SHORTLIST
Winners' Corner

Axis MaxLife Insurance wins Silver metal at IMA South 2025

Axis MaxLife Insurance has won a Silver metal for Axis MaxLife Digital Transformation: Turning Search Intent into Innovation in the Category Best use of Digital Marketing/ Social Media - BFSI at the e4m IMA South 2025. The campaign was executed by HiveMinds Innovative Market Solutions


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Axis MaxLife Insurance wins Silver metal for Axis MaxLife Digital Transformation: Turning Search Intent into Innovation in the Category Best use of Digital Marketing/ Social Media - BFSI. The campaign was executed by HiveMinds Innovative Market Solutions
The awards ceremony of the fifth edition of e4m IMA South 2025 was held on Friday, August 1 in Bengaluru. The IMA South 2025 jury was chaired by Sridhar Balakrishnan, Group CEO, Duroflex Group.

The IMA South Awards honour the most outstanding organisations, individuals, and teams making bold and innovative strides to establish or expand their presence across South India and beyond. These awards celebrate a diverse range of companies that either have their corporate or marketing headquarters based in South India.
They are also open to PAN-India companies that have developed and executed campaigns specifically tailored for the South Indian market.