C3 Summit: Content, Community, Connection
The C3 Summit brings together brands, influencers, and digital innovators to investigate the dynamic nexus of Content, Community, and Connection. As the digital landscape continues to evolve, the value of relevant information and the building of real communities have emerged as key drivers in modern marketing. This conference will discuss how organizations can build long-term relationships with their audiences, cultivate engaged communities, and develop content that resonates on a deeper and more personal level
10.00 am	Registration
11.15 am	Welcome Address Dr. Annurag Batra, Chairman and Editor in Chief, BW BusinessWorld and Founder, exchange4media Group
11.20 am -12.00 pm	Fireside Chat Content as Culture: Shaping Societies Through Entertainment Deepak Dhar, Founder & Group CEO, Banijay Asia & Endemol Shine India With Nawal Ahuja, Co-Founder, e4m
12.00 pm -12.40 pm	Panel Discussion Authenticity vs. Algorithms What Really Drives Influence? The Long-Term Impact of Algorithm-Driven Marketing on Brand Reputation: How do algorithm-driven strategies affect brand reputation in the long run? Consumer Expectations: Do Consumers Want More “Real” Content or Highly Targeted Content?: Are consumers more drawn to authentic, real content or to content that is highly tailored to their preferences? The Role of Influencers in Striking the Balance Between Authenticity and Algorithmic Strategy: How can influencers maintain authenticity while working with algorithm-driven platforms? Navigating the Fine Line Between Authenticity and Algorithmic Manipulation: How do brands avoid crossing the line between authenticity and manipulation when using algorithms to reach audiences? Vijay Gupta, Category Head, Male Grooming, Emami Group Pratik Mazumder, Chief Marketing Officer, Mahindra Holidays & Resorts Anvesha Poswalia, Head of Digital and OTT Brand Marketing, Shemaroo Entertainment Ltd. Ashish Morone, Executive Vice President & Head of Brand, Marketing Communications & Retail Marketing, HDFC Bank Ripal Chopda, Chief Marketing Officer, The Sleep Company Irina Bonich, Marketing Director, Oriflame Rubeena Singh, Managing Director, NP Digital
12.40 pm - 1.35 pm	Panel Discussion The Power of Content, Connection, and Community in Modern Marketing The Future of Content, Connection, and Community in Marketing: How will the roles of content, connection, and community evolve in the next phase of digital marketing? Adapting to Changes in Social Media and Consumer Behavior: How can brands stay ahead by adapting to the rapid shifts in social media trends and consumer behavior? Measuring the Impact of Content, Connection, and Community: What are the best ways to measure the impact of content and community engagement on long-term brand success? Influencer Collaboration and its Role in Shaping Brand Identity: How can brands effectively leverage influencers to shape and solidify their brand identity? Navigating the Balance Between Content, Connection, and Commerce: How do brands balance creating authentic, engaging content while driving commercial success? Vivek Keshari, Content Creator Nibeditaa Pal, Actor and Content Creator Ronit Ashra, Content Creator RJ Raghav, Content Creator Rushali Yadav, Content Creator Sakshi Shrivas, Content Creator Salman Ahmad aka 8Bit Mamba Anushree Yannam , Influencer Marketing Consultant ( Session Chair )
1.35 pm - 2.20 pm	Lunch Break
2.20 pm - 3.10 pm	Panel Discussion The Evolution of Storytelling: How Influencers and Brands Shape Narratives Together Co-Creation: Aligning brand values with influencer creativity for consistent narratives. Emerging Platforms: Adapting stories in Short Video Format to reach diverse audiences transitioning from traditional advertising to authentic, digital storytelling. Future Trends: Exploring AI, AR, and cause-driven narratives for innovative storytelling. Challenges & Solutions: Balancing authenticity with commercial goals in influencer-brand partnerships. Ajay Singh, Business Head, HRX Argho Bhattacharya, Head of Marketing, PayU Payments Jash Shah , Founder, GetAWay Ice Cream & Desserts Jainam Vora, Fashion and Lifestyle Content Creator Snehill Mehra, Director, Actor and Content Creator Mahuya Chaturvedi, Business Head of Consumer Products and Head of Marketing, Century Paper (Aditya Birla Group) Raksha Hegde, Associate Director of Brand Communications, Pilgrim Monish Shah, Founder & CEO, Illuminati Media Abhishek Mehrotra, Creative & Content Head, HT Brand Studio Kanchan Srivastava, Senior Editor and Group Editorial Evangelist, e4m (Session Chair)
3.15pm - 3.30pm	Spotlight Session The Viral Paradox: Thriving in a Blink-and-Miss World Staying Ahead of Fleeting Trends: How can brands remain relevant and impactful in a world where trends rise and fade almost instantly? Anchoring Relevance in Consistent Values: Why a strong foundation of brand values acts as a compass, allowing brands to navigate the volatility of trends while building trust and consistency over time. Innovation Meets Tradition: Striking the right balance between embracing change and honoring the brand's heritage. Case studies of brands successfully blending innovation with their legacy to remain relevant and loved. Adapting to Evolving Consumer Behaviors: Understanding and anticipating shifts in consumer expectations and habits. How data-driven insights can empower brands to respond proactively while staying authentic. Shantiswarup Panda, Head of Marketing Indriya (Part of Aditya Birla group)
3.35 pm - 4.10 pm	Panel Discussion Building Communities Into Loyal Customers Future of Community Building in the Digital Age: How will community building evolve in the digital age with emerging technologies and changing consumer behaviors? Scaling Communities: From Niche to Mainstream: What strategies can brands use to grow a community from a small, niche group to a large, mainstream audience? Using Data to Fine-Tune Community Engagement: How can brands leverage data to better understand and improve community engagement? Building Community Through Interaction, Not Just Content: Why is interaction and engagement more important than just pushing content to build a loyal community? Leveraging Social Proof and User-Generated Content (UGC): How can brands effectively use social proof and UGC to strengthen community trust and drive conversions? Varun Oberoi, Vice President and Head of Marketing, Indo Nissin Foods Limited Pooja Menon, Head, Digital & Product Marketing, Aditya Birla Health Insurance Company Limited Driv Vohra, Head of Digital Marketing, Kellonova Samrat Ghosh, Head of Digital Business & Partnerships, SBI General Insurance Dhruval Doshi, Head of Digital Marketing, Tata Motors Aatef Bham, Co-founder & Head of Digital, Togglehead (Session Chair)
4.10 pm - 4.30 pm	Mega Influncer - Fireside Chat Unfiltered and Unscripted: The Untold Stories of Influencers Navigating Ethical Dilemmas in Influencer Marketing: What ethical challenges do influencers and brands face, and how can they address them transparently? Power of Storytelling in Influencer Campaigns: How can influencers craft authentic, compelling stories that resonate with their audience and drive engagement? The Personal Side of Influencer Branding: How do influencers balance their personal identity with the brand image they promote, and what’s the impact on authenticity? The Reality Behind the Perfect Post: What does it really take to create the “perfect” post, and how do influencers maintain authenticity while curating a polished online presence? TBD
4.30 pm - 4.50 pm	Key Fireside Chat The Power of Collaboration: Redefining Content, Community, and Connection in the Digital Age. Amin Lakhani, Chief Executive Officer, Mindshare South Asia With Nawal Ahuja, Co-Founder, e4m