Schbang |
| Oreo Campaign |
Mondelez International |
Wavemaker |
| In-Play Advertising Makes Kellogg’s Chocos Irresistibly Chocolatey and Fun for Kids in India |
Kellogg India |
Digital Turbine |
| AU Small Finance Bank campaign |
AU Small Finance Bank |
Iprospect |
| Dreams from the futures by Tina Fung & Osheen Siva |
SINGAPORE TOURISM BOARD |
WUNDERMAN THOMPSON |
| C06. Best Use of UGC |
| Campaign Title |
Brand Name |
Entrant Name |
| Pepsi #CheckMyFizz |
PepsiCo India |
Mindshare |
| Pepsi Money Heist |
PepsiCo |
Mindshare |
| Huggies - Mum Ki Baat |
Kimberly-Clark India |
Mindshare |
| Bring back Milk Bikis Classic |
Britannia Industries Limited |
Lowe Lintas |
| #HERSHE2022 |
Hershey India |
Lowe Lintas India/White Rivers Media |
| Disney+ Hotstar x Escaype Live | Moj |
Mindshare |
Mindshare |
| Kamariya Kare Hip Hop |
ZEE Entertainment Enterprises |
|
| C07. Best Data Driven Display Creative |
| Campaign Title |
Brand Name |
Entrant Name |
| Demystifying Stock Trading Through Cricket |
RKSV Securities |
Mindshare |
| Baleno Real Time Digital OOH |
Maruti Suzuki India Limited |
Hakuhodo Sync India |
| Building relevance with personalized communication |
Nestle India |
Zenith Media |
| NISSAN MAGNITE- PERSONALIZATION |
|
OMD |
| Sprite helps commuters in traffic to “stay chill” through instant purchase mobile campaign |
Coca Cola INDIA |
Innocean India |
| Hyundai campaign |
|
Innocean |
| C08. Most Effective Voice Assistant App |
| Campaign Title |
Brand Name |
Entrant Name |
| Hey Alexa with Social Media Stars |
Amazon India |
Interactive Avenues - a Reprise Network Company |
| Best Digital Avatar based Bots enabling Lead Generation |
Maruti Suzuki India Limited |
DaveAI |
| C09. Most Effective App Install Campaign |
| Campaign Title |
Brand Name |
Entrant Name |
| India's Fitness Revolution is Here |
HealthifyMe |
MAAS Platform (Powered By Affle) |
| Demystifying Stock Trading Through Cricket |
RKSV Securities |
Mindshare |
| How Bajaj Finserv App Made it to top 10 FinTech Apps in India? |
Bajaj Finserv |
#ARMWorlwdie |
| Swiggy drives instant impact with one click install campaign on Glance |
Swiggy |
InMobi |
| Launch of Zepto: 10 Min Grocery Delivery via Xerxes |
Zepto |
Xapads Media |
| HealthifyMe campaign |
HealthifyMe |
HealthifyMe |
| C11. Most Effective Tech Platform |
| Campaign Title |
Brand Name |
Entrant Name |
| Performance Redefined Programmatically' via Xerxes by Xapads |
|
Xapads Media |
| Gulf Masterscan - Pride Coupon Dhamaka |
Gulf Masterscan |
FirstHive |
| Investor App |
Nippon Life India Asset Management Limited |
|
| C12. Best Use of Mobile – Fashion |
| Campaign Title |
Brand Name |
Entrant Name |
| Amazon SportsWorld-Activating the full funnel consumer engagement for Sports Brands on Amazon |
Amazon Ads |
|
| Flipkart X Puma Fitness Theme |
PUMA® India |
Flipkart Ads |
| Flipkart Ads X Puma Fitness Theme |
PUMA® India |
Flipkart Ads |
| Flipkart Ads X Peter England |
Peter England |
Flipkart Ads |
| C13. Programmatic Learning |
| Campaign Title |
Brand Name |
Entrant Name |
| Huggies leveraged full-funnel Amazon ad tech stack to drive and measure holistic brand impact |
Amazon Ads |
|
| IPL - Moment that was never missed |
Star Sports |
Mindshare |
| Quitting is winning with Nico |
Cipla Health |
Madison World |
| C14. AI & Machine Learning |
| Campaign Title |
Brand Name |
Entrant Name |
| Quitting is winning with Nico |
Cipla Health Limited |
Madison Media |
| Disney+ Hotstar x Scibids | IPL'2022 |
|
Mindshare |
| Astor Launch – AI Affair |
MG Motor India |
Cheil India |
| GARMI KO KARO SYMPHONY |
SYMPHONY LIMITED |
SYMPHONY LIMITED |
| Performance Redefined Programmatically' via Xerxes by Xapads |
|
Xapads Media |
| Nudge.AI |
DBS |
Omnicom Media group |
| C15. Connected Devices / The Internet of Things |
| Campaign Title |
Brand Name |
Entrant Name |
| Hey Alexa with Social Media Stars |
Amazon India |
Interactive Avenues - a Reprise Network Company |
| Bombay Shaving Company-Impact launch campaigns through Amazon Fire TV |
Amazon |
Amazon |
| Lotus SafeSun Hai na to beat the sun! |
Lotus Herbals |
|
| Dil Filmy Toh Suno Filmy |
Interactive Avenues |
Interactive Avenues |
| Levi's x Amazon Ads-new brand ambassador launch campaign |
Levi's India |
Amazon Ads |
| AajTak Connected Devices |
TV Today Network |
|
