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4 September
2019

Taj Santacruz, Mumbai

e4m INDIAN CONTENT MARKETING AWARDS

In the world of marketing, content has definitely changed the way marketers present their brands to consumers. Behind every great brand there is relevant content that connects with the right audience. Content marketing is now at the heart of most successful marketing campaigns.

As more and more brands choose creative content for engaging with their consumers, the need to stand out increases every minute.

Launched in 2016 Indian Content Marketing Awards aim to promote and recognise the talent, expertise and hard work that go behind cracking breakthrough ideas & concepts to create exceptional campaigns.

In its 4th edition, the Awards offer brands and agencies a unique opportunity to showcase the best of their work done between
1st April 2018 to 31st March 2019

e4m CONTENT JAM CONFERENCE

The e4m Content Jam 2019 is set to transpire the Global and Indian content marketing experts at Mumbai. The renowned speakers will be present to talk about the latest and modern form of content utilisations and its trends. The last edition of the conference had more than 250 plus attendees. Be there to know all about the content marketing world. Let's talk content at e4m Content Jam.

CATEGORIES

Any audio, text and/or pictorial content created for digital platforms like social media, blogs, podcast sharing platforms, etc. to promote a brand/product/service can be entered in this category. The campaign could be for single/multiple platforms.
Any video content (single/series) created to promote a brand/product/service on digital platform/s can be entered in this category.
Any long or short format content either sponsored or created by client to promote its brand/product/service through television can be entered in this category.
Any campaign which has used experiential marketing (online/on-ground) to promote a brand/product/service can be entered in this category. This includes on ground activations, trade activations, events, etc.
Any campaign that has used audio, video, text or/and pictorial content across multiple, digital and/or traditional platforms to promote a brand/product/service can be entered in this category. The focus should be cohesive trans-media story telling rather than just patching onto various mediums. The key is to link the content across all media to one story where the mediums are used effectively and not just to amplify the content.
Any campaign which has used single or multiple social media platforms (twitter/facebook/ linkedin/ instagram/pinterest/snapchat/etc) to address a brand challenge and/or to drive engagement can enter in this category. This category will be judged based on the quality of content, coherence with brand values, and measurement of engagement by percentage and effective use of the platforms for distribution of the content.
Any campaign that has used innovative ideas to drive conversations using print medium can be entered in this category. How the medium has been leveraged to utilize the property is the key.
Example:
A coffee brand which has the smell of coffee integrated in a newspaper, a musical newspaper, masthead changed for a brand integration in editorial pieces of a magazine or newspaper
Any campaign which has used radio as a medium to distribute content in which brand philosophies are very subtly integrated through story telling can be entered in this category.
Any brand that has used content marketing to effectively launch or relaunch their products/services can enter in this category.
Any brand or agency which has an annual marketing and communications strategy (calendar) which is content driven can enter in this category. This could include film tie-ups, digital videos, print campaigns, podcasts, etc....
This category needs to be specifically supported by the following.
  • Annual Calendar- Timeline of activities held round the year.
Case studies which include:
  • Overall strategy
  • Objectives, execution and results of each activity
  • Overall impact on the brand
A content marketing campaign which has been running for more than 2 years can enter in this category. This could include seasons, series, etc.
Any content led campaign which uses characters from movies, novels, etc can be entered in this category.
This category focuses on how a particular piece of content or campaign was promoted using various media and how the platforms/channels were used for leveraging the marketing ecosystem to popularize the content.
Any brand/agency which has created content specifically for mobile or used mobile as a primary/secondary medium to promote its products/services through content marketing can enter this category. This may include the use of games, apps, cross-screen marketing, etc.
Any content which is sourced through crowd to start conversations and increase brand engagement can enter in this category. This category is all about how a brand/agency got the crowd to generate the content.
Any campaign which has an integration of technology, machine learning and artificial intelligence with the content program can be entered in this category.
Any campaign which integrated and leveraged industry influencers/celebrities to create and/or distribute the content program can be entered in this category.
Any outstanding content created in the form of Video, audio, text or pictorial on digital medium can be entered in this category.
This category aims to recognise young talent in the content marketing domain. You can nominate either yourself or your colleagues for this award. Following are the criteria for qualification.
Nominees should be under 30 years of age as of 31th March 2019.
Nominee should have created path breaking innovative content.
Entries are not invited in this category. All entrants will be given points based on the metals they win. Gold gets 10 points, Silver gets 7 and Bronze gets 5. The media/creative agency which gets the highest points will be given the ICMA Platinum Award.
Judging Criteria
Objective of the Campaign 25%
Ideation&Strategy 25%
Execution 25%
Results 25%
Total 100%

Jury

Jury Chair

Agnello Dias

CCO & Co-Founder

&

Creative Chairman
DAN India

Grand Jury

Ajay Kakar
Chief Marketing Officer

Alok Jalan
Alok Jalan
Managing Director

Laqshya Media Group
Gaurav Mehta
Gaurav Mehta
Chief Marketing Officer

cardekho
Jaskaran Kapany
Jaskaran Kapany
Vice President- Marketing

Paytm
Kainaz Karmakar
Kainaz Karmakar
Chief Creative Officer

Mairu Gupta
Mairu Gupta
Senior Director, Content & Media Distribution

NBA
Priyanka Gandhi
Associate Director & Head - Integrated Marketing Communications and E-commerce Marketing
Rinkesh Shah
Associate Director
Sonia Notani
Sonia Notani
Chief Marketing Officer
IndiaFirst Life Insurance Company
Saisangeeta Israni
Saisangeeta Israni
GM Marketing
Spykar lifestyles
Sunay Bhasin
Sunay Bhasin
Chief Marketing Officer
MTR Foods
Sandipan Bhattachaya
Sandipan Bhattacharyya
Chief Creative Officer
Grey Group
Sangeetha Aiyer
Sangeetha Aiyer
Head Marketing, Digital Business
Network18 Media & Investments Ltd

Assessment Jury

Atul Garg
Head Marketing & Ecommerce & VM

Hardik Joshi
Hardik Joshi
Digital & Social Media Head - Brand Marketing

Jennifer Pandya
Jennifer Pandya
AVP - Marketing

Caratlane - Tanishq
Neel Pandya
Neel Pandya
Head Of Media

Loreal
Shruti Samant
Shruti Samant
Head - Digital Marketing

P&G Health
Tushar Ghagawe
Tushar Ghagawe
Associate Vice President – Group Digital Marketing

Thomas Cook India

Agnello Dias
CCO & Co-Founder, Taproot Dentsu & Creative Chairman DAN India.


With around 30 years’ experience across agencies, he ranks among the most influential figures in the Indian advertising industry.

He created history at the Cannes Lions by winning the India’s first ever Grand Prix as well as the first ever Titanium/Integrated Lion leading JWT to the best ever performance by an Indian advertising agency

He has been invited as a speaker in many a forum at Cannes, Vienna, Colombo and Jakarta. He has also been Jury President on local and international shows like The Spikes in Singapore.

In 2008, after leading JWT to its best ever performance at Cannes, he quit at the peak of his stint as Chief Creative Officer of the largest advertising agency in the country to start his own independent agency, Taproot India.

Within a year Taproot India was ranked among the Top 20 independent agencies in the world and Asia- pacific agency of the year

He is the first and only Indian advertising person to be listed among the world’s 100 most Creative People in Business by the US-based Fast Company magazine.

He entered the Hall of Fame at the Kolkata Ad Club, the oldest advertising agency in the country.

Ajay Kakkar
CMO, Aditya Birla Finance


Coming soon...

Priyanka Gandhi
Associate Director & Head - Integrated Marketing Communications and E-commerce Marketing, Colgate Palmolive


Coming soon...

Rinkesh Shah
Associate Director, Cipla


Coming soon...

RULES AND REGULATIONS

GENERAL INSTRUCTIONS
  • Entries must have been executed in and for the Indian market.
  • Entry submission is a complete online process:
    • 1: Register
    • 2: Login
    • 3: Fill The Entry Form
    • 4: Submit
    • 5: Make Payment
  • It is compulsory for all entrants to submit their Entry in an AV/ Presentation format. AV should NOT be longer than 2 minutes and should be uploaded on YouTube. Please make sure the YouTube link submitted in the entry form is public.The PPT should be uploaded on Google Drive. Please make sure the Google Drive link submitted in the entry form is shareable.
  • The PPT/ AV must cover following points:
      Objective:
    • What was the campaign aiming at achieving?
      Idea:
    • Highlights
    • Brand Connect
    • Brand integration with the content
      Execution:
    • Medium/s used
    • How long did the content run
      Result/Impact:
    • To what extent was the objective achieved
    • What was the ROI of the campaign
    • Supporting reports to showcase important numbers (Engagement rate, conversions, lead generation, impact on brand image, overall buzz, etc)
  • All entries MUST be submitted in the original language of the work. If the entries are not in English or Hindi, a transcript should be submitted
  • There is no limit to the number of entries an organization can submit.
  • If the same campaign/work is submitted under multiple categories, it will be considered as separate entries and should be accompanied with separate entry fees.
  • Entries will not be considered completed until full payment has been made.

    Terms And Conditions

    All entries submitted will become the property of the exchange4media group. Submission of entry also authorizes the exchange4media group to use images and/or audio/video clips of up to two minutes from a single entry for use on radio [FM/AM/Internet/Satellite] and/or broadcast television (free-to-air, pay, cable, satellite, DTH, FTA, mobile, out-of-home, internet or any other digital medium for the purpose of promoting or reporting the awards) with due credits.

    It is assumed that all entries submitted to us are the original work done by the entrant and that the entrant is authorized to submit the work and other details on behalf of the client/organization for which it was done. Failure to follow this condition will disqualify the entry/entries.

    The organisers may contact the client related to any entry at the request of the jury at any time during the voting process, should any questions about the implementation or presentation of the work arise.

    The decision of the Jury in all matters relating to the awarding of metals will be final and binding.

    In the event of a complaint against any winning or shortlisted entry, the organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client. The organisers will withdraw an award in cases where the complaint is upheld.

    Submitting an entry is deemed to confirm your acceptance of all the terms and conditions that apply

      IMPORTANT DATES
    • 1st April, 2018 to 31st March, 2019: Entry eligibility period
    • Early Bird Ends On : 7th June 2019
    • All entries should be submitted before 26th July 2019
      ENTRY FEES
      ENTER ON OR BEFORE: ENTRY FEES
      Early Bird Deadline | June 7, 2019 (Cannot be clubbed with bulk discounts) INR 10,500*/ Entry
      Regular Deadline | July 26th , 2019 INR 12,000*/ Entry
      DISCOUNT ON BULK ENTRIES (Not applicable on early bird entries)
      5 - 20 entries 5% Discount
      21 - 50 entries 10% Discount
      Above 50 entries 15% Discount
      * Taxes as applicable
      PAYMENT RELATED INSTRUCTIONS
    • The payment can be made through credit card, cheque, demand draft or RTGS payment mode.
    • The payment should be done in the name of “Mediasset Holdings”
Bank Details:
  • a) Beneficiary Name & address: Mediasset Holdings, B-20, Sec -57, Noida-201301
  • b) Beneficiary Bank Name: HDFC Bank Ltd.
  • c) Beneficiary Bank Account No.: 00032000040226
  • d) Beneficiary Bank IFSC code: HDFC0000003
  • e) Beneficiary Bank address: G-3/4, Suryakiran Building, 19, K.G. Marg, New Delhi-110001
  • Cheque should be sent to 301, KakadBhavan, 3rd Floor, 11th Street, Opp. Galaxy Cinema, Bandra (W) Mumbai- 400(050) Tel: 022-66206000 The last date to clear the payment is 10th August, 2019.
  • For invoice generation please contact sanyogeeta.chore@exchange4media.com
  • Upon payment completion one must send the scanned copy of cheque/DD/receipt along with total number of entries uploaded to the above mentioned email ids.

Theme

“When Content Meets Business”

Content Jam 2019 will deliberate upon topics related to Content Marketing as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

It will uncover content marketing strategies that help achieve increased sales, cost savings, and better customer loyalty.

For Speaking opportunities please connect to

Michelle Noronha | michelle.noronha@exchange4media.com | +91 9820057609

Shirley Chettiar | shirley.chettiar@exchange4media.com | +91 8698916100

speakers

Global Keynote Speaker

Pam Moore

CEO/ Founder

Panel Members

Debosmita Majumder
Debosmita Majumder
Head Marketing

Elizabeth Venkataraman
Elizabeth Venkataraman
Sr Evp Marketing

Kashyap Vadapalli
Kashyap Vadapalli
Chief Marketing Officer

Mayank Shah
Mayank Shah
Category Head

Kashyap Vadapalli
Chief Marketing Officer & Business Head – Peppefry.com


Kashyap has been with Pepperfry.com for more than 6 years and leads the entire marketing function. He is also responsible for the Decor Categories Business Unit. He is on the management team at Pepperfry.com and participates in organization level decision making on key matters across – strategy, people and processes.

Kashyap has more than 2 decades experience in Marketing and Brand Management & Business Building. He has been in the digital and ecommerce space in India since 2008. Prior to joining Pepperfry, his last role was as the CMO at eBay India, where he also previously performed the role of Director-Category Management & Business Development. Kashyap is an MBA from IIM Calcutta and holds a B.E. from Birla Institute of Technology, Mesra. He started his career in Sales and Marketing with Cadbury India and has handled roles in Marketing & Business Development in Tata Interactive Systems USA & Google India.

At Pepperfry.com Kashyap oversees all aspects of marketing including brand building, digital marketing, social media, consumer insights, creative & communications development and corporate communications. As Business Head for decor categories he leads teams which work on areas such as – merchant and supply acquisition, category management & merchandizing. Across both roles the key objectives that he drives include – building the Pepperfry brand, efficient customer acquisition, robust customer retention, driving sales and revenue, and meeting margin and profitability goals.

Pam Moore
CEO / Founder, Marketing Nutz


Pam Moore aka "Pam Marketing Nut" is the CEO & Co-Founder of Marketing Nutz, an agile, social media and digital marketing training and consulting company that specializes in personal branding, conversion optimization and helping business leaders not just do social or be social, but be socially relevant. She also hosts the popular Social Zoom Factor podcastand is the co-founder of the Social Media Profit Factor training program providing entrepreneurs to Fortune 100 brands information, tools and resources they need to zoom turbo in both life and business.

Pam is ranked by Forbes as a Top 5 Social Media Power Influencer, is an avid international keynote speaker and best-selling author. She has 20 years experience helping entrepreneurs to Fortune 10 organizations build winning brands and integrated platforms that sustain business and life. Pam believes we must first inspire our audiences to connect, we then focus on building relationships by helping them achieve their goals. Inspire – Connect – Achieve is her motto in both life and business.

After a 15+ year career leading product and marketing teams in large corporate brands like GE, SUN Microsystems (ORACLE), Hitachi Data Systems and a couple well funded start-ups, Pam left corporate 7 years ago with an entrepreneurial mission to build a more agile, affordable agency to serve businesses of all sizes. Her first agency was sold within 2 years. Marketing Nutz was launched in 2012 and has proudly worked with clients such as Loreal, Redken, RE/MAX, IBM, British Council, Lowe's Home Improvement, HP, Laser Spine Institute, Sony Playstation Group, Pursuit, Hostgator, Sprout Social, Pinot’s Palette, Aruba Networks, Marcos Pizza, Holiday Inn, ServiceMaster, and Emerson.

Partners

VENUE

4 September 2019
Taj Santacruz, Mumbai

Contact Us

FOR ANY INFORMATION ON ICMA CATEGORIES, ENTRY FEES, ENTRY MATERIAL PLEASE CONTACT:

Sanyogeeta Chore | sanyogeeta.chore@exchange4media.com | +91 91674 73770

FOR DETAILS REGARDING CONTENT JAM, PLEASE CONTACT:

Michelle Noronha | michelle.noronha@exchange4media.com | +91 9820057609

Shirley Chettiar | shirley.chettiar@exchange4media.com | +91 8698916100

FOR SPONSORSHIP OPPORTUNITIES, PLEASE CONTACT

Runa Sinha: (Delhi) Chief Revenue Officer | +91 98104 97903 | runa.sinha@exchange4media.com

Ashima Mehra: (Delhi) Regional Manager - Sales | ashima.mehra@exchange4media.com | +91 9899571579

Ashish Kudalkar: (Mumbai) Regional Manager - Sales & BD (West) | +91 98205 41742 | ashish.kudalkar@exchange4media.com

Sneha Walke: (Bengaluru) Vice President - Special Projects | +9198455 41143 | sneha@exchange4media.com

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