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#e4mICMA | #e4mContentJam
4 September
2019

Taj Santacruz, Mumbai

e4m INDIAN CONTENT MARKETING AWARDS

In the world of marketing, content has definitely changed the way marketers present their brands to consumers. Behind every great brand there is relevant content that connects with the right audience. Content marketing is now at the heart of most successful marketing campaigns.

As more and more brands choose creative content for engaging with their consumers, the need to stand out increases every minute.

Launched in 2016 Indian Content Marketing Awards aim to promote and recognise the talent, expertise and hard work that go behind cracking breakthrough ideas & concepts to create exceptional campaigns.

In its 4th edition, the Awards offer brands and agencies a unique opportunity to showcase the best of their work done between
1st April 2018 to 31st March 2019

e4m CONTENT JAM CONFERENCE

The e4m Content Jam 2019 is set to transpire the Global and Indian content marketing experts at Mumbai. The renowned speakers will be present to talk about the latest and modern form of content utilisations and its trends. The last edition of the conference had more than 250 plus attendees. Be there to know all about the content marketing world. Let's talk content at e4m Content Jam.

CATEGORIES

Any audio, text and/or pictorial content created for digital platforms like social media, blogs, podcast sharing platforms, etc. to promote a brand/product/service can be entered in this category. The campaign could be for single/multiple platforms.
Any video content (single/series) created to promote a brand/product/service on digital platform/s can be entered in this category.
Any long or short format content either sponsored or created by client to promote its brand/product/service through television can be entered in this category.
Any campaign which has used experiential marketing (online/on-ground) to promote a brand/product/service can be entered in this category. This includes on ground activations, trade activations, events, etc.
Any campaign that has used audio, video, text or/and pictorial content across multiple, digital and/or traditional platforms to promote a brand/product/service can be entered in this category. The focus should be cohesive trans-media story telling rather than just patching onto various mediums. The key is to link the content across all media to one story where the mediums are used effectively and not just to amplify the content.
Any campaign which has used single or multiple social media platforms (twitter/facebook/ linkedin/ instagram/pinterest/snapchat/etc) to address a brand challenge and/or to drive engagement can enter in this category. This category will be judged based on the quality of content, coherence with brand values, and measurement of engagement by percentage and effective use of the platforms for distribution of the content.
Any campaign that has used innovative ideas to drive conversations using print medium can be entered in this category. How the medium has been leveraged to utilize the property is the key.
Example:
A coffee brand which has the smell of coffee integrated in a newspaper, a musical newspaper, masthead changed for a brand integration in editorial pieces of a magazine or newspaper
Any campaign which has used radio as a medium to distribute content in which brand philosophies are very subtly integrated through story telling can be entered in this category.
Any brand that has used content marketing to effectively launch or relaunch their products/services can enter in this category.
Any brand or agency which has an annual marketing and communications strategy (calendar) which is content driven can enter in this category. This could include film tie-ups, digital videos, print campaigns, podcasts, etc....
This category needs to be specifically supported by the following.
  • Annual Calendar- Timeline of activities held round the year.
Case studies which include:
  • Overall strategy
  • Objectives, execution and results of each activity
  • Overall impact on the brand
A content marketing campaign which has been running for more than 2 years can enter in this category. This could include seasons, series, etc.
Any content led campaign which uses characters from movies, novels, etc can be entered in this category.
This category focuses on how a particular piece of content or campaign was promoted using various media and how the platforms/channels were used for leveraging the marketing ecosystem to popularize the content.
Any brand/agency which has created content specifically for mobile or used mobile as a primary/secondary medium to promote its products/services through content marketing can enter this category. This may include the use of games, apps, cross-screen marketing, etc.
Any content which is sourced through crowd to start conversations and increase brand engagement can enter in this category. This category is all about how a brand/agency got the crowd to generate the content.
Any campaign which has an integration of technology, machine learning and artificial intelligence with the content program can be entered in this category.
Any campaign which integrated and leveraged industry influencers/celebrities to create and/or distribute the content program can be entered in this category.
Any outstanding content created in the form of Video, audio, text or pictorial on digital medium can be entered in this category.
This category aims to recognise young talent in the content marketing domain. You can nominate either yourself or your colleagues for this award. Following are the criteria for qualification.
Nominees should be under 30 years of age as of 31th March 2019.
Nominee should have created path breaking innovative content.
Entries are not invited in this category. All entrants will be given points based on the metals they win. Gold gets 10 points, Silver gets 7 and Bronze gets 5. The media/creative agency which gets the highest points will be given the ICMA Platinum Award.
Judging Criteria
Objective of the Campaign 25%
Ideation&Strategy 25%
Execution 25%
Results 25%
Total 100%

Jury

Jury Chair

Agnello Dias

CCO & Co-Founder

&

Creative Chairman
DAN India

Grand Jury

Ajay Kakar
Chief Marketing Officer

Ajay Mehta
Ajay Mehta
Vice President - Content+

Mindshare-India
Anamika Sirohi
Anamika Sirohi
VP and Head of Marketing

Hindware
Arunabh Kumar
Arunabh Kumar
Founder

The Viral Fever(TVF)
Deepshikha Vasishta
Deepshikha Vasishta
Global Marketing Director

Castrol
Dhruv Jha
Dhruv Jha
General Manager Content & Experience

IPG Mediabrands India
Kainaz Karmakar
Kainaz Karmakar
Chief Creative Officer

Mairu Gupta
Mairu Gupta
Senior Director, Content & Media Distribution

NBA
Minakshi Handa
Minakshi Handa
Head - Innovations,
in Personal Care

ITC
Priyanka Gandhi
Associate Director & Head - Integrated Marketing Communications and E-commerce Marketing
Pallavi Barman
Pallavi Barman
Head Marketing & Operations
HRX by Hrithik Roshan
Rinkesh Shah
Associate Director
Rekha Nahar
Rekha Nahar
General Manager Marketing
MTR Foods Ltd
Rameet Arora
Rameet Arora
Chief Operating Officer
Hindustan Times (Digital Business)
Sonia Notani
Sonia Notani
Chief Marketing Officer
IndiaFirst Life Insurance Company
Saisangeeta Israni
Saisangeeta Israni
GM Marketing
Spykar lifestyles
Sandipan Bhattachaya
Sandipan Bhattacharyya
Chief Creative Officer
Grey Group
Sangeetha Aiyer
Sangeetha Aiyer
Head Marketing, Digital Business
Network18 Media & Investments Ltd
Sanjay Tripathy
Sanjay Tripathy
Co- Founder & CEO
Agilio Labs
Satyabrata Das
Satyabrata Das
Head Strategic Alliances
Laqshya Media Group

&

COO
Mediakeys India

Vishal Chinchankar
Vishal Chinchankar
Chief Digital Officer
Madison World
Zaved Akhtar
Zaved Akhtar
Marketing Transformation Director, South Asia
Unilever

Assessment Jury

Atul Garg
Head Marketing & Ecommerce & VM

Aditya Kuber
Aditya Kuber
AVP - Content & Strategy

Bookmyshow
Ashish Tiwari
Ashish Tiwari
Sr. Vice President - Marketing and Digital

Future Generali India Life Insurance
Ameet Padiyar
Ameet Padiyar
AVP

Jio
Aditya Gadiyar
Aditya Gadiyar
DGM (Brand Head)

VIP Industries
Esha Chhabra
Esha Chhabra
Head of Marketing

Lamborghini Mumbai

Gurpinder Singh
Gurpinder Singh
Head - Customer Engagement

GSK
Hardik Joshi
Hardik Joshi
Digital & Social Media Head - Brand Marketing

Jahid Ahmed
Jahid Ahmed
Head- Digital & Content Marketing

HDFC Bank
Khyati Madaan
Khyati Madaan
Senior Manager - Digital Marketing

Red Chillies Entertainment
Laxman Tari
Laxman Tari
Head – Marketing Communication & Brand Management

Legrand (Group) India
Neel Pandya
Neel Pandya
Head Of Media

Loreal
Namrata Mehra
Namrata Mehra
Associate Vice President

Godrej Properties Ltd.
Pamit Anand
Pamit Anand
VP & Business Head

Shaadi.com
Shruti Samant
Shruti Samant
Head - Digital Marketing

P&G Health
Sadhana Daswani
Sadhana Daswani
Head Brand and Digital

JSW Paints
Saugata Bagchi
Saugata Bagchi
Head - Global Content Marketing

Tata Communications
Tushar Ghagawe
Tushar Ghagawe
Associate Vice President – Group Digital Marketing

Thomas Cook India
Tejas Dhabalia
Tejas Dhabalia
AVP & Head of Marketing

Godrej Nature's Basket
Vijay Gwalani
Vijay Gwalani
Chief Marketing

Pidilite
Vipin Guliani
Vipin Guliani
Group Head - Digital Marketing

Piramal Group

Agnello Dias
CCO & Co-Founder, Taproot Dentsu & Creative Chairman DAN India.


With around 30 years’ experience across agencies, he ranks among the most influential figures in the Indian advertising industry.

He created history at the Cannes Lions by winning the India’s first ever Grand Prix as well as the first ever Titanium/Integrated Lion leading JWT to the best ever performance by an Indian advertising agency

He has been invited as a speaker in many a forum at Cannes, Vienna, Colombo and Jakarta. He has also been Jury President on local and international shows like The Spikes in Singapore.

In 2008, after leading JWT to its best ever performance at Cannes, he quit at the peak of his stint as Chief Creative Officer of the largest advertising agency in the country to start his own independent agency, Taproot India.

Within a year Taproot India was ranked among the Top 20 independent agencies in the world and Asia- pacific agency of the year

He is the first and only Indian advertising person to be listed among the world’s 100 most Creative People in Business by the US-based Fast Company magazine.

He entered the Hall of Fame at the Kolkata Ad Club, the oldest advertising agency in the country.

Ajay Kakkar
CMO, Aditya Birla Finance


Coming soon...

Priyanka Gandhi
Associate Director & Head - Integrated Marketing Communications and E-commerce Marketing, Colgate Palmolive


Coming soon...

Rinkesh Shah
Associate Director, Cipla


Coming soon...

RULES AND REGULATIONS

GENERAL INSTRUCTIONS
  • Entries must have been executed in and for the Indian market.
  • Entry submission is a complete online process:
    • 1: Register
    • 2: Login
    • 3: Fill The Entry Form
    • 4: Submit
    • 5: Make Payment
  • It is compulsory for all entrants to submit their Entry in an AV/ Presentation format. AV should NOT be longer than 2 minutes and should be uploaded on YouTube. Please make sure the YouTube link submitted in the entry form is public.The PPT should be uploaded on Google Drive. Please make sure the Google Drive link submitted in the entry form is shareable.
  • The PPT/ AV must cover following points:
      Objective:
    • What was the campaign aiming at achieving?
      Idea:
    • Highlights
    • Brand Connect
    • Brand integration with the content
      Execution:
    • Medium/s used
    • How long did the content run
      Result/Impact:
    • To what extent was the objective achieved
    • What was the ROI of the campaign
    • Supporting reports to showcase important numbers (Engagement rate, conversions, lead generation, impact on brand image, overall buzz, etc)
  • All entries MUST be submitted in the original language of the work. If the entries are not in English or Hindi, a transcript should be submitted
  • There is no limit to the number of entries an organization can submit.
  • If the same campaign/work is submitted under multiple categories, it will be considered as separate entries and should be accompanied with separate entry fees.
  • Entries will not be considered completed until full payment has been made.

    Terms And Conditions

    All entries submitted will become the property of the exchange4media group. Submission of entry also authorizes the exchange4media group to use images and/or audio/video clips of up to two minutes from a single entry for use on radio [FM/AM/Internet/Satellite] and/or broadcast television (free-to-air, pay, cable, satellite, DTH, FTA, mobile, out-of-home, internet or any other digital medium for the purpose of promoting or reporting the awards) with due credits.

    It is assumed that all entries submitted to us are the original work done by the entrant and that the entrant is authorized to submit the work and other details on behalf of the client/organization for which it was done. Failure to follow this condition will disqualify the entry/entries.

    The organisers may contact the client related to any entry at the request of the jury at any time during the voting process, should any questions about the implementation or presentation of the work arise.

    The decision of the Jury in all matters relating to the awarding of metals will be final and binding.

    In the event of a complaint against any winning or shortlisted entry, the organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client. The organisers will withdraw an award in cases where the complaint is upheld.

    Submitting an entry is deemed to confirm your acceptance of all the terms and conditions that apply

      IMPORTANT DATES
    • 1st April, 2018 to 31st March, 2019: Entry eligibility period
    • Early Bird Ends On : 7th June 2019
    • All entries should be submitted before 26th July 2019
      ENTRY FEES
      ENTER ON OR BEFORE: ENTRY FEES
      Early Bird Deadline | June 7, 2019 (Cannot be clubbed with bulk discounts) INR 10,500*/ Entry
      Regular Deadline | July 26th , 2019 INR 12,000*/ Entry
      DISCOUNT ON BULK ENTRIES (Not applicable on early bird entries)
      5 - 20 entries 5% Discount
      21 - 50 entries 10% Discount
      Above 50 entries 15% Discount
      * Taxes as applicable
      PAYMENT RELATED INSTRUCTIONS
    • The payment can be made through credit card, cheque, demand draft or RTGS payment mode.
    • The payment should be done in the name of “Mediasset Holdings”
Bank Details:
  • a) Beneficiary Name & address: Mediasset Holdings, B-20, Sec -57, Noida-201301
  • b) Beneficiary Bank Name: HDFC Bank Ltd.
  • c) Beneficiary Bank Account No.: 00032000040226
  • d) Beneficiary Bank IFSC code: HDFC0000003
  • e) Beneficiary Bank address: G-3/4, Suryakiran Building, 19, K.G. Marg, New Delhi-110001
  • Cheque should be sent to 301, KakadBhavan, 3rd Floor, 11th Street, Opp. Galaxy Cinema, Bandra (W) Mumbai- 400(050) Tel: 022-66206000 The last date to clear the payment is 10th August, 2019.
  • For invoice generation please contact sanyogeeta.chore@exchange4media.com
  • Upon payment completion one must send the scanned copy of cheque/DD/receipt along with total number of entries uploaded to the above mentioned email ids.

Winners 2019

BEST DIGITAL BRANDED CONTENT (NON-VIDEO)
Sr. No. Entry Name Entrant Company Name Brand Company Name Metals
1 Women's Horlicks - Stories of Strength Mindshare GSK India Bronze Bronze
2 Inshorts Cadbury Campaign on Valentine's Day Inshorts MediaLabs Private Limited WPP Group Bronze Bronze
3 #SayNoToFriedSnacks Too Yumm appeals people to take pledge Guiltfree Industries Bronze Bronze
4 Beat the Crave WATConsult Saffola, Marico Bronze Bronze
5 Abhi Toh Aur Chalega Madison Media Asian Paints Bronze Bronze
6 #EatMatchLove ScoopWhoop Media Pvt Ltd Silver Silver
7 When India Dared To Stare Madison Media Viacom 18 Silver Silver
         
BEST DIGITAL BRANDED CONTENT- VIDEO
Sr. No. Entry Name Entrant Company Name Brand Company Name Metals
1 Where The Heart Is! Madison Media Asian Paints Bronze Bronze
2 ESPNcricinfo Undiscover Australia ESPN Digital Media India Pvt. Ltd. Tourism Australia Bronze Bronze
3 TVF's Yeh Meri Family Contagious Online Media Network Private Limited AMFI India Bronze Bronze
4 Stand Up For The Volvo Car Anthem To Make Your City Safe Mindshare Volvo Cars Bronze Bronze
5 Hershey's India #MeetheBahane Foxymoron Media Services Private Limited Hershey's India Bronze Bronze
6 Behen Kuch Bhi Pehen Dentsu Webchutney India Pvt Ltd Max Fashion Silver Silver
7 Truecaller Against Harassment #ItsNotOK Truecaller Gold Gold
         
BEST CONTENT MARKETING ON TV
Sr. No. Entry Name Entrant Company Name Brand Company Name Metals
1 BYJU™s 1 Home demonstration that reached 23 million households Mindshare Think and Learn Pvt Ltd Bronze Bronze
2 #PeopleAddColor Madison Media Asian Paints Bronze Bronze
3 Castrol Super Mechanic Contest Mindshare Castrol Silver Silver
4 No.1 Yaari Jam Mindshare Diageo India Silver Silver
5 LinkedIn - MTV Get A Job, Season 4 The Glitch LinkedIn Gold Gold
         
BEST CONTENT MARKETING- EXPERIENTIAL
Sr. No. Entry Name Entrant Company Name Brand Company Name Metals
1 Jagran Sanskarshala Jagran Prakashan Ltd. Bronze Bronze
2 Castrol Truckasana Mindshare Castrol Bronze Bronze
3 Ab Bas - Child Sex Abuse Jagran Prakashan Ltd. Bronze Bronze
4 Safety Starts at School Hamam #GoSafeOutside Mindshare Hindustan Unilever Ltd Silver Silver
5 Parali Jagran Prakashan Ltd. Silver Silver
6 Thanks A Dot WATConsult SBI Life Insurance Gold Gold
         
BEST INTEGRATED BRANDED CONTENT
Sr. No. Entry Name Entrant Company Name Brand Company Name Metals
1 #SowTheFuture engaging the second generation farmer with tailor made content Interactive Avenues - A Reprise Network Company Mahindra Tractors Bronze Bronze
2 Too Yumm says 'Oil is for Diya and not for making Snacks' Guiltfree Industries Bronze Bronze
3 Daughter's Diary Jagran Prakashan Ltd. Bronze Bronze
4 The Better India & Franklin Templeton - Reach For Better The Better India Franklin Templeton Bronze Bronze
5 Lux Golden Rose Awards 3.0 Mindshare Hindustan Unilever Ltd Silver Silver
6 When a Car Company Took To Reversing Air Pollution Mindshare Volvo Cars Gold Gold
7 MOST AUDACIOUS CAMPAIGN OF THE YEAR Daughter's Diary Jagran Prakashan Ltd. Jury Choice
         
BEST CONTENT MARKETING ON SOCIAL MEDIA PLATFORM
Sr. No. Entry Name Entrant Company Name Brand Company Name Metals
1 First Ever Music Youth Community Mindshare PepsiCo Bronze Bronze
2 #WhyChipsVirat - Too Yumm Multigrain Chips launch Guiltfree Industries Bronze Bronze
3 Jump For Health Aditya Birla Capital Health Insurance Silver Silver
4 HDFC Life - The Memory Project Publicis Media - Performics India HDFC Life Insurance Pvt Ltd Silver Silver
5 TVF's Yeh Meri Family Contagious Online Media Network Private Limited AMFI India Gold Gold
         
BEST CONTENT MARKETING ON PRINT
Sr. No. Entry Name Entrant Company Name Brand Company Name Metals
1 Jagran Sanskarshala Jagran Prakashan Ltd. Bronze Bronze
2 Sardar Vallabh Bhai Patel Panorama DB Corp Ltd. Silver Silver
3 Daughter's Diary Jagran Prakashan Ltd. Gold Gold
         
BEST RADIO LED BRANDED CONTENT
Sr. No. Entry Name Entrant Company Name Brand Company Name Metals
1 Vaseline - Angan Ki Angeethi Mindshare Hindustan Unilever ltd Silver Silver
         
BEST CONTENT MARKETING LAUNCH/RELAUNCH
Sr. No. Entry Name Entrant Company Name Brand Company Name Metals
1 Colors - Kesari Nandan Viacom18 Media Pvt. Ltd. Bronze Bronze
2 Color Me Matte Foxymoron Media Services Private Limited Maybelline New York India Bronze Bronze
3 Mirzapur PivotRoots, SoCheers & Digi Osmosis Amazon Prime Video Silver Silver
4 Disrupting category norms - Too Yumm Multigrain Chips Launch Guiltfree Industries Gold Gold
         
BEST CONTENT MARKETING ANNUAL PLAN
Sr. No. Entry Name Entrant Company Name Brand Company Name Metals
1 Nykaa Gold Gold
         
BEST CONTENT MARKETING MULTI-YEAR PROGRAM
Sr. No. Entry Name Entrant Company Name Brand Company Name Metals
1 India's first 'Isspeshal band' Mindshare Hindustan Unilever Limited Bronze Bronze
2 #SowTheFuture engaging the second generation farmer with tailor made content Interactive Avenues - A Reprise Network Company Mahindra Tractors Bronze Bronze
3 Castrol Super Mechanic Contest Mindshare Castrol Bronze Bronze
         
BEST CHARACTER LED BRANDED CONTENT
Sr. No. Entry Name Entrant Company Name Brand Company Name Metals
1 Robert Downey Jr. Live Interaction Event At PVR PVR Cinemas Bronze Bronze
2 Bauua On Twitter White Rivers Media Pvt. Ltd. Red Chillies Entertainment Bronze Bronze
2 Mirzapur PivotRoots, SoCheers & Digi Osmosis Amazon Prime Video Silver Silver
         
BEST MARKETED BRANDED CONTENT
Sr. No. Entry Name Entrant Company Name Brand Company Name Metals
1 India's first 'Isspeshal band' Mindshare Hindustan Unilever Limited Silver Bronze
2 Stand Up For The Volvo Car Anthem To Make Your City Safe Mindshare Volvo Cars Bronze Bronze
3 Truecaller Against Harassment #ItsNotOK Truecaller Silver Silver
4 When a Car Company Took To Reversing Air Pollution Mindshare Volvo Cars Gold Gold
         
BEST USE OF MOBILE MEDIUM FOR MARKETING
Sr. No. Entry Name Entrant Company Name Brand Company Name Metals
1 When India Dared To Stare Madison Media Viacom 18 Silver Silver
2 IBM Cloud Ogilvy IBM Silver Silver
3 The M-Powering Banner Madison Media Viacom 18 Silver Silver
         
BEST CROWD SOURCED (USER GENERATED) CONTENT
Sr. No. Entry Name Entrant Company Name Brand Company Name Metals
1 Photo OK Please Rage Communications Tata Motors Pvt. Ltd. Bronze Bronze
2 #PMKoChitthi Sony Music India Silver Silver
3 Robert Downey Jr. Live Interaction Event At PVR PVR Cinemas Gold Gold
4 Jump For Health Aditya Birla Capital Health Insurance Gold Gold
         
BEST CONTENT MARKETING - TECH
Sr. No. Entry Name Entrant Company Name Brand Company Name Metals
1 Kuch Apna Sa Madison Media Godrej Properties Bronze Bronze
2 The M-Powering Banner Madison Media Viacom 18 Silver Silver
3 When India Dared To Stare Madison Media Viacom 18 Gold Gold
         
BEST CONTENT MARKETING - INFLUENCER/CELEBRITY
Sr. No. Entry Name Entrant Company Name Brand Company Name Metals
1 Take Pleasure Seriously Mindshare Hindustan Unilever Limited Bronze Bronze
2 India's first 'Isspeshal band' Mindshare Hindustan Unilever Limited Bronze Bronze
3 Bringing two rival together over a different 'cup' Mindshare Hindustan Unilever Limited Gold Gold
         
BEST CONTENT CREATED - NON BRANDED
Sr. No. Entry Name Entrant Company Name Brand Company Name Metals
1 Nude Models (Odd Jobs Series) Bennett Coleman & Company Limited Bronze Bronze
         
YOUNG GUN AWARD
1 YOUNG GUN AWARD (Runner Up) Anupama Basu Mindshare Silver Silver
2 YOUNG GUN AWARD Saikat Pyne Times Internet Gold Gold
         
EXCELLENCE AWARD
1 CLIENT OF THE YEAR Hindustan Unilever Limited Gold Gold
2 PLATINUM AWARD Mindshare Gold Gold

SHORTLIST

BEST DIGITAL BRANDED CONTENT (NON-VIDEO)
Sr. No. Entry Name Entrant Company Name Brand Company Name
1 Max Life Insurance Bharose Ka Number Max Life Insurance
2 #EatMatchLove ScoopWhoop Media Pvt Ltd
3 Abhi Toh Aur Chalega Madison Media Asian Paints Ltd.
4 When India Dared To Stare Madison Media Viacom 18
5 Women's Horlicks- Stories of Strength Mindshare India GSK India
6 Jagranhindi.in Jagran Prakashan Ltd.
7 Inshorts Cadbury Campaign on Valentine's Day Inshorts MediaLabs Private Limited WPP Group
8 Colors Dekho. Runs Banao. Madison Media Viacom 18
9 Shielding Your Loved Ones Madison Media Asian Paints Ltd.
10 #SayNoToFriedSnacks – Too Yumm appeals people to take pledge Guiltfree Industries
11 Danone India - Marathon Twitter Campaign Redcube Digital Pvt Ltd Delhi Danone India
12 Beat the Crave WATConsult Saffola, Marico
13 "ZEE5 Presents - Unsung Heroes of India" Publicis Media - Equinox Digital Zee Entertainment Enterprises Ltd
14 Content Marketing for HDFC Bank 2018-2019 Puretech Digital-Quantent HDFC Bank
15 Kent CamEye Launch Campaign AdLift Kent CamEye
       
BEST DIGITAL BRANDED CONTENT- VIDEO
Sr. No. Entry Name Entrant Company Name Brand Company Name
1 Where The Heart Is! Madison Media Asian Paints Ltd.
2 TSP & Tinder's Tinder Games Contagious Online Media Network Private Limited Tinder
3 ESPNcricinfo Undiscover Australia ESPN Digital Media India Pvt. Ltd. Tourism Australia
4 Truecaller Against Harassment #ItsNotOK Truecaller
5 First Ever Music Youth Community Mindshare India
6 Sabse Saste 5 Din Big Bazaar
7 #ChalBadhChal | Roshni Misbah Flamingo Digital Private Limited Liberty Shoes Ltd.
8 Best Content Marketing – VIDEO GOLD TEASER LAUNCH PVR Cinemas
9 TVF's Yeh Meri Family Contagious Online Media Network Private Limited AMFI India
10 Closeup - How a Single won hearts for the brand! Mindshare Fulcrum Hindustan Unilever
11 Dabur Amla What Women want with Kareena Kapoor Khan 104.8 Ishq
12 Stand Up For The Volvo Car Anthem To Make Your City Safe Mindshare India Volvo Cars
13 AdGreetz for Flipkart Big Billion Days 2018 AdGreetz Flipkart
14 Hershey's India #MeetheBahane Foxymoron Media Services Private Limited Hershey's India
15 THE MAKING OF A SELL-OUT COLLABORATION – PUMA X ONE8 PUMA India Pvt. Ltd.
16 Play For Kinnect Decathlon Sports India
17 Mission Mars: Keep Walking India Elements Mediaworks Pvt. Ltd Diageo India
18 Behen Kuch Bhi Pehen Dentsu Webchutney India Pvt Ltd Max Fashion
19 The Marathon of Life 2.0 Mirum Digital Private Limited Franklin Templeton
20 #TresemmeXOscars Mindshare India Hindustan Unilever
       
BEST CONTENT MARKETING ON TV
Sr. No. Entry Name Entrant Company Name Brand Company Name
1 BYJU’s 1 Home demonstration that reached 23 million households Mindshare India Think and Learn Pvt Ltd
2 Zee Bollywood Launch promo - 101% Shuddh Romance Zee Bollywood Zee Entertainment Enterprises Ltd
3 Castrol Super Mechanic Contest Mindshare, Group M Castrol
4 GoodKnight Power Activ+ - Bis Boss Madison Media GCPL
5 Zee Bollywood Launch promo - 101% Shuddh Panga Zee Bollywood Zee Entertainment Enterprises Ltd
6 Perfect Partnership Madison Media Asian Paints Ltd.
7 No.1 Yaari Jam Mindshare India Diageo India
8 Castrol Truckasana Mindshare, Group M Castrol
9 No.1 Yaari with Rana S-2 Mindshare India Diageo India
10 #PeopleAddColor Madison Media Asian Paints Ltd.
11 Zee Bangla Brand Refresh Zee Entertainment Enterprises Ltd.
12 Godrej Ezee …….Sahi Pakde hai Madison Media GCPL
13 LinkedIn - MTV Get A Job, Season 4 The Glitch LinkedIn
       
       
BEST CONTENT MARKETING- EXPERIENTIAL
Sr. No.  Entry Name Entrant Company Name Brand Company Name
1 Thanks A Dot WATConsult SBI LIfe Insurance
2 Safety Starts at School Hamam #GoSafeOutside Mindshare India Hindustan Unilever Ltd
3 Parali Jagran Prakashan Ltd.
4 Kuch Apna Sa Madison Media Godrej Properties
5 Too Yumm! gets India improve their snacking habit and sets a new Guinness World Record Interactive Avenues - A Reprise Network Company TooYumm
6 Too Yumm says ‘Oil is for Diya and not for making Snacks’ Guiltfree Industries
7 Castrol Super Mechanic Contest Mindshare, Group M Castrol
8 Prema Tujha Ranga Kasa Star India Private Limited
9 Laminated Gold Man Madison Media Asian Paints Ltd.
10 Jaago Kanpur Jagran Prakashan Ltd.
11 "TAP & BUY" - An Initiative by Reliance General Insurance Company Limited Reliance General Insurance Company Limited
12 Jagran Sanskarshala Jagran Prakashan Ltd.
13 Alturas G4 Mahindra & Mahindra
14 Asian Paints Cinema Express Madison Media Asian Paints Ltd.
15 Castrol Truckasana Mindshare, Group M Castrol
16 Jitni Saaf Picture Utna Saaf Paani Enromous Brands LLP DishTV India Limited
17 The Electronic Voting Machine Wins India’s Vote for Health Mindshare India Hindustan Unilever Ltd
18 KWK AR Mug Activity and Rapidfire Star India
19 Ab Bas - Child Sex Abuse Jagran Prakashan Ltd.
20 Comicstaan Season 1 - Amazon Prime Video PivotRoots & SoCheers Amazon Prime Video
       
BEST INTEGRATED BRANDED CONTENT
Sr. No. Entry Name Entrant Company Name Brand Company Name
1 #SowTheFuture – engaging the second generation farmer with tailor made content Interactive Avenues - A Reprise Network Company Mahindra Tractors
2 Dabur Amla What Women Want with Kareena Kapoor Khan 104.8 Ishq
3 Women's Horlicks- Stories of Strength Mindshare India GSK India
4 Share A Coke Interactive Avenues - A Reprise Network Company Coca-Cola India Pvt. Ltd.
5 Too Yumm says ‘Oil is for Diya and not for making Snacks’ Guiltfree Industries
6 Jagran Sanskarshala Jagran Prakashan Ltd.
7 Fastrack Reflex Wav - The Flagship Smartband Titan Company Ltd
8 No.1 Yaari Jam Mindshare India Diageo India
9 Behen Kuch Bhi Pehen Dentsu Webchutney India Pvt Ltd Max Fashion
10 When a Car Company Took To Reversing Air Pollution Mindshare India Volvo Cars
11 No.1 Yaari with Rana S-2 Mindshare India Diageo India
12 Jaago Kanpur Jagran Prakashan Ltd.
13 Ultima Abhi Toh Aur Chalega Madison Media Asian Paints Ltd.
14 Lux Golden Rose Awards 3.0 Mindshare Fulcrum Hindustan Unilever
15 Oscar Nights at INOX 2019 Idealabs Teen Bandar Pvt Ltd. INOX Leisure Ltd.
16 Daughter's Diary Jagran Prakashan Ltd.
17 #TailorYourStyle Raymond
18 #WhereIsMyChannel Zee - English Cluster Zee
19 The Better India & Franklin Templeton - Reach For Better The Better India Franklin Templeton
20 GIRF 2019 Dineout Times Internet
       
BEST CONTENT MARKETING ON SOCIAL MEDIA PLATFORM
Sr. No. Entry Name Entrant Company Name Brand Company Name
1 India's first 'Isspeshal band' Mindshare India Hindustan Unilever Limited
2 Dabur Amla What Women Want with Kareena Kapoor Khan 104.8 Ishq
3 TVF's Yeh Meri Family Contagious Online Media Network Private Limited AMFI India
4 #SowTheFuture – engaging the second generation farmer with tailor made content Interactive Avenues - A Reprise Network Company Mahindra Tractors
5 Stand Up For The Volvo Car Anthem To Make Your City Safe Mindshare India Volvo Cars
6 First Ever Music Youth Community Mindshare India
7 Broken But Beautiful White Rivers Media ALTBalaji
8 Zee Bollywood Social Media Campaign Zee Bollywood Zee Entertainment
9 Colors Dekho. Runs Banao. Madison Media Viacom 18
10 Jump For Health Aditya Birla Capital Health Insurance
11 Women's Horlicks- Stories of Strength Mindshare India GSK India
12 HDFC Life - The Memory Project Publicis Media - Performics India HDFC Life Insurance Pvt Ltd
13 #LIVforFIFA Magnon\TBWA Sony Pictures Networks India Private Limited
14 #TresemmeXOscars Mindshare India Hindustan Unilever
15 Fevicol Schbang Fevicol
16 Behen Kuch Bhi Pehen Dentsu Webchutney India Pvt Ltd Max Fashion
17 Photo OK Please Rage Communications Tata Motors Pvt. Ltd.
18 #WhyChipsVirat - Too Yumm Multigrain Chips launch Guiltfree Industries
19 AdGreetz for Flipkart Big Billion Days 2018 AdGreetz Flipkart
20 Gotcha! Madison Media Viacom 18
21 Baat Ghar Ki Ran Ideas Pvt.Ltd UltraTech Cement
       
BEST CONTENT MARKETING ON PRINT
Sr. No. Entry Name Entrant Company Name Brand Company Name
1 Sardar Vallabh Bhai Patel Panorama DB Corp Ltd
2 Daughter's Diary Jagran Prakashan Ltd.
3 Jagran Hindi Jagran Prakashan Ltd.
4 When a Car Company Took To Reversing Air Pollution Mindshare India Volvo Cars
5 Jagran Sanskarshala Jagran Prakashan Ltd.
6 Mera Bharat Swacchh Jagran Prakashan Ltd.
7 3D Jodhpur Edition DB Corp Ltd
8 OBV- Ab Gaadi Ke Rate Pe No Debate Droom Technology Pvt Ltd
       
BEST RADIO LED BRANDED CONTENT
Sr. No. Entry Name Entrant Company Name Brand Company Name
1 Vaseline - Angan Ki Angeethi Mindshare Fulcrum Hindustan Unilever
2 Lifebuoy - Jeet Bacchon Ki, Pehel Aapki Mindshare Fulcrum Hindustan Unilever
3 UTI Swatantra UTI Mutual Funds
       
BEST CONTENT MARKETING LAUNCH/RELAUNCH
Sr. No. Entry Name Entrant Company Name Brand Company Name
1 Mirzapur - Amazon Prime Video PivotRoots, SoCheers
& Digi Osmosis
Amazon Prime Video
2 India's first 'Isspeshal band' Mindshare India Hindustan Unilever Limited
3 Colors - India's Got Talent Season 8 Viacom18 Media Pvt. Ltd.
4 Colors - Salim Anarkali Viacom18 Media Pvt. Ltd.
5 Disrupting category norms - Too Yumm Multigrain Chips Launch Guiltfree Industries
6 Colors - Dance Deewane Viacom18 Media Pvt. Ltd.
7 GOT Clueless Campaign Star India
8 Bhuvan Bham and Divya Dutta's Short Film - "Plus Minus" Launch Roaring Artist Aadmi
9 When India Dared To Stare Madison Media Viacom 18
10 Behen Kuch Bhi Pehen Dentsu Webchutney India Pvt Ltd Max Fashion
11 Jagranhindi.in Jagran Prakashan Ltd.
12 Colors - Kesari Nandan Viacom18 Media Pvt. Ltd.
13 Shielding Your Loved Ones Madison Media Asian Paints Ltd.
14 Alturas G4 Mahindra & Mahindra
15 Color Me Matte Foxymoron Media Services Private Limited Maybelline New York India
       
BEST CONTENT MARKETING ANNUAL PLAN
Sr. No. Entry Name Entrant Company Name Brand Company Name
1 Nykaa Nykaa
2 Dell Aarambh - A PC for Education Initiative Dell India
3 Content Marketing for HDFC Bank 2018-2019 Puretech Digital-Quantent HDFC Bank
4 Dainik Jagran Jagran Prakashan Ltd.
5 NEXA Music Qyuki Digital Pvt. Ltd. Maruti Suzuki India Ltd.
6 #Wishbox Chimp&z Inc Tata Sky
7 Every Homemaker's Ally - Cleanipedia Mindshare Hindustan Unilever
       
BEST CONTENT MARKETING MULTI-YEAR PROGRAM
Sr. No. Entry Name Entrant Company Name Brand Company Name
1 India's first 'Isspeshal band' Mindshare Hindustan Unilever Limited
2 #SowTheFuture – engaging the second generation farmer with tailor made content Interactive Avenues - A Reprise Network Company Mahindra Tractors
3 Jump For Health Aditya Birla Capital Health Insurance
4 Castrol Truckasana Mindshare, Group M Castrol
5 Castrol Super Mechanic Contest Mindshare, Group M Castrol
6 The Marathon of Life 2.0 Mirum Digital Private Limited Franklin Templeton
7 LinkedIn - MTV Get A Job, Season 4 The Glitch LinkedIn
8 No.1 Yaari with Rana S-2 Mindshare India Diageo India
       
BEST CHARACTER LED BRANDED CONTENT
Sr. No. Entry Name Entrant Company Name Brand Company Name
1 BYJU’s 1 Home demonstration that reached 23 million households Mindshare India Think and Learn Pvt Ltd
2 Mirzapur - Amazon Prime Video PivotRoots, SoCheers
& Digi Osmosis
Amazon Prime Video
3 Closeup - How a Single won hearts for the brand! Mindshare Fulcrum Hindustan Unilever
4 If Mirzapur characters went to office ScoopWhoop Media Pvt Ltd
5 Bauua On Twitter White Rivers Media Pvt. Ltd. Red Chillies Entertainment
6 HBO - Transformers Foxymoron Media Services Private Limited HBO
7 Tweet To Reveal Zee
8 Robert Downey Jr. Live Interaction Event At PVR PVR Cinemas
       
BEST MARKETED BRANDED CONTENT
Sr. No. Entry Name Entrant Company Name Brand Company Name
1 India's first 'Isspeshal band' Mindshare India Hindustan Unilever Limited
2 Where The Heart Is! Madison Media Asian Paints Ltd.
3 No.1 Yaari with Rana S-2 Mindshare India Diageo India
4 RaajniTea Dainik Jagran-INEXT
5 Donate A Wall Kinnect Asian Paints Ltd.
6 Stand Up For The Volvo Car Anthem To Make Your City Safe Mindshare India Volvo Cars
7 Girliyapa & Whisper's Meri Life Mere Rules The Viral Fever P&G
8 No.1 Yaari Jam Mindshare Diageo India
9 Truecaller Against Harassment #ItsNotOK Truecaller
10 #Tailor Your Style Raymond
11 Bajaj General Insurance - Unplanned WATConsult Bajaj Allianz General Insurance
12 When a Car Company Took To Reversing Air Pollution Mindshare India Volvo Cars
       
       
BEST USE OF MOBILE MEDIUM FOR MARKETING
Sr. No. Entry Name Entrant Company Name Brand Company Name
1 When India Dared To Stare Madison Media Viacom 18
2 The M-Powering Banner Madison Media Viacom 18
3 #SowTheFuture – engaging the second generation farmer with tailor made content Interactive Avenues - A Reprise Network Company Mahindra Tractors
4 IBM BuildSmart - Winning the Code Battle Ogilvy IBM
5 Jio Cricket Play Along - Darshak Bane Khiladi Reliance Jio Infocomm
6 Colors Dekho. Runs Banao. Madison Media Viacom 18
7 #TresemmeXOscars Mindshare India Hindustan Unilever
8 The Only 'Girl' for the Gully Boy Mindshare India Hindustan Unilever Ltd
9 Ramya Krishna Marri Wavemaker, GroupM Titan Company Limited
10 IBM Cloud Ogilvy IBM
11 Sprite vs Summer Interactive Avenues - A Reprise Network Company Coca-Cola India Pvt. Ltd.
       
BEST CROWD SOURCED (USER GENERATED) CONTENT
Sr. No. Entry Name Entrant Company Name Brand Company Name
1 Jump For Health Aditya Birla Capital Health Insurance
2 Avengers End Game PivotRoots The Walt Disney
3 #PMKoChitthi Sony Music India
4 Photo OK Please Rage Communications Tata Motors Pvt. Ltd.
5 MCA 10 years of Gourmet Activity Star India
       
BEST CONTENT MARKETING - TECH
Sr. No. Entry Name Entrant Company Name Brand Company Name
1 When India Dared To Stare Madison Media Viacom 18
2 The M-Powering Banner Madison Media Viacom 18
3 Colors Dekho. Runs Banao. Madison Media Viacom 18
4 Best Content Marketing - Tech - Alexa PVR Cinemas
5 Kuch Apna Sa Madison Media Godrej Properties
6 Comicstaan Season 1 - Amazon Prime Video PivotRoots & SoCheers Amazon Prime Video
7 AdGreetz for Flipkart Big Billion Days 2018 AdGreetz Flipkart
8 Too Yumm! gets India improve their snacking habit and sets a new Guinness World Record Interactive Avenues - A Reprise Network Company TooYumm
       
BEST CONTENT MARKETING - INFLUENCER/CELEBRITY
Sr. No. Entry Name Entrant Company Name Brand Company Name
1 NayeRishteNayeVaade-Saath Saath Hamesha Shreyansh Innovations Pvt Ltd Vedant Fashion
2 ARRived Qyuki Digital Pvt. Ltd. YouTube India
3 Jump For Health Aditya Birla Capital Health Insurance
4 THE MAKING OF A SELL-OUT COLLABORATION – PUMA X ONE8 PUMA India Pvt. Ltd.
5 Bringing two rival together over a different 'cup' Mindshare India
6 Zee Cinema Zingaat Workout Challenge Zee Entertainment Enterprises Limited
7 Take Pleasure Seriously Mindshare India
8 Behen Kuch Bhi Pehen Dentsu Webchutney India Pvt Ltd Max Fashion
9 Main Se Hum ft Cheteshwar Pujara WATConsult SBI LIfe Insurance
10 India's first 'Isspeshal band' Mindshare India Hindustan Unilever Limited
11 #TresemmeXOscars Mindshare India Hindustan Unilever
12 Bio Oil- #UnstretchedJourney 2020 MSL Marico
13 Perfect Partnership Madison Media Asian Paints Ltd.
14 Colors - Kesari Nandan Viacom18 Media Pvt. Ltd.
15 #WhereIsMyChannel Zee - English Cluster Zee
16 Virat proves to the Nation that Chips can be Healthy too ! Guiltfree Industries
17 #PeopleAddColor Madison Media Asian Paints Ltd.
18 500 Festive Stories Kinnect fbb
19 Home... It's a Feeling White Rivers Media ALTBalaji
20 Apharan Sabka katega White Rivers Media ALTBalaji
       
BEST CONTENT CREATED - NON BRANDED
Sr. No. Entry Name Entrant Company Name Brand Company Name
1 ARRived Qyuki Digital Pvt. Ltd. YouTube India
2 Road Safety Awareness Social Beat
3 Nude Models (Odd Jobs Series) Bennett Coleman & Company Limited
4 Kiki Challenge Times Network
5 Ishq Quickies- Appraisal 104.8 Ishq
6 Kashmir The Story Bennett Coleman & Company Limited
7 Irani Café Video Series Jagran New Media
       

Theme

“When Content Meets Business”

Content Jam 2019 will deliberate upon topics related to Content Marketing as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

It will uncover content marketing strategies that help achieve increased sales, cost savings, and better customer loyalty.

For Speaking opportunities please connect to

Michelle Noronha | michelle.noronha@exchange4media.com | +91 9820057609

Shirley Chettiar | shirley.chettiar@exchange4media.com | +91 8698916100

AGENDA

Session Time Topic Speakers
    Registration
Welcome Address 10.15-10.35   Annurag Batra, Chairman & Editor-in-Chief,exchange4media
Keynote 10.35-11.10 Future Proof Your Content Marketing: Content that Inspires, Connects & Achieves Results Pam Moore, CEO & Founder, Marketing Nutz
Panel 11.10-12.05 Content & Commerce- How do you create content which contributes to your bottom line? Session Chair: Kashyap Vadapalli, CMO, Pepperfry
Siddharth Pal, Brand Marketing Head, Under Armour India 
Elizabeth Venkataraman, Sr. EVP, Kotak Mahindra Bank 
Mayank Shah, Sr Category Head, Parle Products Pvt. Ltd.
Ashish Lingamneni, AVP- Marketing, Swiggy
Zubin Dubash, Chief Operating Officer (COO) - Digital,Shemaroo Entertainment Limited
Sudip Sanyal, Business Head, Motion Content Group India 
Keynote 12.15-12.50 Content and Marketing - Symbiotic Partners  Vikram Mehra, MD, Saregama India Limited
Panel 13.00-13.45 Content & Advocacy: Age Of Influencers/ Communities Session Chair: Partha Sinha, Vice Chairman & Managing Director, McCann Worldgroup
Debosmita Majumder, Head Marketing, Puma India 
Lakshmi Balasubramanian, Director, Greenroom. 
Nikunj Lotia ( YouTube Influencer), Founder, Be YouNick 
Ajay Mehta, VP Content +, Mindshare India
Kalyan Karmakar, Food Writer & Brand Consultant, Finely Chopped 
Priyadarshi Banerjee, AVP & Head - Marketing and Digital Solutions, WWM
  13.45-15.00 Lunch
Fireside Chat 15.00-15.45   Prasoon Joshi, Chairman McCann Worldgroup Asia Pacific,
CEO & CCO, McCann Worldgroup India
Session Chair: Nawal Ahuja, Co Founder & Director, exchange4media Group
Stand Alone 15.45-16.00 Content Marketing Dynamics: How To Manage Stakeholders? Deepali Naair, CMO, India & South Asia, IBM
  16.00-16.20 Networking Break
Keynote 16.20-16.45 Data Driven Content & Marketing M A Parthasarathy, CEO, Mindshare South Asia
Stand Alone 16.45-17.00 Creating brand love through engagement Arvind RP, Director Marketing & Communications, McDonald's
Stand Alone 17.00-17.15 Creating Iconic brand characters and unforgettable content Kavita Nair, Chief Digital Transformation Officer, Vodafone Idea Limited
Keynote 17.15-17.45 Immersing in Consumer Relationships Sadashiv Nayak, CEO, Big Bazaar
Indian Content Marketing Awards Keynote 19.00-19.25 Branded Content For Purpose Sudhir Sitapati, Executive Director, Foods and Refreshment, Hindustan Unilever Limited

Knowledge Center
Session Time Topic Speakers
Master Class  12.00-12.30  Power of Relevance in a Winning Content Strategy: How to Prioritize the Right Content Channels and Mediums for Your Audience Pam Moore, CEO & Founder, Marketing Nutz
Master Class  15.40- 16.10 Importance of a GLOCAL Content Marketing Playbook Saugata Bagchi, Head - Global Content Marketing, Tata Communications Ltd.

Keynote Sessions

Prasoon Joshi
Prasoon Joshi
Chairman McCann Worldgroup Asia Pacific, CEO & CCO,
McCann Worldgroup India

McCann Worldgroup India
Sadashiv-Nayak
Sadashiv Nayak
CEO

Big-Bazaar
M A Parthasarathy
M A Parthasarathy
CEO, South Asia

Mindshare India
Pam-Moore
Global Keynote
Pam Moore
CEO/ Founder
Vikram Mehra
Vikram Mehra
Managing Director

Saregama India Ltd
Sudhir Sitapati
Sudhir Sitapati
Executive Director, Foods & Refreshment

Hindustan Unilever Limited

speakers

Deepali Naair
Deepali Naair
CMO, IBM India & South Asia

IBM India & South Asia
Kavita Nair
Kavita Nair
Chief Digital Transformation Officer

Vodafone Idea Limited
Kavita Nair
Saugata Bagchi
Head - Global Content Marketing

Vodafone Idea Limited
Arvind RP
Arvind RP
Director - Marketing & Communications

McDonald’s West & South – Hardcastle Restaurants Pvt. Ltd.
Siddharth Pal
Siddharth Pal
Brand Marketing Head

Debosmita Majumder
Debosmita Majumder
Head Marketing

Session Chair

Kashyap Vadapalli
Kashyap Vadapalli
Chief Marketing Officer

Kashyap Vadapalli
Partha Sinha
Vice Chiarman & Managing Director

McCann Worldgroup

Nawal-Ahuja
Nawal Ahuja
Co Founder & Director

Panel Members

Zubin-Dubash
Zubin Dubash
Chief Operating Officer (COO) - Digital

Mayank Shah
Mayank Shah
Sr. Category Head

Elizabeth Venkataraman
Elizabeth Venkataraman
Sr Evp Marketing

Ashish Lingamneni
Ashish Lingamneni
AVP - Marketing

Swiggy
Lakshmi Balasubramanian
Lakshmi Balasubramanian
Director

Greenroom
Ajay Mehta
Ajay Mehta
Vice President - Content+

Mindshare-India
Nikunj Lotia
Nikunj Lotia
Be YouNick

YouTube Influencer

Kalyan Karmakar
Kalyan Karmakar
Food writer & brand consultant

Finely Chopped

Sudip Sanyal
Sudip Sanyal
Business Head

Mindshare-India
Priyadarshi-Banerjee
Priyadarshi Banerjee
AVP & Head - Marketing and Digital Solutions

Mindshare-India

Kashyap Vadapalli
Chief Marketing Officer & Business Head – Peppefry.com


Kashyap has been with Pepperfry.com for more than 6 years and leads the entire marketing function. He is also responsible for the Decor Categories Business Unit. He is on the management team at Pepperfry.com and participates in organization level decision making on key matters across – strategy, people and processes.

Kashyap has more than 2 decades experience in Marketing and Brand Management & Business Building. He has been in the digital and ecommerce space in India since 2008. Prior to joining Pepperfry, his last role was as the CMO at eBay India, where he also previously performed the role of Director-Category Management & Business Development. Kashyap is an MBA from IIM Calcutta and holds a B.E. from Birla Institute of Technology, Mesra. He started his career in Sales and Marketing with Cadbury India and has handled roles in Marketing & Business Development in Tata Interactive Systems USA & Google India.

At Pepperfry.com Kashyap oversees all aspects of marketing including brand building, digital marketing, social media, consumer insights, creative & communications development and corporate communications. As Business Head for decor categories he leads teams which work on areas such as – merchant and supply acquisition, category management & merchandizing. Across both roles the key objectives that he drives include – building the Pepperfry brand, efficient customer acquisition, robust customer retention, driving sales and revenue, and meeting margin and profitability goals.

Ashish Lingamneni
AVP - Marketing – Swiggy


Ashish Lingamneni is the Assistant Vice President - Marketing at Swiggy, India’s largest food ordering and delivery platform. With over 8 years of experience across consumer companies and tech startups, he is responsible for driving growth, brand love and consumer adoption through marketing, branding and digital strategies at Swiggy. Over the last couple of years, he has overseen all ofSwiggy’s major brand campaigns while also building teams and capabilities across Category Marketing, Social, City & Trade Marketing, in-house Creative Studio and Delivery Partner Marketing.

Prior to Swiggy, Ashish was with Ola where he was responsible for Brand and Category Marketing. Before Ola, he was with Johnson & Johnson where he held roles in brandmarketing, trade marketing, and sales.

Ashish holds an MBA from IIM, Kozhikode.

Amit Doshi
Chief Marketing Officer - Lenovo


Amit Doshi is the Chief Marketing Officer at Lenovo, the world’s largest PC maker and an emerging PC+ leader. In his current role, he is responsible for handling the master brand and elevating it to the next level of profitable growth through a series of focused marketing efforts. He leads the marketing activities for all three business segments for Lenovo India, viz. Consumer, Commercial, SMB and Tablets. Since 2013, when he joined Lenovo, he has been a significant contributor to the business and establishing the Lenovo brand in tablets and smartphones.

In his previous role, he played a critical role in Lenovo’s brand journey for over half a decade. With synchronized efforts from him and his team, Amit helped in enhancing Lenovo’s unaided PC brand consideration and awareness in the Consumer PC business.

With over 15 years of industry experience, Amit has been playing strategic roles in areas such as diverse business & capability building experience in key innovation, brand marketing, digital, sales and customer development. Prior to Lenovo, Amit headed the adult health category at Britannia Industries, one of India’s most trusted FMCG brands. Amit completed his post-graduation degree in management from Narsee Monjee Institute of Management Studies, Mumbai and is now based out of Bengaluru.

Pam Moore
CEO / Founder, Marketing Nutz


Pam Moore aka "Pam Marketing Nut" is the CEO & Co-Founder of Marketing Nutz, an agile, social media and digital marketing training and consulting company that specializes in personal branding, conversion optimization and helping business leaders not just do social or be social, but be socially relevant. She also hosts the popular Social Zoom Factor podcastand is the co-founder of the Social Media Profit Factor training program providing entrepreneurs to Fortune 100 brands information, tools and resources they need to zoom turbo in both life and business.

Pam is ranked by Forbes as a Top 5 Social Media Power Influencer, is an avid international keynote speaker and best-selling author. She has 20 years experience helping entrepreneurs to Fortune 10 organizations build winning brands and integrated platforms that sustain business and life. Pam believes we must first inspire our audiences to connect, we then focus on building relationships by helping them achieve their goals. Inspire – Connect – Achieve is her motto in both life and business.

After a 15+ year career leading product and marketing teams in large corporate brands like GE, SUN Microsystems (ORACLE), Hitachi Data Systems and a couple well funded start-ups, Pam left corporate 7 years ago with an entrepreneurial mission to build a more agile, affordable agency to serve businesses of all sizes. Her first agency was sold within 2 years. Marketing Nutz was launched in 2012 and has proudly worked with clients such as Loreal, Redken, RE/MAX, IBM, British Council, Lowe's Home Improvement, HP, Laser Spine Institute, Sony Playstation Group, Pursuit, Hostgator, Sprout Social, Pinot’s Palette, Aruba Networks, Marcos Pizza, Holiday Inn, ServiceMaster, and Emerson.

Siddharth Pal
Brand Marketing Head - Under Armour


Siddharth Pal, Brand Marketing Head – Under Armour India has been with the company since the last one year. Prior to this Siddharth founded ‘Soledition’, a venture on building sneaker culture in India. He was earlier associated with Adidas and lead its digital, social media and activations.

Sadashiv Nayak
CEO - Big Bazaar


Sadashiv Nayak is part of the Future Group.

Prior to Future group he has worked with Hindustan Unilever and Asian Paints.

Sadashiv graduated Engineering from NIT, Surathkal and completed his post-graduation in Business Management from XLRI Jamshedpur. He stays in Mumbai with his wife Radhika and twin sons.

Prasoon Joshi
CEO & CCO - McCann Worldgroup India


At present Prasoon is the CEO & CCO of McCann Worldgroup India, with additional responsibility as Chairman McCann Asia Pacific.

In an era where the lines between conventional advertising, entertainment and content are blurring, Prasoon is widely recognized as one of the most unique voices to make his mark in the complex landscape.

An MBA with a Masters degree in Physics, Prasoon wields his pen with great panache. Prasoon wins Cannes Lions, is designated as a "Young Global Leader" by the World Economic Forum in Davos and wins awards as a screenwriter and composer of songs.,

Under his leadership, vision and craft, McCann India has become a powerhouse that has the pulse of this diverse market of 1.3 billion consumers.

Prasoon has helped to cement McCann India's stellar reputation as a company that combines the best of the local and global understanding. Prasoon's focus on creative excellence is proven year in and year out by honors in Cannes, by winning the first D&AD Gold Award in India and in winning Grand Prix awards in multiple international awards show. McCann India has been rated as the Number 1 creative agency by The Gunn Report for three consecutive years.

Prasoon's campaign for HappyDent gum, "The HappyDent Palace," was ranked as one of the "Top 20 Campaigns of the 21st Century" by The Gunn Report. He created defining work for mainstream brands such as Reckitt Benckiser, Coca Cola, MasterCard, J&J, Perfetti, Nestlé, GM, MetLife, Pears and Star TV; regional and national campaigns for NDTV, Dabur and Britannia; and socially relevant campaigns for causes that included malnutrition, polio eradication, women's empowerment and the Clean India Mission. All of this work has won accolades and found deep, powerful consumer connections.

Prasoon has served as Titanium and Integrated Jury President at the Cannes Lions Festival of Creativity and has chaired or served on juries for national and international awards shows that include The One Show, D&AD, The Clios, Spikes Asia and, Adfest. He edited The Gunn Report in 2013 and serves on the board of the One Club.

In addition to his legacy in advertising, Prasoon is an award-winning writer who has twice been honored with the prestigious National Award by the President of India. Prasoon has authored four books -- his first at the age of 17 -- and is working on his fifth.

Prasoon is deeply respected for his contribution to popular culture and in framing public consciousness in India through his work and content creation across advertising, poetry, songwriting and cinema. In recognition of all these varied contributions, Prasoon was honored with The Padma Award by the Indian Government, one of the highest civilian honors in the country.

Vikram Mehra
Managing Director - Saregama India Ltd


VikramMehra joined Saregama India as Managing Directorin Oct ’14. Vikram holds a B.E.Degree in Computer Science& Technology from IIT Roorkee and an MBA from IIM Lucknow.

Prior to joining Saregama he worked at Tata Sky for 10 years, holding positions ofChief Commercial Officer and Chief Marketing Officer.During his term he was responsible for multiple roles includingSubscription Revenue Management, Churn Management, Brand Marketing, New Product Development, Customer Analytics, Interactive Service Operations, Consumer Research and PR.

He hasalso worked with the Star TV as Vice President for 4 years from 2000-2004. He was part ofthe Digital Platforms Group, that spearheadedStar’s foray into DTH and cable services in India.

Vikram is a TAS (Tata Administrative Services) officer and has done stints with various Tata Group of Companies including Tata Motors and TCS.

Vikram is currently the Chairman of Indian Music Industry, the apex body representing music companies in India, and also sits on the board of IPRS, the Govt. registered performing rights society of India.

DEBOSMITA MAJUMDER
Head Marketing - PUMA India


Debosmita Majumder is the Marketing Head at PUMA India. In this role, she is responsible for developing marketing strategies and driving business impact while leading creative, digital, influencer and e-commerce marketing. A part of the leadership team, she has played a key role in driving PUMA to become the No. 1 sports brand in India.

Debosmita joined the company in 2015 and has since delivered award-winning campaigns like Suede Gully which was the only Indian campaign shortlisted for Cannes Awards in 2018 and #DoYou that broke the Guinness Record in 2016. Known for shaping the sneaker culture movement in India, she has brought global platforms like Sneaker Pimps to the country and has also activated a robust sneakerhead community. In addition to this, she leads asset management - strategizing and conceptualizing new signings and managing relationships with ambassadors like Virat Kohli, Mary Kom, Sara Ali Khan and Dutee Chand.

Prior to PUMA, she was the Corporate Communications Manager at Sony Six and Kix. She has also worked with global agencies like MSL and Corporate Voice Weber Shandwick leading campaigns for brands like P&G, Pfizer, Abbott and Boehringer Ingelheim.

A marketer with a passion for sports, Debosmita has played professional tennis for over 10 years. She holds a Masters degree in English Literature from Jadavpur University and a Post Graduate Diploma in Mass Communication from Xavier’s Institute of Communication.

Nikunj Lotia
Be YouNick - YouTube Influencer


Nikunj Lotia, popularly known as Nick is the face and founder of Be YouNick - one of the oldest YouTube channels of the nation. Nick has been consistently creating short, funny, everyday humor for 5 years now!

Nick is originally a bartender and currently, he holds a gold medal for drinking copious quantities of Chai on a regular basis.

Owing to his principle of clean and @*#& free content, Nick is popular not only popular amongst the youth but also in their families. The channel currently boasts a subscriber count (BYNions as they are known) of 4 million + across YouTube and Facebook.

The only time he is not shooting a video is when he is planning the next one! Nick currently operates with a set team team of 5 from his hometown of Republic of Dombivli! In July 2019, Be YouNick was the only channel to represent India at the Facebook Creators Meet held in Los Angeles, CA, USA.

Kalyan Karmakar
Food writer & brand consultant - Finely Chopped


Kalyan Karmakar started his career in market research in 1997 after completing his MBA. He began food blogging as a hobby in 2007 and then switched tracks in 2013 to become an independent food writer. He is now considered to be India’s one of India’s leading food bloggers. He is a popular food columnist and a published author too. He runs Finely Chopped Consulting, a specialised consumer and market insights offering in the food space that brings together his two worlds of being consumer market researcher and a food writer.

He had graduated in sociology (Hons) from Kolkata’s Presidency College before doing his MBA in marketing. A training which held him in good stead both as a market researcher and later as a food writer.

As a market researcher & consumer insights specialist, he has worked in agencies such as IMRB International, FCB Ulka, The Nielsen Company, TNS India (in chronological order).

He started writing his blog www.FinelyChopped.net in 2007 which makes him a pioneer in the field. His debut book, a food travelogue called The Travelling Belly published by Hachette India in 2014, went into a reprint within a year of it being published.

He now runs Finely Chopped Consulting where he combines his experience in market research and in food to help brands in the food space track consumer trends and provides them actionable insights for the same.

He is the curator of the Times Kitchen Tales, a pan Indian initiative to celebrate regional Indian food from the Times of India. The initiative won a silver Abby after its first season itself.

He is a popular food columnist and his words can be found at NDTV Food, Times of India Blogs, DailyO, Femina, The Indian Express and Scoopwhoop.

He is the India representative for HOST Milano. A global hospitality convention that happens at Milan.

He is a part of the jury for the Living Foodz Epicurean Awards, the Conde Nast Best Restaurant Awards, BW Hotelier Awards, Times Travel Awards, The Week Best Restaurants list and the Food Super Star Academy. He has spoken on food and food culture at prestigious forums such as the Times Lit Fest, the Tasting India Symposium, Mumbai University’s ‘studying food’ course, FBAI Dialogues, the Kalaghoda Festival, the National Police Academy and the Casa Asia in Barcelona and is a guest faculty at the Mumbai University for its course on food writing.

He won the FBAI Best Food Blogger Award multiple times in every year since its inception, the Best Indian Food Blogger Award in the BH&G and Social Samosa Influencer Awards 2017, and the Godrej Protect Power Blogger Award in 2017.

He was a finalist in the Esomar World Congress in 2008 in Montreaux and won the best paper award in the Esomar Asia Pacific Conference, 2010, in Melbourne. ESOMAR is the world’s leading market research organisation.

Saugata Bagchi
Head - Global Content Marketing - Tata Communications Ltd.


Saugata Bagchi is an experienced business leader & awarded digital practitioner with 17 years of content creation & marketing automation experience.

Member of the Global Marketing Leadership Team at Tata Communications Ltd. Saugata oversees all external digital content initiatives & is responsible for creating a seamless narrative for the company, influencing awareness, engagement & building the global funnel.

Previously, Saugata was the National P&L Head at Quasar Media Pvt. Ltd, (WPP Digital), after leading Tribal Worldwide (Omnicom Digital) & has had extensive exposure in storytelling & driving customer engagement in the Automotive, BFSI, Healthcare, Telecom, FMCG & Foods businesses.

Zubin Dubash
Chief Operating Officer (COO) - Digital, Shemaroo Entertainment Limited


He firmly believes that passion drives success. And it's precisely on the basis of this belief that he has built his very successful career, spanning over 20+ years, building large scale businesses at the likes of Microsoft, Vodafone, British Gas, Tata DoCoMo, an early stage startup, and now COO Digital at Shemaroo, leading the OTT business (ShemarooMe) and all their digital businesses.

Meet Zubin Jimmy Dubash. And wait, that's just half his story... At 43, Zubin is one of the very few head honchos who has a life beyond work. That's not all Zubin has built a very popular reputation of a voice over artiste and jingle singer. He recently created a new milestone by delivering his 800th voice over project across 70+ brands in less than 4 years - a feat even full-timers in this field are struggling with. After all this he still has time to spend with his family and enjoy his sporting passions of swimming and yoga.

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4 September 2019
Taj Santacruz, Mumbai

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