Winners 2024

BANKING
A. MARKETING STRATEGIES
A01 - Most Effective ROI Driven Campaign
SR NO CAMPAIGN NAME Entrant Company Name Client Company Name Metals
1 HDFC Bank Marriott Bonvoy Credit Card Puretech Digital HDFC Bank BRONZE
2 Leap To Unicorn IDFC FIRST Bank GOLD
A02.Most Effective Mobile Marketing Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 User Acquisition Campaign PayZapp by HDFC Bank Mobavenue SILVER
A03.Most Effective Marketing for Credit/Debit Cards
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 IndusInd Bank Platinum RuPay Credit Card IndusInd Bank Ltd. BRONZE
2 Open Experiences with Axis Bank Credit Cards Axis Bank Limited SILVER
3 Swiping credit cards is so 2010, thanks to RuPay! EssenceMediacom National Payments Corporation Of India GOLD
A04.Most Effective Use of Apps
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Equitas x Netcore Cloud Netcore Cloud Equitas Small Finance Bank BRONZE
A05.Most Effective 360-degree Marketing Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Life Ko Banao Rich YES BANK BRONZE
2 INDIE IndusInd Bank Ltd. SILVER
3 Leaders of Tomorrow IDFC FIRST Bank GOLD
A06.Most Effective Holiday, Seasonal & Festival Marketing
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Ujjivan Ganesh Utsav 2023 Ujjivan Small Finance Bank BRONZE
2 HDFC Bank Festive Treats Xpressway Puretech Digital HDFC Bank GOLD
A07.Most Effective Regional Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Integrated Regional Marketing During IPL Equitas Small Finance Bank SILVER
A10.Most Effective Launch / Relaunch campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Chlorophyll (Premium Research Service) YES SECURITIES SILVER
2 Life Ko Banao Rich YES BANK GOLD
A12.Most Effective PR Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Credit Reimagined MSL Group BOBCARD LIMITED SILVER
B. USE OF CHANNELS AND MEDIUMS
B07.Most Effective Use of Influencer Marketing
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Equitas App Experience Influencers Campaign Equitas Small Finance Bank BRONZE
C. NEW-AGE MARKETING
C01.Most Effective Performance Marketing Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Increasing BOBCARD's Credit Card Acquisition Through Performance Marketing PS Intelegencia Analytics Private Limited BOBCARD Ltd BRONZE
INSURANCE
A. MARKETING STRATEGIES
A01.Most Effective ROI Driven Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Upsell Campaign ICICI Prudential Life insurance Co Ltd BRONZE
2 BAGIC x Netcore Cloud Netcore Cloud Bajaj Allianz General Insurance SILVER
A04.Most Effective 360-degree Marketing Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Car Insurance ho lena to ACKO check kar lena PHD MEDIA ACKO INSURANCE BRONZE
2 Expect The Expected Wondrlab India Pvt Ltd TATA AIG General Insurance SILVER
3 Thanks a Dot- Breast Cancer Awareness Initiative Adfactors PR SBI Life Insurance GOLD
A05.Most Effective Holiday, Seasonal & Festival Marketing
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Raksha Bandhan Niva Bupa Health Insurance SILVER
2 100 OVER Insurance PHD MEDIA ACKO INSURANCE GOLD
A06.Most Effective Regional Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Insurance Edutho Magma HDI General Insurance SILVER
2 #youdontwanttomissthebus Interspace Communications Pvt Ltd. Aditya Birla Sun Life Insurance (ABSLI) SILVER
A07.Most Innovative Marketing Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Drive Like a Lady ibs fulcro Zurich Kotak General Insurance BRONZE
2 A UGC Campaign to build awareness on Health Insurance Star Health & Allied Insurance Pvt Ltd SILVER
3 #youdontwanttomissthebus
Interspace Communications Pvt Ltd. Aditya Birla Sun Life Insurance (ABSLI) GOLD
A08.Most Effective Customer Engagement
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 ACKO X Madhavan PHD MEDIA ACKO INSURANCE SILVER
A09.Most Effective Launch / Relaunch campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 #DontBeAPlus1 with HEALTH POWHER MullenLowe Lintas Group Future Generali India Insurance BRONZE
2 Car Insurance ho lena to ACKO check kar lena PHD MEDIA ACKO INSURANCE SILVER
3 Health Insurance Ki Subah Hogayi Mamu PHD MEDIA ACKO INSURANCE GOLD
A10.Most Effective Content Marketing Strategy
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Drive Like a Lady ibs fulcro Zurich Kotak General Insurance GOLD
2 Beyond The Boundaries- fan-centric phygital campaign Adfactors PR SBI Life Insurance GOLD
A11.Most Effective PR Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Health Insurance Ki Subah Hogayi Mamu PHD MEDIA ACKO INSURANCE SILVER
A12.Most Effective B2C Marketing Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Car Insurance ho lena to ACKO check kar lena PHD MEDIA ACKO INSURANCE SILVER
A14.Most Effective Online Lead Generation Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Bajaj Finserv General Insurance
SBGV Techmagnate Bajaj Finserv General Insurance GOLD
B. USE OF CHANNELS AND MEDIUMS
B01.Best Media Integration - TV, Print, Radio, Outdoor, PR, Direct Marketing, Digital etc. (Minimum use of 3 mediums)
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 #GameOfLife ICICI Lombard SILVER
2 Health Insurance Ki Subah Hogayi Mamu PHD MEDIA ACKO INSURANCE GOLD
B02.Most Most Effective Use of Traditional Media (Print, OOH)
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Expect The Expected Wondrlab India Pvt Ltd TATA AIG General Insurance BRONZE
B08.Most Effective Use of OTT / Digital
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Mere Choice ka Health Insurance ManipalCigna Health Insurance BRONZE
2 ACKO x SonyLIV on OTT PHD MEDIA ACKO INSURANCE SILVER
B10.Most Effective Use of Instagram
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Canara HSBC ARM Worldwide Canara HSBC SILVER
C. NEW-AGE MARKETING
C02.Most Effective Use of Analytics, AI and Big Data
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 DIY Health Insurance Mullenlowe Lintas Group Future Generali India Insurance GOLD
C03.Most Effective Experiential Marketing
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 #youdontwanttomissthebus
Interspace Communications Pvt Ltd. Aditya Birla Sun Life Insurance (ABSLI) GOLD
C05.Most Effective SEO-Driven, Programmatic Marketing
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Niva Bupa Health Insurance SEO ARM Worldwide Niva Bupa Health Insurance BRONZE
2 Bajaj Finserv General Insurance SBGV Techmagnate Bajaj Finserv General Insurance SILVER
FINANCIAL SERVICES
A. MARKETING STRATEGIES
A01.Most Effective ROI Driven Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Bajaj Finserv class="gold" Gold Loans SBGV Techmagnate Bajaj Finserv class="gold" Gold Loans SILVER
2 Muthoot Finance- Bharosa India Ka Muthoot Finance GOLD
A03.Most Effective Use of Apps
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Aditya Birla Finance Most Effective Use of Apps Aditya Birla Finance Ltd. SILVER
A04.Most Effective 360-degree Marketing Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 INDIAN INVESTOR JEETEGA for ICICI SECURITIES Small Big Idea LLP ICICI Direct BRONZE
2 SIP Hai #FaydeWaliAadat Born Hi Digital HSBC Asset Management India Private Limited SILVER
3 Muthoot Finance- Bharosa India Ka Muthoot Finance GOLD
A05.Most Effective Holiday, Seasonal & Festival Marketing
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 TVS Credit - Khushiyan Unlimited Two-Wheeler Campaign TVS Credit Services Limited SILVER
2 Pehli Diwali Piramal Finance SILVER
A06.Most Effective Regional Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Ghar Banega Toh Desh Banega by Aadhar Housing Finance Aadhar Housing Finance Limited BRONZE
A08.Most Effective Customer Engagement
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 TVS Credit x Netcore Cloud Netcore Cloud TVS Credit
BRONZE
2 Axis Securities x Netcore Cloud Netcore Cloud Axis Securities
SILVER
A09.Most Effective Launch / Relaunch Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Bajaj Credit Pass ARM Worldwide Bajaj Finserv BRONZE
2 IPru Fun Zone - where investment turns into a fun-tastic journey! Performics India ICICI Prudential Mutual Fund SILVER
3 Aditya Birla Finance Udyog Plus - Most Effective Launch Campaign Aditya Birla Finance Ltd. GOLD
A10.Most Effective Mutual Fund Marketing Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 ICICI Prudential Mutual Fund #SunoSabkiKaroMulti Campaign by Performics Performics India ICICI Prudential Mutual Fund GOLD
A11.Most Effective Marketing Campaign - NBFC
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Farz Nibhatey Hain - class="gold" Gold Loan Rediffusion Brand Solutions Pvt. Ltd. Capri Global Capital Ltd. BRONZE
2 Win as One campaign Aditya Birla Capital SILVER
3 Chai Chaupal SK Finance Limited GOLD
A12.Most Effective Marketing Campaign - Online Trading Platform
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 #AnDekhaSach FE Ventures Private Ltd. Samco Securities Limited BRONZE
2 Kotak Securities - Redefining Trading Landscape with #BroZero Performics India Kotak Securities Ltd SILVER
3 Bro Zero Campaign Kotak Securities GOLD
A13.Most Effective Content Marketing Strategy
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Mutual Fund Basics for ICICI Prudential AMC by Performics Performics India ICICI Prudential Mutual Fund GOLD
B. USE OF CHANNELS AND MEDIUMS
B01.Best Media Integration - TV, Print, Radio, Outdoor, PR, Direct Marketing, Digital etc. (Minimum use of 3 mediums)
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 SIP Hai #FaydeWaliAadat Born Hi Digital HSBC Asset Management India Private Limited GOLD
2 Khoobsurat Chinta Tata Capital GOLD
B03.Most Effective Use of TV
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Informed Investing HSBC Asset Management India Private Limited GOLD
B04. Most Effective Use of Radio
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 TVS Credit - Namma Ooru Ponnunga Women’s Day Campaign TVS Credit Services Limited GOLD
B06.Most Effective Use of Social Media
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Financial Dost Aeon Credit Services India & Mancunianz BRONZE
2 Thoda Karo Regular Karo SBI Securities & Mancunianz BRONZE
3 Angel One's YouTube Channel by Angel One Ltd Angel One SILVER
4 Onboarding Gen Z - Influencer Campaigns by Nippon India Mutual Fund Ethinos Digital Marketing Nippon India Mutual Fund GOLD
5 Hum Kaagaz Se Zyada, Neeyat Dekhte Hai Piramal Finance GOLD
B07.Most Effective Use of Influencer Marketing
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Onboarding Gen Z - Influencer Campaigns by Nippon India Mutual Fund Ethinos Digital Marketing Nippon India Mutual Fund BRONZE
2 Hum Kaagaz Se Zyada, Neeyat Dekhte Hai Piramal Finance SILVER
3 SIP Hai #FaydeWaliAadat Born Hi Digital HSBC Asset Management India Private Limited GOLD
B08.Most Effective Use of OTT / Digital
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Mr SIP with Kotak Mutual Fund Ethinos Digital Marketing Kotak Mutual Fund GOLD
B10.Most Effective Use of Instagram
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Onboarding Gen Z - Influencer Campaigns by Nippon India Mutual Fund Ethinos Digital Marketing Nippon India Mutual Fund SILVER
C. NEW-AGE MARKETING
C02.Most Effective Use of Analytics, AI and Big Data
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 The Acquisition and Retention tale of Genz! Hansa Cequity Nippon India Mutual Fund BRONZE
C03.Most Effective Experiential Marketing
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 SBI Card - Retail Activation Program SBI Cards And Payment Services Limited SILVER
2 IPru Fun Zone - Where Investment Turns into a Fun-Tastic Journey! Performics India ICICI Prudential Mutual Fund GOLD
C05.Most Effective SEO-Driven, Programmatic Marketing
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Bajaj Finserv Bill Payments Services SBGV Techmagnate Bajaj Finserv BPPS SILVER
2 Bajaj Finserv class="gold" Gold Loans SBGV Techmagnate Bajaj Finserv class="gold" Gold Loans GOLD
C07.Most Effective use of PPC
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Clicking on Digital India’s Home Ownership Dreams PNB Housing Finance Limited SILVER
FINTECH
A. MARKETING STRATEGIES
A01.Most Effective ROI Driven Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Bajaj App Install ARM Worldwide Bajaj Finserv GOLD
A03.Most Effective Use of Apps
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Stashfin App Install ARM Worldwide Stashfin SILVER
2 Book An Appointment Equentis Wealth Advisory Services SILVER
A04.Most Effective 360-degree Marketing Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Swiping credit cards is so 2010, thanks to RuPay! EssenceMediacom National Payments Corporation Of India GOLD
A08.Most Effective Customer Engagement
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Navia x Netcore Cloud Netcore Cloud Navia Markets Ltd. BRONZE
A12.Most Effective B2C Marketing Campaign
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Swiping credit cards is so 2010, thanks to RuPay! EssenceMediacom National Payments Corporation Of India SILVER
B. USE OF CHANNELS AND MEDIUMS
B01.Best Media Integration - TV, Print, Radio, Outdoor, PR, Direct Marketing, Digital etc. (Minimum use of 3 mediums)
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Swiping credit cards is so 2010, thanks to RuPay! EssenceMediacom National Payments Corporation Of India BRONZE
B03.Most Effective Use of TV
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Even Celebs Need It Paisabazaar.com GOLD
B06.Most Effective Use of Social Media
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Aawaaz | आवाज़ - Story Of An Inspiring Journey Paisabazaar.com GOLD
B12.Most Effective Use of LinkedIn
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Effective use of LinkedIn PayU Payments Private Limited SILVER
C. NEW-AGE MARKETING
C05.Most Effective SEO-Driven, Programmatic Marketing
SR. NO. CAMPAIGN NAME ENTRANT COMPANY NAME CLIENT COMPANY NAME Metals
1 Stashfin SEO ARM Worldwide Stashfin BRONZE
2 Fibe Campaign (Branded v/s Non Branded) Digixpressions Media Private Limited SILVER
AGENCY OF THE YEAR
PHD MEDIA
BRAND OF THE YEAR
ACKO INSURANCE

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