#e4mICMA | #e4mContentJam

E4M INDIAN CONTENT MARKETING AWARDS

In the world of marketing, content has definitely changed the way marketers present their brands to consumers. As more and more brands choose creative content for engaging with their consumers, the need to stand out increases every minute. Indian Content Marketing Awards aim to promote and recognise the talent, expertise and hard work that go behind cracking breakthrough ideas & concepts to create exceptional brand stories.

e4m CONTENT JAM CONFERENCE

The e4m Content JAM Conference aims to bring together leading Global and Indian experts of content marketing to share the latest knowledge, the most effective tactics and the modern technology within the content marketing discipline. The conference is your first class ticket to India’s bright content marketing future!

CATEGORIES

Any audio, text and/or pictorial content created for digital platforms like social media, blogs, podcast sharing platforms, whitepapers, etc. to promote a brand/product/service can be entered this category. The campaign could be for single/multiple platforms.
Any video content (single/series) created to promote a brand/product/service on digital platform/s can be entered in this category.
Any long or short format content either sponsored or created by client to promote its brand/product/services through television can be entered in this category.
Any campaign which has used experiential marketing (online/on-ground) to promote a brand/product/service can be entered in this category. This includes on ground activations, trade activations, events, etc.
Any campaign that has used audio, video, text or/and pictorial content across multiple digital and/or traditional platforms to promote a brand/service or product can be entered in this category. The focus should be cohesive trans-media story telling rather than just patching onto various mediums. The key is to link the content across all media to one story where the mediums are used effectively and not just to amplify the content.
Any campaign which has used single or multiple social media platforms (twitter/facebook/ linkedin/ instagram/pinterest/snapchat/etc) to address a brand challenge and/or to drive engagement can enter this category.This category will be judged based on the quality of content, coherence with brand values, and measurement of engagement by percentage and effective use of the platforms for distribution of the content.
Any campaign that has used innovative ideas to drive conversations using print medium can be entered in this category. How the medium has been leveraged to utilize the property is the key.
Example:
A coffee brand which has the smell of coffee integrated in a newspaper, a musical newspaper, masthead changed for a brand integration in editorial pieces of a magazine or newspaper
Any campaign which has used radio as a medium to distribute content in which brand philosophies are very subtly integrated through story telling can be entered in this category.
Any brand that has used content marketing to effectively launch or relaunch their products/services can enter in this category.
Any brand or agency which has an annual marketing and communications strategy (calendar) which is content driven can enter in this category. A Consistency and continuous effort is imperative. This could include film tie-ups, digital videos, print campaigns, podcasts, etc....
This category needs to be specifically supported by the following.
  • Annual Calendar- Timeline of activities held round the year.
Case studies which include:
  • Overall strategy
  • Objectives, execution and results of each activity
  • Overall impact on the brand
A content marketing campaign which has been running for more than 2 years can enter in this category. This could include seasons, series, etc.
Any content led campaign which uses characters from movies, novels, etc can be entered in this category.
This category focuses on how a particular piece of content or campaign was promoted using various media and how the platforms/channels were used for leveraging the marketing ecosystem to popularize the content.
Any brand/agency which has created content specifically for mobile or used mobile as a primary/secondary medium to promote its products/services through content marketing can enter this category. This may include the use of games, apps, cross-screen marketing, etc.
Any content which is sourced through crowd to start conversations and increase brand engagement can enter in this category. This category is all about how a brand/agency got the crowd to generate the content.
Any campaign which has an integration of technology, machine learning and artificial intelligence with the content program can be entered in this category.
Any campaign which integrated and leveraged industry influencers/celebrities to create and/or distribute the content program can be entered in this category.
Any outstanding content created in the form of Video, audio, text or pictorial on digital medium can be entered in this category.
This category aims to recognise young talent in the content marketing domain. You can nominate either yourself or your colleagues for the award. Following are the criteria for qualification.
Nominees should be under 30 years of age as of 30th March 2018.
Nominee should have created path breaking innovative content.
Entries are not invited for this category. All entrants will be given points based on the metals they win. Gold gets 10 points, Silver gets 7 and Bronze gets 5. The media/creative agency which gets the highest points will be given the ICMA Platinum Award.
1 Objective of the Campaign 25%
2 Ideation & Strategy 25%
3 Execution 25%
4 Results 25%
5 Total 100%

Jury

Jury Chair

R. Balki
Film Director & Former Chairman & COO Lowe Lintas

His early passion to become a film-maker led him into the world of advertising that eventually led to the realisation of his first love, films-making. As the former chairman and chief creative officer for Lowe Lintas, one of the top three advertising agencies in India, he is one of the biggest names in the media industry. And as the director of acclaimed Bollywood films like Padman, Paa, Ki & Ka, Shamitabh and Cheeni Kum Balki, as he is known, is a formidable name in Bollywood as well. Balki believes that he has been in the same business all along. The business of engaging people with stories. He is a man who followed his passion with humongous success while simultaneously rising up the corporate ladder.

Grand Jury

Abhishek Desai
Associate Brand Director
Aditya Swamy
Head, Agency Partnerships
Ajit Varma
Chief Executive Officer
Atit Mehta
Marketing Head
Atul Garg
Marketing Head
Debraj Tripathy
Media and Advertising Consultant
Devendra Deshpande
Head Content Plus
Dimple Sidhar
Marketing Director
Frank D’Souza
Partner - India Entertainment & Media Sector Leader
Harshad Rajadhyaksha
Chief Creative Officer
Pallavi Chopra
Vice President, Brand - Head of Marketing
Parixit Bhattacharya
Chief Creative Officer
Ronita Mitra
Founder & Chief Strategist
Sagar Kargutkar
Director & Head Marketing, Communications & Digital
Sanjay Gupta
Head of Marketing
Shuchi Singhal
AVP Marketing
Sudeep Kashyap
AVP Marketing

Online Jury

Chetan Shetty
Head – Brand & Marcom Videocon d2h
Mohd. Fakhrul I. Khan
Online & Digital Marketing Head – Group Wockhardt Hospitals Ltd.
Harshvijay Amarnath
Brand Head – Sustenance Marketing Godrej Properties Ltd.
Kunal Mehta
Marketing Manager Parag Milk Foods Limited
Rajeeb Dash
Head – Corporate Marketing Tata Housing
Santosh Kumaran Nair
DGM Marketing SCV Tata Motors Limited
Preeti Jagwani
DGM - Digital Marketing BookMyShow
Ektaa Katyal
AVP Marketing Aviva Life Insurance
Raisa Kazi
Vice President - Digital Marketing and Brand Strategy 5nance
Allen Ebenezer Eric
General Manager - Marketing Emami Limited
Vikas Sachdeva
Corporate Manager- Marketing Mahindra First Choice Services
Tejash Kothari
Marketing Manager – Asia Pacific BBC Global News
Khushboo Rai
DGM - Group Media & Communications Rajhans (Desai-Jain) Group
Neel Pandya
Head of Media L’Oréal
Naina Saxena
AVP Marketing Inox
Rahul Mishra
General Manager Marketing Shemaroo Entertainment Ltd
Manita Panjwani
DGM - Brand Marketing
McDonald's
Rathin Verma
Director – Brand Solutions
Discovery Communications India
Kajal Gupta
VP- Marketing
UTI Mutual Fund
Dilpreeta Vasudeva
General Manager, New Age Marketing
Tata Sky

JUDGING PROCESS:

Indian Content Marketing Awards is judged by an independent panel of highly acclaimed thought leaders in the content marketing ecosystem – Marketers, Creative Directors, Content Creators, Media Owners, and Publishers etc. Intense scrutiny during the judging process ensures that winning submissions truly reflect the best in the content marketing industry and reward the agency and brands successfully using innovation and creativity to push content marketing to new levels.

Phase One

The screening committee comprises of senior professionals from content, advertising, media and marketing principal who individually evaluate and score each submission. Every entry is evaluated to ensure an accurate, thorough review. Up to 5 top scoring entries in each category will form the shortlist.

Phase Two

The Grand Jury will convene in Mumbai for a day of intense debate with the goal to select the out-of-the-box and most successful work in each category. The winners will be announced on the Gala Awards Night in Mumbai.
The award-winning entries are selected by a jury appointed by exchange4media group. The final list of Gold, Silver and Bronze awards is decided on the basis for the jury discussions and voting. The decision of the jury in all matters relating to awards will be final and binding.

No jury member can participate in voting / commenting on:

  • Own work – An entry in whose preparation he/she have contributed his/her time and/or skills, regardless of being in employment or association with the said work. Entries where a spouse, parent or child of a jury member has contributed their time and /or skills.
  • Entries from agencies with whom they are currently employed on a permanent basis/on the board of directors or Entries from agencies in which they have financial stake. They will score a NA against such entries.

RULES AND REGULATIONS

GENERAL INSTRUCTIONS
  • Entries must have been executed in and for the Indian market.
  • Entry submission is a completely online process: Step 1: Register Step 2: Login Step 3: Fill The Entry Form Step 4: Submit Step 5: Make Payment
  • It is compulsory for all entrants to submit the case study in an AV format and fill the entry form. AV should NOT be longer than 2 minutes and should be uploaded on YouTube. Please make sure the YouTube link submitted in the entry form is public.
  • The supporting documents (digital images/creatives/analytics/reports/audio files/screenshots etc) should be compiled in a PPT which is to be uploaded on Google drive. Please make sure the Google Drive link submitted in the entry form is shareable.
  • The AV MUST cover following points:
      Objective:
    • The issue being addressed
    • The target group
      Idea:
    • Highlights
    • Brand Connect
    • Brand integration with the content
      Execution:
    • Medium/s used
    • How long did the content run
      Result/Imapct:
    • To what extent was the objective achieved
    • What was the ROI of the campaign
    • Supporting reports to showcase important numbers (Engagement rate, conversions, lead generation, impact on brand image, overall buzz, etc)
  • All entries MUST be submitted in the original language of the work. If the entries are not in English or Hindi, a transcript should be submitted
  • There is no limit to the number of entries an organization can submit.
  • If the same campaign/work is submitted under multiple categories, it will be considered as separate entries and should be accompanied with separate entry fees.
  • Entries will not be considered completed until full payment has been made.
  • All entries submitted will become the property of the exchange4media group. Submission of entry also authorizes the exchange4media group to use images and/or audio/video clips of up to two minutes from a single entry for use on radio [FM/AM/Internet/Satellite] and/or broadcast television (free-to-air, pay, cable, satellite, DTH, FTA, mobile, out-of-home, internet or any other digital medium for the purpose of promoting or reporting the awards) with due credits.
  • It is assumed that all entries submitted to us are the original work done by the entrant and that the entrant is authorized to submit the work and other details on behalf of the client/organization for which it was done. Failure to follow this condition will disqualify the entry/entries.
  • The organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
  • The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.
  • In the event of a complaint against any winning or shortlisted entry, the organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client. The organisers will withdraw an award in cases where the complaint is upheld.
  • Submitting an entry is deemed to confirm your acceptance of all the terms and conditions that apply
      IMPORTANT DATES
    • All entries should be submitted before 31st July 2018.
    • 1st April, 2017 to 31st March, 2018: Entry eligibility period
    • 10th August 2018 to 19th August 2018: Online screening
    • 20th August 2018: Announcement of Shortlist
    • 21th August 2018: Grand Jury Meet
      ENTRY FEES
    • The entry fee is as follows:
    • # Enter before: Entry fees
      1 Early Bird Deadline | June 10, 2018 (Cannot be clubbed with bulk discounts) INR 8,500*/ Entry
      2 Regular Deadline | July 31st, 2018 INR 10,000*/ Entry
      3 Extended Deadline with Late Fee | From August 1st, 2018 to August 5th, 2018 INR 11,500*/ Entry
      # DISCOUNT ON BULK ENTRIES (Not applicable on early bird entries)
      1 5 - 20 entries 5% Discount
      2 21 - 50 entries 10% Discount
      3 Above 50 entries 15% Discount
      * Taxes as applicable
      PAYMENT RELATED INSTRUCTIONS
    • The payment can be made through cheque, demand draft or RTGS payment mode.
    • The payment should be done in the name of “Mediasset Holdings”
Bank Details:
  • Beneficiary Name & address: Mediasset Holdings, B-20, Sec -57, Noida-201301
  • Beneficiary Bank Name: HDFC Bank Ltd
  • Beneficiary Bank Account No.: 00032000040226
  • Beneficiary Bank IFSC code: HDFC0000003
  • Beneficiary Bank address: G-3/4, Suryakiran Building, 19, K.G. Marg, New Delhi-110001
  • Cheque should be sent to 301, Kakad Bhavan, 3rd Floor, 11th Street, Opp. Galaxy Cinema, Bandra (W) Mumbai- 400(050)
    Tel: 022-66206000 *The last date to clear the payment is 10th August, 2018.
  • For invoice generation please contact sanyogeeta.chore@exchange4media.com and krishna.naidu@exchange4media.com
  • Upon payment completion one must send the scanned copy of cheque/DD/receipt along with total number of entries uploaded to the above mentioned email ids.

Partners

WINNERS

BEST DIGITAL BRANDED CONTENT (NON-VIDEO)
Entry Name Entrant Company Name Brand Name Metals
Kitchen Stock Exchange Flying Cursor Big Bazaar
Silver
Single As A Pringle Mindshare India Private Limited Pringles
Bronze
BEST DIGITAL BRANDED CONTENT- VIDEO
Entry Name Entrant Company Name Brand Name Metals
Let robbers tell you how to keep your homes safe Whyness Worldwide Godrej Locking Solutions and Systems
Gold
More To Give Fortis Healthcare Limited Fortis Healthcare Limited
Bronze
Fearless Kota FCB Ulka GlaxoSmithKline
Bronze
BEST CONTENT MARKETING- EXPERIENTIAL
Entry Name Entrant Company Name Brand Name Metals
Sindoor Khela - No Conditions Apply FCB Ulka The Times Of India
Gold
Fighting for Women's Safety with a Bar of Soap ! Mindshare India Private Limited Hamam
Bronze
BEST INTEGRATED BRANDED CONTENT
Entry Name Entrant Company Name Brand Name Metals
Sindoor Khela - No Conditions Apply FCB Ulka The Times Of India
Gold
Jio-KBC Reliance Jio Infocom Ltd Jio-KBC
Gold
McDowell's No.1 Yaari with Rana Mindshare India Private Limited McDowell's No.1
Bronze
BEST CONTENT MARKETING ON SOCIAL MEDIA PLATFORM
Entry Name Entrant Company Name Brand Name Metals
#PowerlessQueen WATConsult Project Nanhi Kali
Gold
Girliyapa & Whisper Sit Improper THE VIRAL FEVER Girliyapa & Whisper Sit Improper
Silver
Airtel Connected Live Team Airtel, Group M Media India Pvt ltd Bharti Airtel
Silver
Suicide Squad On WhatsApp FoxyMoron HBO India
Silver
BEST CONTENT MARKETING ON PRINT
Entry Name Entrant Company Name Brand Name Metals
Young Editor Jagran Prakashan Ltd. Dainik Jagran
Silver
BEST CONTENT MARKETING LAUNCH/RELAUNCH
Entry Name Entrant Company Name Brand Name Metals
Girliyapa and Whisper's Mom, Dadi aur period THE VIRAL FEVER Girliyapa and Whisper's Mom, Dadi aur period
Silver
School of Grooming Campaign Havells Havells
Bronze
BEST CONTENT MARKETING ANNUAL PLAN
Entry Name Entrant Company Name Brand Name Metals
Star Plus - Annual Marketing Plan Sparkt StarPlus
Silver
Kissan Tiffin Time Table Mindshare India Private Limited Kissan
Bronze
BEST CONTENT MARKETING MULTI-YEAR PROGRAM
Entry Name Entrant Company Name Brand Name Metals
Jagran Sansakrshala Jagran Prakashan Ltd. Dainik Jagran
Bronze
BEST CHARACTER LED BRANDED CONTENT
Entry Name Entrant Company Name Brand Name Metals
Close Up Paas Aao - Jingle to Single Mindshare India Private Limited Close Up
Bronze
BEST MARKETED BRANDED CONTENT
Entry Name Entrant Company Name Brand Name Metals
#JumpForHealth 2018 Aditya Birla Health Insurance Aditya Birla Health Insurance
Silver
Girliyapa & Whisper Sit Improper THE VIRAL FEVER Girliyapa and Whisper's Sit Improper
Silver
BEST USE OF MOBILE MEDIUM FOR MARKETING
Entry Name Entrant Company Name Brand Name Metals
OLA- Transformers Viacom18 Motion Pictures OLA- Transformers
Gold
Jio-KBC Reliance Jio Infocom Ltd Jio-KBC
Gold
#PowerlessQueen WATConsult Project Nanhi Kali
Silver
BEST CROWD SOURCED (USER GENERATED) CONTENT
Entry Name Entrant Company Name Brand Name Metals
#JumpForHealth 2018 Aditya Birla Health Insurance Aditya Birla Health Insurance
Gold
#MCASpoonfulOfGourmet DViO Star World
Bronze
Daughter's Diary Jagran Prakashan Ltd. Dainik Jagran
Bronze
BEST CONTENT MARKETING - TECH
Entry Name Entrant Company Name Brand Name Metals
Durex Rexbot Educates Indian Youth on Healthy Sex Interactive Avenues Pvt. Ltd. Reckitt Benckiser
Gold
Mera Joota Hai Japani feat. Arjun Kanungo || 360 Degree Music Video in 4k QYUKI Flipkart
Bronze
BEST CONTENT MARKETING - INFLUENCER/CELEBRITY
Entry Name Entrant Company Name Brand Name Metals
#PowerlessQueen WATConsult Project Nanhi Kali
Gold
Padman Digi Osmosis & WittyFeed (VTPL) Padman
Gold
McDowell's No.1 Yaari with Rana Mindshare India Private Limited McDowell's No.1
Silver
Single As A Pringle Mindshare India Private Limited Pringles
Bronze
BEST CONTENT CREATED - NON BRANDED
Entry Name Entrant Company Name Brand Name Metals
Noise by Kalki Koechlin | Unblushed Culture Machine Media Pvt. Ltd. Blush
Gold
Khaney Mein Kya Hai? Mothers & Daughters Culture Machine Media Pvt. Ltd. Blush
Silver
EXCELLENCE AWARD
Young Gun Award Kunal Wadhwani Shemaroo Entertainment Limited
Gold
Most Audacious Campaign of the Year #PowerlessQueen WATConsult Project Nanhi Kali
Platinum Award Mindshare India Private Limited
Gold

Shortlist

BEST DIGITAL BRANDED CONTENT (NON-VIDEO)
Sr No Entry Name Entrant Company Name Brand Name
1 Single As A Pringle Mindshare India Private Limited Pringles
2 Kitchen Stock Exchange Flying Cursor Big Bazaar
3 Humanising and Amplifying the Content, boosts Brand Engagement Logicserve Digital Pvt. Ltd. Bajaj Allianz General Insurance Company Limited
4 Jio for Swachhata Reliance Jio Infocom Ltd Jio for Swachhata
5 Detective Didi Native Route Zee Entertainment Enterprise Limited( Zee TV) Detective Didi_ Native Route_ZeeTV
BEST DIGITAL BRANDED CONTENT- VIDEO
Sr No Entry Name Entrant Company Name Brand Name
1 Close Up Paas Aao - Jingle to Single Mindshare India Close Up
2 Fearless Kota FCB Ulka GlaxoSmithKline
3 Let robbers tell you how to keep your homes safe Whyness Godrej Locking Solutions and Systems
4 Condom Confession Stories | Anonymously Yours | Ep.03 ScoopWhoop Media Pvt. Ltd. Durex
5 The Taste That Grabs You FoxyMoron Heinz Tomato Ketchup
6 Axis Bank - A Million Thanks Axis Bank Ltd Axis Bank Ltd
7 I Can You Can m/SIX Nicotex
8 Arre_Nissan_The Real High Arré - U Digital Content Pvt. Ltd. Nissan Terrano
9 More To Give Fortis Healthcare Limited Fortis Healthcare Limited
10 Tropicana Gift a tree Mindshare Tropicana
BEST CONTENT MARKETING ON TV
Sr No Entry Name Entrant Company Name Brand Name
1 Lifebuoy's Agents Of Change Mindshare India Lifebuoy
2 McDowell's No.1 Yaari with Rana Mindshare India McDowell's No.1
3 LUX Golden Divas Baatein with the Baadshah Mindshare India LUX
4 Nike- Move with me Mindshare India Nike
5 Horlicks Super Kids Awards Mindshare India Pvt Ltd. Horlicks
BEST CONTENT MARKETING- EXPERIENTIAL
Sr No Entry Name Entrant Company Name Brand Name
1 Mattel Scrabble Challenge 2017 SportzConsult Scrabble
2 Khotay Sikke Jagran Prakashan Ltd. Dainik Jagran
3 Parali Haryana Jagran Prakashan Ltd. Dainik Jagran
4 Gillette Bachelor Of Shaving Mediacom Communications Pvt. Ltd Gillette Guard
5 Fighting for Women's Safety with a Bar of Soap ! Mindshare India Hamam
6 Sindoor Khela - No Conditions Apply FCB Ulka The Times Of India
7 Bharat Raksha Parv Jagran Prakashan Ltd. Dainik Jagran
BEST INTEGRATED BRANDED CONTENT
Sr No Entry Name Entrant Company Name Brand Name
1 Breaking Barriers Vikara Media Pvt. Ltd. Brooke Bond Red Label
2 Surf Excel - Learning from Failure Mindshare Surf Excel
3 Sindoor Khela - No Conditions Apply FCB Ulka The Times Of India
4 Ted Talks India Nayi Soch Sparkt StarPlus
5 I Can You Can Msix Nicotex
6 Jio-KBC Reliance Jio Infocom Ltd Jio-KBC
7 McDowell's No.1 Yaari with Rana Mindshare India McDowell's No.1
8 Free Shopping Weekend IdeateLabs Brand Factory
9 Capture Different FleishmanHillard GoPro with FleishmanHillard
10 The Marathon of Life Franklin Templeton Investments Franklin Templeton Investments
BEST CONTENT MARKETING ON SOCIAL MEDIA PLATFORM
Sr No Entry Name Entrant Company Name Brand Name
1 #PowerlessQueen WATConsult Project Nanhi Kali
2 Castrol Originals - Fan Fiction Mindshare India Castrol Activ Scooter
3 Girliyapa & Whisper’s Sit Improper THE VIRAL FEVER Girliyapa & Whisper’s Sit Improper
4 #WantedFairBridesAndGrooms People Interactive Private Limited Shaadi.com
5 #WheresYourFace 20:20 MSL SET WET DEODORANT
6 Airtel Connected Live Team Airtel, Group M Media India Pvt ltd Bharti Airtel
7 I Can You Can Msix Nicotex
8 The Marathon of Life Franklin Templeton Investments Franklin Templeton Investments
9 #24Hours24Toilets Viacom18 Motion Pictures Toilet - Ek prem Katha
10 Suicide Squad On WhatsApp FoxyMoron HBO India
BEST CONTENT MARKETING ON PRINT
Sr No Entry Name Entrant Company Name Brand Name
1 Jaldaan Jagran Prakashan Ltd. Dainik Jagran
2 National Geographic Mission Blue NGC Network (India) Pvt. Ltd. Fox Networks Group
3 Adhunik Annadata Jagran Prakashan Ltd. Dainik Jagran
4 Young Editor Jagran Prakashan Ltd. Dainik Jagran
5 Creating Brand Evangelists for Amazon Jagran Prakashan Ltd. Dainik Jagran
BEST RADIO LED BRANDED CONTENT
Sr No Entry Name Entrant Company Name Brand Name
1 7UP celebrates the Tamil pride with maestro A.R. Rahman Mindshare India Pvt Ltd. 7up
2 LiveSmart Brand Campaign Reliance General Insurance Reliance General Insurance
BEST CONTENT MARKETING LAUNCH/RELAUNCH
Sr No Entry Name Entrant Company Name Brand Name
1 Girliyapa and Whisper's Mom, Dadi aur period THE VIRAL FEVER Girliyapa and Whisper's Mom, Dadi aur period
2 The Test Case - #WomenInGreen White Rivers Media ALTBalaji
3 School of Grooming Campaign Havells Havells
4 Titan Raga & Masaba Titan Company Limited Titan Raga
5 The Great Indian Chocolaty Robbery Wunderman International Kellogg's Chocos Fills Launch
BEST CONTENT MARKETING ANNUAL PLAN
Sr No Entry Name Entrant Company Name Brand Name
1 Kissan Tiffin Time Table Mindshare India Kissan
2 Close Up Paas Aao - Jingle to Single Mindshare India Close Up
3 Star Plus - Annual Marketing Plan Sparkt StarPlus
4 Dainik Jagran Jagran Prakashan Ltd. Dainik Jagran
5 Re-Imagining The Future iProspect India Bloomberg | Quint & General Electric
BEST CONTENT MARKETING MULTI-YEAR PROGRAM
Sr No Entry Name Entrant Company Name Brand Name
1 9 Months Firstpost Firstpost
2 Kingfisher Ultra Shorts Twilight Entertainment Pvt Ltd Kingfisher Ultra
3 Jagran Sansakrshala Jagran Prakashan Ltd. Dainik Jagran
4 Castrol Originals - Fan Fiction Mindshare India Castrol Activ Scooter
5 McDowell's No.1 Yaari with Rana Mindshare India McDowell's No.1
BEST CHARACTER LED BRANDED CONTENT
Sr No Entry Name Entrant Company Name Brand Name
1 Close Up Paas Aao - Jingle to Single Mindshare India Close Up
2 The Screen Patti and Mirinda's Release the Pressure THE VIRAL FEVER The Screen Patti and Mirinda's Release the Pressure
3 So Sorry Aaj Tak Aaj Tak
4 Confused Bhookh - When RJs, Songs, Ads got Confused! Mindshare India Knorr
5 BAGI sunSTRATEGIC Bharati Axa
BEST MARKETED BRANDED CONTENT
Sr No Entry Name Entrant Company Name Brand Name
1 Tropicana Gift a tree Mindshare Tropicana
2 #JumpForHealth 2018 Aditya Birla Health Insurance Aditya Birla Health Insurance
3 The Marathon of Life Franklin Templeton Investments Franklin Templeton Investments
4 Girliyapa & Whisper’s Sit Improper THE VIRAL FEVER Girliyapa and Whisper's Sit Improper
5 I Can You Can m/SIX Nicotex
6 7UP celebrates the Tamil pride with maestro A.R. Rahman Mindshare India Pvt Ltd. 7up
BEST USE OF MOBILE MEDIUM FOR MARKETING
Sr No Entry Name Entrant Company Name Brand Name
1 OLA- Transformers Viacom18 Motion Pictures OLA- Transformers
2 Jio-KBC Reliance Jio Infocom Ltd Jio-KBC
3 Jio for Swachhata Reliance Jio Infocom Ltd Jio for Swachhata
4 Bloomberg Quint WhatsApp Campaign iProspect India Bloomberg | Quint WhatsApp Campaign
5 #PowerlessQueen WATConsult Project Nanhi Kali
BEST CROWD SOURCED (USER GENERATED) CONTENT
Sr No Entry Name Entrant Company Name Brand Name
1 Daughter's Diary Jagran Prakashan Ltd. Dainik Jagran
2 Chill With Protein Danone India Protinex
3 #JumpForHealth 2018 Aditya Birla Health Insurance Aditya Birla Health Insurance
4 #MCASpoonfulOfGourmet DViO Star World
5 Khotay Sikke Jagran Prakashan Ltd. Dainik Jagran
BEST CONTENT MARKETING - TECH
Sr No Entry Name Entrant Company Name Brand Name
1 Durex Rexbot Educates Indian Youth on Healthy Sex Interactive Avenues Pvt. Ltd. Reckitt Benckiser
2 Absolute Sports Pvt. Ltd. Absolute Sports Pvt. Ltd Fevicol - Pidilite
3 Jio-KBC Reliance Jio Infocom Ltd Jio-KBC
4 Mera Joota Hai Japani feat. Arjun Kanungo || 360 Degree Music Video in 4k QYUKI Flipkart
BEST CONTENT MARKETING - INFLUENCER/CELEBRITY
Sr No Entry Name Entrant Company Name Brand Name
1 Single As A Pringle Mindshare India Private Limited Pringles
2 Sindoor Khela - No Conditions Apply FCB Ulka The Times Of India
3 #PowerlessQueen WATConsult Project Nanhi Kali
4 #24Hours24Toilets Viacom18 Motion Pictures Toilet - Ek prem Katha
5 Surf Excel - Learning from Failure Mindshare Surf Excel
6 Lifebuoy's Agents Of Change Mindshare India Lifebuoy
7 McDowell's No.1 Yaari with Rana Mindshare India McDowell's No.1
8 Unleash your Wild side Mindshare Magnum
9 ICMA - WittyFeed - Padman - Best Content Marketing - Influencer/Celebrity.pdf Digi Osmosis & WittyFeed (VTPL) Padman
BEST CONTENT CREATED - NON BRANDED
Sr No Entry Name Entrant Company Name Brand Name
1 Yes Mom Msix Cipla Activ Kids Immuno Boosters
2 Tata Sky Blogbuster Chimp&z Inc Tata Sky
3 Khaney Mein Kya Hai? Mothers & Daughters Culture Machine Media Pvt. Ltd. Blush
4 Noise by Kalki Koechlin | Unblushed Culture Machine Media Pvt. Ltd. Blush
5 I Can You Can Msix Nicotex
7 September 2018
Taj Santacruz, Mumbai

Theme

CONTENT FIRST: STORYTELLING IN THE DIGITAL AGE

As technology levels the playing field for the marketing have’s and have-not’s, content is the only game changer for a company in achieving its marketing and business objectives. In a world, where digital is breaking silos, content is mission critical for organisations

Agenda

GRAND BALL ROOM
Time Session Speaker Topic
8:30am – 9:30am Introduction
9:40am – 9:50am Introduction
9:50am – 10:00am Welcome Address Annurag Batra, Chairman & Editor-In-Chief, exchange4media
10:00 am – 10:45 am Keynote Session Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd. Rise of Regional Content to Realise Dream Digital India As companies innovate and customise to create products that cater to the diverse consumer pool across the ‘many’ Indians, a matching content strategy is required to achieve business objectives
10:45 am – 11:30 am Keynote Session Rajesh Ramakrishnan, MD, Perfetti Van Melle India Content Matters: Ignore at your own Peril Content is not about product selling or creating a brand film; today it can make or break the very image and legacy of a business. How should leaders strive for a unified strategy that puts content at its heart?
11:30 am – 12:00 pm Panel Discussion Session Chair: Arnab Mitra, Managing Director, Liqvd Asia World Wide Creating Sustainable Content Play Content consumption habits have very clearly moved to social and OTT & Digital platforms, not only for the millennial but for a large portion of connected consumers. Will original content continue to be a differentiator and drive growth for OTT & Digital Platforms ? Is the Potential for Indian subscribers paying for premium content not too far from reality ? Have the OTT & Digital Platforms decoded what will keep them relevant and in business in the long term?
Manish Aggarwal, Business Head, ZEE5 India
Akash Banerji, Head- Marketing & Partnerships, Viacom18 Digital Ventures - Voot
Neha Warrier, VP Sales India, Mirriad
12:00 pm – 12:15 Speaker Session Karan Kumar Gupta, Managing Director, Zirca Digital Solutions Pvt Ltd Linking Media Consumptions to mindset’s
Sidharth Gowda, Strategy Head - Brand & Content Solutions, India & Singapore, Zirca Digital Solutions Pvt Ltd
12:15 pm – 12:50 pm Fireside Chat Sunil Lulla, Group CEO, Balaji Telefilms Ltd. Primetime vs. My Time For a long time now, content creators have been preparing for content-on-the-go and for an audience that wants it now. How have newer forms of technology changed this conversation?
12:50pm – 1:25pm Speaker Session Anantha Nayak, CEO, Cipla Health Ltd. Content Development: Starting with Target Audience and addressing their Barriers
1.25 pm - 2.35 pm LUNCH
2.35 pm - 2.50 pm Speaker Session Hitesh Chawla, Founder & CEO, SilverPush Maximizing Video Content Monetisation - Know the New Rules
2.50 pm - 3.15 pm Speaker Session Sujit Ganguli, Head Brand & Communications, ICICI Bank Crafting Content for Business Outcomes Are we using data and insights to measure how content initiatives are performing for brands? What should be done to bring in metrics to show incremental return on investment in content led initiatives? How should we move the needle from ‘likes’ and ‘shares’, while judging a content initiative’s success?
3.15 pm - 3.30 pm Speaker Session Kranti Gada, Chief Operating Officer, Shemaroo Entertainment Limited India Khush Hua : Content Creation & Building Brands for the masses on digital platforms Today content creation is driven by targeted opportunities. Is there a way brands can achieve large scale reach on digital.
3.30 pm - 4.15 pm Panel Discussion Session Chair: Samir Bangara, Founder & MD, Qyuki Digital Media Content Intelligence: Injecting Science into Content Creation Are content creators and brand owners relying on digital, data and technology as an ally? Have newer forms of tech allowed in generating insights that can guide in content creation, which otherwise tends to be about gut feel and intuition? Is the foundation on which content planning and creation done bolstered enough to produce new content solutions that will deliver results? What should the role of tech be for content creators and for brand owners? Is the role of creativity augmented or compromised? What are the challenges ahead?
Kanika Mohan Saxena, VP - Content Services, Vodafone India
Gurmit Singh, Former VP & MD, Yahoo
Karthik Nagarajan, Chief Content Officer Wavemaker
Ajay Nair, Director, Only Much Louder (OML)
4.15 pm - 4.35 pm TEA COFFEE BREAK
4.35 pm - 4.50 pm Speaker Session Arnab Mitra, Managing Director, Liqvd Asia World Wide Why Digital breaks itself?
4.50 pm - 5.35 pm Panel Discussion Session Chair: Devendra Deshpande, Head Content Plus, Mindshare From Content Silos to Content Ecosystems.Unlike legacy media, where a brand knew where, what, when and how its content would be seen, today brands are dependent on media scenarios that include multiple variables before any form of content is shown to a particular consumer. How are brands changing from focusing on self to monitoring and preparing for the big picture of where their content will be seen? How should brands identify, partner and collaborate with other ecosystem players to ensure that their content makes maximum impact, in a desired way? Is brand safety still a concern on digital platforms in India? What are the expectations thereof?
Prachi Mohapatra, Chief Marketing Officer, FBB
Sudhanshu Nagpal, Head-Biscuits Category, Mondelez India
Sachin Killawala, Marketing Director, Nivea India
Amitabh Pande, Deputy Marketing Manager, IKEA India
Zoya Pandey, Head-Marketing Excellence, Abbott Healthcare
5.35 pm - 6.10 pm Celebrity Chat Session Chair: Annurag Batra, Chairman & Editor-In-Chief, exchange4media Content Marketing Lessons from Entertainment Industry
Rannvijay Singh, Film Actor & TV Star
Anupama Chopra, Film Critic
Amit Golani, Executive Creative Director, The Viral Fever (TVF)
Amit Wadhwani, Director, Sai Estate Consultants
Sonu Sood, Actor
Bhuvan Bam, Youtuber, Singer - Song Writer, BB Ki VINES
RIVEA ROOM
Time Session Speaker Tentative Topic
12:15pm – 12:45pm Master Class Rupin Nanani, Head of Research & Analytics, Zirca Digital Solutions Pvt Ltd Audience driven Content marketing

Keynote Sessions

Rajesh Ramakrishnan
Managing Director
Sunil Kataria
CEO – India & SAARC

speakers

Sunil Lulla
Group CEO
Anantha Nayak
CEO
Sujit Ganguli
Head Brand & Communications
Kranti Gada
Chief Operating Officer
Neena Dasgupta
CEO & Director
Karan Kumar Gupta
MD
Hitesh Chawla
Founder & CEO

Session Chairs

Annurag Batra
Chairman & Editor-In-Chief
Samir Bangara
Co-Founder & MD
Arnab Mitra
Managing Director
Devendra Deshpande
Head Content Plus

Master Class

Rupin Nanani
Head of Research & Analytics

Panel Members

Ajay Nair
Director
Kanika Saxena
Vice President – Content Services
Arun Unni
Chief Content Officer
Bhuvan Bam
Youtuber, Singer - Song Writer
Prachi Mohapatra
Chief Marketing Officer
Sudhanshu Nagpal
Category Lead - India Biscuits
Karthik Nagarajan
Chief Content Officer
Sachin Killawala
Marketing Director
Amitabh Pande
Deputy Marketing Manager
Rannvijay Singh
Actor & TV Star
Anupama Chopra
Film Critic
Manish Aggarwal
Business Head
Zoya Pandey
Head-Marketing Excellence
Neha Warrier
VP Sales India
Amit Golani
Executive Creative Director
Akash Banerji
Sr. VP, Head- Marketing & Partnerships, Sales strategy, Growth & Licensing, Viacom18

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