Over the past decade, increasing globalization, better connectivity, and technological advancements have brought the world closer to a digital and hyper connected global village. The events of the past two years have dramatically reshaped life as we know it and permanently moved the consumer landscape to a mobile-first world. According to TRAI, India is home to 825.30 million internet subscribers, a majority of which has been powered by smartphones, proving that we are truly living in a mobile-first world order.

While this may be an unusual time for marketers across the globe, true innovation is born from adversity. And, in this mobile-first world order, we have seen that resilient brands are the ones that have pioneered innovations to pivot, strategize and execute in the new normal. As they build multi-moment mobile marketing strategies, some brands have set the bar higher for themselves by attaining Mobile Marketing Maturity (MMM). Meet the leaders of the brands who embraced the new normal and achieved mobile marketing maturity at the MASTERS OF MARKETING, 2022.