Brands today aim to connect with consumers through hyper-personalized messaging in an omnichannel environment, creating a 'moment made by marketing'' that elevates the consumer experience.
The financial services sector is built on transparency and hinges on data and technology. However, the deluge of data available to a marketer can impede marketing efforts. Hence brands seek technology that offers real-time engagement, consumer insights and hyper-personalization, which can help create agile solutions, offer seamless customer engagement across the service life-cycle. 2020 saw the adoption of the digital platform at an accelerated pace with the financial services sector being a big gainer. The panel discussion will explore how technology helps brands create "Marketing Moments" and personalised experiences.
The discussion will look at: