| A. SOUTH AWARDS FOR STAGES OF BRAND BUILDING | ||
| A1.Category Creation | ||
| Brand Name | Agency Name | Campaign Name |
| Bimbo Bakeries India | Modern Breads- Accelerating category growth through regionally tailored multimedia storytelling | |
| Lulu International Shopping Malls - Palakkad | Lulu happiness loyalty program | |
| A2.New Product Launch – Real Estate | ||
| Brand Name | Agency Name | Campaign Name |
| Tridasa Rise | Tempest Advertising | Tridasa Realty & Tridasa Rise |
| Sattva Group | Tempest | Sattva City Launch |
| Century Real Estate | Torque Communications | Codename Winning Kind |
| CINCO | 88GB Business Solutions | One Township. Four Stories. One Unforgettable Launch |
| A3.New Product Launch - BFSI | ||
| Brand Name | Agency Name | Campaign Name |
| JioBlackRock AMC | HiveMinds | From Zero to ₹1,500 Cr: The NFO that Earned India's Trust in Days |
| A5. New Product Launch - E-commerce | ||
| Brand Name | Agency Name | Campaign Name |
| Amazon | Paytm | Driving Fashion Commerce Through Transaction Intelligence for Amazon Fashion |
| A7.New Product Launch - Tech | ||
| Brand Name | Agency Name | Campaign Name |
| Nothing Technology Limited | Flipkart Ads | Flipkart Ads x Nothing: Record-Breaking Launch for Nothing 3a |
| POTHYS | BMEG | Right Place, Exact Moment: Converting Rival E-Commerce Browsing into Instant Retail Revenue |
| OPPO | Flipkart Ads | Flipkart Ads x OPPO Reno 13: A defining launch for OPPO’s AI-first flagship |
| A8. New Product Launch – Food & Beverages | ||
| Brand Name | Agency Name | Campaign Name |
| Hummus | 88GB Business Solutions | Making Hummus Feel at Home: Building a Brand Before Building a Category |
| A9.New Product Launch - Media | ||
| Brand Name | Agency Name | Campaign Name |
| Zee Kannada | Krishna Rukku | |
| JioHotstar | Madras Digital Media | From Chaos to Catchphrase: How “Onnumey Puriyala” Drove Bigg Boss Season 9’s Social Media Buzz |
| Zee Kannada | Sri Raghavendra Mahathme | |
| JioHotstar | Transforming Fintech into a Content Stage: ‘The 50 Platform Takeover’ | |
| Zee Keralam | Mangalyam Relaunch Campaign | |
| A12.New Product Launch - Consumer Durables/ Automotive/ Manufacturing | ||
| Brand Name | Agency Name | Campaign Name |
| BharatBenz | 8Spades Advertising Pvt Ltd | Born of Mettle Campaign |
| OnePlus | Huella Services | OnePlus 13s Launch |
| Tata Motors Commercial Vehicles | Mancunianz | Tata ACE Pro Launch |
| Tata Motors Commercial Vehicles | Mancunianz | ACE Gold Relaunch Campaign |
| TTK Prestige | Madison PR | Prestige Airflip Airfryer |
| TATA Motors Commercial Vehicles | Havas Play - A Part of Havas Media India | TATA Motors Ace Pro - Ab Meri Baar |
| A18.Brand Extension - FMCG | ||
| Brand Name | Agency Name | Campaign Name |
| SLK Foods | BMEG | From Tradition to Transformation: Reinventing Happy Foods for the Wellness Generation |
| A19.Brand Extension - E-commerce | ||
| Brand Name | Agency Name | Campaign Name |
| XYXX | Flipkart Ads | Flipkart Ads x XYXX: Growing Beyond Briefs into Outerwear |
| A22.Brand Extension - Food & Beverages | ||
| Brand Name | Agency Name | Campaign Name |
| SLK Foods | BMEG | Spreading a New Story: How Happy Foods Entered the Healthy Snacking Space |
| Heritage Foods Ltd | Heritage Livo Yogurt | |
| A23.Brand Extension - Media | ||
| Brand Name | Agency Name | Campaign Name |
| Mazhavil Manorama | Mazhavil Manorama X SIB | |
| A24.Brand Extension - Healthcare | ||
| Brand Name | Agency Name | Campaign Name |
| Cult | Flipkart Ads | Flipkart Ads x Cult: 4x Visibility during Republic Day Sale |
| A25.Brand Extension - Retail | ||
| Brand Name | Agency Name | Campaign Name |
| Lulu International Shopping Malls - Kochi | The Retailers Runway | |
| A26. Brand Extension- Social Impact New | ||
| Brand Name | Agency Name | Campaign Name |
| Shell India | Havas Play - A Part of Havas Media India | Shell ISL |
| A28. Brand Extension - Services | ||
| Brand Name | Agency Name | Campaign Name |
| Swiggy Scenes | Havas Play - A Part of Havas Media India | Swiggy Scenes - Uncoop Yourself |
| A33.Customer Relationship Marketing - Customer Experience - E-commerce | ||
| Brand Name | Agency Name | Campaign Name |
| myG | BMEG | How Far is the Reality House from Your Home? Exactly 2 Hours Via Our myG Retail Network." — Redefining TV Integration Through Real-Time Logistics |
| A34.Customer Relationship Marketing - Customer Experience - Education | ||
| Brand Name | Agency Name | Campaign Name |
| XYLEM | BMEG | Proof of Product: How a Milestone Anniversary Was Transformed into a Live Experiential Showcase of Placement Authority |
| Luminar Technolab | BMEG | The Enrollment Catalyst: Leveraging a Landmark Live Milestone Experience During Peak Admission Season to Consolidate Institutional Trust |
| A37.Customer Relationship Marketing - Customer Experience - Media | ||
| Brand Name | Agency Name | Campaign Name |
| JIOHOTSTAR | MADRAS DIGITAL MEDIA | One Event, Four Languages: Building Regional Buzz for South Unbound Across South India |
| Zee Keralam | Mangalyam Relaunch Campaign | |
| A38.Customer Relationship Marketing - Customer Experience - Healthcare | ||
| Brand Name | Agency Name | Campaign Name |
| Woodwards Gripe Water | Alliance Advertising & Marketing Pvt. Ltd. | “I am Woodwards Baby” Campaign |
| A39.Customer Relationship Marketing - Customer Experience - Retail | ||
| Brand Name | Agency Name | Campaign Name |
| Lulu Mall Thiruvananthapuram | Lulu Onam Ivide Anu | |
| Regal Jewellers | BMEG | The Invitation That Turned a Store Launch into a Relationship |
| Lulu International Shopping Malls - Kochi | Lulu Shop and Win | |
| Lulu International Shopping Malls- Palakkad | Boo Fest 2025 - Kerala's First Halloween Festival | |
| A40.Customer Relationship Marketing - Customer Experience - Consumer Durables/ Automotive/ Manufacturing | ||
| Brand Name | Agency Name | Campaign Name |
| myG | BMEG | Gamifying Customer Delight: Converting a Live TV Supply-Chain Feat into an Unprecedented Customer Retention initiative |
| Sonata | Flipkart Ads | Flipkart Ads x Sonata: A 20x SOV Uplift in Maharashtra |
| A44.Use of Consumer Insights & Analytics/ Big Data/ AI | ||
| Brand Name | Agency Name | Campaign Name |
| Cult | Flipkart Ads | Flipkart Ads x Cult: 4x Visibility during Republic Day Sale |
| Nippon India Mutual Fund | Nippon Life India Asset Managment | All New Portfolio Dashboard |
| A45.New Product Launch - OTT | ||
| Brand Name | Agency Name | Campaign Name |
| JioHotstar - Tamil | Digitally Inspired Media | When a Dog Became the Star: The First Canine Social Media Takeover |
| JioHotstar | Love Beyond Wicket | |
| SOUTH AWARDS FOR COMMUNICATION | ||
| B9.Best use of TV - Media | ||
| Brand Name | Agency Name | Campaign Name |
| Asianet | Maitri advertising | Onam Poopaattu |
| Zee Kannada | SaReGaMaPa Little Champs | |
| Zee Kannada | Krishna Rukku | |
| Malayala Manorama Television | Digital Arrest | |
| Zee Kannada | Mahanati Season 2 | |
| Zee Kannada | Karna | |
| Zee Keralam | MANGALYAM– TITLE SONG | |
| B11.Best use of TV - Consumer Durables/ Automotive/ Manufacturing | ||
| Brand Name | Agency Name | Campaign Name |
| TTK Prestige | Mudra Advertising | TTK Prestige TV Campaign |
| B16.Best use of Print - BFSI | ||
| Brand Name | Agency Name | Campaign Name |
| Tally Solutions | BMEG | When Business Finally Tallied, with Tally 6.0 |
| Ageas Federal | Interspace Communications | Scaling the Ageas Brand Nationally |
| B17. Best use of Print - FMCG | ||
| Brand Name | Agency Name | Campaign Name |
| Milky Mist | 88GB Business Solutions | Print to Life: Transforming Static Newspaper Ads into Interactive AR Culinary Experiences for Milky Mist Skyr |
| B22.Best use of Print - Media | ||
| Brand Name | Agency Name | Campaign Name |
| Colors Kannada | Raani | |
| B26.Best use of Print - Consumer Durables/ Automotive/ Manufacturing | ||
| Brand Name | Agency Name | Campaign Name |
| TTK Prestige | Mudra Advertising | TTK Prestige Print Campaign |
| Tata Motors Commercial Vehicles | Mancunianz | Project Udaan |
| B27.Best use of Print - Services | ||
| Brand Name | Agency Name | Campaign Name |
| Tally Solutions | BMEG | When Business Feels Like a Battlefield |
| Swiggy Instamart | Havas Play - A Part of Havas Media India | Swiggy IM Photochromatic Mango Print Ad |
| B29. Best use of Radio / Audio Platform | ||
| Brand Name | Agency Name | Campaign Name |
| Jos Alukkas | Dentsu X | Second Sunrises – Special Weddings |
| Star Vijay | Kana Kanden Adi | |
| B30.Best use of OOH | ||
| Brand Name | Agency Name | Campaign Name |
| Godrej Appliances | AI Powered Front Load Washing Machines - Innovative OOH | |
| UDF | BMEG | Highway takeover: How a Massive, Coordinated OOH Dominance Strategy Captured an Entire State's Commute |
| Wonderla Holidays | Majaa Panna Readya? | |
| Swiggy Instamart | Havas Play - A Part of Havas Media India | Swiggy IM X Netflix - Stranger Things |
| CINCO | 88GB Business Solutions | Homes for Your True Nature: Reimagining Real Estate Through OOH |
| B31.Best use of Experiential Marketing | ||
| Brand Name | Agency Name | Campaign Name |
| Regal Jewellers | BMEG | Redefining Jewellery Launches Through Personal Invitation |
| Asian Paints | Madison PR | A Story In Red - Kochi Art House |
| Lulu International Shopping Malls - Kochi | Onam with a Unique Blend of Tradition, Folklore, and Art. | |
| Vijay Karnataka | WPP | VK KARUNADA SVAADA 2025-26 |
| Zee Kannada | Sri Raghavendra Mahathme | |
| JioHotstar Tamil | South Unbound | |
| Star Maa | Podarillu Grand Reception: | |
| Wonderla Holidays | Majaa Panna Readya? | |
| ACKO GENERAL INSURANCE | PHD Media | Neon Run 2025: Bangalore Tuned In. Switched On. Insured by ACKO |
| Zee Kannada | Bharjari Bachelors | |
| B32.Best use of Digital Marketing/ Social Media – Real Estate | ||
| Brand Name | Agency Name | Campaign Name |
| Sattva Group | Havas Play - A Part of Havas Media India | Sattva Group - Children's Day Campaign |
| Casagrand | Casagrand HolaChennai | |
| B33.Best use of Digital Marketing/ Social Media - BFSI | ||
| Brand Name | Agency Name | Campaign Name |
| DSP Mutual Fund | Mancunianz | DSP ELSS Tax Saver Fund Campaign |
| Royal Sundaram Insurance | Ethinos Digital Marketing | Royal Sundaram Google Search Campaigns using AI |
| Shriram Life Insurance | Truefan ( Hogwarts E-learning Universe Private Limited) | Zaroorat Jaisi Policy Vaisi |
| TVS Credit | TVS Credit New Year Campaign | |
| Shriram Finance | ShareChat & Moj | ShareChat & Moj | Shriram Finance Pongal |
| B34.Best use of Digital Marketing/ Social Media - FMCG | ||
| Brand Name | Agency Name | Campaign Name |
| Nivea | Flipkart Ads | Flipkart Ads x Nivea: Winning Winter with Big Billion Days |
| Santoor | Wipro Consumer Care | Santoor Young Voice |
| B35.Best use of Digital Marketing/ Social Media - E-commerce | ||
| Brand Name | Agency Name | Campaign Name |
| Flipkart | Digitally Inspired Media | The Ad They Thought Was Cinema |
| Swiggy Instamart | Havas Play - A Part of Havas Media India | Swiggy Instamart - Quick India Movement |
| B37.Best use of Digital Marketing/ Social Media - Tech | ||
| Brand Name | Agency Name | Campaign Name |
| Uber India | Essence Mediacom | Uber Hyderabaddies |
| Nothing Technology Limited | Flipkart Ads | Flipkart Ads x Nothing: Record-Breaking Launch for Nothing 3a |
| B39.Best use of Digital Marketing/ Social Media - Media | ||
| Brand Name | Agency Name | Campaign Name |
| Star Vijay | Ilatharasigalin Neram | |
| JioHotstar | Madras Digital Media | BEING KAALI CREATOR CAMPAIGN - OM KAALI JAI KAALI WebSeries |
| Colors Kannada | Su From So Movie World television Premiere | |
| JioHotstar - Tamil | Digitally Inspired Media | When a Dog Became the Star: The First Canine Social Media Takeover |
| JioHotstar | Lucky the superstar | |
| Mathrubhumi Printing & Publishing Co Ltd | Kappa CULTR 2026 | |
| Amrita TV | BMEG | Scan. Watch. Win. Repeat - Amrita TV Onam offers |
| B41.Best use of Digital Marketing/ Social Media - Retail | ||
| Brand Name | Agency Name | Campaign Name |
| myG | BMEG | From Crowds to Crores: Turning Onam Buzz into ₹1,650 Cr+ Retail Impact |
| Coromandel International Limited | Grovibe's Double Dhamaka | |
| B43.Best use of Digital Marketing/ Social Media- Social Impact | ||
| Brand Name | Agency Name | Campaign Name |
| Jos Alukkas | Dentsu X | Second Sunrises – Special Weddings |
| Greenstorm | Organic BPS | Greenstorm Phtoto Festival |
| Swiggy Instamart | Havas Play - A Part of Havas Media India | Swiggy Mothers day |
| B44.Best use of Digital Marketing/ Social Media - Services | ||
| Brand Name | Agency Name | Campaign Name |
| redBus India | redBus in-house agency - The Fuel | Move On Codes by Coupon Creator |
| B46.Best use of Omni Channel Marketing | ||
| Brand Name | Agency Name | Campaign Name |
| Mathrubhumi Printing & Publishing Co Ltd | Kappa CULTR 2026 | |
| TITAN COMPANY LIMITED | Sonata Watch Out for Us | |
| ACKO GENERAL INSURANCE LIMITED | PHD Media | Car Ka Action Hero – Dhoni x Madhavan |
| Star Maa | Podarillu | |
| Tata Tea Chakra Gold | Monks | Shubhashayagala Shakti - The Strength of Good Wishes. |
| Philips(Versuni) | Paytm | Soundbox Campaign for Versuni |
| B47.Best use of Integrated Marketing – Real Estate | ||
| Brand Name | Agency Name | Campaign Name |
| Sattva Group | Tempest | Sattva City Launch |
| Century Real Estate | Torque Communications | Century Mirai |
| Casagrand | Casagrand Mandarin - "UPARTMENT" | |
| B48.Best use of Integrated Marketing - BFSI | ||
| Brand Name | Agency Name | Campaign Name |
| ACKO GENERAL INSURANCE LIMITED | PHD Media | Car Ka Action Hero – Dhoni x Madhavan |
| JioBlackRock AMC | HiveMinds | JioBlackRock NFO: Building a Multi-Channel Blueprint for Trust |
| Ageas Federal | Interspace Communications | Morning Promise: Delivering a New Identity Across Kochi |
| B49.Best use of Integrated Marketing - FMCG | ||
| Brand Name | Agency Name | Campaign Name |
| Beardo | Flipkart Ads | Flipkart Ads x Beardo: Leading the Grooming Game at Big Saving Days |
| Surf Excel | DIVO X Next Narrative | Surf Excel - Curryum Karaiyum - Integratation |
| Aashirvaad Spices | Hotcult | Aashirvaad Masala X Natural Star Nani | Dammu Meede Star Meere |
| B52.Best use of Integrated Marketing - Tech | ||
| Brand Name | Agency Name | Campaign Name |
| OPPO | Flipkart Ads | Flipkart Ads x OPPO Reno 13: A defining launch for OPPO’s AI-first flagship |
| B53.Best use of Integrated Marketing - Food & Beverages | ||
| Brand Name | Agency Name | Campaign Name |
| Mondelēz | Flipkart Ads | Flipkart Ads x Mondelez: A Sweet Rakhi with Flipkart Minutes |
| Sprite | DIVO X Next Narrative | Sprite - Integrated |
| Mansion House | Mansion House x NBK — Dil Open Cheyyi. Life Welcome Cheyyi | |
| Heritage Foods Ltd | #PurePaalaShakti | |
| B54.Best use of Integrated Marketing - Media | ||
| Brand Name | Agency Name | Campaign Name |
| Star Vijay | Bigg Boss S9 - Onnumey Puriyala | |
| Mathrubhumi | Maitri advertising Works | The Kerala CULTR Shock |
| Asianet | 7inte Pani – Reinventing Bigg Boss Through Unpredictability | |
| JioHotstar | JioHotstar - Bigg Boss Agni Pariksha | |
| Zee Kannada | Karna | |
| Mazhavil Manorama | Atham Pathu Ruchi | |
| JioHotstar | Good Wife | |
| Star Maa | Podarillu | |
| Mazhavil Manorama | Mazhavil Entertainment Awards | |
| Zee Kannada | Sri Raghavendra Mahathme | |
| B56.Best use of Integrated Marketing - Retail | ||
| Brand Name | Agency Name | Campaign Name |
| Paragon Footwears | Turmariq | Paragon - Zid, Chalte Rehne ki. |
| myG | BMEG | The Native Media Hijack: Eliminating Ad-Avoidance by Merging Commercial Architecture with Live Editorial Programming |
| Lulu Mall Thiruvananthapuram | Lulu Kerala Kabaddi League | |
| Lulu Mall, Bangalore | Lulu On Sale - Bengaluru | |
| B57.Best use of Integrated Marketing - Consumer Durables/ Automotive/ Manufacturing | ||
| Brand Name | Agency Name | Campaign Name |
| TTK Prestige | Mudra Advertising Private Limited | TTK Prestige Integrated Campaign |
| Godrej Appliances | Godrej Front Load Washing Machines | |
| TITAN COMPANY | Sonata Watch Out for Us | |
| B58.Best use of Integrated Marketing - Services | ||
| Brand Name | Agency Name | Campaign Name |
| Wonderla Holidays | Majaa Panna Readya? | |
| Asian Paints | Madison PR | Varnamaalai & Gruhashoba |
| B59.Best use of Integrated Marketing - Social Impact | ||
| Brand Name | Agency Name | Campaign Name |
| P&G Shiksha | Flipkart Ads | Flipkart Ads x P&G: Driving Social Impact Through Shopping |
| Jos Alukkas | Dentsu X | Second Sunrises – Special Weddings |
| B61. Branded Content – Real Estate | ||
| Brand Name | Agency Name | Campaign Name |
| Casagrand | Casagrand Standard | |
| B63.Branded Content - FMCG | ||
| Brand Name | Agency Name | Campaign Name |
| Chik Shampoo | Brand Mascots | Chik Egg White Shampoo - AI Film |
| Himalaya | Flipkart Ads | Flipkart Ads x Himalaya: Traditional Care Meets Gen Z Trends |
| B64.Branded Content - E-commerce | ||
| Brand Name | Agency Name | Campaign Name |
| Flipkart | Digitally Inspired Media | The Ad They Thought Was Cinema |
| B67.Branded Content - Food & Beverages | ||
| Brand Name | Agency Name | Campaign Name |
| Mansion House | Mansion House x NBK — Dil Open Cheyyi. Life Welcome Cheyyi | |
| B68.Branded Content - Media | ||
| Brand Name | Agency Name | Campaign Name |
| Star Vijay | Bigg Boss x Maruti Suzuki Victoris | |
| Star Vijay | Bigg Boss x Snack N Snack | |
| Manorama News | Neru Kanam Neril Kanam | |
| Asianet | The Pongala Song – When a Festival Became a Collective Voice | |
| B71. Branded Content - Consumer Durables/ Automotive/ Manufacturing | ||
| Brand Name | Agency Name | Campaign Name |
| Samsung | Paytm | Elevating Flagship Appeal with Privacy First Innovation |
| B74.Branded Content – Social Impact | ||
| Brand Name | Agency Name | Campaign Name |
| Mathrubhumi | Maitri Advertising Works | Got stuff? |
| Asianet | Onam Poopaatu – When Flowers Found Their Voice | |
| Jos Alukkas | Dentsu X | Second Sunrises – Special Weddings |
| UDF | BMEG | The Welfare Chronicles: Decisively swinging Voters through unprecedented Content distribution campaign |
| B75.Innovative Use of Technology | ||
| Brand Name | Agency Name | Campaign Name |
| redBus India | redBus in-house agency - The Fuel | Move On Codes by Coupon Creator |
| Star Vijay | Navarathri AR | |
| Asianet | SpyKuttan – When Technology Became a Housemate | |
| NexVerse | BMEG | Rebuilding Programmatic Intelligence with Human Control |
| Milky Mist | 88GB Business Solutions | Protein, Calculated: How Milky Mist Turned Awareness into Action |
| Swiggy X Havas Media | MediaKart | Swiggy Instamart ₹9 Household Sync |
| Titan Eye+ X Pivotroots | MediaKart | Titan Eye+ BOGO × Siddhant Chaturvedi |
| B76.Marketing on a Small Budget | ||
| Brand Name | Agency Name | Campaign Name |
| redBus India | redBus in-house agency - The Fuel | Move On Codes by Coupon Creator |
| Wonderla | BMEG | How Wonderla Won Matchday Attention Without Big Media Spend |
| Dell Technologies | EssenceMediacom - WPP Media | The Conversational Edge: Dell’s AI-Powered Chatbot Drives Massive Conversion Efficiency |
| Lulu Mall Bangalore | Konnect Services | LULU ON SALE |
| Shell India | Havas Play - A Part of Havas Media India | Shell ISL |
| B77.Best Use of Sports or eSports Marketing | ||
| Brand Name | Agency Name | Campaign Name |
| Super League Kerala | BMEG | Football Was Already Crazy. We Made It Super Crazy. |
| Wonderla | BMEG | How Wonderla Played Football Without Playing Football |
| Lulu Mall Thiruvananthapuram | Lulu Kerala Kabaddi League | |
| B78.Best use of OTT | ||
| Brand Name | Agency Name | Campaign Name |
| Asianet | Maitri Advertising Works | The rangoli You can hear |
| Lens and Frames | BMEG | From Legacy Retailer to Streaming Era Brand |
| B79.Best use of B2B | ||
| Brand Name | Agency Name | Campaign Name |
| Intel | Huella Services | Intel |
| Star Vijay | Jodi Are You Ready Season 3 | |
| Raaga Professional- Cavinkare | The SkinExpert Of India | |
| B80.Best use of Digital Marketing/ Social Media- Fashion & Apparel | ||
| Brand Name | Agency Name | Campaign Name |
| Max Fashion | Infidigit | Driving Non-Brand SEO Growth for Max Fashion |
| Enamor X Havas Media | MediaKart | Enamor Bamboo Bliss Summer Campaign |
| B81.Best Contextually Targeted ad | ||
| Brand Name | Agency Name | Campaign Name |
| Colors Kannada | Raani | |
| JioHotstar | Nadu center | |
| JioHotstar | Bad Girl | |
| Swiggy Instamart | Havas Play - A Part of Havas Media India | Swiggy IM Instawow Sale X InShorts |
| MM Wear | 88GB Business Solutions | Every Stage Matters: A Contextual Retargeting Campaign for Modern Mothers |
| Xiaomi X Interactive Avenues | MediaKart | REDMI Note 17 |
| B86.Best Use of Search Marketing | ||
| Brand Name | Agency Name | Campaign Name |
| Vaibhav Jewellers | Hiveminds | How Vaibhav Jewellers Achieved 273% Impression Growth and 162% Organic Traffic Growth with Topical Dominance |
| Dell Technologies | EssenceMediacom - WPP Media | From Keywords to Intelligence: Transforming Search with AI and Real-Time Inventory |
| B87.Best Use of Content Marketing | ||
| Brand Name | Agency Name | Campaign Name |
| Jos Alukkas | Dentsu X | Second Sunrises – Special Weddings |
| BGMI | Maitri Advertising Works | Entering Tamil hearts through stomachs |
| Mansion House | Mansion House x NBK — Dil Open Cheyyi. Life Welcome Cheyyi | |
| Star Vijay | Jodi Are You Ready Season 3 | |
| Coromandel International | GROMOR F20 | |
| B88.Best Use of Technology | ||
| Brand Name | Agency Name | Campaign Name |
| Chik Shampoo | Brand Mascots | Chik Egg White Shampoo - AI Film |
| UDF | BMEG | The Notification Bar Hijack: Leveraging Device-Level Event Triggers and Real-Time Application Monitoring for Contextual Civic Awareness |
| C. SOUTH AWARDS FOR SPECIAL MARKETING | ||
| C1.Occasion/ Festive Based or Seasonal Marketing | ||
| Brand Name | Agency Name | Campaign Name |
| Sattva Group | Havas Play - A Part of Havas Media India | Sattva Group - Children's Day Campaign |
| Imagicaa | Infidigit | Festivals get more Magical at Imagicaa |
| GOKULAM GALLERIA | Halloween Galleria | |
| Lulu international shopping malls - Palakkad | 2nd Anniversary Sale | |
| C2.Occasion/ Festive Based or Seasonal Marketing - BFSI | ||
| Brand Name | Agency Name | Campaign Name |
| Ujjivan small finance bank | Ujjivan Gaadi Geet | |
| TVS Credit | TVS Credit Diwali Campaign | |
| Shriram Finance | ShareChat & Moj | ShareChat & Moj | Shriram Finance Pongal |
| C3.Occasion/ Festive Based or Seasonal Marketing - FMCG | ||
| Brand Name | Agency Name | Campaign Name |
| Chandrika | Wipro Consumer Care | Onam is incomplete without Chandrika |
| Santoor | Wipro Consumer Care | Santoor Young Voice |
| Nivea | Flipkart Ads | Flipkart Ads x Nivea: Winning Winter with Big Billion Days |
| Chik Shampoo | Brand Mascots | Chik Egg White Shampoo - AI Film |
| Santoor Soap | Go Rural | Santoor Soap Medaram Jatra |
| Himalaya BabyCare | Madison PR | Gentle As Dad |
| C6.Occasion/ Festive Based or Seasonal Marketing - Tech | ||
| Brand Name | Agency Name | Campaign Name |
| Uber India | Essence Mediacom | Uber Hyderabaddies |
| OPPO | DIVO X Next Narrative | OPPO - Diwali |
| Ujjivan small finance bank | Ujjivan - Aim for Better Tommorow | |
| C7.Occasion/ Festive Based or Seasonal Marketing - Food & Beverages | ||
| Brand Name | Agency Name | Campaign Name |
| Tata Tea Chakra Gold | .Monks | Shubhashayagala Shakti - The Strength of Good Wishes. |
| Mondelēz | Flipkart Ads | Flipkart Ads x Mondelez: A Sweet Rakhi with Flipkart Minutes |
| Heritage Foods | #HeritageEverydayYummy | |
| C8.Occasion/ Festive Based or Seasonal Marketing - Media | ||
| Brand Name | Agency Name | Campaign Name |
| Mathrubhumi Printing & Publishing Co Ltd | Kappa CULTR 2026 | |
| Amrita TV | BMEG | The Multi-Generational Retention Loop: Breaking Festive Media Clutter via Gamified TV and Cross-Screen Social Storytelling |
| Asianet | Colour Onam – When Kerala Celebrated Onam with Asianet | |
| Zee Keralam | Women’s Day Campaign | |
| C10.Occasion/ Festive Based or Seasonal Marketing - Retail | ||
| Brand Name | Agency Name | Campaign Name |
| myG | BMEG | myG's way of owning Kerala’s Biggest Shopping Season |
| Lulu International Shopping Malls - Kochi | Onam with a Unique Blend of Tradition, Folklore, and Art. | |
| Joyalukkas | BMEG | Ritual Spread: Personalization at scale |
| Duroflex Limited | Adfactors PR | Onam Campaign 2025 |
| Reliance | DIVO X Next Narrative | Reliance Smart Bazar - Christmas |
| Lulu Shopping Mall - Calicut | Lulu Great Malabar Carnival | |
| Reliance | DIVO X Next Narrative | Reliance Smart Bazar - Onam |
| Lulu Mall Thiruvananthapuram | Lulu Onam Ivide Anu | |
| Y Mall | Thriprayar, A Unit of Lulu International Shopping Malls Pvt. Ltd | |
| LuLu Mall Hyderabad | 2xVerssary | |
| GIVA X Mediaant | MediaKart | GIVA Mother's Day CTV Campaign |
| C11.Occasion/ Festive Based or Seasonal Marketing - Consumer Durables/ Automotive/ Manufacturing | ||
| Brand Name | Agency Name | Campaign Name |
| Tata Motors Commercial Vehicles | Mancunianz | Independence Day |
| Timex | Flipkart Ads | Flipkart Ads x Timex: Gifting Timelessness for Valentine’s Day |
| C13.Occasion/ Festive Based or Seasonal Marketing - Services | ||
| Brand Name | Agency Name | Campaign Name |
| redBus India | redBus in-house agency - The Fuel | Move On Codes by Coupon Creator |
| Wonderla Holidays | Mind Blowing Campaigns | |
| C15.Talent/ Influencer Marketing - Real Estate | ||
| Brand Name | Agency Name | Campaign Name |
| Omshakthy Homes | AGL - Hakuhodo | Omshakthy Regalia Influencer Marketing Approach |
| C17.Talent/ Influencer Marketing - FMCG | ||
| Brand Name | Agency Name | Campaign Name |
| Surf Excel | DIVO X Next Narrative | Surf Excel - Curryum Karaiyum |
| Himalaya | Flipkart Ads | Flipkart Ads x Himalaya: Traditional Care Meets Gen Z Trends |
| Nivea | DIVO X Next Narrative | YouTube Shorts Program |
| C20.Talent/ Influencer Marketing - Tech | ||
| Brand Name | Agency Name | Campaign Name |
| Uber India | Essence Mediacom | Uber Hyderabaddies |
| OPPO | DIVO X Next Narrative | OPPO F 29 |
| OPPO | DIVO X Next Narrative | OPPO Reno 14 |
| OPPO | DIVO X Next Narrative | OPPO - Diwali |
| C21.Talent/ Influencer Marketing - Food & Beverages | ||
| Brand Name | Agency Name | Campaign Name |
| Sprite | DIVO X Next Narrative | Sprite - Integrated |
| Country Delight | DIVO X Next Narrative | YouTube Shorts Program |
| ITC | DIVO X Next Narrative | ITC Aashirvaad High Protein Atta |
| Heritage Foods Ltd | #PurePaalaShakti | |
| Milky Mist | 88GB Business Solutions | Purity in Every Plate: Milky Mist's Puratasi Influencer Campaign |
| C22.Talent/ Influencer Marketing - Media | ||
| Brand Name | Agency Name | Campaign Name |
| Asianet | Line Cut – Extending Bigg Boss Beyond the House | |
| JioHotstar | JioHotstar - Rambo In Love | |
| Star Vijay | Ilatharasigalin Neram | |
| Star Maa | Villain Kutralu | |
| Colors Kannada | Bigg Boss Kannada Musician | |
| Star Vijay | Bigg Boss Season 9 - Onnumey Puriyala | |
| C23.Talent/ Influencer Marketing - Healthcare | ||
| Brand Name | Agency Name | Campaign Name |
| Dr Agarwal | DIVO X Next Narrative | YouTube Shorts Program |
| Iodex | DIVO X Next Narrative | Iodex Active Muscle |
| Traya | DIVO X Next Narrative | YouTube Shorts Program |
| C24.Talent/ Influencer Marketing - Retail | ||
| Brand Name | Agency Name | Campaign Name |
| Reliance | DIVO X Next Narrative | Reliance Smart Bazar - Onam |
| Reliance | DIVO X Next Narrative | Reliance Smart Bazar - Diwali |
| Duroflex Limited | Adfactors PR | Onam Campaign 2025 |
| Super Saravana Stores | 88GB Business Solutions | Diwali Influencer Marketing |
| Coromandel International | GROMOR META | |
| C25.Talent/ Influencer Marketing - Consumer Durables/ Automotive/ Manufacturing | ||
| Brand Name | Agency Name | Campaign Name |
| Mahindra | DIVO X Next Narrative | Bolero & Bolero Neo Launch |
| V-Guard Industries | Ripple Links | INSTAGRAM ALWAYS ON CAMPAIGN |
| V-Guard Industries | Ripple Links | KITCHEN APPLIANCES INSTAGRAM ALWAYS ON CAMPAIGN |
| C27.Talent/ Influencer Marketing- Social Impact | ||
| Brand Name | Agency Name | Campaign Name |
| Jos Alukkas | Dentsu X | Second Sunrises – Special Weddings |
| UDF | BMEG | Activating a Multi-Tiered Talent and Grassroots Advocacy Ecosystem to Champion Electoral Wave |
| Goa Police | Bla Bla Bla Entertainment LLP | Cyber Surakshit Goem |
| C28.Talent/ Influencer Marketing- Financial Sector | ||
| Brand Name | Agency Name | Campaign Name |
| Piramal Finance | DIVO X Next Narrative | YouTube Shorts Program |
| C29.Sustainable Marketing - Real Estate | ||
| Brand Name | Agency Name | Campaign Name |
| Sattva Group | Havas Play - A Part of Havas Media India | Sattva Group - The Karnataka Zero Waste Initiative |
| C36.Sustainable Marketing - Media | ||
| Brand Name | Agency Name | Campaign Name |
| Asianet | Asianet & Sanju Samson | |
| Asianet | Star Singer – When Kerala sang again | |
| C37.Sustainable Marketing - Healthcare | ||
| Brand Name | Agency Name | Campaign Name |
| Mahavir Hospital | Tempest Advertising Private Limited | Mindful Morning |
| C38. Sustainable Marketing - Retail | ||
| Brand Name | Agency Name | Campaign Name |
| Coromandel International | Mega Power, Farmers' Trusted Friend Campaign | |
| C41.Sustainable Marketing- Social Impact | ||
| Brand Name | Agency Name | Campaign Name |
| Colors Kannada | Colors Kannadathi | |
| Zerofootmarks | Zerofootmarks: Sustainability in every step | |
| Gromor | Pillalu Badiki… Dronelu Polaniki | |
| P&G Shiksha | Flipkart Ads | Flipkart Ads x P&G: Driving Social Impact Through Shopping |
| SOUTH AWARDS FOR START-UPS/EMERGING PLAYERS | ||
| D1.Best Start up of the Year | ||
| Brand Name | Agency Name | Campaign Name |
| BMEG | World-class agency built in India, by Indians, for India. | |
| D3.Best Marketing Campaign of the Year | ||
| Brand Name | Agency Name | Campaign Name |
| Huella Services | Ultraviolette | |
| Titan IRTH | Hiveminds | Redefining Efficient Brand Growth |
| TITAN COMPANY LIMITED | Sonata Watch Out for Us | |
| The Bear House | Flipkart Ads | Flipkart Ads x The Bear House: Boosting Style and Sales on Sundays |
| Lulu Mall Bangalore | Lulu On Sale - Bengaluru | |
