| A1. Category Creation | ||
| Brand Name | Agency Name | Campaign Name |
| SWIGGY INSTAMART | HAVAS MEDIA | SHOP WHAT YOU WATCH: A First-of-its-Kind Content-Commerce Innovation |
| Mansion House ( Tilaknagar Industries Limited ) | Mansion House Boyzzzz – Redefining Brandy for a New Generation | |
| Safari | Flipkart Internet | Flipkart Ads x Safari : Magnum Launch |
| Colgate Palmolive | Flipkart Internet | Flipkart Ads x Colgate Palmolive: Premiumizing Oral Care in India |
| Assana Colorectal & Gut Wellness Clinic | be positive 24 Innovation Design | Assana Colorectal & Gut Wellness Clinic Launch Campaign |
| Gromor Drive | Coromandel International Limited | Gromor Drive – Disrupting Agri Spraying with Scalable Drone-Tech |
| A3. New Product Launch - BFSI | ||
| Brand Name | Agency Name | Campaign Name |
| Nippon Life India Asset Managment | All New Portfolio Dashboard | |
| A4. New Product Launch - FMCG | ||
| Brand Name | Agency Name | Campaign Name |
| Tata Soulfull | Tata Soulfull No Maida Rusk | |
| TTK Prestige | Warner Bros. Discovery | Roots of my Platter Season 3 |
| A7. New Product Launch - Tech | ||
| Brand Name | Agency Name | Campaign Name |
| Nothing Technology Limited | Flipkart Internet | Nothing Achieved Everything with Flipkart Ads |
| Xiaomi India | Spacebot | Redmi Note 14 Series Launch Campaign |
| A8. New Product Launch – Food & Beverages | ||
| Brand Name | Agency Name | Campaign Name |
| Heritage Foods Ltd | Heritage Truly Good | |
| A9. New Product Launch - Media | ||
| Brand Name | Agency Name | Campaign Name |
| COLORS Kannada | Bigg Boss Kannada | |
| Zee Keralam | Akale - Launch Campaign | |
| Zee Telugu | - | Lakshmi Nivasam |
| Star Vijay | Mind Your Language | Bigg Boss Tamil Season 8 |
| Zee Telugu | - | Sankranthiki Vasthunnam |
| ZEE Entertainment Enterprises Limited - ZEE Kannada | Brand Refresh | |
| Asianet Jiostar | Pavithram Serial launch | |
| Jio Star India - Star Vijay | Super Singer Junior Season 10 | |
| ZEE Entertainment Enterprises Limited ZEE Kannada | Annayya | |
| Amazon Prime Video | Suzhal Season 2: The IP That Set a Standard Returns to Rewrite It | |
| A10. New Product Launch - Healthcare | ||
| Brand Name | Agency Name | Campaign Name |
| Natural Remedies | In House Team | Topicure Bodywash Launch |
| Assana Colorectal & Gut Wellness Clinic | be positive 24 Innovation Design | Assana Colorectal & Gut Wellness Clinic Launch Campaign |
| A12. New Product Launch - Consumer Durables/ Automotive/ Manufacturing | ||
| Brand Name | Agency Name | Campaign Name |
| Oben Electric Vehicles | HiveMinds Innovative Market Solutions | Power to the People: How Oben EZ Made High-Performance EV Biking Truly Affordable |
| Citroen India | Starcom | Citroën BASALT – The Unthinkable SUV |
| A14. New Product Launch- Social Impact | ||
| Brand Name | Agency Name | Campaign Name |
| Vijay Television | BeatRoute | Dhanam - Auto fueled celebration |
| A15. New Product Launch- Financial Sector | ||
| Brand Name | Agency Name | Campaign Name |
| Nippon Life India Asset Managment | Nippon Life India Asset Managment | All New Portfolio Dashboard |
| A18. Brand Extension - FMCG | ||
| Brand Name | Agency Name | Campaign Name |
| Colgate Palmolive | Flipkart Internet | Flipkart Ads x Colgate Palmolive: Premiumizing Oral Care in India |
| Tata Soulfull | Tata Soulfull Cream Wafers | |
| A22. Brand Extension - Food & Beverages | ||
| Brand Name | Agency Name | Campaign Name |
| Diageo India | Zenith Media | Smirnoff - Vibe Station |
| A23. Brand Extension - Media | ||
| Brand Name | Agency Name | Campaign Name |
| Ananda Vikatan Publishers | Vikatan Play | |
| A25. Brand Extension - Retail | ||
| Brand Name | Agency Name | Campaign Name |
| Safari | Flipkart Ads | Flipkart Ads x Safari : Magnum Launch |
| A28. Brand Extension - Services | ||
| Brand Name | Agency Name | Campaign Name |
| redBus India | In house agency - The Fuel | Dil Ki Patri |
| A31. Customer Relationship Marketing - Customer Experience - BFSI | ||
| Brand Name | Agency Name | Campaign Name |
| Royal Sundaram | Ethinos Digital Marketing | Royal Sundaram Motor Insurance |
| A36. Customer Relationship Marketing - Customer Experience - Food & Beverages | ||
| Brand Name | Agency Name | Campaign Name |
| Tata Tea Chakra Gold | .Monks | Pongal (#PonnanaPongalNinaivugal) - 2025 |
| Tata Tea Chakra Gold | .Monks | Pose With Pushpa Campaign (2024) |
| Tata Tea Chakra Gold | .Monks | Deepavali (Muraiyana Mixture) Campaign - 2024 |
| Thums Up | Flipkart Internet | Flipkart Ads X Thums Up Hitting it out of the park! |
| A37. Customer Relationship Marketing - Customer Experience - Media | ||
| Brand Name | Agency Name | Campaign Name |
| Ananda Vikatan Publishers | My Vikatan | |
| Zee Keralam | Kudumbashree Sharada Re-Launch | |
| Zee Telugu | - | Kalki |
| JioHotstar Tamil | Beatroute | Om Kali Jai Kali Influencer Premiere |
| Vijay Television | BeatRoute | Cooku With Comali Anthem 🎼 - Ini Stress Ellam Parandhu-fy |
| A39. Customer Relationship Marketing - Customer Experience - Retail | ||
| Brand Name | Agency Name | Campaign Name |
| Linen Club | Saatchi & Saatchi | Onam Vakdhanam (#KeptMyPromise) |
| Lulu International shopping malls | Lulu Mall Hyderabad | Lulu Happiness – Birthday Celebrations |
| Marble Centre International | Madison Communication | Customer Relationship Marketing - Customer Experience - Retail |
| A41. Customer Relationship Marketing - Customer Experience - Social Impact New | ||
| Brand Name | Agency Name | Campaign Name |
| HSBC India | Acumen Creative Studio | HSBC Golf League |
| myG | Maitri Advertising Works | Say No to Phones |
| A44. Use of Consumer Insights & Analytics/ Big Data/ AI | ||
| Brand Name | Agency Name | Campaign Name |
| Wakefit | HiveMinds Innovative Market Solutions | Tracking the Invisible: How Wakefit Engineered a Multi-Touch Attribution Model with Privacy-Safe Data |
| Jio Star India - Star Vijay | Super Singer Junior S10 AI Films | |
| Jeep India | Starcom | Jeep: Improving Paid Media Efficiency with Offline Integration |
| Colgate Palmolive | Flipkart Internet | Flipkart Ads x Colgate Palmolive: Premiumizing Oral Care in India |
| A45. New Product Launch - OTT | ||
| Brand Name | Agency Name | Campaign Name |
| JioHotstar | Hotstar Specials Office Launch | |
| JioHotstar Malayalam | Love Under Construction | |
| Amazon Prime Video | Suzhal Season 2: The IP That Set a Standard Returns to Rewrite It | |
| B3. Best use of TV - FMCG | ||
| Brand Name | Agency Name | Campaign Name |
| Wipro Softouch | Wipro Consumer Care | Softouch Black is better than Blue |
| Tata Soulfull | Tata Soulfull No Maida Choco Sticks | |
| Santoor | Lodestar UM | Santoor: Big Boss |
| B8. Best use of TV - Media | ||
| Brand Name | Agency Name | Campaign Name |
| COLORS Kannada | Raja Rani Reloaded | |
| Zee Keralam | Apoorva Ragam Launch Campaign | |
| Asianet | Asianet Onavesham campaign | |
| Zee Telugu | Sankranthiki Vasthunnam | |
| Asianet | Malikappuram devotional song | |
| Zee Thirai | Time Change Promo | |
| B9. Best use of TV - Healthcare | ||
| Brand Name | Agency Name | Campaign Name |
| Dr Agarwals eye hospitals | Don’t Let Cataracts Bowl You Out’ with Dr AgarwalsEye Hospital | |
| B10. Best use of TV - Retail | ||
| Brand Name | Agency Name | Campaign Name |
| Linen Club | Saatchi & Saatchi | Onam Vakdhanam (#KeptMyPromise) |
| B11. Best use of TV - Consumer Durables/ Automotive/ Manufacturing | ||
| Brand Name | Agency Name | Campaign Name |
| TTK Prestige | Endura Mixer Grinder - The Star of Every Indian Kitchen | |
| B17.Best use of Print - FMCG | ||
| Brand Name | Agency Name | Campaign Name |
| Santoor | Lodestar UM | Santoor: Andhra Jyothi Rangoli Activity |
| B22. Best use of Print - Media | ||
| Brand Name | Agency Name | Campaign Name |
| ZEE Entertainment Enterprises Limited - ZEE Kannada | ZEE Entertainers | |
| Citroen India | Starcom | Citroën: A Partnership That Matters |
| JioHotstar Malayalam | Nagendran's Honeymoons Newspaper Print Ad | |
| B23. Best use of Print - Healthcare | ||
| Brand Name | Agency Name | Campaign Name |
| Muktaa Charitable Foundation | Maitri Advertising Works | The Suicide Note that Saved 50+ Lives |
| Dr Agarwals eye hospitals | Don’t Let Cataracts Bowl You Out’ with Dr AgarwalsEye Hospital | |
| B25. Best use of Print - Social Impact | ||
| Brand Name | Agency Name | Campaign Name |
| Muktaa Charitable Foundation | Maitri Advertising Works | The Suicide Note that Saved 50+ Lives |
| B26. Best use of Print - Consumer Durables/ Automotive/ Manufacturing | ||
| Brand Name | Agency Name | Campaign Name |
| TTK Prestige | New Year Bonaza | |
| B27. Best use of Print - Services | ||
| Brand Name | Agency Name | Campaign Name |
| SWIGGY FOODS | HAVAS MEDIA | SNACC : WHEN A MATCH BECAME A MEALTIME TAKOVER |
| SWIGGY INSTAMART | HAVAS MEDIA | SWIGGY IM : THE AD YOU COULD SMELL |
| B29. Best use of Radio / Audio Platform | ||
| Brand Name | Agency Name | Campaign Name |
| Asianet | Asianet Club FM Cinemakatha | |
| ACKO GENERAL INSURANCE LIMITED | OMNICOM MEDIA GROUP INDIA | "Empowering Trust, Changing Minds: Acko’s Radio Revolution in Demystifying Insurance" |
| Citroen India | Starcom | “Citroën Aur Dhoni Ke Saath Cheer kar India Ke Jeet ko Lock Kar” Citroën X Radio City |
| Amazon Prime Video | Echoes of Fear: Immersive Audio Storytelling to Launch Inspector Rishi on Prime Video | |
| TVS Credit Services Limited | TVS Credit - Sukhakarta Sukhchaya Goshti Campaign | |
| Heritage Foods Ltd | Doodh Peda Rakhi Pack | |
| B30. Best use of OOH | ||
| Brand Name | Agency Name | Campaign Name |
| SWIGGY INSTAMART | HAVAS MEDIA | SWIGGY INSTAMART’S 'INSTAMAUT': A REAL-LIFE SQUID GAME TO DELIVER THRILLS IN 10 MINUTES |
| Zee Telugu | - | Kalki |
| Ujjivan Small Finance Bank | Ujjivan Small Finance Bank | World No tobacco day campaign |
| JioHotstar | Bigg Boss Season 8 | |
| Zee Telugu | - | Lakshmi Nivasam |
| Asianet | Bigg Boss Season 6 station branding | |
| PUMA | HAVAS MEDIA | PUMA X PVMA : THE TYPO THAT TURNED HEADS |
| Amazon Prime Video | Amazon Prime Video | Demon’s Eyes on the Streets: How Suzhal 2 Painted Tamil Nadu Prime Blue |
| Assana Colorectal & Gut Wellness Clinic | be positive 24 Innovation Design | Assana Colorectal & Gut Wellness Clinic Launch Campaign |
| B31. Best use of Experiential Marketing | ||
| Brand Name | Agency Name | Campaign Name |
| Zee Telugu | Lakshmi Nivasam | |
| ZEE Entertainment Enterprises Limited - Zee Keralam | Penkootam | |
| Asianet | Analyze media | A10 Font |
| ZEE Entertainment Enterprises Limited - ZEE Kannada | Brahmagantu | |
| Asianet | Star Singer 9 relaunch | |
| Avni Cinemax | BeatRoute | Stepping into the haunt - Aranmanai 4 - 3D Experience |
| Ujjivan Small Finance Bank | World Health Day - Wealth Health Balance Campaign | |
| Bumble and Puma | Havas Play | Bumble x Puma - The Single's Run |
| TVS Credit Services Limited | TVS Credit Choupal Initiative program | |
| Heritage Foods Ltd | Heritage Consumer Connect at Numaish 2025 | |
| B32. Best use of Digital Marketing/ Social Media – Real Estate | ||
| Brand Name | Agency Name | Campaign Name |
| Cybercity Builders & Developers | Tempest Advertising | Cybercity Digital Branding |
| Sattva Group | a-tom content studio | 50/50? |
| B33. Best use of Digital Marketing/ Social Media - BFSI | ||
| Brand Name | Agency Name | Campaign Name |
| Axis MaxLife Insurance | HiveMinds Innovative Market Solutions | Axis MaxLife Digital Transformation: Turning Search Intent into Innovation |
| Nippon India Mutual Fund | Pay Day Campaign - GenZ | |
| TVS Credit Services Limited | TVS Credit The Fantastic Five Campaign | |
| B34. Best use of Digital Marketing/ Social Media - FMCG | ||
| Brand Name | Agency Name | Campaign Name |
| Wipro Softouch | Wipro Consumer Care | Softouch Black is better than Blue |
| Brahmins | Maitri Advertising Works | Vegetarian Month 2.0 |
| B37. Best use of Digital Marketing/ Social Media - Tech | ||
| Brand Name | Agency Name | Campaign Name |
| Krafton | Hotcult X Pad Play | BGMI Aadu Don Lake Don Avvu | PAD Play X Hotcult |
| Asianet | Analyze media | A10 Font |
| Jeep India | Starcom | Driving Brand Engagement and Recall: A Cross-Platform Strategy with CTV, OTT, and Interactive QR Codes |
| Krafton | PAD Play X Hotcult | Krafton - BGMI Psych Maga | PAD Play x Hotcult |
| B38. Best use of Digital Marketing/ Social Media - Food & Beverages | ||
| Brand Name | Agency Name | Campaign Name |
| ShareChat & Moj ( ITC Ltd's - YiPPee! Wow Masala ) | Interactive Avenues | YiPPee! Wow Masala on ShareChat & Moj |
| TERRAI | PAD Play | TERRAI - Neo Telangana Bar & Kitchen |
| Mansion House | Mansion House Boyzzzz – Redefining Brandy for a New Generation | |
| Mansion House | Mansion House presents - A Warm Embrace to Fatherhood; An ode to the Dad in every Man Reimagining a Heritage Brand’s Connection with Modern India | |
| Tata Tea Chakra Gold | .Monks | Pose With Pushpa Campaign (2024) |
| Dindigul Thalappakatti | Confluencr | Bakasura Challenge |
| Heritage Foods Ltd | Heritage Probiotic Buttermilk | |
| B39. Best use of Digital Marketing/ Social Media - Media | ||
| Brand Name | Agency Name | Campaign Name |
| JioHotstar | Kuviyam MediaWorks | Chutney Sambar Rap Battle |
| Asianet | Maitri Advertising Works | Villiantines Day |
| Zee Entertainment Enterprises Ltd - Zee Keralam | Kudumbashree Sharada Re-Launch | |
| Ananda Vikatan | The Imperfect Show | |
| Zee Entertainment Enterprises Ltd - Zee Keralam | Akale - Digital Launch Campaign | |
| Asianet | Asianet Villaintines day | |
| Star Vijay | Bigg Boss Tamil Diorama Films | |
| JioHotstar | JioHotstar Malayalam | Love Under Construction |
| COLORS Kannada | Nooru Janmaku | |
| ZEE Entertainment Enterprises Limited - ZEE Kannada | Comedy Khiladigalu Premier League | |
| Amazon Prime Video | Social-First, Audience-Fueled: The OTT Launch of Aavesham on Amazon Prime Video | |
| Amazon Prime Video | Turning Tamil Quirk Into Cultural Cool: TVP’s Social-First Takeover | |
| B40. Best use of Digital Marketing/ Social Media - Healthcare | ||
| Brand Name | Agency Name | Campaign Name |
| Haleon | Hiveminds Innovative Market Solutions | Scaling Preventive Healthcare with Centrum Through Digital and Cultural Moments |
| Natural Remedies | In House Team | Natural Remedies- Phytogenics- A Catalyst for Enhanced Animal Productivity & Sustainability |
| B41. Best use of Digital Marketing/ Social Media - Retail | ||
| Brand Name | Agency Name | Campaign Name |
| Home Centre | HiveMinds Innovative Market Solutions | Home Centre’s SEO Breakthrough: How a Smart Strategy Fueled 138% Growth in Organic Traffic |
| Lulu Mall | Lulu International Shopping Malls, Kochi | LULU ON SALE |
| Joyalukkas | Havas Play | Brides Today x Joyalukkas - Beyond the Vows |
| B42. Best use of Digital Marketing/ Social Media - Consumer Durables/ Automotive/ Manufacturing | ||
| Brand Name | Agency Name | Campaign Name |
| Raysil | Aditya Birla Grasim | Runtime Solutions | Yarn Meets Youth: Repositioning Raysil in the Digital Age |
| B43. Best use of Digital Marketing/ Social Media- Social Impact | ||
| Brand Name | Agency Name | Campaign Name |
| Zee Entertainment Enterprises Ltd - Zee Tamil | Paarthal Pasi Theerum | |
| BGMI | Maitri Advertising Works | How BGMI Made a Scam Ad to Expose Scam Ads |
| Star Vijay | Dhanam Virundhu | |
| B44. Best use of Digital Marketing/ Social Media - Services | ||
| Brand Name | Agency Name | Campaign Name |
| redBus India | redBus in-house agency - The Fuel | Sabse Single Kaun? |
| Honeycomb Creative Support | Make It Matter Campaign By Honeycomb | |
| B45. Best use of Digital Marketing/ Social Media- Financial Sector | ||
| Brand Name | Agency Name | Campaign Name |
| Muthoot Finance | Maitri Advertising Works | Let Your Life Shine |
| B46. Best use of Omni Channel Marketing | ||
| Brand Name | Agency Name | Campaign Name |
| Mathrubhumi | Maitri Advertising Works | Mathrubhumi International Festival of Letters 2025 |
| Sunfeast Fantastik | Sunfeast Fantastik Dump your Excess Campaign | |
| ACKO GENERAL INSURANCE LIMITED | OMNICOM MEDIA GROUP INDIA | ACKO: Bridging Generations with Digital Insurance |
| Citroen India | Starcom | Citroën: Revving Up Passion with Team Dhoni |
| Lulu International shopping malls | Lulu On sale | |
| Nothing Technology Limited | Flipkart Internet | Nothing Achieved Everything with Flipkart Ads |
| Mathrubhumi | Maitri Advertising Works | KAPPA CULTR 2025 |
| Gromor 28:28:0 | Coromandel International Limited | Gromor 28:28:0 – A Legacy Reimagined through Omni channel Marketing |
| B48. Best use of Integrated Marketing - BFSI | ||
| Brand Name | Agency Name | Campaign Name |
| Axis MaxLife Insurance | HiveMinds Innovative Market Solutions | MaxLife Insurance's Bold Transition to Axis MaxLife Insurance |
| ACKO GENERAL INSURANCE LIMITED | OMNICOM MEDIA GROUP INDIA | "Out of Sight to Top of Mind: Cracking Chennai with Culture and Credibility" |
| ACKO GENERAL INSURANCE LIMITED | OMNICOM MEDIA GROUP INDIA | Bangalore Tuned In. Switched On. Insured by ACKO |
| Nippon India Mutual Fund | Pay Day Campaign - GenZ | |
| TVS Credit Services Limited | TVS Credit Ab Wait Nahi Upgrade Karo Campaign | |
| B52. Best use of Integrated Marketing - Tech | ||
| Brand Name | Agency Name | Campaign Name |
| Boat | Flipkart Internet | Flipkart Ads x BoAt: BBD Vibe Sponsorship |
| Samsung | Flipkart Internet | Flipkart Ads x Samsung: Democratization of Galaxy AI |
| B53. Best use of Integrated Marketing - Food & Beverages | ||
| Brand Name | Agency Name | Campaign Name |
| Diageo India | Zenith Media | Reigniting McDowell's No 1 in Andhra Pradesh |
| Heritage Foods Ltd | Heritage Paneer - Daily Meal ki Badalde Feel | |
| B54. Best use of Integrated Marketing - Media | ||
| Brand Name | Agency Name | Campaign Name |
| JioHotstar | Hotstar Specials 'Chutney Sambar' Integrated marketing | |
| Zee Telugu | Kalki | |
| Star Vijay | Bigg Boss Tamil Season 8 | |
| Zee Telugu | Lakshmi Nivasam | |
| Zee Keralam | Madhura Nombara Kaatu Launch Campaign | |
| Mathrubhumi | Maitri Advertising Works | Mathrubhumi International Festival of Letters 2025 |
| Meiyazhagan - 2D Entertainment | BeatRoute | Meiyazhagan - Integrated Marketing |
| JioHotstar Malayalam | Love Under Construction | |
| ZEE Entertainment Enterprises Limited - ZEE Kannada | SaReGaMaPa | |
| Amazon Prime Video | Suzhal Season 2: The IP That Set a Standard Returns to Rewrite It | |
| B56. Best use of Integrated Marketing - Retail | ||
| Brand Name | Agency Name | Campaign Name |
| LuLu Group India | LuLu Hypermarket - End of Season Sale Kochi | |
| Lulu India Shopping Malls - Lucknow | Lulu Little Games | |
| Lulu International Shopping Malls, Kochi | LULU-FRAGRANCE SHOWCASE | |
| Lulu Mall Trivandrum | IndieGaga | |
| Coromandel International Limited ( Gromor ) | Ogilvy | “Jinke Bharose Duniya, Unka Bharosa Gromor” Campaign |
| B59. Best use of Integrated Marketing - Social Impact | ||
| Brand Name | Agency Name | Campaign Name |
| BGMI | Maitri Advertising Works | How BGMI Made a Scam Ad to Expose Scam Ads |
| Himalaya Wellness | Madison PR | Ek Nayi Muskaan |
| Ujjivan Small Finance Bank | World Ocean Day - Blue Deposits campaign | |
| B63. Branded Content - FMCG | ||
| Brand Name | Agency Name | Campaign Name |
| Vooki | Confluencr | Eco-friendly Home Hygiene Products |
| TTK Prestige | Warner Bros. Discovery | Roots of my Platter Season 3 |
| B67. Branded Content - Food & Beverages | ||
| Brand Name | Agency Name | Campaign Name |
| Tata Tea Chakra Gold | .Monks | Pose With Pushpa Campaign (2024) |
| Mansion House - Tilaknagar Industries | Mansion House Boyzzzz – Redefining Brandy for a New Generation | |
| Sharechat - Glucon - D | WPP Media - Wavemaker | Glucon-D #InstantEnergyDaily on ShareChat & Moj |
| B68. Branded Content - Media | ||
| Brand Name | Agency Name | Campaign Name |
| Mathrubhumi | Maitri Advertising Works | Mathrubhumi International Festival of Letters 2025 |
| BGMI | Maitri Advertising Works | How BGMI Won Back Malayalee Players |
| COLORS Kannada | Ecoplanet Elevators on Bigg Boss Kannada | |
| BGMI | Maitri Advertising Works | Lifetime Chicken Dinner |
| Asianet | Maitri Advertising Works | Villiantines Day |
| Thangalaan | BeatRoute | The Thangalaan Roundtable |
| Jio Star India - Star Vijay | Sunland Samayal | |
| Jio Star India - Star Vijay | Lenskart Integration | |
| Citroen India | Starcom | Basalt Backstage: From the Red Carpet to the Roads: Basalt Becoming Style icon |
| B70. Branded Content - Retail | ||
| Brand Name | Agency Name | Campaign Name |
| Linen Club | Saatchi & Saatchi | Onam Vakdhanam (#KeptMyPromise) |
| Joyalukkas | Havas Play | Brides Today x Joyalukkas - Beyond the Vows |
| B71. Branded Content - Consumer Durables/ Automotive/ Manufacturing | ||
| Brand Name | Agency Name | Campaign Name |
| Mahindra Tractors | Brand Mascots X Colads | Mahindra Telangana Anthem |
| B74. Branded Content- Social Impact | ||
| Brand Name | Agency Name | Campaign Name |
| BGMI | Maitri Advertising Works | How BGMI Made a Scam Ad to Expose Scam Ads |
| B75. Innovative Use of Technology | ||
| Brand Name | Agency Name | Campaign Name |
| Minute Maid | Flipkart Internet | Flipkart Ads x Minute Maid: A Pulp-sating Sucess |
| BGMI | Maitri Advertising Works | How BGMI Made a Scam Ad to Expose Scam Ads |
| Thums Up | Flipkart Internet | Flipkart Ads X Thums Up Hitting it out of the park! |
| Kanguva | BeatRoute | The Face of Kanguva |
| B76. Marketing on a Small Budget | ||
| Brand Name | Agency Name | Campaign Name |
| LULU SHPPONG MALL CALICUT | LULU SHPPONG MALL CALICUT | KICKBOXING |
| Zee Entertainment Enterprises Ltd - Zee Keralam | Kudumbashree Sharada Re-Launch | |
| redBus India | redBus in-house agency - The Fuel | Sabse Single Kaun? |
| BGMI | Maitri Advertising Works | How BGMI Made a Scam Ad to Expose Scam Ads |
| Citroen India | Starcom | Turning Cheers into a Movement: Citroën’s High-Voltage CGI Spectacle |
| LuLu Mall Kottayam | LuLu Flower Fest | |
| Duroflex | Sleepyhead Women’s Day | |
| Amazon Prime Video | Social-First, Audience-Fueled: The OTT Launch of Aavesham on Amazon Prime Video | |
| Assana Colorectal & Gut Wellness Clinic | be positive 24 Innovation Design | Assana Colorectal & Gut Wellness Clinic Launch Campaign |
| Swiggy Umbrella Zone | Swiggy | Havas Media |
| B78. Best use of OTT | ||
| Brand Name | Agency Name | Campaign Name |
| ACKO General Insurance Limited | OMNICOM MEDIA GROUP INDIA | Insurance ki Asli Lifeline: Celebrating Healthy Living and Change Makers with ACKO Health Insurance |
| Tanishq | HiveMinds Innovative Market Solutions | Beyond the Break: Tanishq's Content Integration Redefines Bridal Jewellery Marketing |
| Suzhal 2 - Amazon Prime Video | BeatRoute | Suzhal 2 - Explore Page |
| C1. Occasion/ Festive Based or Seasonal Marketing | ||
| Brand Name | Agency Name | Campaign Name |
| Santoor | Wipro Consumer care | Santoor #NineDaysOfStrength |
| Lulu Mall Trivandrum | IndieGaga | |
| C2. Occasion/ Festive Based or Seasonal Marketing - BFSI | ||
| Brand Name | Agency Name | Campaign Name |
| HDFC Bank | ANZ Integrated | Vidyaarambham |
| TVS Credit Services Limited | TVS Credit New Year 2025 Campaign | |
| C3. Occasion/ Festive Based or Seasonal Marketing - FMCG | ||
| Brand Name | Agency Name | Campaign Name |
| Santoor | Wipro Consumer care | Santoor AI Chat Bot - Mother's Day |
| Cuddles | Flipkart Ads | Flipkart Ads x Cuddles: 2x Sales Revenue in 2 months |
| Sunfeast Fantastik | White Rivers Media | Sunfeast Fantastik Dump your Excess Campaign |
| Brahmins | Maitri Advertising Works | Vegetarian Month 2.0 |
| Aashirvaad Masala Karam | Brand Mascots X Colads | Aashirvaad Masala Karam - Bonalu Campaign |
| C6. Occasion/ Festive Based or Seasonal Marketing - Tech | ||
| Brand Name | Agency Name | Campaign Name |
| Samsung | Flipkart Internet | Flipkart Ads x Samsung: Democratization of Galaxy AI |
| Boat | Flipkart Internet | Flipkart Ads x BoAt: BBD Vibe Sponsorship |
| Bumble and Puma | Havas Play | Bumble x Puma - The Single's Run |
| C7. Occasion/ Festive Based or Seasonal Marketing - Food & Beverages | ||
| Brand Name | Agency Name | Campaign Name |
| Tata Tea Chakra Gold | .Monks | Pongal (#PonnanaPongalNinaivugal) - 2025 |
| Britannia | Flipkart Internet | Flipkart Ads x Britannia: Bourbon It Campaign |
| Tata Tea Chakra Gold | .Monks | Deepavali (Muraiyana Mixture) Campaign - 2024 |
| SWIGGY INSTAMART | HAVAS MEDIA | SWIGGY INSTAMART INSTAMODAK ; WHEN TECH MEETS TRADITION |
| ShareChat & Moj ( Diageo - McDowell’s ) | Publicis Media | McDowell’s Yaari Rewind 2024 on ShareChat & Moj |
| Heritage Foods Ltd | Where Every Festival Tastes Like Home | |
| C8. Occasion/ Festive Based or Seasonal Marketing - Media | ||
| Brand Name | Agency Name | Campaign Name |
| Jio Star India - Star Vijay | Navarathri Kondattam 2024 | |
| COLORS Kannada | Anubandha Awards 2024 | |
| Zee Entertainment Enterprises Ltd - Zee Thirai | October Festival Song | |
| Asianet | Asianet Vishukaineettam | |
| C10. Occasion/ Festive Based or Seasonal Marketing - Retail | ||
| Brand Name | Agency Name | Campaign Name |
| Lulu Mall | Lulu International Shopping Malls, Kochi | ORUMICHONAM |
| Linen Club | Saatchi & Saatchi | Onam Vakdhanam (#KeptMyPromise) |
| Y Mall | Y Mall | Y MALL ORUMICHONAM |
| Shyaway | Brand Mascots India | Shyaway - Womens Day Campaign |
| Joyalukkas | Havas Play | Brides Today x Joyalukkas - Beyond the Vows |
| C11. Occasion/ Festive Based or Seasonal Marketing - Consumer Durables/ Automotive/ Manufacturing | ||
| Brand Name | Agency Name | Campaign Name |
| Duroflex | Duroflex ‘Tested by relationships | |
| Mahindra Tractors | Brand Mascots X Colads | Mahindra - Khumbh Mela Campaign |
| Dindigul Thalappakatti | Confluencr | Bakasura Challenge |
| C12. Occasion/ Festive Based or Seasonal Marketing- Social Impact New | ||
| Brand Name | Agency Name | Campaign Name |
| Muktaa Charitable Foundation | Maitri Advertising Works | The Suicide Note that Saved 50+ Lives |
| myG | Maitri Advertising Works | Say No to Phones |
| BGMI | Maitri Advertising Works | How BGMI Made a Scam Ad to Expose Scam Ads |
| myG | Maitri Advertising Works | myG Smart Start |
| C13. Occasion/ Festive Based or Seasonal Marketing - Services | ||
| Brand Name | Agency Name | Campaign Name |
| Swiggy | Havas Play | Swiggy Bhog Elo Boney |
| Swiggy XL | Havas Play | Swiggy XL x Singham - Guinness World Record |
| C14. Occasion/ Festive Based or Seasonal Marketing- Financial Sector New | ||
| Brand Name | Agency Name | Campaign Name |
| Acko | BeatRoute | Chennaikaaran |
| C15. Talent/ Influencer Marketing - Real Estate | ||
| Brand Name | Agency Name | Campaign Name |
| UrbanRise | Divo | UrbanRise Glambram |
| C17. Talent/ Influencer Marketing - FMCG | ||
| Brand Name | Agency Name | Campaign Name |
| Vim Dishwash Bar | Divo | VIM Dishwash Bar Campaign "Effortless Shine, Everyday Clean" |
| Nivea | OMG Omincom Media Group | Nivea Soft Fresh Batch 2024 on ShareChat & Moj |
| Cuddles | Flipkart Internet | Flipkart Ads x Cuddles: 2x Sales Revenue in 2 months |
| Wipro Consumer Care - Wipro Softouch | Softouch Black is better than Blue | |
| Lakme | Divo | Lakmé Sunscreen Campaign |
| Brahmins | Maitri Advertising Works | Vegetarian Month 2.0 |
| Wipro Softouch | Contract | Softouch Black is better than Blue |
| C20. Talent/ Influencer Marketing - Tech | ||
| Brand Name | Agency Name | Campaign Name |
| Oppo | Divo | OPPO F29 Pro Campaign Tough Outside. Smart Inside. – Built for Real-Life Hustlers |
| Rummy Circle | Divo | RummyCircle Campaign “Play Smart. Win Big.” |
| Krafton | Hotcult | Krafton BGMI Aadu Don Lake Don Avvu |
| ShareChat & Moj ( Vivo ) | One Digital Entertainment | Vivo #ItsMyStyle on ShareChat & Moj |
| C21. Talent/ Influencer Marketing - Food & Beverages | ||
| Brand Name | Agency Name | Campaign Name |
| Tata Tea Chakra Gold | .Monks | Pose With Pushpa Campaign (2024) |
| Sprite | Divo | Sprite South Creators Campaign Youth Culture Meets Refreshment – Summer Influencer Drive |
| ShareChat & Moj ( Thums Up ) | WPP Media - EssenceMediacom | Thums Up #ThunderHaiMai on ShareChat & Moj |
| C22. Talent/ Influencer Marketing - Media | ||
| Brand Name | Agency Name | Campaign Name |
| Zee Entertainment Enterprises Ltd - Zee Keralam | Akale | |
| Jio Cinema | Divo | JioCinema – IPL Influencer Campaign " Driving Nationwide Viewership for IPL Matches Through Regional Influencer Marketing" |
| JioHotstar | JioHotstar Malayalam | Manjummel Boys |
| Junglee Music | BeatRoute | Minikki Minikki |
| Zee Entertainment Enterprises Ltd - Zee Tamil | Saregamapa Lil Champs Season 4 | |
| JioHotstar Tamil | Madras Digital | #BeingKaali Influencer Campaign |
| ZEE Entertainment Enterprises Limited - ZEE Kannada | Bharjari Bachelors S2 | |
| ZEE Entertainment Enterprises Limited - Zee Thirai | Zee Thirai | HORROR ACTION PROMO - ACTRESS DEVADHARSHINI |
| Amazon Prime Video | From Panchayat to Paalayam: Building a Tamil Original with Soul | |
| C23. Talent/ Influencer Marketing - Healthcare | ||
| Brand Name | Agency Name | Campaign Name |
| Aarthi Scans | Divo | Aarthi Scans – Valentine’s Day Campaign - Celebrating Love Through Health Awareness |
| Aarthi Scans | Divo | Aarthi Scans – Women’s Day Campaign - Empowering Women Through Health Awareness |
| MrMed | Divo | MrMed Campaign Empathy-Led Healthcare Awareness through Influencer Marketing |
| C25. Talent/ Influencer Marketing - Consumer Durables/ Automotive/ Manufacturing | ||
| Brand Name | Agency Name | Campaign Name |
| Oben Electric Vehicles | HiveMinds Innovative Market Solutions | India Rides EZ - How Regional Influencers Drove EV Adoption Across Tier 2 Bharat |
| Somany Ceramics & Bathware | Madison Communications | Influence Redefined: Regional Celebs, Real Results in Tamil Nadu |
| Citroen India | Starcom | Revving Up Passion with Team Dhoni |
| V-Guard Industries | Ripple Links | V-Guard YouTube Always-On Campaign |
| V-Guard Industries | Ripple Links | V-Guard Kitchen Appliances Instagram Always-On Campaign |
| C27. Talent/ Influencer Marketing- Social Impact | ||
| Brand Name | Agency Name | Campaign Name |
| BGMI | Maitri Advertising Works | How BGMI Made a Scam Ad to Expose Scam Ads |
| C30. Sustainable Marketing - BFSI | ||
| Brand Name | Agency Name | Campaign Name |
| Unimoni | ProManage | Sustainable Marketing - BFSI |
| C36. Sustainable Marketing - Media | ||
| Brand Name | Agency Name | Campaign Name |
| Zee Entertainment Enterprises Ltd - Zee Keralam | Kudumbashree Sharada Re-Launch | |
| C38. Sustainable Marketing - Retail | ||
| Brand Name | Agency Name | Campaign Name |
| Lulu International Shopping Malls | Sustainable Marketing - Retail | |
| C41. Sustainable Marketing- Social Impact | ||
| Brand Name | Agency Name | Campaign Name |
| Recykal | Recykal | Mera Desh Meri Zimmedari |
| Ujjivan Small Finance Bank | Ujjivan Small Finance Bank | World Earth Day - Sustainable Icon Campaign |
| Coromandel International Limited | Virasat - For generations | |
| C43. Talent/ Influencer Marketing- Fashion & Apparel | ||
| Brand Name | Agency Name | Campaign Name |
| ShareChat & Moj ( Maybelline ) | WPP Media - Wavemaker | #ColossalNeverHides on ShareChat & Moj |
| D2. Best Emerging Player | ||
| Brand Name | Agency Name | Campaign Name |
| Mudkart | Honeycomb Creative Support | Best Emerging Player |
| D3. Best Marketing Campaign of the Year | ||
| Brand Name | Agency Name | Campaign Name |
| Recykal | Recykal | Mera Desh Meri Zimmedari |
| Linen Club | Saatchi & Saatchi | Onam Vakdhanam (#KeptMyPromise) |
| Lulu International Shopping Malls | ROCK MOB | |
| Assana Colorectal & Gut Wellness Clinic | be positive 24 Innovation Design | Assana Colorectal & Gut Wellness Clinic Launch Campaign |