#e4mICMA | #e4mContentJam


In the world of marketing, content has definitely changed the way marketers present their brands to consumers. Behind every great brand there is relevant content that connects with the right audience. Content marketing is now at the heart of most successful marketing campaigns.

As more and more brands choose creative content for engaging with their consumers, the need to stand out increases every minute.

Launched in 2016 Indian Content Marketing Awards aim to promote and recognise the talent, expertise and hard work that go behind cracking breakthrough ideas & concepts to create exceptional campaigns.

In its 4th edition, the Awards offer brands and agencies a unique opportunity to showcase the best of their work done between
1st April 2018 to 31st March 2019


The e4m Content Jam 2019 is set to transpire the Global and Indian content marketing experts at Mumbai. The renowned speakers will be present to talk about the latest and modern form of content utilisations and its trends. The last edition of the conference had more than 250 plus attendees. Be there to know all about the content marketing world. Let's talk content at e4m Content Jam.


Any audio, text and/or pictorial content created for digital platforms like social media, blogs, podcast sharing platforms, etc. to promote a brand/product/service can be entered in this category. The campaign could be for single/multiple platforms.
Any video content (single/series) created to promote a brand/product/service on digital platform/s can be entered in this category.
Any long or short format content either sponsored or created by client to promote its brand/product/service through television can be entered in this category.
Any campaign which has used experiential marketing (online/on-ground) to promote a brand/product/service can be entered in this category. This includes on ground activations, trade activations, events, etc.
Any campaign that has used audio, video, text or/and pictorial content across multiple, digital and/or traditional platforms to promote a brand/product/service can be entered in this category. The focus should be cohesive trans-media story telling rather than just patching onto various mediums. The key is to link the content across all media to one story where the mediums are used effectively and not just to amplify the content.
Any campaign which has used single or multiple social media platforms (twitter/facebook/ linkedin/ instagram/pinterest/snapchat/etc) to address a brand challenge and/or to drive engagement can enter in this category. This category will be judged based on the quality of content, coherence with brand values, and measurement of engagement by percentage and effective use of the platforms for distribution of the content.
Any campaign that has used innovative ideas to drive conversations using print medium can be entered in this category. How the medium has been leveraged to utilize the property is the key.
A coffee brand which has the smell of coffee integrated in a newspaper, a musical newspaper, masthead changed for a brand integration in editorial pieces of a magazine or newspaper
Any campaign which has used radio as a medium to distribute content in which brand philosophies are very subtly integrated through story telling can be entered in this category.
Any brand that has used content marketing to effectively launch or relaunch their products/services can enter in this category.
Any brand or agency which has an annual marketing and communications strategy (calendar) which is content driven can enter in this category. This could include film tie-ups, digital videos, print campaigns, podcasts, etc....
This category needs to be specifically supported by the following.
  • Annual Calendar- Timeline of activities held round the year.
Case studies which include:
  • Overall strategy
  • Objectives, execution and results of each activity
  • Overall impact on the brand
A content marketing campaign which has been running for more than 2 years can enter in this category. This could include seasons, series, etc.
Any content led campaign which uses characters from movies, novels, etc can be entered in this category.
This category focuses on how a particular piece of content or campaign was promoted using various media and how the platforms/channels were used for leveraging the marketing ecosystem to popularize the content.
Any brand/agency which has created content specifically for mobile or used mobile as a primary/secondary medium to promote its products/services through content marketing can enter this category. This may include the use of games, apps, cross-screen marketing, etc.
Any content which is sourced through crowd to start conversations and increase brand engagement can enter in this category. This category is all about how a brand/agency got the crowd to generate the content.
Any campaign which has an integration of technology, machine learning and artificial intelligence with the content program can be entered in this category.
Any campaign which integrated and leveraged industry influencers/celebrities to create and/or distribute the content program can be entered in this category.
Any outstanding content created in the form of Video, audio, text or pictorial on digital medium can be entered in this category.
This category aims to recognise young talent in the content marketing domain. You can nominate either yourself or your colleagues for this award. Following are the criteria for qualification.
Nominees should be under 30 years of age as of 31th March 2019.
Nominee should have created path breaking innovative content.
Entries are not invited in this category. All entrants will be given points based on the metals they win. Gold gets 10 points, Silver gets 7 and Bronze gets 5. The media/creative agency which gets the highest points will be given the ICMA Platinum Award.
Judging Criteria
Objective of the Campaign 25%
Ideation&Strategy 25%
Execution 25%
Results 25%
Total 100%


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  • Entries must have been executed in and for the Indian market.
  • Entry submission is a complete online process:
    • 1: Register
    • 2: Login
    • 3: Fill The Entry Form
    • 4: Submit
    • 5: Make Payment
  • It is compulsory for all entrants to submit their Entry in an AV/ Presentation format. AV should NOT be longer than 2 minutes and should be uploaded on YouTube. Please make sure the YouTube link submitted in the entry form is public.The PPT should be uploaded on Google Drive. Please make sure the Google Drive link submitted in the entry form is shareable.
  • The PPT/ AV must cover following points:
    • What was the campaign aiming at achieving?
    • Highlights
    • Brand Connect
    • Brand integration with the content
    • Medium/s used
    • How long did the content run
    • To what extent was the objective achieved
    • What was the ROI of the campaign
    • Supporting reports to showcase important numbers (Engagement rate, conversions, lead generation, impact on brand image, overall buzz, etc)
  • All entries MUST be submitted in the original language of the work. If the entries are not in English or Hindi, a transcript should be submitted
  • There is no limit to the number of entries an organization can submit.
  • If the same campaign/work is submitted under multiple categories, it will be considered as separate entries and should be accompanied with separate entry fees.
  • Entries will not be considered completed until full payment has been made.

    Terms And Conditions

    All entries submitted will become the property of the exchange4media group. Submission of entry also authorizes the exchange4media group to use images and/or audio/video clips of up to two minutes from a single entry for use on radio [FM/AM/Internet/Satellite] and/or broadcast television (free-to-air, pay, cable, satellite, DTH, FTA, mobile, out-of-home, internet or any other digital medium for the purpose of promoting or reporting the awards) with due credits.

    It is assumed that all entries submitted to us are the original work done by the entrant and that the entrant is authorized to submit the work and other details on behalf of the client/organization for which it was done. Failure to follow this condition will disqualify the entry/entries.

    The organisers may contact the client related to any entry at the request of the jury at any time during the voting process, should any questions about the implementation or presentation of the work arise.

    The decision of the Jury in all matters relating to the awarding of metals will be final and binding.

    In the event of a complaint against any winning or shortlisted entry, the organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client. The organisers will withdraw an award in cases where the complaint is upheld.

    Submitting an entry is deemed to confirm your acceptance of all the terms and conditions that apply

    • 1st April, 2018 to 31st March, 2019: Entry eligibility period
    • Early Bird Ends On : 7th June 2019
    • All entries should be submitted before 26th July 2019
      Early Bird Deadline | June 7, 2019 (Cannot be clubbed with bulk discounts) INR 10,500*/ Entry
      Regular Deadline | July 26th , 2019 INR 12,000*/ Entry
      DISCOUNT ON BULK ENTRIES (Not applicable on early bird entries)
      5 - 20 entries 5% Discount
      21 - 50 entries 10% Discount
      Above 50 entries 15% Discount
      * Taxes as applicable
    • The payment can be made through credit card, cheque, demand draft or RTGS payment mode.
    • The payment should be done in the name of “Mediasset Holdings”
Bank Details:
  • a) Beneficiary Name & address: Mediasset Holdings, B-20, Sec -57, Noida-201301
  • b) Beneficiary Bank Name: HDFC Bank Ltd.
  • c) Beneficiary Bank Account No.: 00032000040226
  • d) Beneficiary Bank IFSC code: HDFC0000003
  • e) Beneficiary Bank address: G-3/4, Suryakiran Building, 19, K.G. Marg, New Delhi-110001
  • Cheque should be sent to 301, KakadBhavan, 3rd Floor, 11th Street, Opp. Galaxy Cinema, Bandra (W) Mumbai- 400(050) Tel: 022-66206000 The last date to clear the payment is 10th August, 2019.
  • For invoice generation please contact sanyogeeta.chore@exchange4media.com
  • Upon payment completion one must send the scanned copy of cheque/DD/receipt along with total number of entries uploaded to the above mentioned email ids.


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Contact Us


Sanyogeeta Chore | sanyogeeta.chore@exchange4media.com | +91 91674 73770


Michelle Noronha | michelle.noronha@exchange4media.com | +91 9820057609


Runa Sinha: (Delhi) National Business Head | +91 98104 97903 | runa.sinha@exchange4media.com

Ashima Mehra: (Delhi) Regional Manager - Sales | ashima.mehra@exchange4media.com | +91 9899571579

Ashish Kudalkar: (Mumbai) Regional Manager - Sales & BD (West) | +91 98205 41742 | ashish.kudalkar@exchange4media.com

Sneha Walke: (Bengaluru) Vice President - Special Projects | +9198455 41143 | sneha@exchange4media.com