Ravi Santhanam

CMO, Head - Corporate Communications, Head - Liability Products & Managed Programs


Sandeep Anand


Jubilant Foodworks Ltd (Domino's)

Anuja Mishra

VP & Head Marketing - Personal care & hygiene

Godrej Consumer Products Limited

Ishwindar Singh

GM - Marketing

Pernod Ricard

Anjali Krishnan

Consumer Experience Lead, India & Bangladesh

Mondelez International

Session Chair
Vasuta Agarwal

Managing Director, Asia Pacific



Building Resilient Brands – Thriving in the Era of Mobile

Over the past decade, increasing globalization, better connectivity, and technological advancements have brought the world closer to a digital and hyper connected global village. The events of the past two years have dramatically reshaped life as we know it and permanently moved the consumer landscape to a mobile-first world. According to TRAI, India is home to 825.30 million internet subscribers, a majority of which has been powered by smartphones, proving that we are truly living in a mobile-first world order.

While this may be an unusual time for marketers across the globe, true innovation is born from adversity. And, in this mobile-first world order, we have seen that resilient brands are the ones that have pioneered innovations to pivot, strategize and execute in the new normal. As they build multi-moment mobile marketing strategies, some brands have set the bar higher for themselves by attaining Mobile Marketing Maturity (MMM). Meet the leaders of the brands who embraced the new normal and achieved mobile marketing maturity at the MASTERS OF MARKETING, 2022.

Discussion Highlights:

  • Changes in the customer journey and experience in the past year –how are they learning, exploring, and buying in a mobile-first world order?
  • Consumer trends and behaviour that’s here to stay since the New Normal has begun
  • How do brands that do not own an app straddle this development?
  • The importance of the mobile app economy for brands in the future In a mobile-first country like India, users have jumped over the desktop/laptop to embrace mobile directly and this has been only accelerated by the pandemic so much so that Digital Marketing Maturity today is equal to Mobile Marketing Maturity
  • What do brands need to do to build mobile marketing maturity?