Vaibhav Jewellers won gold metal in the ‘Best Use of Search Marketing' sub-category at the recently held e4m Indian Marketing Awards – South 2026. The sixth edition of the awards was held in Bengaluru on September 3. The awards celebrate impactful and innovative marketing work from across South India.

This year, Murugavel Janakiraman, Founder, Chairman, Managing Director & CEO, Matrimony.com.Ltd.; Chairman, TiE Chennai; Vice Chairman, CII Tamil Nadu, was the Jury Chair while the Co-jury Chair was Dr Annurag Batra, Chairman & Editor in Chief, BW Businessworld & exchange4media. The other jury members included industry leaders, seasoned professionals, and renowned personalities from diverse fields.

The awards aim to recognise and honour campaigns that have demonstrated strong creativity, effectiveness, and cultural relevance in the southern region of India. The awards were open to companies with corporate or marketing headquarters based in South India, along with national brands that have executed campaigns specifically tailored for southern markets.