Lulu Group took home the ‘Brand of the Year’ title at the recently held e4m Indian Marketing Awards – South 2026. The brand was honoured for its outstanding work, creativity and innovation. The awards celebrate impactful and innovative marketing work from across South India.

This year, Murugavel Janakiraman, Founder, Chairman, Managing Director & CEO, Matrimony.com.Ltd.; Chairman, TiE Chennai; Vice Chairman, CII Tamil Nadu, was the Jury Chair while the Co-jury Chair was Dr Annurag Batra, Chairman & Editor in Chief, BW Businessworld & exchange4media. The other jury members included industry leaders, seasoned professionals, and renowned personalities from diverse fields.

The awards highlight and honour campaigns that have demonstrated strong creativity, effectiveness, and cultural relevance in the southern region of India. The awards are open to companies with corporate or marketing headquarters based in South India, along with national brands that have executed campaigns specifically tailored for southern markets.