| A.Marketing Strategy |
| A01.Brand Recall |
| Campaign Title |
Brand Name |
Entrant Name |
|
| UltraTech Cement - Ghar Ek Mauka Ek |
UltraTech Cement |
Mindshare |
 |
| Demystifying Stock Trading Through Cricket |
RKSV Securities |
Mindshare |
 |
| Rajasthan Royals - Instagram Reels |
Rajasthan Royals |
Interactive Avenues - A Reprise Network Company |
 |
| A02.Lead Generation |
| Campaign Title |
Brand Name |
Entrant Name |
|
| India's Fitness Revolution is Here |
HealthifyMe |
MAAS Platform (Powered By Affle) in association with HealthifyMe |
|
| Noise ColorFit Ultra smartwatch launch through Amazon Ads |
Noise |
Amazon |
|
| Max Life Insurance campaign |
Max Life Insurance Company Limited |
Vserv & Max Life Insurance |
|
| A03.Launch of Product/Service |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Digital Exclusive Release of 2024, a movie entirely shot on OnePlus 9 Pro smartphone on Disney+ Hotstar |
Disney+Hotstar |
|
|
| Chotta SMS |
Truecaller LLP |
Wirality Media Private Limited |
|
| Flipkart Health+ Launch Journey to No.1 APP |
Flipkart Health Plus |
HiveMinds Innovative Market Solutions |
|
| #SayItWithOreo |
Oreo |
Bobble AI |
|
| A04.Relationship Building/Remarketing |
| Campaign Title |
Brand Name |
Entrant Name |
|
| ITC B-Natural Amazon Super Value Day Campaign |
ITC ltd – Foods Business Division |
Amazon Ads |
|
| Anmol Jodha Pratiyogita |
Zee Anmol, Zee Entertainment Enterprises |
|
|
| Nivea leveraged Amazon Ads' remarketing solutions for customer retention |
Nivea India |
Amazon Ads |
|
| Rajasthan Royals CRM Game On With 12 yrs of Data |
Rajasthan Royals |
Interactive Avenues - A Reprise Network Company |
|
| A05.Best use of Apps/Games for Marketing |
| Campaign Title |
Brand Name |
Entrant Name |
|
| #GameStaminaKa - Breaking Gender Barriers in Gaming |
Hindustan Unilever Limited |
Mindshare |
|
| What's in a Cup of Horlicks - Demystifying Children's Nutrition for Mothers |
Hindustan Unilever Limited |
Mindshare |
|
| A06.Most Effective App for Consumer |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Making of In The Making |
Meta |
Mindshare |
|
| Refer Your Friends Mobikwik CPR Campaign |
One Mobikwik System, India |
APPLABS MEDIA |
|
| Launch of Tata Neu: Your SuperApp Campaign via Xerxes |
Tata Digital |
Xapads Media |
|
| #SwiggyHasItAll |
Swiggy |
MAAS Platform (Powered By Affle) in association with Swiggy & M&C Saatchi |
|
| Demystifying Stock Trading Through Cricket |
RKSV Securities |
Mindshare |
|
| A07.Campaign To Drive Sales |
| Campaign Title |
Brand Name |
Entrant Name |
|
| BEYOND LAST CLICK: HOW INTEGRATED, JOURNEY-BASED, CUSTOMER CENTRIC THINKING INCREASED FLOW FOR HELIOS WATCHES |
Titan Company Limited |
Interactive Avenues |
|
| Gift Smart Gift Mia |
Titan Company |
Interactive Avenues |
|
| Flipkart Ads X Peter England |
Peter England |
Flipkart Ads |
|
| NISSAN MAGNITE- EXPERIENTIAL TECHNOLOGY |
|
OMD |
|
| A08.Gender Equity |
| Campaign Title |
Brand Name |
Entrant Name |
|
| #HERSHE2022 |
Hershey India |
Lowe Lintas India/White Rivers Media |
|
| #Game Stamina Ka - A movement against Gender Norms in Cricket |
Hindustan Unilever Limited |
Mindshare |
|
| Aanandam Aarambam - Happiness starts with Bru |
Hindustan Unilever Limited |
Mindshare |
|
| A09.Amplification |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Pepsi Money Heist |
PepsiCo |
Mindshare |
|
| Jeevansathi’s Influencer Campaign on Disney+ Hotstar |
Disney+Hotstar |
|
|
| Alpenliebe Juzt Jelly - Baker's Studio |
Perfetti Van Melle India |
Wavemaker |
|
| UltraTech Cement - Baat Ghar Ki 2.0 |
UltraTech Cement |
Mindshare |
|
| A10.Community building |
| Campaign Title |
Brand Name |
Entrant Name |
|
| #BeTheChangeForTB |
Johnson & Johnson India |
Schbang |
|
| #HERSHE2022 |
Hershey India |
Lowe Lintas India/White Rivers Media |
|
| Castrol Super Mechanic Contest |
Castrol India Limited |
Mindshare |
|
| Huggies - Mum Ki Baat |
Kimberly-Clark India |
Mindshare |
|
| #Game Stamina Ka - A movement against Gender Norms in Cricket |
Hindustan Unilever Limited |
Mindshare |
|
| A11.Social Impact / Not For Profit |
| Campaign Title |
Brand Name |
Entrant Name |
|
| NISSAN MAGNITE- SOCIAL IMPACT MARKETING |
|
OMD |
|
| #BeIndieProud Adoption Campaign |
Mars Petcare |
Mediacom |
|
| Chhath Puja – Sanitization Drive |
Zee Anmol, Zee Entertainment Enterprises |
|
|
| Tata Tea raises climate consciousness through eye-catching Jaago Re mobile campaign |
Tata Consumer products |
InMobi |
|
| #DriveItRight |
SBI General Insurance |
Tonic Worldwide |
|
| A12.Maximizing Mobile Advertising |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Refer Your Friends Mobikwik CPR Campaign |
One Mobikwik System, India |
APPLABS MEDIA |
|
| Cofsils - Use of Temperature API |
Cipla Health |
Madison Media |
|
| Zee 5 Regional campaign (Publicis Groupe) via Xerxes |
Publicis Media |
Xapads Media |
|
| A13.Digital Influence |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Pepsi Money Heist |
PepsiCo |
Mindshare |
|
| Gift Smart Gift Mia |
Titan Company |
Interactive Avenues |
|
| Huggies - Mum Ki Baat |
Kimberly-Clark India |
Mindshare |
|
| Demystifying Stock Trading Through Cricket |
RKSV Securities |
Mindshare |
|
| A14.Best Mobile Messaging Campaign: SMS, MMS |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Zee Anmol Vijeta |
Zee Anmol, Zee Entertainment Enterprises |
|
|
| Aanandam Aarambam - Happiness starts with Bru |
Hindustan Unilever Limited |
Mindshare |
|
| NISSAN MAGNITE- EXPERIENTIAL TECHNOLOGY |
|
OMD |
|
| A15.Most Engaging Mobile Campaign |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Pepsi Valentines Day - Celebrating Singles |
PepsiCo India |
Mindshare |
|
| Prime On Your Plate |
Amazon Prime Video |
Interactive Avenues - A Reprise Network Company |
|
| Demystifying Stock Trading Through Cricket |
RKSV Securities |
Mindshare |
|
| A16.Promotion |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Mamaearth sees 5X growth in D2C sales* through Paytm Ads |
Mamaearth |
Paytm Ads |
|
| Flipkart Ads X Peter England |
Peter England |
Flipkart Ads |
|
| Prime On Your Plate |
Amazon Prime Video |
Interactive Avenues - A Reprise Network Company |
|
| A17.Maximizing Mobile Advertising / Programmatic and Machine Learning |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Building relevant reach with Amazon DSP- HP Laptops and Amazon Ads |
HP |
Amazon Ads |
|
| Rural India - Just A Call Away |
Renault India |
OMD |
|
| Kamasutra Flavours of Love |
Raymond Consumer Care Limited |
Madison Media |
|
| Nudge.AI |
DBS |
Omnicom Media group |
|
| A18.Best use of vernacular language in mobile advertising |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Zee Anmol Vijeta |
Zee Anmol, Zee Entertainment Enterprises |
|
|
| Love Dangal |
ZEE Entertainment Enterprises |
|
|
| PayTM #Chakachaka |
PayTM |
PAD Integrated Marketing & Communications |
|
| Castrol Super Mechanic Contest |
Castrol India Limited |
Mindshare |
|
| A19.Mobile Video |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Pepsi Money Heist |
PepsiCo |
Mindshare |
|
| Happy at Home |
Hershey India |
Interactive Avenues |
|
| Boost Stamina Stars |
Hindustan Unilever Limited |
Mindshare |
|
| ŠKODA Sonic Roots |
ŠKODA Auto India |
PHD Media |
|
| A20.Mobile Audio |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Xiaomi 12 Pro Launch Campaign |
XIAOMI TECHNOLOGY INDIA |
Interactive Avenues a Reprise Network Company |
|
| Fanta Apple Delite |
Mediacom |
JioSaavn |
|
| Dell Futurist Music Challenge |
Dell Technologies |
Mediacom Communications |
|
| A21.Most Effective Email Campaign |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Rajasthan Royals CRM Game On With 12 yrs of Data |
Rajasthan Royals |
Interactive Avenues - A Reprise Network Company |
|
| A22.Best Use of Mobile – Customer Engagement |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Huggies - Mum Ki Baat |
Kimberly-Clark India |
Mindshare |
|
| Glance Live Fest |
|
GLANCE DIGITAL EXPERIENCE |
|
| Amazing Kreations |
Kellogg's India |
Foxymoron Digital Marketing |
|
| #Game Stamina Ka - A movement against Gender Norms in Cricket |
Hindustan Unilever Limited |
Mindshare |
|
| Flavours of Love |
KamaSutra Condoms |
Bobble AI |
|
| A23.Best Use of Mobile – Property |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Jeevansathi’s Influencer Campaign on Disney+ Hotstar |
Disney+Hotstar |
|
|
| Tata Punch - The Game that Vibes with you! |
Tata Motors |
OMD |
|
| Omnigel Dard ko jad se mitaye |
Cipla Health |
Madison Media |
|
| A24.Most Effective DTC eCommerce Campaign |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Leveraging Amazon ads for the launch of OnePlus 10 pro |
Amazon Ads |
|
|
| Tanishq | Always on Performance Campaign |
Tanishq |
Interactive Avenues |
|
| A25.Most Effective Search Campaign |
| Campaign Title |
Brand Name |
Entrant Name |
|
| MaxLife Insurance, Leadership in Online Insurance Market |
Max Life Insurance Company Limited |
HiveMinds Innovative Market Solutions |
|
| Wonderchef – Amazon Ads Diwali Festive Season’21 |
Wonderchef |
Amazon |
|
| Titan Smart - New Product Launch |
Titan Company Limited |
Interactive Avenues |
|
| Kent RO systems engagement campaign - Amazon Ads |
Amazon Ads |
|
|
| A26.Best Use of Mobile Integration |
| Campaign Title |
Brand Name |
Entrant Name |
|
| #StopTheBeautyTest Unfiltered Filter |
|
Mindshare |
|
| Tantir Rong |
Hindustan Unilever |
Mindshare |
|
| Castrol Super Mechanic Contest |
Castrol India Limited |
Mindshare |
|
| A27.Best Use of Mobile – Beauty |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Nivea Roll On – Never Miss Out |
Beiersdorf |
OMD |
|
| Mia by Tanishq - Cultural gifting campaign |
Titan Company |
Interactive Avenues a Reprise Network Company |
|
| B. Channel/Media Strategy |
| B01.Cross Media Integration |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Tata Punch - The Game that Vibes with you! |
Tata Motors |
OMD |
|
| Castrol Super Mechanic Contest |
Castrol India Limited |
Mindshare |
|
| UltraTech Cement - Baat Ghar Ki 2.0 |
UltraTech Cement |
Mindshare |
|
| Pepsi says, ‘Bella Ciao’ to Money Heist |
PepsiCo India |
Edelman India |
|
| Alpenliebe Juzt Jelly - Baker's Studio |
Perfetti Van Melle India |
Wavemaker |
|
| B02.In-App Advertising |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Mamaearth sees 5X growth in D2C sales* through Paytm Ads |
Mamaearth |
Paytm Ads |
|
| AU Small Finance Bank campaign |
AU Small Finance Bank |
Vserv & Iprospect |
|
| Prime On Your Plate |
Amazon Prime Video |
Interactive Avenues - A Reprise Network Company |
|
| B03.Mobile Applications |
| Campaign Title |
Brand Name |
Entrant Name |
|
| #GameStaminaKa - Breaking Gender Barriers in Gaming |
Hindustan Unilever Limited |
Mindshare |
|
| Investor App |
Nippon Life India Asset Management Limited |
|
|
| OTT Platform for Doctors - Docflix |
Mankind Pharma |
Digital Jalebi (DJ Interactive Solutions) |
|
| B04.Mobile Website |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Amplification of LG OLED Rollable TV ft Shah Rukh Khan (PHD Media) via Xerxes |
PHD MEDIA |
Xapads Media |
|
| #BOBWorld by Bank of Baroda and Puretech Digital |
Bank of Baroda |
Puretech Digital |
|
| Making protein a routine during the pandemic |
Hindustan Unilever |
Mindshare |
|
| Cardekho- Adludio "Ab Car showroom Banner Mein" |
Cardekho |
Alliance Advertising & Marketing |
|
| B05.Use of Social Media |
| Campaign Title |
Brand Name |
Entrant Name |
|
| #Game Stamina Ka - A movement against Gender Norms in Cricket |
Hindustan Unilever Limited |
Mindshare |
|
| Bigg Boss OTT Integrated Marketing Campaign |
Voot, Viacom18 Digital Ventures |
|
|
| Rajasthan Royals - Instagram Reels |
Rajasthan Royals |
Interactive Avenues - A Reprise Network Company |
|
| Happy at Home |
Hershey India |
Interactive Avenues |
|
| Johnnie Walker ReVibe |
United Spirits Limited (Diageo) |
PHD Media |
|
| B06.Best Emerging Technology Campaign: Mobile TV/Video, Bluetooth/WiFi, Voice, RBT, etc |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Tata Punch - The Game that Vibes with you! |
Tata Motors |
OMD |
|
| Decode Chris Pratt's Terminal List - 360 Experience |
Amazon Prime Video |
Interactive Avenues - A Reprise Network Company |
|
| Lotus SafeSun Hai na to beat the sun! |
Lotus Herbals |
mediasmart (an Affle company) in association with Lotus Herbals |
|
| B07.Best Multi Mobile Channel Campaign |
| Campaign Title |
Brand Name |
Entrant Name |
|
| SUGAR RUSH on Myntra |
SUGAR Cosmetics |
Myntra Brand Solutions |
|
| WHATTE WOW FEST on Myntra |
WOW Skin Science |
Myntra Brand Solutions |
|
| UltraTech Cement - Ghar Ek Mauka Ek |
UltraTech Cement |
Mindshare |
|
| B08.Location Based Services or Targeting |
| Campaign Title |
Brand Name |
Entrant Name |
|
| #SwiggyHasItAll |
Swiggy |
MAAS Platform (Powered By Affle) in association with Swiggy & M&C Saatchi |
|
| 7-minutes Express Pick-up |
Blink Digital |
mediasmart (an Affle company) in association with KFC & Blink Digital |
|
| #BEGGIN#DANCE JOSH CPI CAMPAIGN |
VerSe Innovation |
APPLABS MEDIA |
|
| B09.Most Effective Chatbot Solution |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Chatbot for Election and Result Updates |
TV Today Network |
|
|
| Aanandam Aarambam - Happiness starts with Bru |
Hindustan Unilever Limited |
Mindshare |
|
| Quitting is winning with Nico |
Cipla Health Limited |
Madison Media |
|
| B10.Most Effective Augmented Reality/ Virtual Reality Campaign |
| Campaign Title |
Brand Name |
Entrant Name |
|
| What's in a Cup of Horlicks - Demystifying Children's Nutrition for Mothers |
Hindustan Unilever Limited |
Mindshare |
|
| Kayi Smiles, Nayi Smiles |
Britannia Industries Limited |
Wunderman Thompson |
|
| Oreo Campaign |
Mondelez International |
Vserv & Wavemaker |
|
| IPL See you at the Stadium |
Star Sports |
Mindshare |
|
| B11.Best Consumer Experience O2O |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Titan Smart - New Product Launch |
Titan Company Limited |
Interactive Avenues |
|
| Making protein a routine during the pandemic |
Hindustan Unilever |
Mindshare |
|
| BEYOND LAST CLICK: HOW INTEGRATED, JOURNEY-BASED, CUSTOMER CENTRIC THINKING INCREASED FLOW FOR HELIOS WATCHES |
Titan Company Limited |
Interactive Avenues |
|
| B12.Most effective Retail Commerce campaign |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Flipkart X Puma Fitness Theme |
PUMA® India |
Flipkart Ads |
|
| Flipkart Ads X Peter England |
Peter England |
Flipkart Ads |
|
| Flipkart Ads X adidas |
adidas |
Flipkart Ads |
|
| C. Enabling Technologies |
| C01.Innovation |
| Campaign Title |
Brand Name |
Entrant Name |
|
| ŠKODA 3D Mapping at Rohtang Pass |
ŠKODA Auto India |
PHD Media |
|
| Tantir Rong |
Hindustan Unilever |
Mindshare |
|
| Demystifying Stock Trading Through Cricket |
RKSV Securities |
Mindshare |
|
| Johnnie Walker Drone Show |
United Spirits Limited (Diageo) |
PHD Media |
|
| Real Time Sensex Movement Campaign |
Nippon India Mutual Fund |
Hansa Cequity |
|
| C03.Use of Rich Media / Video / Interactive Content |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Captain Zack in Conversations |
Captain Zack |
Bobble AI |
|
| Tantir Rong |
Hindustan Unilever |
Mindshare |
|
| Pepsi says, ‘Bella Ciao’ to Money Heist |
PepsiCo India |
Edelman India |
|
| Signature AR Campaign |
United Spirits Limited (Diageo) |
PHD Media |
|
| Hyundai campaign |
|
Vserv & Innocean |
|
| C04.Data/Insights |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Flipkart Ads X Peter England |
Peter England |
Flipkart Ads |
|
| ITC B-Natural (Amazon Super Value Day Campaign) |
ITC Limited |
Performics India |
|
| DSP Mutual Fund campaign |
DSP Mutual Fund |
Vserv & DSP Mutual Fund |
|
| Max Life Insurance campaign |
Max Life Insurance Company Limited |
Vserv & Max Life Insurance |
|
| C05.Most Engaging Mobile Creative |
| Campaign Title |
Brand Name |
Entrant Name |
|
| AU Small Finance Bank campaign |
AU Small Finance Bank |
Vserv & Iprospect |
|
| In-Play Advertising Makes Kellogg’s Chocos Irresistibly Chocolatey and Fun for Kids in India |
Kellogg India |
Digital Turbine |
|
| Dreams from the futures by Tina Fung & Osheen Siva |
SINGAPORE TOURISM BOARD |
WUNDERMAN THOMPSON |
|
| Fevicol's Ronaldo Post |
Pidilite |
Schbang |
|
| C06.Best Use of UGC |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Pepsi #CheckMyFizz |
PepsiCo India |
Mindshare |
|
| Pepsi Money Heist |
PepsiCo |
Mindshare |
|
| Disney+ Hotstar x Escaype Live | Moj |
|
Mindshare |
|
| C07.Best Data Driven Display Creative |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Baleno Real Time Digital OOH |
Maruti Suzuki India Limited |
Hakuhodo Sync India |
|
| Building relevance with personalized communication |
Nestle India |
Zenith Media |
|
| Demystifying Stock Trading Through Cricket |
RKSV Securities |
Mindshare |
|
| Sprite helps commuters in traffic to “stay chill” through instant purchase mobile campaign |
Coca Cola INDIA |
InMobi |
|
| C08.Most Effective Voice Assistant App |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Best Digital Avatar based Bots enabling Lead Generation |
Maruti Suzuki India Limited |
DaveAI |
|
| Hey Alexa with Social Media Stars |
Amazon India |
Interactive Avenues - a Reprise Network Company |
|
| C09.Most Effective App Install Campaign |
| Campaign Title |
Brand Name |
Entrant Name |
|
| How Bajaj Finserv App Made it to top 10 FinTech Apps in India? |
Bajaj Finserv |
#ARMWorldwide |
|
| Launch of Zepto: 10 Min Grocery Delivery via Xerxes |
Zepto |
Xapads Media |
|
| India's Fitness Revolution is Here |
HealthifyMe |
MAAS Platform (Powered By Affle) in association with HealthifyMe |
|
| Swiggy drives instant impact with one click install campaign on Glance |
Swiggy |
InMobi |
|
| C11.Most Effective Tech Platform |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Investor App |
Nippon Life India Asset Management Limited |
|
|
| Gulf Masterscan - Pride Coupon Dhamaka |
Gulf Masterscan |
FirstHive |
|
| Performance Redefined Programmatically' via Xerxes by Xapads |
|
Xapads Media |
|
| C12.Best Use of Mobile – Fashion |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Flipkart Ads X Puma Fitness Theme |
PUMA® India |
Flipkart Ads |
|
| Flipkart X Puma Fitness Theme |
PUMA® India |
Flipkart Ads |
|
| Amazon SportsWorld-Activating the full funnel consumer engagement for Sports Brands on Amazon |
Amazon Ads |
|
|
| C13.Programmatic Learning |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Huggies leveraged full-funnel Amazon ad tech stack to drive and measure holistic brand impact |
Amazon Ads |
|
|
| IPL - Moment that was never missed |
Star Sports |
Mindshare |
|
| Quitting is winning with Nico |
Cipla Health |
Madison World |
|
| C14.AI & Machine Learning |
| Campaign Title |
Brand Name |
Entrant Name |
|
| Disney+ Hotstar x Scibids | IPL'2022 |
|
Mindshare |
|
| Astor Launch – AI Affair |
MG Motor India |
Cheil India |
|
| Quitting is winning with Nico |
Cipla Health Limited |
Madison Media |
|
| C15.Connected Devices / The Internet of Things |
| Campaign Title |
Brand Name |
Entrant Name |
|
| AajTak Connected Devices |
TV Today Network |
|
|
| Bombay Shaving Company-Impact launch campaigns through Amazon Fire TV |
Amazon |
|
|
| Lotus SafeSun Hai na to beat the sun! |
Lotus Herbals |
mediasmart (an Affle company) in association with Lotus Herbals |
|
| Mobile Marketer of the Year |
| Hindustan Unilever Limited |
|
|
|
| Agency of the Year |
| Mindshare |
|
|
|
