Digital Publisher’s transition towards programmatic advertising and expectations from 2022
As the AdTech space is evolving and there are many ways of reaching target customers, programmatic ads are gaining popularity primarily because they can automate ad placement across different platforms and contexts, unlike the traditional method. However, many are holding back from trading in programmatic advertising, having fears that it might drive rates and margins downwards. However, the truth is that a transition from traditional advertising methods to programmatic advertising is an opportunity for publishers to diversify and expand. A programmatic approach can reduce costs and boost margins which is definitely a win-win situation that every publisher is looking for.
2022 is the year in which publishers should make the best use of the programmatic method. Apart from achieving greater efficiency within their ad sales operations, programmatic advertising can also help them target users relevantly using demographic targeting capabilities of programmatic placement. To delve deeper into the evolution in the programmatic era and to learn more strategies for successfully adapting to the contemporary way of advertising be a part of the exclusive panel discussion, to be held on 16th March, from 3 PM to 4 PM.
To all the publishers out there, if you are planning to scale up your revenue and enable efficient sales and placement then here is your chance to learn it from some of the best brains in the Adtech industry!