#e4mICMA | #e4mContentJam

E4M INDIAN CONTENT MARKETING AWARDS

In the world of marketing, content has definitely changed the way marketers present their brands to consumers. As more and more brands choose creative content for engaging with their consumers, the need to stand out increases every minute. Indian Content Marketing Awards aim to promote and recognise the talent, expertise and hard work that go behind cracking breakthrough ideas & concepts to create exceptional brand stories.

e4m CONTENT JAM CONFERENCE

The e4m Content JAM Conference aims to bring together leading Global and Indian experts of content marketing to share the latest knowledge, the most effective tactics and the modern technology within the content marketing discipline. The conference is your first class ticket to India’s bright content marketing future!

CATEGORIES

Any audio, text and/or pictorial content created for digital platforms like social media, blogs, podcast sharing platforms, whitepapers, etc. to promote a brand/product/service can be entered this category. The campaign could be for single/multiple platforms.
Any video content (single/series) created to promote a brand/product/service on digital platform/s can be entered in this category.
Any long or short format content either sponsored or created by client to promote its brand/product/services through television can be entered in this category.
Any campaign which has used experiential marketing (online/on-ground) to promote a brand/product/service can be entered in this category. This includes on ground activations, trade activations, events, etc.
Any campaign that has used audio, video, text or/and pictorial content across multiple digital and/or traditional platforms to promote a brand/service or product can be entered in this category. The focus should be cohesive trans-media story telling rather than just patching onto various mediums. The key is to link the content across all media to one story where the mediums are used effectively and not just to amplify the content.
Any campaign which has used single or multiple social media platforms (twitter/facebook/ linkedin/ instagram/pinterest/snapchat/etc) to address a brand challenge and/or to drive engagement can enter this category.This category will be judged based on the quality of content, coherence with brand values, and measurement of engagement by percentage and effective use of the platforms for distribution of the content.
Any campaign that has used innovative ideas to drive conversations using print medium can be entered in this category. How the medium has been leveraged to utilize the property is the key.
Example:
A coffee brand which has the smell of coffee integrated in a newspaper, a musical newspaper, masthead changed for a brand integration in editorial pieces of a magazine or newspaper
Any campaign which has used radio as a medium to distribute content in which brand philosophies are very subtly integrated through story telling can be entered in this category.
Any brand that has used content marketing to effectively launch or relaunch their products/services can enter in this category.
Any brand or agency which has an annual marketing and communications strategy (calendar) which is content driven can enter in this category. A Consistency and continuous effort is imperative. This could include film tie-ups, digital videos, print campaigns, podcasts, etc....
This category needs to be specifically supported by the following.
  • Annual Calendar- Timeline of activities held round the year.
Case studies which include:
  • Overall strategy
  • Objectives, execution and results of each activity
  • Overall impact on the brand
A content marketing campaign which has been running for more than 2 years can enter in this category. This could include seasons, series, etc.
Any content led campaign which uses characters from movies, novels, etc can be entered in this category.
This category focuses on how a particular piece of content or campaign was promoted using various media and how the platforms/channels were used for leveraging the marketing ecosystem to popularize the content.
Any brand/agency which has created content specifically for mobile or used mobile as a primary/secondary medium to promote its products/services through content marketing can enter this category. This may include the use of games, apps, cross-screen marketing, etc.
Any content which is sourced through crowd to start conversations and increase brand engagement can enter in this category. This category is all about how a brand/agency got the crowd to generate the content.
Any campaign which has an integration of technology, machine learning and artificial intelligence with the content program can be entered in this category.
Any campaign which integrated and leveraged industry influencers/celebrities to create and/or distribute the content program can be entered in this category.
Any outstanding content created in the form of Video, audio, text or pictorial on digital medium can be entered in this category.
This category aims to recognise young talent in the content marketing domain. You can nominate either yourself or your colleagues for the award. Following are the criteria for qualification.
Nominees should be under 30 years of age as of 30th March 2018.
Nominee should have created path breaking innovative content.
Entries are not invited for this category. All entrants will be given points based on the metals they win. Gold gets 10 points, Silver gets 7 and Bronze gets 5. The media/creative agency which gets the highest points will be given the ICMA Platinum Award.
1 Objective of the Campaign 25%
2 Ideation & Strategy 25%
3 Execution 25%
4 Results 25%
5 Total 100%

Jury

Jury Chair

R. Balki
Film Director & Former Chairman & COO Lowe Lintas

His early passion to become a film-maker led him into the world of advertising that eventually led to the realisation of his first love, films-making. As the former chairman and chief creative officer for Lowe Lintas, one of the top three advertising agencies in India, he is one of the biggest names in the media industry. And as the director of acclaimed Bollywood films like Padman, Paa, Ki & Ka, Shamitabh and Cheeni Kum Balki, as he is known, is a formidable name in Bollywood as well. Balki believes that he has been in the same business all along. The business of engaging people with stories. He is a man who followed his passion with humongous success while simultaneously rising up the corporate ladder.

Grand Jury

Abhishek Desai
Associate Brand Director
Aditya Swamy
Head, Agency Partnerships
Ajit Varma
Chief Executive Officer
Amit Gujral
Chief Marketing Officer
Atit Mehta
Marketing Head
Atul Garg
Marketing Head
Debraj Tripathy
Media and Advertising Consultant
Devendra Deshpande
Head Content Plus
Dimple Sidhar
Marketing Director
Frank D’Souza
Partner - India Entertainment & Media Sector Leader
Harshad Rajadhyaksha
Chief Creative Officer
Himanshu Bakshi
Marketing Director
Kartik Kalla
Chief Creative Officer
Pallavi Chopra
Vice President, Brand - Head of Marketing
Parixit Bhattacharya
Chief Creative Officer
Ravi Desai
Director - Mass and Brand Marketing
Ronita Mitra
Founder & Chief Strategist
Sagar Kargutkar
Director & Head Marketing, Communications & Digital
Sanjay Gupta
Head of Marketing
Sapangeet Rajwant
Senior Vice President
Shuchi Singhal
AVP Marketing
Vikramjeet Singh
Chief Marketing Officer

Online Jury

Chetan Shetty
Head – Brand & Marcom Videocon d2h
Mohd. Fakhrul I. Khan
Online & Digital Marketing Head – Group Wockhardt Hospitals Ltd.
Harshvijay Amarnath
Brand Head – Sustenance Marketing Godrej Properties Ltd.
Kunal Mehta
Marketing Manager Parag Milk Foods Limited
Rajeeb Dash
Head – Corporate Marketing Tata Housing
Santosh Kumaran Nair
DGM Marketing SCV Tata Motors Limited
Preeti Jagwani
DGM - Digital Marketing BookMyShow
Ektaa Katyal
AVP Marketing Aviva Life Insurance
Raisa Kazi
Vice President - Digital Marketing and Brand Strategy 5nance
Allen Ebenezer Eric
General Manager - Marketing Emami Limited
Vikas Sachdeva
Corporate Manager- Marketing Mahindra First Choice Services
Tejash Kothari
Marketing Manager – Asia Pacific BBC Global News
Khushboo Rai
DGM - Group Media & Communications Rajhans (Desai-Jain) Group
Neel Pandya
Head of Media L’Oréal
Naina Saxena
AVP Marketing Inox
Rahul Mishra
General Manager Marketing Shemaroo Entertainment Ltd
Manita Panjwani
DGM - Brand Marketing
McDonald's
Rathin Verma
Director – Brand Solutions
Discovery Communications India
Kajal Gupta
VP- Marketing
UTI Mutual Fund
Dilpreeta Vasudeva
General Manager, New Age Marketing
Tata Sky

JUDGING PROCESS:

Indian Content Marketing Awards is judged by an independent panel of highly acclaimed thought leaders in the content marketing ecosystem – Marketers, Creative Directors, Content Creators, Media Owners, and Publishers etc. Intense scrutiny during the judging process ensures that winning submissions truly reflect the best in the content marketing industry and reward the agency and brands successfully using innovation and creativity to push content marketing to new levels.

Phase One

The screening committee comprises of senior professionals from content, advertising, media and marketing principal who individually evaluate and score each submission. Every entry is evaluated to ensure an accurate, thorough review. Up to 5 top scoring entries in each category will form the shortlist.

Phase Two

The Grand Jury will convene in Mumbai for a day of intense debate with the goal to select the out-of-the-box and most successful work in each category. The winners will be announced on the Gala Awards Night in Mumbai.
The award-winning entries are selected by a jury appointed by exchange4media group. The final list of Gold, Silver and Bronze awards is decided on the basis for the jury discussions and voting. The decision of the jury in all matters relating to awards will be final and binding.

No jury member can participate in voting / commenting on:

  • Own work – An entry in whose preparation he/she have contributed his/her time and/or skills, regardless of being in employment or association with the said work. Entries where a spouse, parent or child of a jury member has contributed their time and /or skills.
  • Entries from agencies with whom they are currently employed on a permanent basis/on the board of directors or Entries from agencies in which they have financial stake. They will score a NA against such entries.

RULES AND REGULATIONS

GENERAL INSTRUCTIONS
  • Entries must have been executed in and for the Indian market.
  • Entry submission is a completely online process: Step 1: Register Step 2: Login Step 3: Fill The Entry Form Step 4: Submit Step 5: Make Payment
  • It is compulsory for all entrants to submit the case study in an AV format and fill the entry form. AV should NOT be longer than 2 minutes and should be uploaded on YouTube. Please make sure the YouTube link submitted in the entry form is public.
  • The supporting documents (digital images/creatives/analytics/reports/audio files/screenshots etc) should be compiled in a PPT which is to be uploaded on Google drive. Please make sure the Google Drive link submitted in the entry form is shareable.
  • The AV MUST cover following points:
      Objective:
    • The issue being addressed
    • The target group
      Idea:
    • Highlights
    • Brand Connect
    • Brand integration with the content
      Execution:
    • Medium/s used
    • How long did the content run
      Result/Imapct:
    • To what extent was the objective achieved
    • What was the ROI of the campaign
    • Supporting reports to showcase important numbers (Engagement rate, conversions, lead generation, impact on brand image, overall buzz, etc)
  • All entries MUST be submitted in the original language of the work. If the entries are not in English or Hindi, a transcript should be submitted
  • There is no limit to the number of entries an organization can submit.
  • If the same campaign/work is submitted under multiple categories, it will be considered as separate entries and should be accompanied with separate entry fees.
  • Entries will not be considered completed until full payment has been made.
  • All entries submitted will become the property of the exchange4media group. Submission of entry also authorizes the exchange4media group to use images and/or audio/video clips of up to two minutes from a single entry for use on radio [FM/AM/Internet/Satellite] and/or broadcast television (free-to-air, pay, cable, satellite, DTH, FTA, mobile, out-of-home, internet or any other digital medium for the purpose of promoting or reporting the awards) with due credits.
  • It is assumed that all entries submitted to us are the original work done by the entrant and that the entrant is authorized to submit the work and other details on behalf of the client/organization for which it was done. Failure to follow this condition will disqualify the entry/entries.
  • The organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
  • The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.
  • In the event of a complaint against any winning or shortlisted entry, the organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client. The organisers will withdraw an award in cases where the complaint is upheld.
  • Submitting an entry is deemed to confirm your acceptance of all the terms and conditions that apply
      IMPORTANT DATES
    • All entries should be submitted before 31st July 2018.
    • 1st April, 2017 to 31st March, 2018: Entry eligibility period
    • 10th August 2018 to 19th August 2018: Online screening
    • 20th August 2018: Announcement of Shortlist
    • 21th August 2018: Grand Jury Meet
      ENTRY FEES
    • The entry fee is as follows:
    • # Enter before: Entry fees
      1 Early Bird Deadline | June 10, 2018 (Cannot be clubbed with bulk discounts) INR 8,500*/ Entry
      2 Regular Deadline | July 31st, 2018 INR 10,000*/ Entry
      3 Extended Deadline with Late Fee | From August 1st, 2018 to August 5th, 2018 INR 11,500*/ Entry
      # DISCOUNT ON BULK ENTRIES (Not applicable on early bird entries)
      1 5 - 20 entries 5% Discount
      2 21 - 50 entries 10% Discount
      3 Above 50 entries 15% Discount
      * Taxes as applicable
      PAYMENT RELATED INSTRUCTIONS
    • The payment can be made through cheque, demand draft or RTGS payment mode.
    • The payment should be done in the name of “Mediasset Holdings”
Bank Details:
  • Beneficiary Name & address: Mediasset Holdings, B-20, Sec -57, Noida-201301
  • Beneficiary Bank Name: HDFC Bank Ltd
  • Beneficiary Bank Account No.: 00032000040226
  • Beneficiary Bank IFSC code: HDFC0000003
  • Beneficiary Bank address: G-3/4, Suryakiran Building, 19, K.G. Marg, New Delhi-110001
  • Cheque should be sent to 301, Kakad Bhavan, 3rd Floor, 11th Street, Opp. Galaxy Cinema, Bandra (W) Mumbai- 400(050)
    Tel: 022-66206000 *The last date to clear the payment is 10th August, 2018.
  • For invoice generation please contact sanyogeeta.chore@exchange4media.com and krishna.naidu@exchange4media.com
  • Upon payment completion one must send the scanned copy of cheque/DD/receipt along with total number of entries uploaded to the above mentioned email ids.

Partners

7 September 2018
Taj Santacruz, Mumbai

Theme

CONTENT FIRST: STORYTELLING IN THE DIGITAL AGE

As technology levels the playing field for the marketing have’s and have-not’s, content is the only game changer for a company in achieving its marketing and business objectives. In a world, where digital is breaking silos, content is mission critical for organisations

Keynote Sessions

Rajesh Ramakrishnan
Managing Director
Sunil Kataria
CEO – India & SAARC

speakers

Sunil Lulla
Group CEO
Anantha Nayak
CEO
Sujit Ganguli
Chief Marketing Officer

Panel Members

Madhavi Irani
Chief Officer – Content
Kanika Saxena
Vice President – Content Services
Arun Unni
Chief Content Officer
Bhuvan Bam
Youtuber, Singer - Song Writer
Prachi Mohapatra
Chief Marketing Officer

Contact Us

FOR CLARIFICATIONS REGARDING ICMA CATEGORIES, ENTRY FEE, REGISTRATION, PLEASE CONTACT:

Sanyogeeta Chore | sanyogeeta.chore@exchange4media.com | +91 91674 73770

Krishna Naidu | krishna.naidu@exchange4media.com | +91 98331 02737

FOR DETAILS REGARDING CONTENT JAM, PLEASE CONTACT:

Amisha Shah | amisha.shah@exchange4media.com | +91 9979972990

FOR SPONSORSHIP OPPORTUNITIES, PLEASE CONTACT

Runa Sinha: (Delhi) National Business Head | +91 98104 97903 | runa.sinha@exchange4media.com

Ashish Kudalkar: (Mumbai) General Manager - Sales & BD (West) | +91 98205 41742 | ashish.kudalkar@exchange4media.com

Sneha Walke: (Bengaluru) Vice President - Special Projects | +9198455 41143 | sneha@exchange4media.com

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