Maddies 2021 Shortlist Winners

Winners

A.Marketing Strategy
A01.Brand Recall
Campaign Title Brand Name Entrant Name  
UltraTech Cement - Ghar Ek Mauka Ek UltraTech Cement Mindshare
Demystifying Stock Trading Through Cricket RKSV Securities Mindshare
Rajasthan Royals - Instagram Reels Rajasthan Royals Interactive Avenues - A Reprise Network Company
A02.Lead Generation
Campaign Title Brand Name Entrant Name  
India's Fitness Revolution is Here HealthifyMe MAAS Platform (Powered By Affle) in association with HealthifyMe
Noise ColorFit Ultra smartwatch launch through Amazon Ads Noise Amazon
Max Life Insurance campaign Max Life Insurance Company Limited Vserv & Max Life Insurance
A03.Launch of Product/Service
Campaign Title Brand Name Entrant Name  
Digital Exclusive Release of 2024, a movie entirely shot on OnePlus 9 Pro smartphone on Disney+ Hotstar Disney+Hotstar  
Chotta SMS Truecaller LLP Wirality Media Private Limited
Flipkart Health+ Launch Journey to No.1 APP Flipkart Health Plus HiveMinds Innovative Market Solutions
#SayItWithOreo Oreo Bobble AI
A04.Relationship Building/Remarketing
Campaign Title Brand Name Entrant Name  
ITC B-Natural Amazon Super Value Day Campaign ITC ltd – Foods Business Division Amazon Ads
Anmol Jodha Pratiyogita Zee Anmol, Zee Entertainment Enterprises  
Nivea leveraged Amazon Ads' remarketing solutions for customer retention Nivea India Amazon Ads
Rajasthan Royals CRM Game On With 12 yrs of Data Rajasthan Royals Interactive Avenues - A Reprise Network Company
A05.Best use of Apps/Games for Marketing
Campaign Title Brand Name Entrant Name  
#GameStaminaKa - Breaking Gender Barriers in Gaming Hindustan Unilever Limited Mindshare
What's in a Cup of Horlicks - Demystifying Children's Nutrition for Mothers Hindustan Unilever Limited Mindshare
A06.Most Effective App for Consumer
Campaign Title Brand Name Entrant Name  
Making of In The Making Meta Mindshare
Refer Your Friends Mobikwik CPR Campaign One Mobikwik System, India APPLABS MEDIA
Launch of Tata Neu: Your SuperApp Campaign via Xerxes Tata Digital Xapads Media
#SwiggyHasItAll Swiggy MAAS Platform (Powered By Affle) in association with Swiggy & M&C Saatchi
Demystifying Stock Trading Through Cricket RKSV Securities Mindshare
A07.Campaign To Drive Sales
Campaign Title Brand Name Entrant Name  
BEYOND LAST CLICK: HOW INTEGRATED, JOURNEY-BASED, CUSTOMER CENTRIC THINKING INCREASED FLOW FOR HELIOS WATCHES Titan Company Limited Interactive Avenues
Gift Smart Gift Mia Titan Company Interactive Avenues
Flipkart Ads X Peter England Peter England Flipkart Ads
NISSAN MAGNITE- EXPERIENTIAL TECHNOLOGY   OMD
A08.Gender Equity
Campaign Title Brand Name Entrant Name  
#HERSHE2022 Hershey India Lowe Lintas India/White Rivers Media
#Game Stamina Ka - A movement against Gender Norms in Cricket Hindustan Unilever Limited Mindshare
Aanandam Aarambam - Happiness starts with Bru Hindustan Unilever Limited Mindshare
A09.Amplification
Campaign Title Brand Name Entrant Name  
Pepsi Money Heist PepsiCo Mindshare
Jeevansathi’s Influencer Campaign on Disney+ Hotstar Disney+Hotstar  
Alpenliebe Juzt Jelly - Baker's Studio Perfetti Van Melle India Wavemaker
UltraTech Cement - Baat Ghar Ki 2.0 UltraTech Cement Mindshare
A10.Community building
Campaign Title Brand Name Entrant Name  
#BeTheChangeForTB Johnson & Johnson India Schbang
#HERSHE2022 Hershey India Lowe Lintas India/White Rivers Media
Castrol Super Mechanic Contest Castrol India Limited Mindshare
Huggies - Mum Ki Baat Kimberly-Clark India Mindshare
#Game Stamina Ka - A movement against Gender Norms in Cricket Hindustan Unilever Limited Mindshare
A11.Social Impact / Not For Profit
Campaign Title Brand Name Entrant Name  
NISSAN MAGNITE- SOCIAL IMPACT MARKETING   OMD
#BeIndieProud Adoption Campaign Mars Petcare Mediacom
Chhath Puja – Sanitization Drive Zee Anmol, Zee Entertainment Enterprises  
Tata Tea raises climate consciousness through eye-catching Jaago Re mobile campaign Tata Consumer products InMobi
#DriveItRight SBI General Insurance Tonic Worldwide
A12.Maximizing Mobile Advertising
Campaign Title Brand Name Entrant Name  
Refer Your Friends Mobikwik CPR Campaign One Mobikwik System, India APPLABS MEDIA
Cofsils - Use of Temperature API Cipla Health Madison Media
Zee 5 Regional campaign (Publicis Groupe) via Xerxes Publicis Media Xapads Media
A13.Digital Influence
Campaign Title Brand Name Entrant Name  
Pepsi Money Heist PepsiCo Mindshare
Gift Smart Gift Mia Titan Company Interactive Avenues
Huggies - Mum Ki Baat Kimberly-Clark India Mindshare
Demystifying Stock Trading Through Cricket RKSV Securities Mindshare
A14.Best Mobile Messaging Campaign: SMS, MMS
Campaign Title Brand Name Entrant Name  
Zee Anmol Vijeta Zee Anmol, Zee Entertainment Enterprises  
Aanandam Aarambam - Happiness starts with Bru Hindustan Unilever Limited Mindshare
NISSAN MAGNITE- EXPERIENTIAL TECHNOLOGY   OMD
A15.Most Engaging Mobile Campaign
Campaign Title Brand Name Entrant Name  
Pepsi Valentines Day - Celebrating Singles PepsiCo India Mindshare
Prime On Your Plate Amazon Prime Video Interactive Avenues - A Reprise Network Company
Demystifying Stock Trading Through Cricket RKSV Securities Mindshare
A16.Promotion
Campaign Title Brand Name Entrant Name  
Mamaearth sees 5X growth in D2C sales* through Paytm Ads Mamaearth Paytm Ads
Flipkart Ads X Peter England Peter England Flipkart Ads
Prime On Your Plate Amazon Prime Video Interactive Avenues - A Reprise Network Company
A17.Maximizing Mobile Advertising / Programmatic and Machine Learning
Campaign Title Brand Name Entrant Name  
Building relevant reach with Amazon DSP- HP Laptops and Amazon Ads HP Amazon Ads
Rural India - Just A Call Away Renault India OMD
Kamasutra Flavours of Love Raymond Consumer Care Limited Madison Media
Nudge.AI DBS Omnicom Media group
A18.Best use of vernacular language in mobile advertising
Campaign Title Brand Name Entrant Name  
Zee Anmol Vijeta Zee Anmol, Zee Entertainment Enterprises  
Love Dangal ZEE Entertainment Enterprises  
PayTM #Chakachaka PayTM PAD Integrated Marketing & Communications
Castrol Super Mechanic Contest Castrol India Limited Mindshare
A19.Mobile Video
Campaign Title Brand Name Entrant Name  
Pepsi Money Heist PepsiCo Mindshare
Happy at Home Hershey India Interactive Avenues
Boost Stamina Stars Hindustan Unilever Limited Mindshare
ŠKODA Sonic Roots ŠKODA Auto India PHD Media
A20.Mobile Audio
Campaign Title Brand Name Entrant Name  
Xiaomi 12 Pro Launch Campaign XIAOMI TECHNOLOGY INDIA Interactive Avenues a Reprise Network Company
Fanta Apple Delite Mediacom JioSaavn
Dell Futurist Music Challenge Dell Technologies Mediacom Communications
A21.Most Effective Email Campaign
Campaign Title Brand Name Entrant Name  
Rajasthan Royals CRM Game On With 12 yrs of Data Rajasthan Royals Interactive Avenues - A Reprise Network Company
A22.Best Use of Mobile – Customer Engagement
Campaign Title Brand Name Entrant Name  
Huggies - Mum Ki Baat Kimberly-Clark India Mindshare
Glance Live Fest   GLANCE DIGITAL EXPERIENCE
Amazing Kreations Kellogg's India Foxymoron Digital Marketing
#Game Stamina Ka - A movement against Gender Norms in Cricket Hindustan Unilever Limited Mindshare
Flavours of Love KamaSutra Condoms Bobble AI
A23.Best Use of Mobile – Property
Campaign Title Brand Name Entrant Name  
Jeevansathi’s Influencer Campaign on Disney+ Hotstar Disney+Hotstar  
Tata Punch - The Game that Vibes with you! Tata Motors OMD
Omnigel Dard ko jad se mitaye Cipla Health Madison Media
A24.Most Effective DTC eCommerce Campaign
Campaign Title Brand Name Entrant Name  
Leveraging Amazon ads for the launch of OnePlus 10 pro Amazon Ads  
Tanishq | Always on Performance Campaign Tanishq Interactive Avenues
A25.Most Effective Search Campaign
Campaign Title Brand Name Entrant Name  
MaxLife Insurance, Leadership in Online Insurance Market Max Life Insurance Company Limited HiveMinds Innovative Market Solutions
Wonderchef – Amazon Ads Diwali Festive Season’21 Wonderchef Amazon
Titan Smart - New Product Launch Titan Company Limited Interactive Avenues
Kent RO systems engagement campaign - Amazon Ads Amazon Ads  
A26.Best Use of Mobile Integration
Campaign Title Brand Name Entrant Name  
#StopTheBeautyTest Unfiltered Filter   Mindshare
Tantir Rong Hindustan Unilever Mindshare
Castrol Super Mechanic Contest Castrol India Limited Mindshare
A27.Best Use of Mobile – Beauty
Campaign Title Brand Name Entrant Name  
Nivea Roll On – Never Miss Out Beiersdorf OMD
Mia by Tanishq - Cultural gifting campaign Titan Company Interactive Avenues a Reprise Network Company
B. Channel/Media Strategy
B01.Cross Media Integration
Campaign Title Brand Name Entrant Name  
Tata Punch - The Game that Vibes with you! Tata Motors OMD
Castrol Super Mechanic Contest Castrol India Limited Mindshare
UltraTech Cement - Baat Ghar Ki 2.0 UltraTech Cement Mindshare
Pepsi says, ‘Bella Ciao’ to Money Heist PepsiCo India Edelman India
Alpenliebe Juzt Jelly - Baker's Studio Perfetti Van Melle India Wavemaker
B02.In-App Advertising
Campaign Title Brand Name Entrant Name  
Mamaearth sees 5X growth in D2C sales* through Paytm Ads Mamaearth Paytm Ads
AU Small Finance Bank campaign AU Small Finance Bank Vserv & Iprospect
Prime On Your Plate Amazon Prime Video Interactive Avenues - A Reprise Network Company
B03.Mobile Applications
Campaign Title Brand Name Entrant Name  
#GameStaminaKa - Breaking Gender Barriers in Gaming Hindustan Unilever Limited Mindshare
Investor App Nippon Life India Asset Management Limited  
OTT Platform for Doctors - Docflix Mankind Pharma Digital Jalebi (DJ Interactive Solutions)
B04.Mobile Website
Campaign Title Brand Name Entrant Name  
Amplification of LG OLED Rollable TV ft Shah Rukh Khan (PHD Media) via Xerxes PHD MEDIA Xapads Media
#BOBWorld by Bank of Baroda and Puretech Digital Bank of Baroda Puretech Digital
Making protein a routine during the pandemic Hindustan Unilever Mindshare
Cardekho- Adludio "Ab Car showroom Banner Mein" Cardekho Alliance Advertising & Marketing
B05.Use of Social Media
Campaign Title Brand Name Entrant Name  
#Game Stamina Ka - A movement against Gender Norms in Cricket Hindustan Unilever Limited Mindshare
Bigg Boss OTT Integrated Marketing Campaign Voot, Viacom18 Digital Ventures  
Rajasthan Royals - Instagram Reels Rajasthan Royals Interactive Avenues - A Reprise Network Company
Happy at Home Hershey India Interactive Avenues
Johnnie Walker ReVibe United Spirits Limited (Diageo) PHD Media
B06.Best Emerging Technology Campaign: Mobile TV/Video, Bluetooth/WiFi, Voice, RBT, etc
Campaign Title Brand Name Entrant Name  
Tata Punch - The Game that Vibes with you! Tata Motors OMD
Decode Chris Pratt's Terminal List - 360 Experience Amazon Prime Video Interactive Avenues - A Reprise Network Company
Lotus SafeSun Hai na to beat the sun! Lotus Herbals mediasmart (an Affle company) in association with Lotus Herbals
B07.Best Multi Mobile Channel Campaign
Campaign Title Brand Name Entrant Name  
SUGAR RUSH on Myntra SUGAR Cosmetics Myntra Brand Solutions
WHATTE WOW FEST on Myntra WOW Skin Science Myntra Brand Solutions
UltraTech Cement - Ghar Ek Mauka Ek UltraTech Cement Mindshare
B08.Location Based Services or Targeting
Campaign Title Brand Name Entrant Name  
#SwiggyHasItAll Swiggy MAAS Platform (Powered By Affle) in association with Swiggy & M&C Saatchi
7-minutes Express Pick-up Blink Digital mediasmart (an Affle company) in association with KFC & Blink Digital
#BEGGIN#DANCE JOSH CPI CAMPAIGN VerSe Innovation APPLABS MEDIA
B09.Most Effective Chatbot Solution
Campaign Title Brand Name Entrant Name  
Chatbot for Election and Result Updates TV Today Network  
Aanandam Aarambam - Happiness starts with Bru Hindustan Unilever Limited Mindshare
Quitting is winning with Nico Cipla Health Limited Madison Media
B10.Most Effective Augmented Reality/ Virtual Reality Campaign
Campaign Title Brand Name Entrant Name  
What's in a Cup of Horlicks - Demystifying Children's Nutrition for Mothers Hindustan Unilever Limited Mindshare
Kayi Smiles, Nayi Smiles Britannia Industries Limited Wunderman Thompson
Oreo Campaign Mondelez International Vserv & Wavemaker
IPL See you at the Stadium Star Sports Mindshare
B11.Best Consumer Experience O2O
Campaign Title Brand Name Entrant Name  
Titan Smart - New Product Launch Titan Company Limited Interactive Avenues
Making protein a routine during the pandemic Hindustan Unilever Mindshare
BEYOND LAST CLICK: HOW INTEGRATED, JOURNEY-BASED, CUSTOMER CENTRIC THINKING INCREASED FLOW FOR HELIOS WATCHES Titan Company Limited Interactive Avenues
B12.Most effective Retail Commerce campaign
Campaign Title Brand Name Entrant Name  
Flipkart X Puma Fitness Theme PUMA® India Flipkart Ads
Flipkart Ads X Peter England Peter England Flipkart Ads
Flipkart Ads X adidas adidas Flipkart Ads
C. Enabling Technologies
C01.Innovation
Campaign Title Brand Name Entrant Name  
ŠKODA 3D Mapping at Rohtang Pass ŠKODA Auto India PHD Media
Tantir Rong Hindustan Unilever Mindshare
Demystifying Stock Trading Through Cricket RKSV Securities Mindshare
Johnnie Walker Drone Show United Spirits Limited (Diageo) PHD Media
Real Time Sensex Movement Campaign Nippon India Mutual Fund Hansa Cequity
C03.Use of Rich Media / Video / Interactive Content
Campaign Title Brand Name Entrant Name  
Captain Zack in Conversations Captain Zack Bobble AI
Tantir Rong Hindustan Unilever Mindshare
Pepsi says, ‘Bella Ciao’ to Money Heist PepsiCo India Edelman India
Signature AR Campaign United Spirits Limited (Diageo) PHD Media
Hyundai campaign   Vserv & Innocean
C04.Data/Insights
Campaign Title Brand Name Entrant Name  
Flipkart Ads X Peter England Peter England Flipkart Ads
ITC B-Natural (Amazon Super Value Day Campaign) ITC Limited Performics India
DSP Mutual Fund campaign DSP Mutual Fund Vserv & DSP Mutual Fund
Max Life Insurance campaign Max Life Insurance Company Limited Vserv & Max Life Insurance
C05.Most Engaging Mobile Creative
Campaign Title Brand Name Entrant Name  
AU Small Finance Bank campaign AU Small Finance Bank Vserv & Iprospect
In-Play Advertising Makes Kellogg’s Chocos Irresistibly Chocolatey and Fun for Kids in India Kellogg India Digital Turbine
Dreams from the futures by Tina Fung & Osheen Siva SINGAPORE TOURISM BOARD WUNDERMAN THOMPSON
Fevicol's Ronaldo Post Pidilite Schbang
C06.Best Use of UGC
Campaign Title Brand Name Entrant Name  
Pepsi #CheckMyFizz PepsiCo India Mindshare
Pepsi Money Heist PepsiCo Mindshare
Disney+ Hotstar x Escaype Live | Moj   Mindshare
C07.Best Data Driven Display Creative
Campaign Title Brand Name Entrant Name  
Baleno Real Time Digital OOH Maruti Suzuki India Limited Hakuhodo Sync India
Building relevance with personalized communication Nestle India Zenith Media
Demystifying Stock Trading Through Cricket RKSV Securities Mindshare
Sprite helps commuters in traffic to “stay chill” through instant purchase mobile campaign Coca Cola INDIA InMobi
C08.Most Effective Voice Assistant App
Campaign Title Brand Name Entrant Name  
Best Digital Avatar based Bots enabling Lead Generation Maruti Suzuki India Limited DaveAI
Hey Alexa with Social Media Stars Amazon India Interactive Avenues - a Reprise Network Company
C09.Most Effective App Install Campaign
Campaign Title Brand Name Entrant Name  
How Bajaj Finserv App Made it to top 10 FinTech Apps in India? Bajaj Finserv #ARMWorldwide
Launch of Zepto: 10 Min Grocery Delivery via Xerxes Zepto Xapads Media
India's Fitness Revolution is Here HealthifyMe MAAS Platform (Powered By Affle) in association with HealthifyMe
Swiggy drives instant impact with one click install campaign on Glance Swiggy InMobi
C11.Most Effective Tech Platform
Campaign Title Brand Name Entrant Name  
Investor App Nippon Life India Asset Management Limited  
Gulf Masterscan - Pride Coupon Dhamaka Gulf Masterscan FirstHive
Performance Redefined Programmatically' via Xerxes by Xapads   Xapads Media
C12.Best Use of Mobile – Fashion
Campaign Title Brand Name Entrant Name  
Flipkart Ads X Puma Fitness Theme PUMA® India Flipkart Ads
Flipkart X Puma Fitness Theme PUMA® India Flipkart Ads
Amazon SportsWorld-Activating the full funnel consumer engagement for Sports Brands on Amazon Amazon Ads  
C13.Programmatic Learning
Campaign Title Brand Name Entrant Name  
Huggies leveraged full-funnel Amazon ad tech stack to drive and measure holistic brand impact Amazon Ads  
IPL - Moment that was never missed Star Sports Mindshare
Quitting is winning with Nico Cipla Health Madison World
C14.AI & Machine Learning
Campaign Title Brand Name Entrant Name  
Disney+ Hotstar x Scibids | IPL'2022   Mindshare
Astor Launch – AI Affair MG Motor India Cheil India
Quitting is winning with Nico Cipla Health Limited Madison Media
C15.Connected Devices / The Internet of Things
Campaign Title Brand Name Entrant Name  
AajTak Connected Devices TV Today Network  
Bombay Shaving Company-Impact launch campaigns through Amazon Fire TV Amazon  
Lotus SafeSun Hai na to beat the sun! Lotus Herbals mediasmart (an Affle company) in association with Lotus Herbals
Mobile Marketer of the Year
Hindustan Unilever Limited
Agency of the Year
Mindshare