Agenda: Pitch BFSI Marketing Summit & Awards 2024

Agenda

BFSI Summit 2024 - RRR - Rethink \| Relearn\| Redefine
Unveiling Strategies for Unrivaled Differentiation in a Digitally Evolving Landscape
9:00 am to 10:30	Registration And Networking
10:30 am to 10:40 am	Welcome Address		Dr. Annurag Batra , Chairman and Editor in Chief, BW BusinessWorld and Founder, exchange4media Group
10:45 am to 11:05 am	Keynote Address	Dynamic Consumer Behaviour Landscape Transformation of the Indian consumer from traditional investment options to new avenues. Role of increased media consumption and rapid digitization in this shift & impact of socio-economic factors, such as the rise of the middle class and changing demographics. Importance of understanding and connecting with the unique needs and aspirations of modern consumers.	Dhiraj Relli , MD & CEO, HDFC Securities Ltd. In conversation with Dr Annurag Batra, Chairman and Editor in Chief, BW BusinessWorld and Founder, exchange4media Group
11:10 am to 11:25 am	Expert Lens	The Digitally Native Generation: The need to rethink how to cater to the digital-first generation: Gen Z and late millennials. As these cohorts come of age, their demands and expectations are reshaping the financial services industry, necessitating a re-evaluation of traditional approaches.	Anoop Manohar , CMO, Axis Bank
11:30 am to 11:45 am	TBC
11:50 am to 12:05 pm	Fireside Chat	Empowering Consumers: Innovate for Impact Exploring methods to gather insights and understand the evolving preferences of consumers. Strategies for developing distinct products that stand out in the market and cater to specific consumer demands. The importance of testing and refining products to ensure they offer truly unique value propositions. Techniques for raising awareness and driving demand for newly developed products through targeted marketing efforts. Best practices for selecting and leveraging distribution channels that align with consumer preferences and behaviors.	Rohit Bhasin , President, Head – Affluent, NRI, Business Banking and Chief Marketing Officer, Kotak Mahindra Bank In conversation with Kanchan Srivastava , Senior Editor & Group Editorial Evangelist, exchange4media Group.
12:10 pm to 12:25 pm	TBC
12: 30 pm to 1:20 pm	Panel Discussion	Breathe Bharat: Importance of creating customized content in native languages to reach rural audiences. Financial literacy initiatives to empower individuals to make informed decisions. Strategies for financial inclusion through enhanced content ecosystems. Developing sustainable initiatives tailored to rural needs. Collaborative efforts among BFSI institutions, government agencies, NGOs, and local communities	Rathin Lahiri , Head – Marketing & CSR, SBI General Insurance Sapna Desai , CMO, ManipalCigna Health Insurance Company Ltd Pratik Gour , Co Founder, Footprynt Satya Prabhakar , CEO, ProManage/Sulekha Shwetha Iyer , SVP and Head of Marketing, RING & Kissht Session Chair - Neeta Nair, Editor, Impact Magazine
1:25 pm to 2:15 pm	LUNCH
2:15 pm to 3:00 pm	Laqshya Pitch BFSI Marketer Awards 2024
3:05 pm to 3:20 pm	Spotlight	Long Term Greedy	Vishal Subharwal, CMO and Group Head - Strategy, HDFC life
3:25 pm to 4:15 pm	Panel Discussion	The Leaders of Today: Customer Experience = Brand Identity Marketing as an experience-driven and human-centric design activity. Personalized offerings tailored to customer preferences. Cultivating an 'experience-first' attitude across marketing tools and channels. Leveraging AI and technology for personalized and seamless customer interactions. Strategies for integrating online and offline channels for cohesive brand experiences.	Niranjan Avasthi , SVP & Head - Product, Marketing & Digital Business, Edelweiss MF Ashish Pawar , Head-Marketing, Tata Asset Management Geetanjali Chugh Kothari , CMO, Future Generali India Life Insurance Navanil Sengupta , Associate Director -Brand, Communications and Growth, JM Financial Services Puneeth Bekal , EVP & CMO, HDFC Securities Raghav Maheshwari , Chief Business Officer, Mobavenue Media Private Limited Session Chair - Ankit Banga , Chief Business Officer, FCB Kinnect
4:20 pm to 4:40 pm	Keynote Session	The Future of Direct-to-Consumer Banking Techniques and strategies for increasing customer interaction and satisfaction through digital channels. Utilizing data and AI to offer personalized financial products and services that meet individual customer needs. Best practices for safeguarding customer data and maintaining trust in a digital banking environment. Exploring partnerships with fintech companies to innovate and expand the scope of banking services. Navigating the evolving regulatory landscape and ensuring compliance while fostering innovation in direct-to-consumer banking.	Ravi Santhanam Group Head, CMO & Head – Direct to Consumer Business, HDFC Bank In conversation with Nawal Ahuja Co-Founder - Exchange4media
4:45 pm to 5:15	Panel Discussion:	Marketing Mojo: Powered by Consumer Insights Examine how evolving consumer behaviors in the digital age shape targeted marketing strategies. Highlight the role of feedback mechanisms in developing resonant marketing campaigns. Utilize big data and analytics to gain actionable insights into consumer preferences and pain points. Explore adaptive marketing strategies that enhance brand loyalty amid shifting consumer demands. Assess how new technologies improve service delivery and enhance customer experience, amplifying marketing impact.	Prasad Pimple , Executive Vice President & Head of Digital Business Unit, Kotak Life Akhil Almeida , Head of Marketing, Bandhan Life Insurance Akshat Singhal , Head, Dangal Play Sarvesh Bagla, CEO, Techmagnate Session Chair - Manas Gulati , Co-Founder and CEO, ARM Worldwide