Award Categories

A1 Best Small Budget Campaign (Under 15 Lakh)

Campaigns that were effectively executed on a budget under 15 lakhs.

A2 Best Medium-Budget Campaign (Under 50 Lakh)

Campaigns that were effectively executed on a budget under 50 lakhs

A3 Best Large-Budget Campaign (Above 50 Lakh)

Campaigns that were effectively executed on a budget above 50 lakhs.

A4 Best PR Campaign

A5 Best use of Storytelling

To recognise an influencer/ Celebrity marketing campaign creates new worlds and experiences in a consumer’s imagination.

A6 Best Integrated Campaign (Multi-channels)

The effective use by an Agency or a Brand of two or more social media channels and/ or websites to promote their Influencer/Celebrity driven campaign.

A7 Best Multi Influencer Campaign

To recognise an influencer marketing campaign that was executed by influencers using multiple concepts/content for one particular brand. The content could be different. However, the brands used for the promotion need to be the same.

A8 Best Use of Audio/Video

The effective and creative use of Audio/Video of influencers/Celebrities to promote a brand product or service.

A9 Most Innovative Marketing Campaign/Strategy

A campaign which has made the best use of creativity, innovation and the right influencers to promote a product or service.

A10 Most Impactful Marketing Campaign/Strategy

A campaign that created a long-lasting impact and led to awareness (eg- Red Dot, Cadbury Purple Heart)

A11 Best Regional Content

A campaign that used an Indian language or multiple Indian languages, other than English and Hindi. The campaign may have been developed originally in an Indian language or may have been adapted from another Indian or international language to an Indian language, other than English or Hindi. (Work which is not in English should be submitted with an English translation and/or English subtitles so that it can be understood in English, strictly as it was used)

A12 Best Brand Engagement Campaign

A campaign that has used influencers to generate brand engagement and develop the relationship of consumers with that brand's audience.

A13 Most Effective Campaign for ROI

A campaign that focuses solely on monetary ROI on the budget allocated

A14 Most Viral Influencer Driven Campaign

A campaign that gained a lot of traction and popularity since its making, from audiences of all kinds and spaces.

A15 Best Celebrity Driven Campaign

Campaign or strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Brand recognition is a huge part of celebrity branding, where the general public is able to establish a brand from its attributes.

A16 Best CSR Act / Sustainability Campaign

A campaign that was brand or agency-led, or in collaboration with a popular Influencer or Celebrity to drive awareness/marketing regarding a tech product, or a campaign that used technology very strategically.

A17 Best Experiential Marketing

A Campaign or strategy that immerses customers with a product or deeply engages them, resulting in a memorable and long-lasting connection between the customer and the brand.

A18 Best Brand Awareness/ Brand Identity Campaign

A campaign where brands leverage well-known figures who have influence over their target markets to promote their brands.

A19 Best Social-Commerce Campaign/Strategy

A campaign that successfully used one or more content creators/influencers to drive online or offline sales for a brand, through social-commerce platforms like Facebook marketplace, Instagram shop, etc.

A20 Best Use of Social Media

The effective use of social media to promote a brand campaign.

A21 Most Creative Marketing Campaign

To recognise the growing importance of creative thinking and judges will reward a campaign that stretches the boundaries of influencer or celebrity marketing with an exceptionally creative, innovative and well-executed campaign that has delivered results for a brand by using a Influencer/Celebrity

A22 Best Cause-Led Campaign

To recognize influencer/celebrity-driven marketing campaigns that were cause based where the brand has associated with a social cause to deliver a message and connect with their audience

A23 Best Use of Instagram

To recognize influencer/celebrity-driven marketing campaigns that have exclusively used the Instagram as a platform to execute the campaign and delivered measurable impact and reach for the brand

A24 Best use of Radio/Audio/ Podcast

To recognize influencer/celebrity-driven marketing campaigns that were executed on the Audio Platform like radio, podcast, etc

A25 Best Use of Television

To recognize influencer/celebrity-driven marketing campaigns (TVC) that were executed on the Television

A26 Best Use of Static Media

To recognize influencer/celebrity-driven marketing campaigns that were executed on Newspapers, OOH, Digital OOH, etc

C1 Best Small Budget Campaign (Under 15 Lakh)

Campaigns that were effectively executed on a budget under 15 lakhs.

C2 Best Medium-Budget Campaign (Under 50 Lakh)

Campaigns that were effectively executed on a budget under 50 lakhs

C3 Best Large-Budget Campaign (Above 50 Lakh)

Campaigns that were effectively executed on a budget above 50 lakhs.

C4 Best PR Campaign

C5 Best use of Storytelling

To recognise an influencer/ Celebrity marketing campaign creates new worlds and experiences in a consumer’s imagination.

C6 Best Integrated Campaign (Multi-channels)

The effective use by an Agency or a Brand of two or more social media channels and/ or websites to promote their Influencer/Celebrity driven campaign.

C7 Best Multi Influencer Campaign

To recognise an influencer marketing campaign that was executed by influencers using multiple concepts/content for one particular brand. The content could be different. However, the brands used for the promotion need to be the same.

C8 Best Use of Audio/Video

The effective and creative use of Audio/Video of influencers/Celebrities to promote a brand product or service.

C9 Most Innovative Marketing Campaign/Strategy

A campaign which has made the best use of creativity, innovation and the right influencers to promote a product or service.

C10 Most Impactful Marketing Campaign/Strategy

A campaign that created a long-lasting impact and led to awareness (eg- Red Dot, Cadbury Purple Heart)

C11 Best Regional Content

A campaign that used an Indian language or multiple Indian languages, other than English and Hindi. The campaign may have been developed originally in an Indian language or may have been adapted from another Indian or international language to an Indian language, other than English or Hindi. (Work which is not in English should be submitted with an English translation and/or English subtitles so that it can be understood in English, strictly as it was used)

C12 Best Brand Engagement Campaign

A campaign that has used influencers to generate brand engagement and develop the relationship of consumers with that brand's audience.

C13 Most Effective Campaign for ROI

A campaign that focuses solely on monetary ROI on the budget allocated

C14 Most Viral Influencer Driven Campaign

A campaign that gained a lot of traction and popularity since its making, from audiences of all kinds and spaces.

C15 Best Celebrity Driven Campaign

Campaign or strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Brand recognition is a huge part of celebrity branding, where the general public is able to establish a brand from its attributes.

C16 Best CSR Act / Sustainability Campaign

A campaign that was brand or agency-led, or in collaboration with a popular Influencer or Celebrity to drive awareness/marketing regarding a tech product, or a campaign that used technology very strategically.

C17 Best Experiential Marketing

A Campaign or strategy that immerses customers with a product or deeply engages them, resulting in a memorable and long-lasting connection between the customer and the brand.

C18 Best Brand Awareness/ Brand Identity Campaign

A campaign where brands leverage well-known figures who have influence over their target markets to promote their brands.

C19 Best Social-Commerce Campaign/Strategy

A campaign that successfully used one or more content creators/influencers to drive online or offline sales for a brand, through social-commerce platforms like Facebook marketplace, Instagram shop, etc.

C20 Best Use of Social Media

The effective use of social media to promote a brand campaign.

C21 Most Creative Marketing Campaign

To recognise the growing importance of creative thinking and judges will reward a campaign that stretches the boundaries of influencer or celebrity marketing with an exceptionally creative, innovative and well-executed campaign that has delivered results for a brand by using a Influencer/Celebrity

C22 Best Cause-Led Campaign

To recognize influencer/celebrity-driven marketing campaigns that were cause based where the brand has associated with a social cause to deliver a message and connect with their audience

23 Best Use of Instagram

To recognize influencer/celebrity-driven marketing campaigns that have exclusively used the Instagram as a platform to execute the campaign and delivered measurable impact and reach for the brand

C24 Best use of Radio/Audio/ Podcast

To recognize influencer/celebrity-driven marketing campaigns that were executed on the Audio Platform like radio, podcast, etc

C25 Best Use of Television

To recognize influencer/celebrity-driven marketing campaigns (TVC) that were executed on the Television

C26 Best Use of Static Media

To recognize influencer/celebrity-driven marketing campaigns that were executed on Newspapers, OOH, Digital OOH, etc

E1 Best Small Budget Campaign (Under 15 Lakh)

Campaigns that were effectively executed on a budget under 15 lakhs.

E2 Best Medium-Budget Campaign (Under 50 Lakh)

Campaigns that were effectively executed on a budget under 50 lakhs

E3 Best Large-Budget Campaign (Above 50 Lakh)

Campaigns that were effectively executed on a budget above 50 lakhs.

E4 Best PR Campaign

E5 Best use of Storytelling

To recognise an influencer/ Celebrity marketing campaign creates new worlds and experiences in a consumer’s imagination.

E6 Best Integrated Campaign (Multi-channels)

The effective use by an Agency or a Brand of two or more social media channels and/ or websites to promote their Influencer/Celebrity driven campaign.

E7 Best Multi Influencer Campaign

To recognise an influencer marketing campaign that was executed by influencers using multiple concepts/content for one particular brand. The content could be different. However, the brands used for the promotion need to be the same.

E8 Best Use of Audio/Video

The effective and creative use of Audio/Video of influencers/Celebrities to promote a brand product or service.

E9 Most Innovative Marketing Campaign/Strategy

A campaign which has made the best use of creativity, innovation and the right influencers to promote a product or service.

E10 Most Impactful Marketing Campaign/Strategy

A campaign that created a long-lasting impact and led to awareness (eg- Red Dot, Cadbury Purple Heart)

E11 Best Regional Content

A campaign that used an Indian language or multiple Indian languages, other than English and Hindi. The campaign may have been developed originally in an Indian language or may have been adapted from another Indian or international language to an Indian language, other than English or Hindi. (Work which is not in English should be submitted with an English translation and/or English subtitles so that it can be understood in English, strictly as it was used)

E12 Best Brand Engagement Campaign

A campaign that has used influencers to generate brand engagement and develop the relationship of consumers with that brand's audience.

E13 Most Effective Campaign for ROI

A campaign that focuses solely on monetary ROI on the budget allocated

E14 Most Viral Influencer Driven Campaign

A campaign that gained a lot of traction and popularity since its making, from audiences of all kinds and spaces.

E15 Best Celebrity Driven Campaign

Campaign or strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Brand recognition is a huge part of celebrity branding, where the general public is able to establish a brand from its attributes.

E16 Best CSR Act / Sustainability Campaign

A campaign that was brand or agency-led, or in collaboration with a popular Influencer or Celebrity to drive awareness/marketing regarding a tech product, or a campaign that used technology very strategically.

E17 Best Experiential Marketing

A Campaign or strategy that immerses customers with a product or deeply engages them, resulting in a memorable and long-lasting connection between the customer and the brand.

E18 Best Brand Awareness/ Brand Identity Campaign

A campaign where brands leverage well-known figures who have influence over their target markets to promote their brands.

E19 Best Social-Commerce Campaign/Strategy

A campaign that successfully used one or more content creators/influencers to drive online or offline sales for a brand, through social-commerce platforms like Facebook marketplace, Instagram shop, etc.

E20 Best Use of Social Media

The effective use of social media to promote a brand campaign.

E21 Most Creative Marketing Campaign

To recognise the growing importance of creative thinking and judges will reward a campaign that stretches the boundaries of influencer or celebrity marketing with an exceptionally creative, innovative and well-executed campaign that has delivered results for a brand by using a Influencer/Celebrity

E22 Best Cause-Led Campaign

To recognize influencer/celebrity-driven marketing campaigns that were cause based where the brand has associated with a social cause to deliver a message and connect with their audience

E23 Best Use of Instagram

To recognize influencer/celebrity-driven marketing campaigns that have exclusively used the Instagram as a platform to execute the campaign and delivered measurable impact and reach for the brand

E24 Best use of Radio/Audio/ Podcast

To recognize influencer/celebrity-driven marketing campaigns that were executed on the Audio Platform like radio, podcast, etc

E25 Best Use of Television

To recognize influencer/celebrity-driven marketing campaigns (TVC) that were executed on the Television

E26 Best Use of Static Media

To recognize influencer/celebrity-driven marketing campaigns that were executed on Newspapers, OOH, Digital OOH, etc

G1 Best Small Budget Campaign (Under 15 Lakh)

Campaigns that were effectively executed on a budget under 15 lakhs.

G2 Best Medium-Budget Campaign (Under 50 Lakh)

Campaigns that were effectively executed on a budget under 50 lakhs

G3 Best Large-Budget Campaign (Above 50 Lakh)

Campaigns that were effectively executed on a budget above 50 lakhs.

G4 Best PR Campaign

G5 Best use of Storytelling

To recognise an influencer/ Celebrity marketing campaign creates new worlds and experiences in a consumer’s imagination.

G6 Best Integrated Campaign (Multi-channels)

The effective use by an Agency or a Brand of two or more social media channels and/ or websites to promote their Influencer/Celebrity driven campaign.

G7 Best Multi Influencer Campaign

To recognise an influencer marketing campaign that was executed by influencers using multiple concepts/content for one particular brand. The content could be different. However, the brands used for the promotion need to be the same.

G8 Best Use of Audio/Video

The effective and creative use of Audio/Video of influencers/Celebrities to promote a brand product or service.

G9 Most Innovative Marketing Campaign/Strategy

A campaign which has made the best use of creativity, innovation and the right influencers to promote a product or service.

G10 Most Impactful Marketing Campaign/Strategy

A campaign that created a long-lasting impact and led to awareness (eg- Red Dot, Cadbury Purple Heart)

G11 Best Regional Content

A campaign that used an Indian language or multiple Indian languages, other than English and Hindi. The campaign may have been developed originally in an Indian language or may have been adapted from another Indian or international language to an Indian language, other than English or Hindi. (Work which is not in English should be submitted with an English translation and/or English subtitles so that it can be understood in English, strictly as it was used)

G12 Best Brand Engagement Campaign

A campaign that has used influencers to generate brand engagement and develop the relationship of consumers with that brand's audience.

G13 Most Effective Campaign for ROI

A campaign that focuses solely on monetary ROI on the budget allocated

G14 Most Viral Influencer Driven Campaign

A campaign that gained a lot of traction and popularity since its making, from audiences of all kinds and spaces.

G15 Best Celebrity Driven Campaign

Campaign or strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Brand recognition is a huge part of celebrity branding, where the general public is able to establish a brand from its attributes.

G16 Best CSR Act / Sustainability Campaign

A campaign that was brand or agency-led, or in collaboration with a popular Influencer or Celebrity to drive awareness/marketing regarding a tech product, or a campaign that used technology very strategically.

G17 Best Experiential Marketing

A Campaign or strategy that immerses customers with a product or deeply engages them, resulting in a memorable and long-lasting connection between the customer and the brand.

G18 Best Brand Awareness/ Brand Identity Campaign

A campaign where brands leverage well-known figures who have influence over their target markets to promote their brands.

G19 Best Social-Commerce Campaign/Strategy

A campaign that successfully used one or more content creators/influencers to drive online or offline sales for a brand, through social-commerce platforms like Facebook marketplace, Instagram shop, etc.

G20 Best Use of Social Media

The effective use of social media to promote a brand campaign.

G21 Most Creative Marketing Campaign

To recognise the growing importance of creative thinking and judges will reward a campaign that stretches the boundaries of influencer or celebrity marketing with an exceptionally creative, innovative and well-executed campaign that has delivered results for a brand by using a Influencer/Celebrity

G22 Best Cause-Led Campaign

To recognize influencer/celebrity-driven marketing campaigns that were cause based where the brand has associated with a social cause to deliver a message and connect with their audience

G23 Best Use of Instagram

To recognize influencer/celebrity-driven marketing campaigns that have exclusively used the Instagram as a platform to execute the campaign and delivered measurable impact and reach for the brand

G24 Best use of Radio/Audio/ Podcast

To recognize influencer/celebrity-driven marketing campaigns that were executed on the Audio Platform like radio, podcast, etc

G25 Best Use of Television

To recognize influencer/celebrity-driven marketing campaigns (TVC) that were executed on the Television

G26 Best Use of Static Media

To recognize influencer/celebrity-driven marketing campaigns that were executed on Newspapers, OOH, Digital OOH, etc

I1 Best Small Budget Campaign (Under 15 Lakh)

Campaigns that were effectively executed on a budget under 15 lakhs.

I2 Best Medium-Budget Campaign (Under 50 Lakh)

Campaigns that were effectively executed on a budget under 50 lakhs

I3 Best Large-Budget Campaign (Above 50 Lakh)

Campaigns that were effectively executed on a budget above 50 lakhs.

I4 Best PR Campaign

I5 Best use of Storytelling

To recognise an influencer/ Celebrity marketing campaign creates new worlds and experiences in a consumer’s imagination.

I6 Best Integrated Campaign (Multi-channels)

The effective use by an Agency or a Brand of two or more social media channels and/ or websites to promote their Influencer/Celebrity driven campaign.

I7 Best Multi Influencer Campaign

To recognise an influencer marketing campaign that was executed by influencers using multiple concepts/content for one particular brand. The content could be different. However, the brands used for the promotion need to be the same.

I8 Best Use of Audio/Video

The effective and creative use of Audio/Video of influencers/Celebrities to promote a brand product or service.

I9 Most Innovative Marketing Campaign/Strategy

A campaign which has made the best use of creativity, innovation and the right influencers to promote a product or service.

I10 Most Impactful Marketing Campaign/Strategy

A campaign that created a long-lasting impact and led to awareness (eg- Red Dot, Cadbury Purple Heart)

I11 Best Regional Content

A campaign that used an Indian language or multiple Indian languages, other than English and Hindi. The campaign may have been developed originally in an Indian language or may have been adapted from another Indian or international language to an Indian language, other than English or Hindi. (Work which is not in English should be submitted with an English translation and/or English subtitles so that it can be understood in English, strictly as it was used)

I12 Best Brand Engagement Campaign

A campaign that has used influencers to generate brand engagement and develop the relationship of consumers with that brand's audience.

I13 Most Effective Campaign for ROI

A campaign that focuses solely on monetary ROI on the budget allocated

I14 Most Viral Influencer Driven Campaign

A campaign that gained a lot of traction and popularity since its making, from audiences of all kinds and spaces.

I15 Best Celebrity Driven Campaign

Campaign or strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Brand recognition is a huge part of celebrity branding, where the general public is able to establish a brand from its attributes.

I16 Best CSR Act / Sustainability Campaign

A campaign that was brand or agency-led, or in collaboration with a popular Influencer or Celebrity to drive awareness/marketing regarding a tech product, or a campaign that used technology very strategically.

I17 Best Experiential Marketing

A Campaign or strategy that immerses customers with a product or deeply engages them, resulting in a memorable and long-lasting connection between the customer and the brand.

I18 Best Brand Awareness/ Brand Identity Campaign

A campaign where brands leverage well-known figures who have influence over their target markets to promote their brands.

I19 Best Social-Commerce Campaign/Strategy

A campaign that successfully used one or more content creators/influencers to drive online or offline sales for a brand, through social-commerce platforms like Facebook marketplace, Instagram shop, etc.

I20 Best Use of Social Media

The effective use of social media to promote a brand campaign.

I21 Most Creative Marketing Campaign

To recognise the growing importance of creative thinking and judges will reward a campaign that stretches the boundaries of influencer or celebrity marketing with an exceptionally creative, innovative and well-executed campaign that has delivered results for a brand by using a Influencer/Celebrity

I22 Best Cause-Led Campaign

To recognize influencer/celebrity-driven marketing campaigns that were cause based where the brand has associated with a social cause to deliver a message and connect with their audience

I23 Best Use of Instagram

To recognize influencer/celebrity-driven marketing campaigns that have exclusively used the Instagram as a platform to execute the campaign and delivered measurable impact and reach for the brand

I24 Best use of Radio/Audio/ Podcast

To recognize influencer/celebrity-driven marketing campaigns that were executed on the Audio Platform like radio, podcast, etc

I25 Best Use of Television

To recognize influencer/celebrity-driven marketing campaigns (TVC) that were executed on the Television

I26 Best Use of Static Media

To recognize influencer/celebrity-driven marketing campaigns that were executed on Newspapers, OOH, Digital OOH, etc

K1 Best Small Budget Campaign (Under 15 Lakh)

Campaigns that were effectively executed on a budget under 15 lakhs.

K2 Best Medium-Budget Campaign (Under 50 Lakh)

Campaigns that were effectively executed on a budget under 50 lakhs

K3 Best Large-Budget Campaign (Above 50 Lakh)

Campaigns that were effectively executed on a budget above 50 lakhs.

K4 Best PR Campaign

K5 Best use of Storytelling

To recognise an influencer/ Celebrity marketing campaign creates new worlds and experiences in a consumer’s imagination.

K6 Best Integrated Campaign (Multi-channels)

The effective use by an Agency or a Brand of two or more social media channels and/ or websites to promote their Influencer/Celebrity driven campaign.

K7 Best Multi Influencer Campaign

To recognise an influencer marketing campaign that was executed by influencers using multiple concepts/content for one particular brand. The content could be different. However, the brands used for the promotion need to be the same.

K8 Best Use of Audio/Video

The effective and creative use of Audio/Video of influencers/Celebrities to promote a brand product or service.

K9 Most Innovative Marketing Campaign/Strategy

A campaign which has made the best use of creativity, innovation and the right influencers to promote a product or service.

K10 Most Impactful Marketing Campaign/Strategy

A campaign that created a long-lasting impact and led to awareness (eg- Red Dot, Cadbury Purple Heart)

K11 Best Regional Content

A campaign that used an Indian language or multiple Indian languages, other than English and Hindi. The campaign may have been developed originally in an Indian language or may have been adapted from another Indian or international language to an Indian language, other than English or Hindi. (Work which is not in English should be submitted with an English translation and/or English subtitles so that it can be understood in English, strictly as it was used)

K12 Best Brand Engagement Campaign

A campaign that has used influencers to generate brand engagement and develop the relationship of consumers with that brand's audience.

K13 Most Effective Campaign for ROI

A campaign that focuses solely on monetary ROI on the budget allocated

K14 Most Viral Influencer Driven Campaign

A campaign that gained a lot of traction and popularity since its making, from audiences of all kinds and spaces.

K15 Best Celebrity Driven Campaign

Campaign or strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Brand recognition is a huge part of celebrity branding, where the general public is able to establish a brand from its attributes.

K16 Best CSR Act / Sustainability Campaign

A campaign that was brand or agency-led, or in collaboration with a popular Influencer or Celebrity to drive awareness/marketing regarding a tech product, or a campaign that used technology very strategically.

K17 Best Experiential Marketing

A Campaign or strategy that immerses customers with a product or deeply engages them, resulting in a memorable and long-lasting connection between the customer and the brand.

K18 Best Brand Awareness/ Brand Identity Campaign

A campaign where brands leverage well-known figures who have influence over their target markets to promote their brands.

K19 Best Social-Commerce Campaign/Strategy

A campaign that successfully used one or more content creators/influencers to drive online or offline sales for a brand, through social-commerce platforms like Facebook marketplace, Instagram shop, etc.

K20 Best Use of Social Media

The effective use of social media to promote a brand campaign.

K21 Most Creative Marketing Campaign

To recognise the growing importance of creative thinking and judges will reward a campaign that stretches the boundaries of influencer or celebrity marketing with an exceptionally creative, innovative and well-executed campaign that has delivered results for a brand by using a Influencer/Celebrity

K22 Best Cause-Led Campaign

To recognize influencer/celebrity-driven marketing campaigns that were cause based where the brand has associated with a social cause to deliver a message and connect with their audience

K23 Best Use of Instagram

To recognize influencer/celebrity-driven marketing campaigns that have exclusively used the Instagram as a platform to execute the campaign and delivered measurable impact and reach for the brand

K24 Best use of Radio/Audio/ Podcast

To recognize influencer/celebrity-driven marketing campaigns that were executed on the Audio Platform like radio, podcast, etc

K25 Best Use of Television

To recognize influencer/celebrity-driven marketing campaigns (TVC) that were executed on the Television

K26 Best Use of Static Media

To recognize influencer/celebrity-driven marketing campaigns that were executed on Newspapers, OOH, Digital OOH, etc

M1 Best Small Budget Campaign (Under 15 Lakh)

Campaigns that were effectively executed on a budget under 15 lakhs.

M2 Best Medium-Budget Campaign (Under 50 Lakh)

Campaigns that were effectively executed on a budget under 50 lakhs

M3 Best Large-Budget Campaign (Above 50 Lakh)

Campaigns that were effectively executed on a budget above 50 lakhs.

M4 Best PR Campaign

M5 Best use of Storytelling

To recognise an influencer/ Celebrity marketing campaign creates new worlds and experiences in a consumer’s imagination.

M6 Best Integrated Campaign (Multi-channels)

The effective use by an Agency or a Brand of two or more social media channels and/ or websites to promote their Influencer/Celebrity driven campaign.

M7 Best Multi Influencer Campaign

To recognise an influencer marketing campaign that was executed by influencers using multiple concepts/content for one particular brand. The content could be different. However, the brands used for the promotion need to be the same.

M8 Best Use of Audio/Video

The effective and creative use of Audio/Video of influencers/Celebrities to promote a brand product or service.

M9 Most Innovative Marketing Campaign/Strategy

A campaign which has made the best use of creativity, innovation and the right influencers to promote a product or service.

M10 Most Impactful Marketing Campaign/Strategy

A campaign that created a long-lasting impact and led to awareness (eg- Red Dot, Cadbury Purple Heart)

M11 Best Regional Content

A campaign that used an Indian language or multiple Indian languages, other than English and Hindi. The campaign may have been developed originally in an Indian language or may have been adapted from another Indian or international language to an Indian language, other than English or Hindi. (Work which is not in English should be submitted with an English translation and/or English subtitles so that it can be understood in English, strictly as it was used)

M12 Best Brand Engagement Campaign

A campaign that has used influencers to generate brand engagement and develop the relationship of consumers with that brand's audience.

M13 Most Effective Campaign for ROI

A campaign that focuses solely on monetary ROI on the budget allocated

M14 Most Viral Influencer Driven Campaign

A campaign that gained a lot of traction and popularity since its making, from audiences of all kinds and spaces.

M15 Best Celebrity Driven Campaign

Campaign or strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Brand recognition is a huge part of celebrity branding, where the general public is able to establish a brand from its attributes.

M16 Best CSR Act / Sustainability Campaign

A campaign that was brand or agency-led, or in collaboration with a popular Influencer or Celebrity to drive awareness/marketing regarding a tech product, or a campaign that used technology very strategically.

M17 Best Experiential Marketing

A Campaign or strategy that immerses customers with a product or deeply engages them, resulting in a memorable and long-lasting connection between the customer and the brand.

M18 Best Brand Awareness/ Brand Identity Campaign

A campaign where brands leverage well-known figures who have influence over their target markets to promote their brands.

M19 Best Social-Commerce Campaign/Strategy

A campaign that successfully used one or more content creators/influencers to drive online or offline sales for a brand, through social-commerce platforms like Facebook marketplace, Instagram shop, etc.

M20 Best Use of Social Media

The effective use of social media to promote a brand campaign.

M21 Most Creative Marketing Campaign

To recognise the growing importance of creative thinking and judges will reward a campaign that stretches the boundaries of influencer or celebrity marketing with an exceptionally creative, innovative and well-executed campaign that has delivered results for a brand by using a Influencer/Celebrity

M22 Best Cause-Led Campaign

To recognize influencer/celebrity-driven marketing campaigns that were cause based where the brand has associated with a social cause to deliver a message and connect with their audience

M23 Best Use of Instagram

To recognize influencer/celebrity-driven marketing campaigns that have exclusively used the Instagram as a platform to execute the campaign and delivered measurable impact and reach for the brand

M24 Best use of Radio/Audio/ Podcast

To recognize influencer/celebrity-driven marketing campaigns that were executed on the Audio Platform like radio, podcast, etc

M25 Best Use of Television

To recognize influencer/celebrity-driven marketing campaigns (TVC) that were executed on the Television

M26 Best Use of Static Media

To recognize influencer/celebrity-driven marketing campaigns that were executed on Newspapers, OOH, Digital OOH, etc

O1 Best Small Budget Campaign (Under 15 Lakh)

Campaigns that were effectively executed on a budget under 15 lakhs.

O2 Best Medium-Budget Campaign (Under 50 Lakh)

Campaigns that were effectively executed on a budget under 50 lakhs

O3 Best Large-Budget Campaign (Above 50 Lakh)

Campaigns that were effectively executed on a budget above 50 lakhs.

O4 Best PR Campaign

O5 Best use of Storytelling

To recognise an influencer/ Celebrity marketing campaign creates new worlds and experiences in a consumer’s imagination.

O6 Best Integrated Campaign (Multi-channels)

The effective use by an Agency or a Brand of two or more social media channels and/ or websites to promote their Influencer/Celebrity driven campaign.

O7 Best Multi Influencer Campaign

To recognise an influencer marketing campaign that was executed by influencers using multiple concepts/content for one particular brand. The content could be different. However, the brands used for the promotion need to be the same.

O8 Best Use of Audio/Video

The effective and creative use of Audio/Video of influencers/Celebrities to promote a brand product or service.

O9 Most Innovative Marketing Campaign/Strategy

A campaign which has made the best use of creativity, innovation and the right influencers to promote a product or service.

O10 Most Impactful Marketing Campaign/Strategy

A campaign that created a long-lasting impact and led to awareness (eg- Red Dot, Cadbury Purple Heart)

O11 Best Regional Content

A campaign that used an Indian language or multiple Indian languages, other than English and Hindi. The campaign may have been developed originally in an Indian language or may have been adapted from another Indian or international language to an Indian language, other than English or Hindi. (Work which is not in English should be submitted with an English translation and/or English subtitles so that it can be understood in English, strictly as it was used)

O12 Best Brand Engagement Campaign

A campaign that has used influencers to generate brand engagement and develop the relationship of consumers with that brand's audience.

O13 Most Effective Campaign for ROI

A campaign that focuses solely on monetary ROI on the budget allocated

O14 Most Viral Influencer Driven Campaign

A campaign that gained a lot of traction and popularity since its making, from audiences of all kinds and spaces.

O15 Best Celebrity Driven Campaign

Campaign or strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Brand recognition is a huge part of celebrity branding, where the general public is able to establish a brand from its attributes.

O16 Best CSR Act / Sustainability Campaign

A campaign that was brand or agency-led, or in collaboration with a popular Influencer or Celebrity to drive awareness/marketing regarding a tech product, or a campaign that used technology very strategically.

O17 Best Experiential Marketing

A Campaign or strategy that immerses customers with a product or deeply engages them, resulting in a memorable and long-lasting connection between the customer and the brand.

O18 Best Brand Awareness/ Brand Identity Campaign

A campaign where brands leverage well-known figures who have influence over their target markets to promote their brands.

O19 Best Social-Commerce Campaign/Strategy

A campaign that successfully used one or more content creators/influencers to drive online or offline sales for a brand, through social-commerce platforms like Facebook marketplace, Instagram shop, etc.

O20 Best Use of Social Media

The effective use of social media to promote a brand campaign.

O21 Most Creative Marketing Campaign

To recognise the growing importance of creative thinking and judges will reward a campaign that stretches the boundaries of influencer or celebrity marketing with an exceptionally creative, innovative and well-executed campaign that has delivered results for a brand by using a Influencer/Celebrity

O22 Best Cause-Led Campaign

To recognize influencer/celebrity-driven marketing campaigns that were cause based where the brand has associated with a social cause to deliver a message and connect with their audience

O23 Best Use of Instagram

To recognize influencer/celebrity-driven marketing campaigns that have exclusively used the Instagram as a platform to execute the campaign and delivered measurable impact and reach for the brand

O24 Best use of Radio/Audio/ Podcast

To recognize influencer/celebrity-driven marketing campaigns that were executed on the Audio Platform like radio, podcast, etc

O25 Best Use of Television

To recognize influencer/celebrity-driven marketing campaigns (TVC) that were executed on the Television

O26 Best Use of Static Media

To recognize influencer/celebrity-driven marketing campaigns that were executed on Newspapers, OOH, Digital OOH, etc

Q1 Best Small Budget Campaign (Under 15 Lakh)

Campaigns that were effectively executed on a budget under 15 lakhs.

Q2 Best Medium-Budget Campaign (Under 50 Lakh)

Campaigns that were effectively executed on a budget under 50 lakhs

Q3 Best Large-Budget Campaign (Above 50 Lakh)

Campaigns that were effectively executed on a budget above 50 lakhs.

Q4 Best PR Campaign

Q5 Best use of Storytelling

To recognise an influencer/ Celebrity marketing campaign creates new worlds and experiences in a consumer’s imagination.

Q6 Best Integrated Campaign (Multi-channels)

The effective use by an Agency or a Brand of two or more social media channels and/ or websites to promote their Influencer/Celebrity driven campaign.

Q7 Best Multi Influencer Campaign

To recognise an influencer marketing campaign that was executed by influencers using multiple concepts/content for one particular brand. The content could be different. However, the brands used for the promotion need to be the same.

Q8 Best Use of Audio/Video

The effective and creative use of Audio/Video of influencers/Celebrities to promote a brand product or service.

Q9 Most Innovative Marketing Campaign/Strategy

A campaign which has made the best use of creativity, innovation and the right influencers to promote a product or service.

Q10 Most Impactful Marketing Campaign/Strategy

A campaign that created a long-lasting impact and led to awareness (eg- Red Dot, Cadbury Purple Heart)

11 Best Regional Content

A campaign that used an Indian language or multiple Indian languages, other than English and Hindi. The campaign may have been developed originally in an Indian language or may have been adapted from another Indian or international language to an Indian language, other than English or Hindi. (Work which is not in English should be submitted with an English translation and/or English subtitles so that it can be understood in English, strictly as it was used)

Q12 Best Brand Engagement Campaign

A campaign that has used influencers to generate brand engagement and develop the relationship of consumers with that brand's audience.

Q13 Most Effective Campaign for ROI

A campaign that focuses solely on monetary ROI on the budget allocated

Q14 Most Viral Influencer Driven Campaign

A campaign that gained a lot of traction and popularity since its making, from audiences of all kinds and spaces.

Q15 Best Celebrity Driven Campaign

Campaign or strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Brand recognition is a huge part of celebrity branding, where the general public is able to establish a brand from its attributes.

Q16 Best CSR Act / Sustainability Campaign

A campaign that was brand or agency-led, or in collaboration with a popular Influencer or Celebrity to drive awareness/marketing regarding a tech product, or a campaign that used technology very strategically.

Q17 Best Experiential Marketing

A Campaign or strategy that immerses customers with a product or deeply engages them, resulting in a memorable and long-lasting connection between the customer and the brand.

Q18 Best Brand Awareness/ Brand Identity Campaign

A campaign where brands leverage well-known figures who have influence over their target markets to promote their brands.

Q19 Best Social-Commerce Campaign/Strategy

A campaign that successfully used one or more content creators/influencers to drive online or offline sales for a brand, through social-commerce platforms like Facebook marketplace, Instagram shop, etc.

Q20 Best Use of Social Media

The effective use of social media to promote a brand campaign.

Q21 Most Creative Marketing Campaign

To recognise the growing importance of creative thinking and judges will reward a campaign that stretches the boundaries of influencer or celebrity marketing with an exceptionally creative, innovative and well-executed campaign that has delivered results for a brand by using a Influencer/Celebrity

Q22 Best Cause-Led Campaign

To recognize influencer/celebrity-driven marketing campaigns that were cause based where the brand has associated with a social cause to deliver a message and connect with their audience

Q23 Best Use of Instagram

To recognize influencer/celebrity-driven marketing campaigns that have exclusively used the Instagram as a platform to execute the campaign and delivered measurable impact and reach for the brand

Q24 Best use of Radio/Audio/ Podcast

To recognize influencer/celebrity-driven marketing campaigns that were executed on the Audio Platform like radio, podcast, etc

Q25 Best Use of Television

To recognize influencer/celebrity-driven marketing campaigns (TVC) that were executed on the Television

Q26 Best Use of Static Media

To recognize influencer/celebrity-driven marketing campaigns that were executed on Newspapers, OOH, Digital OOH, etc

S.1 Best Healthcare/Wellness Influencer

S.2 Best Fitness Influencer

S.3 Best Family/Parent Influencer

S.4 Best Fashion Influencer

S.5 Best Food Blogger/Influencer

S.6 Best Beauty Influencer

S.7 Best Tech Influencer

S.8 Best Motivational Speaker

S.9 Best Child Influencer

S.10 Best Education Influencer

S.11 Best Travel Influencer

S.12 Best DIY Influencer

S.13 Best Social Cause Influencer

S.14 Best Money Planning and Personal Finance Influencer

S.15 Best Lifestyle and Luxury Influencer

S.16 Best Rising Star Influencer (Min. 1-year)

S.17 Best Entertainment Influencer

S.18 Best Celebrity Influencer of the Year

S.19 Best Body Positivity Influencer

S.20 Most Viral Content Creator of the Year

S.21 Best Comic Influencer of the Year

S.22 Best Music Influencer

S.23 Best Dance Influencer

S.24 Best Gaming Influencer

S.25 Best Photography Influencer

S.26 Best Regional Influencer