Focus Points

• Authentic storytelling : Exploring how aligning personal values with a brand's mission fosters trust and loyalty.
• Human-Centric Narratives : Highlighting the importance of sharing real-life experiences to create emotional connections with audiences.
• Scaling brand stories nationally : Strategies for adapting brand narratives to diverse cultural contexts while maintaining core identity.
• Embodied leadership : Understanding how leaders living their brand's values can transform a brand into a movement.