In the world of marketing, content has definitely changed the way marketers present their brands to consumers. Behind every great brand there is relevant content that connects with the right audience. Content marketing is now at the heart of most successful marketing campaigns.
As more and more brands choose creative content for engaging with their consumers, the need to stand out increases every minute.
Launched in 2016 Indian Content Marketing Awards aim to promote and recognise the talent, expertise and hard work that go behind cracking breakthrough ideas & concepts to create exceptional campaigns.
In its 4th edition, the Awards offer brands and agencies a unique opportunity to showcase the best of their work done between
1st April 2018 to 31st March 2019
The e4m Content Jam 2019 is set to transpire the Global and Indian content marketing experts at Mumbai. The renowned speakers will be present to talk about the latest and modern form of content utilisations and its trends. The last edition of the conference had more than 250 plus attendees. Be there to know all about the content marketing world. Let's talk content at e4m Content Jam.
Judging Criteria | |
Objective of the Campaign | 25% |
Ideation&Strategy | 25% |
Execution | 25% |
Results | 25% |
Total | 100% |
&
COO
Mediakeys India
Lamborghini Mumbai
Agnello Dias
CCO & Co-Founder, Taproot Dentsu & Creative Chairman DAN India.
With around 30 years’ experience across agencies, he ranks among the most influential figures in the Indian advertising industry.
He created history at the Cannes Lions by winning the India’s first ever Grand Prix as well as the first ever Titanium/Integrated Lion leading JWT to the best ever performance by an Indian advertising agency
He has been invited as a speaker in many a forum at Cannes, Vienna, Colombo and Jakarta. He has also been Jury President on local and international shows like The Spikes in Singapore.
In 2008, after leading JWT to its best ever performance at Cannes, he quit at the peak of his stint as Chief Creative Officer of the largest advertising agency in the country to start his own independent agency, Taproot India.
Within a year Taproot India was ranked among the Top 20 independent agencies in the world and Asia- pacific agency of the year
He is the first and only Indian advertising person to be listed among the world’s 100 most Creative People in Business by the US-based Fast Company magazine.
He entered the Hall of Fame at the Kolkata Ad Club, the oldest advertising agency in the country.
Priyanka Gandhi
Associate Director & Head - Integrated Marketing Communications and E-commerce Marketing, Colgate Palmolive
Coming soon...
Entries will not be considered completed until full payment has been made.
All entries submitted will become the property of the exchange4media group. Submission of entry also authorizes the exchange4media group to use images and/or audio/video clips of up to two minutes from a single entry for use on radio [FM/AM/Internet/Satellite] and/or broadcast television (free-to-air, pay, cable, satellite, DTH, FTA, mobile, out-of-home, internet or any other digital medium for the purpose of promoting or reporting the awards) with due credits.
It is assumed that all entries submitted to us are the original work done by the entrant and that the entrant is authorized to submit the work and other details on behalf of the client/organization for which it was done. Failure to follow this condition will disqualify the entry/entries.
The organisers may contact the client related to any entry at the request of the jury at any time during the voting process, should any questions about the implementation or presentation of the work arise.
The decision of the Jury in all matters relating to the awarding of metals will be final and binding.
In the event of a complaint against any winning or shortlisted entry, the organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client. The organisers will withdraw an award in cases where the complaint is upheld.
Submitting an entry is deemed to confirm your acceptance of all the terms and conditions that apply
ENTER ON OR BEFORE: | ENTRY FEES |
Early Bird Deadline | June 7, 2019 (Cannot be clubbed with bulk discounts) | INR 10,500*/ Entry |
Regular Deadline | July 26th , 2019 | INR 12,000*/ Entry |
DISCOUNT ON BULK ENTRIES (Not applicable on early bird entries) | |
5 - 20 entries | 5% Discount |
21 - 50 entries | 10% Discount |
Above 50 entries | 15% Discount |
* Taxes as applicable |
BEST DIGITAL BRANDED CONTENT (NON-VIDEO) | ||||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name | Metals |
1 | Women's Horlicks - Stories of Strength | Mindshare | GSK India | ![]() |
2 | Inshorts Cadbury Campaign on Valentine's Day | Inshorts MediaLabs Private Limited | WPP Group | ![]() |
3 | #SayNoToFriedSnacks Too Yumm appeals people to take pledge | Guiltfree Industries | ![]() |
|
4 | Beat the Crave | WATConsult | Saffola, Marico | ![]() |
5 | Abhi Toh Aur Chalega | Madison Media | Asian Paints | ![]() |
6 | #EatMatchLove | ScoopWhoop Media Pvt Ltd | ![]() |
|
7 | When India Dared To Stare | Madison Media | Viacom 18 | ![]() |
BEST DIGITAL BRANDED CONTENT- VIDEO | ||||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name | Metals |
1 | Where The Heart Is! | Madison Media | Asian Paints | ![]() |
2 | ESPNcricinfo Undiscover Australia | ESPN Digital Media India Pvt. Ltd. | Tourism Australia | ![]() |
3 | TVF's Yeh Meri Family | Contagious Online Media Network Private Limited | AMFI India | ![]() |
4 | Stand Up For The Volvo Car Anthem To Make Your City Safe | Mindshare | Volvo Cars | ![]() |
5 | Hershey's India #MeetheBahane | Foxymoron Media Services Private Limited | Hershey's India | ![]() |
6 | Behen Kuch Bhi Pehen | Dentsu Webchutney India Pvt Ltd | Max Fashion | ![]() |
7 | Truecaller Against Harassment #ItsNotOK | Truecaller | ![]() |
|
BEST CONTENT MARKETING ON TV | ||||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name | Metals |
1 | BYJU™s 1 Home demonstration that reached 23 million households | Mindshare | Think and Learn Pvt Ltd | ![]() |
2 | #PeopleAddColor | Madison Media | Asian Paints | ![]() |
3 | Castrol Super Mechanic Contest | Mindshare | Castrol | ![]() |
4 | No.1 Yaari Jam | Mindshare | Diageo India | ![]() |
5 | LinkedIn - MTV Get A Job, Season 4 | The Glitch | ![]() |
|
BEST CONTENT MARKETING- EXPERIENTIAL | ||||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name | Metals |
1 | Jagran Sanskarshala | Jagran Prakashan Ltd. | ![]() |
|
2 | Castrol Truckasana | Mindshare | Castrol | ![]() |
3 | Ab Bas - Child Sex Abuse | Jagran Prakashan Ltd. | ![]() |
|
4 | Safety Starts at School Hamam #GoSafeOutside | Mindshare | Hindustan Unilever Ltd | ![]() |
5 | Parali | Jagran Prakashan Ltd. | ![]() |
|
6 | Thanks A Dot | WATConsult | SBI Life Insurance | ![]() |
BEST INTEGRATED BRANDED CONTENT | ||||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name | Metals |
1 | #SowTheFuture engaging the second generation farmer with tailor made content | Interactive Avenues - A Reprise Network Company | Mahindra Tractors | ![]() |
2 | Too Yumm says 'Oil is for Diya and not for making Snacks' | Guiltfree Industries | ![]() |
|
3 | Daughter's Diary | Jagran Prakashan Ltd. | ![]() |
|
4 | The Better India & Franklin Templeton - Reach For Better | The Better India | Franklin Templeton | ![]() |
5 | Lux Golden Rose Awards 3.0 | Mindshare | Hindustan Unilever Ltd | ![]() |
6 | When a Car Company Took To Reversing Air Pollution | Mindshare | Volvo Cars | ![]() |
7 | MOST AUDACIOUS CAMPAIGN OF THE YEAR | Daughter's Diary | Jagran Prakashan Ltd. | Jury Choice |
BEST CONTENT MARKETING ON SOCIAL MEDIA PLATFORM | ||||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name | Metals |
1 | First Ever Music Youth Community | Mindshare | PepsiCo | ![]() |
2 | #WhyChipsVirat - Too Yumm Multigrain Chips launch | Guiltfree Industries | ![]() |
|
3 | Jump For Health | Aditya Birla Capital Health Insurance | ![]() |
|
4 | HDFC Life - The Memory Project | Publicis Media - Performics India | HDFC Life Insurance Pvt Ltd | ![]() |
5 | TVF's Yeh Meri Family | Contagious Online Media Network Private Limited | AMFI India | ![]() |
BEST CONTENT MARKETING ON PRINT | ||||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name | Metals |
1 | Jagran Sanskarshala | Jagran Prakashan Ltd. | ![]() |
|
2 | Sardar Vallabh Bhai Patel Panorama | DB Corp Ltd. | ![]() |
|
3 | Daughter's Diary | Jagran Prakashan Ltd. | ![]() |
|
BEST RADIO LED BRANDED CONTENT | ||||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name | Metals |
1 | Vaseline - Angan Ki Angeethi | Mindshare | Hindustan Unilever ltd | ![]() |
BEST CONTENT MARKETING LAUNCH/RELAUNCH | ||||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name | Metals |
1 | Colors - Kesari Nandan | Viacom18 Media Pvt. Ltd. | ![]() |
|
2 | Color Me Matte | Foxymoron Media Services Private Limited | Maybelline New York India | ![]() |
3 | Mirzapur | PivotRoots, SoCheers & Digi Osmosis | Amazon Prime Video | ![]() |
4 | Disrupting category norms - Too Yumm Multigrain Chips Launch | Guiltfree Industries | ![]() |
|
BEST CONTENT MARKETING ANNUAL PLAN | ||||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name | Metals |
1 | Nykaa | ![]() |
||
BEST CONTENT MARKETING MULTI-YEAR PROGRAM | ||||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name | Metals |
1 | India's first 'Isspeshal band' | Mindshare | Hindustan Unilever Limited | ![]() |
2 | #SowTheFuture engaging the second generation farmer with tailor made content | Interactive Avenues - A Reprise Network Company | Mahindra Tractors | ![]() |
3 | Castrol Super Mechanic Contest | Mindshare | Castrol | ![]() |
BEST CHARACTER LED BRANDED CONTENT | ||||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name | Metals |
1 | Robert Downey Jr. Live Interaction Event At PVR | PVR Cinemas | ![]() |
|
2 | Bauua On Twitter | White Rivers Media Pvt. Ltd. | Red Chillies Entertainment | ![]() |
2 | Mirzapur | PivotRoots, SoCheers & Digi Osmosis | Amazon Prime Video | ![]() |
BEST MARKETED BRANDED CONTENT | ||||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name | Metals |
1 | India's first 'Isspeshal band' | Mindshare | Hindustan Unilever Limited | ![]() |
2 | Stand Up For The Volvo Car Anthem To Make Your City Safe | Mindshare | Volvo Cars | ![]() |
3 | Truecaller Against Harassment #ItsNotOK | Truecaller | ![]() |
|
4 | When a Car Company Took To Reversing Air Pollution | Mindshare | Volvo Cars | ![]() |
BEST USE OF MOBILE MEDIUM FOR MARKETING | ||||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name | Metals |
1 | When India Dared To Stare | Madison Media | Viacom 18 | ![]() |
2 | IBM Cloud | Ogilvy | IBM | ![]() |
3 | The M-Powering Banner | Madison Media | Viacom 18 | ![]() |
BEST CROWD SOURCED (USER GENERATED) CONTENT | ||||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name | Metals |
1 | Photo OK Please | Rage Communications | Tata Motors Pvt. Ltd. | ![]() |
2 | #PMKoChitthi | Sony Music India | ![]() |
|
3 | Robert Downey Jr. Live Interaction Event At PVR | PVR Cinemas | ![]() |
|
4 | Jump For Health | Aditya Birla Capital Health Insurance | ![]() |
|
BEST CONTENT MARKETING - TECH | ||||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name | Metals |
1 | Kuch Apna Sa | Madison Media | Godrej Properties | ![]() |
2 | The M-Powering Banner | Madison Media | Viacom 18 | ![]() |
3 | When India Dared To Stare | Madison Media | Viacom 18 | ![]() |
BEST CONTENT MARKETING - INFLUENCER/CELEBRITY | ||||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name | Metals |
1 | Take Pleasure Seriously | Mindshare | Hindustan Unilever Limited | ![]() |
2 | India's first 'Isspeshal band' | Mindshare | Hindustan Unilever Limited | ![]() |
3 | Bringing two rival together over a different 'cup' | Mindshare | Hindustan Unilever Limited | ![]() |
BEST CONTENT CREATED - NON BRANDED | ||||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name | Metals |
1 | Nude Models (Odd Jobs Series) | Bennett Coleman & Company Limited | ![]() |
|
YOUNG GUN AWARD | ||||
1 | YOUNG GUN AWARD (Runner Up) | Anupama Basu | Mindshare | ![]() |
2 | YOUNG GUN AWARD | Saikat Pyne | Times Internet | ![]() |
EXCELLENCE AWARD | ||||
1 | CLIENT OF THE YEAR | Hindustan Unilever Limited | ![]() |
|
2 | PLATINUM AWARD | Mindshare | ![]() |
BEST DIGITAL BRANDED CONTENT (NON-VIDEO) | |||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name |
1 | Max Life Insurance Bharose Ka Number | Max Life Insurance | |
2 | #EatMatchLove | ScoopWhoop Media Pvt Ltd | |
3 | Abhi Toh Aur Chalega | Madison Media | Asian Paints Ltd. |
4 | When India Dared To Stare | Madison Media | Viacom 18 |
5 | Women's Horlicks- Stories of Strength | Mindshare India | GSK India |
6 | Jagranhindi.in | Jagran Prakashan Ltd. | |
7 | Inshorts Cadbury Campaign on Valentine's Day | Inshorts MediaLabs Private Limited | WPP Group |
8 | Colors Dekho. Runs Banao. | Madison Media | Viacom 18 |
9 | Shielding Your Loved Ones | Madison Media | Asian Paints Ltd. |
10 | #SayNoToFriedSnacks – Too Yumm appeals people to take pledge | Guiltfree Industries | |
11 | Danone India - Marathon Twitter Campaign | Redcube Digital Pvt Ltd Delhi | Danone India |
12 | Beat the Crave | WATConsult | Saffola, Marico |
13 | "ZEE5 Presents - Unsung Heroes of India" | Publicis Media - Equinox Digital | Zee Entertainment Enterprises Ltd |
14 | Content Marketing for HDFC Bank 2018-2019 | Puretech Digital-Quantent | HDFC Bank |
15 | Kent CamEye Launch Campaign | AdLift | Kent CamEye |
BEST DIGITAL BRANDED CONTENT- VIDEO | |||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name |
1 | Where The Heart Is! | Madison Media | Asian Paints Ltd. |
2 | TSP & Tinder's Tinder Games | Contagious Online Media Network Private Limited | Tinder |
3 | ESPNcricinfo Undiscover Australia | ESPN Digital Media India Pvt. Ltd. | Tourism Australia |
4 | Truecaller Against Harassment #ItsNotOK | Truecaller | |
5 | First Ever Music Youth Community | Mindshare India | |
6 | Sabse Saste 5 Din | Big Bazaar | |
7 | #ChalBadhChal | Roshni Misbah | Flamingo Digital Private Limited | Liberty Shoes Ltd. |
8 | Best Content Marketing – VIDEO GOLD TEASER LAUNCH | PVR Cinemas | |
9 | TVF's Yeh Meri Family | Contagious Online Media Network Private Limited | AMFI India |
10 | Closeup - How a Single won hearts for the brand! | Mindshare Fulcrum | Hindustan Unilever |
11 | Dabur Amla What Women want with Kareena Kapoor Khan | 104.8 Ishq | |
12 | Stand Up For The Volvo Car Anthem To Make Your City Safe | Mindshare India | Volvo Cars |
13 | AdGreetz for Flipkart Big Billion Days 2018 | AdGreetz | Flipkart |
14 | Hershey's India #MeetheBahane | Foxymoron Media Services Private Limited | Hershey's India |
15 | THE MAKING OF A SELL-OUT COLLABORATION – PUMA X ONE8 | PUMA India Pvt. Ltd. | |
16 | Play For | Kinnect | Decathlon Sports India |
17 | Mission Mars: Keep Walking India | Elements Mediaworks Pvt. Ltd | Diageo India |
18 | Behen Kuch Bhi Pehen | Dentsu Webchutney India Pvt Ltd | Max Fashion |
19 | The Marathon of Life 2.0 | Mirum Digital Private Limited | Franklin Templeton |
20 | #TresemmeXOscars | Mindshare India | Hindustan Unilever |
BEST CONTENT MARKETING ON TV | |||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name |
1 | BYJU’s 1 Home demonstration that reached 23 million households | Mindshare India | Think and Learn Pvt Ltd |
2 | Zee Bollywood Launch promo - 101% Shuddh Romance | Zee Bollywood | Zee Entertainment Enterprises Ltd |
3 | Castrol Super Mechanic Contest | Mindshare, Group M | Castrol |
4 | GoodKnight Power Activ+ - Bis Boss | Madison Media | GCPL |
5 | Zee Bollywood Launch promo - 101% Shuddh Panga | Zee Bollywood | Zee Entertainment Enterprises Ltd |
6 | Perfect Partnership | Madison Media | Asian Paints Ltd. |
7 | No.1 Yaari Jam | Mindshare India | Diageo India |
8 | Castrol Truckasana | Mindshare, Group M | Castrol |
9 | No.1 Yaari with Rana S-2 | Mindshare India | Diageo India |
10 | #PeopleAddColor | Madison Media | Asian Paints Ltd. |
11 | Zee Bangla Brand Refresh | Zee Entertainment Enterprises Ltd. | |
12 | Godrej Ezee …….Sahi Pakde hai | Madison Media | GCPL |
13 | LinkedIn - MTV Get A Job, Season 4 | The Glitch | |
BEST CONTENT MARKETING- EXPERIENTIAL | |||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name |
1 | Thanks A Dot | WATConsult | SBI LIfe Insurance |
2 | Safety Starts at School Hamam #GoSafeOutside | Mindshare India | Hindustan Unilever Ltd |
3 | Parali | Jagran Prakashan Ltd. | |
4 | Kuch Apna Sa | Madison Media | Godrej Properties |
5 | Too Yumm! gets India improve their snacking habit and sets a new Guinness World Record | Interactive Avenues - A Reprise Network Company | TooYumm |
6 | Too Yumm says ‘Oil is for Diya and not for making Snacks’ | Guiltfree Industries | |
7 | Castrol Super Mechanic Contest | Mindshare, Group M | Castrol |
8 | Prema Tujha Ranga Kasa | Star India Private Limited | |
9 | Laminated Gold Man | Madison Media | Asian Paints Ltd. |
10 | Jaago Kanpur | Jagran Prakashan Ltd. | |
11 | "TAP & BUY" - An Initiative by Reliance General Insurance Company Limited | Reliance General Insurance Company Limited | |
12 | Jagran Sanskarshala | Jagran Prakashan Ltd. | |
13 | Alturas G4 | Mahindra & Mahindra | |
14 | Asian Paints Cinema Express | Madison Media | Asian Paints Ltd. |
15 | Castrol Truckasana | Mindshare, Group M | Castrol |
16 | Jitni Saaf Picture Utna Saaf Paani | Enromous Brands LLP | DishTV India Limited |
17 | The Electronic Voting Machine Wins India’s Vote for Health | Mindshare India | Hindustan Unilever Ltd |
18 | KWK AR Mug Activity and Rapidfire | Star India | |
19 | Ab Bas - Child Sex Abuse | Jagran Prakashan Ltd. | |
20 | Comicstaan Season 1 - Amazon Prime Video | PivotRoots & SoCheers | Amazon Prime Video |
BEST INTEGRATED BRANDED CONTENT | |||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name |
1 | #SowTheFuture – engaging the second generation farmer with tailor made content | Interactive Avenues - A Reprise Network Company | Mahindra Tractors |
2 | Dabur Amla What Women Want with Kareena Kapoor Khan | 104.8 Ishq | |
3 | Women's Horlicks- Stories of Strength | Mindshare India | GSK India |
4 | Share A Coke | Interactive Avenues - A Reprise Network Company | Coca-Cola India Pvt. Ltd. |
5 | Too Yumm says ‘Oil is for Diya and not for making Snacks’ | Guiltfree Industries | |
6 | Jagran Sanskarshala | Jagran Prakashan Ltd. | |
7 | Fastrack Reflex Wav - The Flagship Smartband | Titan Company Ltd | |
8 | No.1 Yaari Jam | Mindshare India | Diageo India |
9 | Behen Kuch Bhi Pehen | Dentsu Webchutney India Pvt Ltd | Max Fashion |
10 | When a Car Company Took To Reversing Air Pollution | Mindshare India | Volvo Cars |
11 | No.1 Yaari with Rana S-2 | Mindshare India | Diageo India |
12 | Jaago Kanpur | Jagran Prakashan Ltd. | |
13 | Ultima Abhi Toh Aur Chalega | Madison Media | Asian Paints Ltd. |
14 | Lux Golden Rose Awards 3.0 | Mindshare Fulcrum | Hindustan Unilever |
15 | Oscar Nights at INOX 2019 | Idealabs Teen Bandar Pvt Ltd. | INOX Leisure Ltd. |
16 | Daughter's Diary | Jagran Prakashan Ltd. | |
17 | #TailorYourStyle | Raymond | |
18 | #WhereIsMyChannel | Zee - English Cluster | Zee |
19 | The Better India & Franklin Templeton - Reach For Better | The Better India | Franklin Templeton |
20 | GIRF 2019 | Dineout | Times Internet |
BEST CONTENT MARKETING ON SOCIAL MEDIA PLATFORM | |||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name |
1 | India's first 'Isspeshal band' | Mindshare India | Hindustan Unilever Limited |
2 | Dabur Amla What Women Want with Kareena Kapoor Khan | 104.8 Ishq | |
3 | TVF's Yeh Meri Family | Contagious Online Media Network Private Limited | AMFI India |
4 | #SowTheFuture – engaging the second generation farmer with tailor made content | Interactive Avenues - A Reprise Network Company | Mahindra Tractors |
5 | Stand Up For The Volvo Car Anthem To Make Your City Safe | Mindshare India | Volvo Cars |
6 | First Ever Music Youth Community | Mindshare India | |
7 | Broken But Beautiful | White Rivers Media | ALTBalaji |
8 | Zee Bollywood Social Media Campaign | Zee Bollywood | Zee Entertainment |
9 | Colors Dekho. Runs Banao. | Madison Media | Viacom 18 |
10 | Jump For Health | Aditya Birla Capital Health Insurance | |
11 | Women's Horlicks- Stories of Strength | Mindshare India | GSK India |
12 | HDFC Life - The Memory Project | Publicis Media - Performics India | HDFC Life Insurance Pvt Ltd |
13 | #LIVforFIFA | Magnon\TBWA | Sony Pictures Networks India Private Limited |
14 | #TresemmeXOscars | Mindshare India | Hindustan Unilever |
15 | Fevicol | Schbang | Fevicol |
16 | Behen Kuch Bhi Pehen | Dentsu Webchutney India Pvt Ltd | Max Fashion |
17 | Photo OK Please | Rage Communications | Tata Motors Pvt. Ltd. |
18 | #WhyChipsVirat - Too Yumm Multigrain Chips launch | Guiltfree Industries | |
19 | AdGreetz for Flipkart Big Billion Days 2018 | AdGreetz | Flipkart |
20 | Gotcha! | Madison Media | Viacom 18 |
21 | Baat Ghar Ki | Ran Ideas Pvt.Ltd | UltraTech Cement |
BEST CONTENT MARKETING ON PRINT | |||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name |
1 | Sardar Vallabh Bhai Patel Panorama | DB Corp Ltd | |
2 | Daughter's Diary | Jagran Prakashan Ltd. | |
3 | Jagran Hindi | Jagran Prakashan Ltd. | |
4 | When a Car Company Took To Reversing Air Pollution | Mindshare India | Volvo Cars |
5 | Jagran Sanskarshala | Jagran Prakashan Ltd. | |
6 | Mera Bharat Swacchh | Jagran Prakashan Ltd. | |
7 | 3D Jodhpur Edition | DB Corp Ltd | |
8 | OBV- Ab Gaadi Ke Rate Pe No Debate | Droom Technology Pvt Ltd | |
BEST RADIO LED BRANDED CONTENT | |||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name |
1 | Vaseline - Angan Ki Angeethi | Mindshare Fulcrum | Hindustan Unilever |
2 | Lifebuoy - Jeet Bacchon Ki, Pehel Aapki | Mindshare Fulcrum | Hindustan Unilever |
3 | UTI Swatantra | UTI Mutual Funds | |
BEST CONTENT MARKETING LAUNCH/RELAUNCH | |||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name |
1 | Mirzapur - Amazon Prime Video | PivotRoots, SoCheers & Digi Osmosis |
Amazon Prime Video |
2 | India's first 'Isspeshal band' | Mindshare India | Hindustan Unilever Limited |
3 | Colors - India's Got Talent Season 8 | Viacom18 Media Pvt. Ltd. | |
4 | Colors - Salim Anarkali | Viacom18 Media Pvt. Ltd. | |
5 | Disrupting category norms - Too Yumm Multigrain Chips Launch | Guiltfree Industries | |
6 | Colors - Dance Deewane | Viacom18 Media Pvt. Ltd. | |
7 | GOT Clueless Campaign | Star India | |
8 | Bhuvan Bham and Divya Dutta's Short Film - "Plus Minus" Launch | Roaring | Artist Aadmi |
9 | When India Dared To Stare | Madison Media | Viacom 18 |
10 | Behen Kuch Bhi Pehen | Dentsu Webchutney India Pvt Ltd | Max Fashion |
11 | Jagranhindi.in | Jagran Prakashan Ltd. | |
12 | Colors - Kesari Nandan | Viacom18 Media Pvt. Ltd. | |
13 | Shielding Your Loved Ones | Madison Media | Asian Paints Ltd. |
14 | Alturas G4 | Mahindra & Mahindra | |
15 | Color Me Matte | Foxymoron Media Services Private Limited | Maybelline New York India |
BEST CONTENT MARKETING ANNUAL PLAN | |||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name |
1 | Nykaa | Nykaa | |
2 | Dell Aarambh - A PC for Education Initiative | Dell India | |
3 | Content Marketing for HDFC Bank 2018-2019 | Puretech Digital-Quantent | HDFC Bank |
4 | Dainik Jagran | Jagran Prakashan Ltd. | |
5 | NEXA Music | Qyuki Digital Pvt. Ltd. | Maruti Suzuki India Ltd. |
6 | #Wishbox | Chimp&z Inc | Tata Sky |
7 | Every Homemaker's Ally - Cleanipedia | Mindshare | Hindustan Unilever |
BEST CONTENT MARKETING MULTI-YEAR PROGRAM | |||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name |
1 | India's first 'Isspeshal band' | Mindshare | Hindustan Unilever Limited |
2 | #SowTheFuture – engaging the second generation farmer with tailor made content | Interactive Avenues - A Reprise Network Company | Mahindra Tractors |
3 | Jump For Health | Aditya Birla Capital Health Insurance | |
4 | Castrol Truckasana | Mindshare, Group M | Castrol |
5 | Castrol Super Mechanic Contest | Mindshare, Group M | Castrol |
6 | The Marathon of Life 2.0 | Mirum Digital Private Limited | Franklin Templeton |
7 | LinkedIn - MTV Get A Job, Season 4 | The Glitch | |
8 | No.1 Yaari with Rana S-2 | Mindshare India | Diageo India |
BEST CHARACTER LED BRANDED CONTENT | |||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name |
1 | BYJU’s 1 Home demonstration that reached 23 million households | Mindshare India | Think and Learn Pvt Ltd |
2 | Mirzapur - Amazon Prime Video | PivotRoots, SoCheers & Digi Osmosis |
Amazon Prime Video |
3 | Closeup - How a Single won hearts for the brand! | Mindshare Fulcrum | Hindustan Unilever |
4 | If Mirzapur characters went to office | ScoopWhoop Media Pvt Ltd | |
5 | Bauua On Twitter | White Rivers Media Pvt. Ltd. | Red Chillies Entertainment |
6 | HBO - Transformers | Foxymoron Media Services Private Limited | HBO |
7 | Tweet To Reveal | Zee | |
8 | Robert Downey Jr. Live Interaction Event At PVR | PVR Cinemas | |
BEST MARKETED BRANDED CONTENT | |||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name |
1 | India's first 'Isspeshal band' | Mindshare India | Hindustan Unilever Limited |
2 | Where The Heart Is! | Madison Media | Asian Paints Ltd. |
3 | No.1 Yaari with Rana S-2 | Mindshare India | Diageo India |
4 | RaajniTea | Dainik Jagran-INEXT | |
5 | Donate A Wall | Kinnect | Asian Paints Ltd. |
6 | Stand Up For The Volvo Car Anthem To Make Your City Safe | Mindshare India | Volvo Cars |
7 | Girliyapa & Whisper's Meri Life Mere Rules | The Viral Fever | P&G |
8 | No.1 Yaari Jam | Mindshare | Diageo India |
9 | Truecaller Against Harassment #ItsNotOK | Truecaller | |
10 | #Tailor Your Style | Raymond | |
11 | Bajaj General Insurance - Unplanned | WATConsult | Bajaj Allianz General Insurance |
12 | When a Car Company Took To Reversing Air Pollution | Mindshare India | Volvo Cars |
BEST USE OF MOBILE MEDIUM FOR MARKETING | |||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name |
1 | When India Dared To Stare | Madison Media | Viacom 18 |
2 | The M-Powering Banner | Madison Media | Viacom 18 |
3 | #SowTheFuture – engaging the second generation farmer with tailor made content | Interactive Avenues - A Reprise Network Company | Mahindra Tractors |
4 | IBM BuildSmart - Winning the Code Battle | Ogilvy | IBM |
5 | Jio Cricket Play Along - Darshak Bane Khiladi | Reliance Jio Infocomm | |
6 | Colors Dekho. Runs Banao. | Madison Media | Viacom 18 |
7 | #TresemmeXOscars | Mindshare India | Hindustan Unilever |
8 | The Only 'Girl' for the Gully Boy | Mindshare India | Hindustan Unilever Ltd |
9 | Ramya Krishna Marri | Wavemaker, GroupM | Titan Company Limited |
10 | IBM Cloud | Ogilvy | IBM |
11 | Sprite vs Summer | Interactive Avenues - A Reprise Network Company | Coca-Cola India Pvt. Ltd. |
BEST CROWD SOURCED (USER GENERATED) CONTENT | |||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name |
1 | Jump For Health | Aditya Birla Capital Health Insurance | |
2 | Avengers End Game | PivotRoots | The Walt Disney |
3 | #PMKoChitthi | Sony Music India | |
4 | Photo OK Please | Rage Communications | Tata Motors Pvt. Ltd. |
5 | MCA 10 years of Gourmet Activity | Star India | |
BEST CONTENT MARKETING - TECH | |||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name |
1 | When India Dared To Stare | Madison Media | Viacom 18 |
2 | The M-Powering Banner | Madison Media | Viacom 18 |
3 | Colors Dekho. Runs Banao. | Madison Media | Viacom 18 |
4 | Best Content Marketing - Tech - Alexa | PVR Cinemas | |
5 | Kuch Apna Sa | Madison Media | Godrej Properties |
6 | Comicstaan Season 1 - Amazon Prime Video | PivotRoots & SoCheers | Amazon Prime Video |
7 | AdGreetz for Flipkart Big Billion Days 2018 | AdGreetz | Flipkart |
8 | Too Yumm! gets India improve their snacking habit and sets a new Guinness World Record | Interactive Avenues - A Reprise Network Company | TooYumm |
BEST CONTENT MARKETING - INFLUENCER/CELEBRITY | |||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name |
1 | NayeRishteNayeVaade-Saath Saath Hamesha | Shreyansh Innovations Pvt Ltd | Vedant Fashion |
2 | ARRived | Qyuki Digital Pvt. Ltd. | YouTube India |
3 | Jump For Health | Aditya Birla Capital Health Insurance | |
4 | THE MAKING OF A SELL-OUT COLLABORATION – PUMA X ONE8 | PUMA India Pvt. Ltd. | |
5 | Bringing two rival together over a different 'cup' | Mindshare India | |
6 | Zee Cinema Zingaat Workout Challenge | Zee Entertainment Enterprises Limited | |
7 | Take Pleasure Seriously | Mindshare India | |
8 | Behen Kuch Bhi Pehen | Dentsu Webchutney India Pvt Ltd | Max Fashion |
9 | Main Se Hum ft Cheteshwar Pujara | WATConsult | SBI LIfe Insurance |
10 | India's first 'Isspeshal band' | Mindshare India | Hindustan Unilever Limited |
11 | #TresemmeXOscars | Mindshare India | Hindustan Unilever |
12 | Bio Oil- #UnstretchedJourney | 2020 MSL | Marico |
13 | Perfect Partnership | Madison Media | Asian Paints Ltd. |
14 | Colors - Kesari Nandan | Viacom18 Media Pvt. Ltd. | |
15 | #WhereIsMyChannel | Zee - English Cluster | Zee |
16 | Virat proves to the Nation that Chips can be Healthy too ! | Guiltfree Industries | |
17 | #PeopleAddColor | Madison Media | Asian Paints Ltd. |
18 | 500 Festive Stories | Kinnect | fbb |
19 | Home... It's a Feeling | White Rivers Media | ALTBalaji |
20 | Apharan Sabka katega | White Rivers Media | ALTBalaji |
BEST CONTENT CREATED - NON BRANDED | |||
Sr. No. | Entry Name | Entrant Company Name | Brand Company Name |
1 | ARRived | Qyuki Digital Pvt. Ltd. | YouTube India |
2 | Road Safety Awareness | Social Beat | |
3 | Nude Models (Odd Jobs Series) | Bennett Coleman & Company Limited | |
4 | Kiki Challenge | Times Network | |
5 | Ishq Quickies- Appraisal | 104.8 Ishq | |
6 | Kashmir The Story | Bennett Coleman & Company Limited | |
7 | Irani Café Video Series | Jagran New Media | |
Content Jam 2019 will deliberate upon topics related to Content Marketing as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
It will uncover content marketing strategies that help achieve increased sales, cost savings, and better customer loyalty.
Michelle Noronha | michelle.noronha@exchange4media.com | +91 9820057609
Shirley Chettiar | shirley.chettiar@exchange4media.com | +91 8698916100
Session | Time | Topic | Speakers |
Registration | |||
Welcome Address | 10.15-10.35 | Annurag Batra, Chairman & Editor-in-Chief,exchange4media | |
Keynote | 10.35-11.10 | Future Proof Your Content Marketing: Content that Inspires, Connects & Achieves Results | Pam Moore, CEO & Founder, Marketing Nutz |
Panel | 11.10-12.05 | Content & Commerce- How do you create content which contributes to your bottom line? | Session Chair: Kashyap Vadapalli, CMO, Pepperfry Siddharth Pal, Brand Marketing Head, Under Armour India Elizabeth Venkataraman, Sr. EVP, Kotak Mahindra Bank Mayank Shah, Sr Category Head, Parle Products Pvt. Ltd. Ashish Lingamneni, AVP- Marketing, Swiggy Zubin Dubash, Chief Operating Officer (COO) - Digital,Shemaroo Entertainment Limited Sudip Sanyal, Business Head, Motion Content Group India |
Keynote | 12.15-12.50 | Content and Marketing - Symbiotic Partners | Vikram Mehra, MD, Saregama India Limited |
Panel | 13.00-13.45 | Content & Advocacy: Age Of Influencers/ Communities | Session Chair: Partha Sinha, Vice Chairman & Managing Director, McCann Worldgroup Debosmita Majumder, Head Marketing, Puma India Lakshmi Balasubramanian, Director, Greenroom. Nikunj Lotia ( YouTube Influencer), Founder, Be YouNick Ajay Mehta, VP Content +, Mindshare India Kalyan Karmakar, Food Writer & Brand Consultant, Finely Chopped Priyadarshi Banerjee, AVP & Head - Marketing and Digital Solutions, WWM |
13.45-15.00 | Lunch | ||
Fireside Chat | 15.00-15.45 | Prasoon Joshi, Chairman McCann Worldgroup Asia Pacific, CEO & CCO, McCann Worldgroup India Session Chair: Nawal Ahuja, Co Founder & Director, exchange4media Group |
|
Stand Alone | 15.45-16.00 | Content Marketing Dynamics: How To Manage Stakeholders? | Deepali Naair, CMO, India & South Asia, IBM |
16.00-16.20 | Networking Break | ||
Keynote | 16.20-16.45 | Data Driven Content & Marketing | M A Parthasarathy, CEO, Mindshare South Asia |
Stand Alone | 16.45-17.00 | Creating brand love through engagement | Arvind RP, Director Marketing & Communications, McDonald's |
Stand Alone | 17.00-17.15 | Creating Iconic brand characters and unforgettable content | Kavita Nair, Chief Digital Transformation Officer, Vodafone Idea Limited |
Keynote | 17.15-17.45 | Immersing in Consumer Relationships | Sadashiv Nayak, CEO, Big Bazaar |
Indian Content Marketing Awards Keynote | 19.00-19.25 | Branded Content For Purpose | Sudhir Sitapati, Executive Director, Foods and Refreshment, Hindustan Unilever Limited |
Knowledge Center | |||
Session | Time | Topic | Speakers |
Master Class | 12.00-12.30 | Power of Relevance in a Winning Content Strategy: How to Prioritize the Right Content Channels and Mediums for Your Audience | Pam Moore, CEO & Founder, Marketing Nutz |
Master Class | 15.40- 16.10 | Importance of a GLOCAL Content Marketing Playbook | Saugata Bagchi, Head - Global Content Marketing, Tata Communications Ltd. |
McCann Worldgroup
YouTube Influencer
Finely Chopped
Kashyap Vadapalli
Chief Marketing Officer & Business Head – Peppefry.com
Kashyap has been with Pepperfry.com for more than 6 years and leads the entire marketing function. He is also responsible for the Decor Categories Business Unit. He is on the management team at Pepperfry.com and participates in organization level decision making on key matters across – strategy, people and processes.
Kashyap has more than 2 decades experience in Marketing and Brand Management & Business Building. He has been in the digital and ecommerce space in India since 2008. Prior to joining Pepperfry, his last role was as the CMO at eBay India, where he also previously performed the role of Director-Category Management & Business Development. Kashyap is an MBA from IIM Calcutta and holds a B.E. from Birla Institute of Technology, Mesra. He started his career in Sales and Marketing with Cadbury India and has handled roles in Marketing & Business Development in Tata Interactive Systems USA & Google India.
At Pepperfry.com Kashyap oversees all aspects of marketing including brand building, digital marketing, social media, consumer insights, creative & communications development and corporate communications. As Business Head for decor categories he leads teams which work on areas such as – merchant and supply acquisition, category management & merchandizing. Across both roles the key objectives that he drives include – building the Pepperfry brand, efficient customer acquisition, robust customer retention, driving sales and revenue, and meeting margin and profitability goals.
Ashish Lingamneni
AVP - Marketing – Swiggy
Ashish Lingamneni is the Assistant Vice President - Marketing at Swiggy, India’s largest food ordering and delivery platform. With over 8 years of experience across consumer companies and tech startups, he is responsible for driving growth, brand love and consumer adoption through marketing, branding and digital strategies at Swiggy. Over the last couple of years, he has overseen all ofSwiggy’s major brand campaigns while also building teams and capabilities across Category Marketing, Social, City & Trade Marketing, in-house Creative Studio and Delivery Partner Marketing.
Prior to Swiggy, Ashish was with Ola where he was responsible for Brand and Category Marketing. Before Ola, he was with Johnson & Johnson where he held roles in brandmarketing, trade marketing, and sales.
Ashish holds an MBA from IIM, Kozhikode.
Amit Doshi
Chief Marketing Officer - Lenovo
Amit Doshi is the Chief Marketing Officer at Lenovo, the world’s largest PC maker and an emerging PC+ leader. In his current role, he is responsible for handling the master brand and elevating it to the next level of profitable growth through a series of focused marketing efforts. He leads the marketing activities for all three business segments for Lenovo India, viz. Consumer, Commercial, SMB and Tablets. Since 2013, when he joined Lenovo, he has been a significant contributor to the business and establishing the Lenovo brand in tablets and smartphones.
In his previous role, he played a critical role in Lenovo’s brand journey for over half a decade. With synchronized efforts from him and his team, Amit helped in enhancing Lenovo’s unaided PC brand consideration and awareness in the Consumer PC business.
With over 15 years of industry experience, Amit has been playing strategic roles in areas such as diverse business & capability building experience in key innovation, brand marketing, digital, sales and customer development. Prior to Lenovo, Amit headed the adult health category at Britannia Industries, one of India’s most trusted FMCG brands. Amit completed his post-graduation degree in management from Narsee Monjee Institute of Management Studies, Mumbai and is now based out of Bengaluru.
Pam Moore
CEO / Founder, Marketing Nutz
Pam Moore aka "Pam Marketing Nut" is the CEO & Co-Founder of Marketing Nutz, an agile, social media and digital marketing training and consulting company that specializes in personal branding, conversion optimization and helping business leaders not just do social or be social, but be socially relevant. She also hosts the popular Social Zoom Factor podcastand is the co-founder of the Social Media Profit Factor training program providing entrepreneurs to Fortune 100 brands information, tools and resources they need to zoom turbo in both life and business.
Pam is ranked by Forbes as a Top 5 Social Media Power Influencer, is an avid international keynote speaker and best-selling author. She has 20 years experience helping entrepreneurs to Fortune 10 organizations build winning brands and integrated platforms that sustain business and life. Pam believes we must first inspire our audiences to connect, we then focus on building relationships by helping them achieve their goals. Inspire – Connect – Achieve is her motto in both life and business.
After a 15+ year career leading product and marketing teams in large corporate brands like GE, SUN Microsystems (ORACLE), Hitachi Data Systems and a couple well funded start-ups, Pam left corporate 7 years ago with an entrepreneurial mission to build a more agile, affordable agency to serve businesses of all sizes. Her first agency was sold within 2 years. Marketing Nutz was launched in 2012 and has proudly worked with clients such as Loreal, Redken, RE/MAX, IBM, British Council, Lowe's Home Improvement, HP, Laser Spine Institute, Sony Playstation Group, Pursuit, Hostgator, Sprout Social, Pinot’s Palette, Aruba Networks, Marcos Pizza, Holiday Inn, ServiceMaster, and Emerson.
Siddharth Pal
Brand Marketing Head - Under Armour
Siddharth Pal, Brand Marketing Head – Under Armour India has been with the company since the last one year. Prior to this Siddharth founded ‘Soledition’, a venture on building sneaker culture in India. He was earlier associated with Adidas and lead its digital, social media and activations.
Sadashiv Nayak
CEO - Big Bazaar
Sadashiv Nayak is part of the Future Group.
Prior to Future group he has worked with Hindustan Unilever and Asian Paints.
Sadashiv graduated Engineering from NIT, Surathkal and completed his post-graduation in Business Management from XLRI Jamshedpur. He stays in Mumbai with his wife Radhika and twin sons.
Prasoon Joshi
CEO & CCO - McCann Worldgroup India
At present Prasoon is the CEO & CCO of McCann Worldgroup India, with additional responsibility as Chairman McCann Asia Pacific.
In an era where the lines between conventional advertising, entertainment and content are blurring, Prasoon is widely recognized as one of the most unique voices to make his mark in the complex landscape.
An MBA with a Masters degree in Physics, Prasoon wields his pen with great panache. Prasoon wins Cannes Lions, is designated as a "Young Global Leader" by the World Economic Forum in Davos and wins awards as a screenwriter and composer of songs.,
Under his leadership, vision and craft, McCann India has become a powerhouse that has the pulse of this diverse market of 1.3 billion consumers.
Prasoon has helped to cement McCann India's stellar reputation as a company that combines the best of the local and global understanding. Prasoon's focus on creative excellence is proven year in and year out by honors in Cannes, by winning the first D&AD Gold Award in India and in winning Grand Prix awards in multiple international awards show. McCann India has been rated as the Number 1 creative agency by The Gunn Report for three consecutive years.
Prasoon's campaign for HappyDent gum, "The HappyDent Palace," was ranked as one of the "Top 20 Campaigns of the 21st Century" by The Gunn Report. He created defining work for mainstream brands such as Reckitt Benckiser, Coca Cola, MasterCard, J&J, Perfetti, Nestlé, GM, MetLife, Pears and Star TV; regional and national campaigns for NDTV, Dabur and Britannia; and socially relevant campaigns for causes that included malnutrition, polio eradication, women's empowerment and the Clean India Mission. All of this work has won accolades and found deep, powerful consumer connections.
Prasoon has served as Titanium and Integrated Jury President at the Cannes Lions Festival of Creativity and has chaired or served on juries for national and international awards shows that include The One Show, D&AD, The Clios, Spikes Asia and, Adfest. He edited The Gunn Report in 2013 and serves on the board of the One Club.
In addition to his legacy in advertising, Prasoon is an award-winning writer who has twice been honored with the prestigious National Award by the President of India. Prasoon has authored four books -- his first at the age of 17 -- and is working on his fifth.
Prasoon is deeply respected for his contribution to popular culture and in framing public consciousness in India through his work and content creation across advertising, poetry, songwriting and cinema. In recognition of all these varied contributions, Prasoon was honored with The Padma Award by the Indian Government, one of the highest civilian honors in the country.
Vikram Mehra
Managing Director - Saregama India Ltd
VikramMehra joined Saregama India as Managing Directorin Oct ’14. Vikram holds a B.E.Degree in Computer Science& Technology from IIT Roorkee and an MBA from IIM Lucknow.
Prior to joining Saregama he worked at Tata Sky for 10 years, holding positions ofChief Commercial Officer and Chief Marketing Officer.During his term he was responsible for multiple roles includingSubscription Revenue Management, Churn Management, Brand Marketing, New Product Development, Customer Analytics, Interactive Service Operations, Consumer Research and PR.
He hasalso worked with the Star TV as Vice President for 4 years from 2000-2004. He was part ofthe Digital Platforms Group, that spearheadedStar’s foray into DTH and cable services in India.
Vikram is a TAS (Tata Administrative Services) officer and has done stints with various Tata Group of Companies including Tata Motors and TCS.
Vikram is currently the Chairman of Indian Music Industry, the apex body representing music companies in India, and also sits on the board of IPRS, the Govt. registered performing rights society of India.
DEBOSMITA MAJUMDER
Head Marketing - PUMA India
Debosmita Majumder is the Marketing Head at PUMA India. In this role, she is responsible for developing marketing strategies and driving business impact while leading creative, digital, influencer and e-commerce marketing. A part of the leadership team, she has played a key role in driving PUMA to become the No. 1 sports brand in India.
Debosmita joined the company in 2015 and has since delivered award-winning campaigns like Suede Gully which was the only Indian campaign shortlisted for Cannes Awards in 2018 and #DoYou that broke the Guinness Record in 2016. Known for shaping the sneaker culture movement in India, she has brought global platforms like Sneaker Pimps to the country and has also activated a robust sneakerhead community. In addition to this, she leads asset management - strategizing and conceptualizing new signings and managing relationships with ambassadors like Virat Kohli, Mary Kom, Sara Ali Khan and Dutee Chand.
Prior to PUMA, she was the Corporate Communications Manager at Sony Six and Kix. She has also worked with global agencies like MSL and Corporate Voice Weber Shandwick leading campaigns for brands like P&G, Pfizer, Abbott and Boehringer Ingelheim.
A marketer with a passion for sports, Debosmita has played professional tennis for over 10 years. She holds a Masters degree in English Literature from Jadavpur University and a Post Graduate Diploma in Mass Communication from Xavier’s Institute of Communication.
Nikunj Lotia
Be YouNick - YouTube Influencer
Nikunj Lotia, popularly known as Nick is the face and founder of Be YouNick - one of the oldest YouTube channels of the nation. Nick has been consistently creating short, funny, everyday humor for 5 years now!
Nick is originally a bartender and currently, he holds a gold medal for drinking copious quantities of Chai on a regular basis.
Owing to his principle of clean and @*#& free content, Nick is popular not only popular amongst the youth but also in their families. The channel currently boasts a subscriber count (BYNions as they are known) of 4 million + across YouTube and Facebook.
The only time he is not shooting a video is when he is planning the next one! Nick currently operates with a set team team of 5 from his hometown of Republic of Dombivli! In July 2019, Be YouNick was the only channel to represent India at the Facebook Creators Meet held in Los Angeles, CA, USA.
Kalyan Karmakar
Food writer & brand consultant - Finely Chopped
Kalyan Karmakar started his career in market research in 1997 after completing his MBA. He began food blogging as a hobby in 2007 and then switched tracks in 2013 to become an independent food writer. He is now considered to be India’s one of India’s leading food bloggers. He is a popular food columnist and a published author too. He runs Finely Chopped Consulting, a specialised consumer and market insights offering in the food space that brings together his two worlds of being consumer market researcher and a food writer.
He had graduated in sociology (Hons) from Kolkata’s Presidency College before doing his MBA in marketing. A training which held him in good stead both as a market researcher and later as a food writer.
As a market researcher & consumer insights specialist, he has worked in agencies such as IMRB International, FCB Ulka, The Nielsen Company, TNS India (in chronological order).
He started writing his blog www.FinelyChopped.net in 2007 which makes him a pioneer in the field. His debut book, a food travelogue called The Travelling Belly published by Hachette India in 2014, went into a reprint within a year of it being published.
He now runs Finely Chopped Consulting where he combines his experience in market research and in food to help brands in the food space track consumer trends and provides them actionable insights for the same.
He is the curator of the Times Kitchen Tales, a pan Indian initiative to celebrate regional Indian food from the Times of India. The initiative won a silver Abby after its first season itself.
He is a popular food columnist and his words can be found at NDTV Food, Times of India Blogs, DailyO, Femina, The Indian Express and Scoopwhoop.
He is the India representative for HOST Milano. A global hospitality convention that happens at Milan.
He is a part of the jury for the Living Foodz Epicurean Awards, the Conde Nast Best Restaurant Awards, BW Hotelier Awards, Times Travel Awards, The Week Best Restaurants list and the Food Super Star Academy. He has spoken on food and food culture at prestigious forums such as the Times Lit Fest, the Tasting India Symposium, Mumbai University’s ‘studying food’ course, FBAI Dialogues, the Kalaghoda Festival, the National Police Academy and the Casa Asia in Barcelona and is a guest faculty at the Mumbai University for its course on food writing.
He won the FBAI Best Food Blogger Award multiple times in every year since its inception, the Best Indian Food Blogger Award in the BH&G and Social Samosa Influencer Awards 2017, and the Godrej Protect Power Blogger Award in 2017.
He was a finalist in the Esomar World Congress in 2008 in Montreaux and won the best paper award in the Esomar Asia Pacific Conference, 2010, in Melbourne. ESOMAR is the world’s leading market research organisation.
Saugata Bagchi
Head - Global Content Marketing - Tata Communications Ltd.
Saugata Bagchi is an experienced business leader & awarded digital practitioner with 17 years of content creation & marketing automation experience.
Member of the Global Marketing Leadership Team at Tata Communications Ltd. Saugata oversees all external digital content initiatives & is responsible for creating a seamless narrative for the company, influencing awareness, engagement & building the global funnel.
Previously, Saugata was the National P&L Head at Quasar Media Pvt. Ltd, (WPP Digital), after leading Tribal Worldwide (Omnicom Digital) & has had extensive exposure in storytelling & driving customer engagement in the Automotive, BFSI, Healthcare, Telecom, FMCG & Foods businesses.
Zubin Dubash
Chief Operating Officer (COO) - Digital, Shemaroo Entertainment Limited
He firmly believes that passion drives success. And it's precisely on the basis of this belief that he has built his very successful career, spanning over 20+ years, building large scale businesses at the likes of Microsoft, Vodafone, British Gas, Tata DoCoMo, an early stage startup, and now COO Digital at Shemaroo, leading the OTT business (ShemarooMe) and all their digital businesses.
Meet Zubin Jimmy Dubash. And wait, that's just half his story... At 43, Zubin is one of the very few head honchos who has a life beyond work. That's not all Zubin has built a very popular reputation of a voice over artiste and jingle singer. He recently created a new milestone by delivering his 800th voice over project across 70+ brands in less than 4 years - a feat even full-timers in this field are struggling with. After all this he still has time to spend with his family and enjoy his sporting passions of swimming and yoga.
Sanyogeeta Chore | sanyogeeta.chore@exchange4media.com | +91 91674 73770
Michelle Noronha | michelle.noronha@exchange4media.com | +91 9820057609
Shirley Chettiar | shirley.chettiar@exchange4media.com | +91 8698916100
Runa Sinha: (Delhi) Chief Revenue Officer | +91 98104 97903 | runa.sinha@exchange4media.com
Ashima Mehra: (Delhi) Regional Manager - Sales | ashima.mehra@exchange4media.com | +91 9899571579
Ashish Kudalkar: (Mumbai) Regional Manager - Sales & BD (West) | +91 98205 41742 | ashish.kudalkar@exchange4media.com
Sneha Walke: (Bengaluru) Vice President - Special Projects | +9198455 41143 | sneha@exchange4media.com