| Theme - 'Content Renaissance: Crafting the Future of Storytelling' | |||
| Time | Session | Topic | |
| 10:30 a.m to 12:00 p.m. | Registration | ||
| 12:00 p.m. to 12:15 p.m. | Welcome Address | Dr. Annurag Batra, Chairman and Editor-in-Chief, BW BusinessWorld and Founder, exchange4media Group Nawal Ahuja , Co-Founder, exchange4media Group |
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| 12:20 p.m. to 12:30 p.m. | Mindshare e4m Content Marketing Trends 2024 Unveil | - Shashank Srivastava, Senior Executive officer - Marketing & Sales, Maruti Suzuki - Amin Lakhani, CEO, Mindshare South Asia |
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| 12:35 p.m. to 1:15 p.m. | Panel | Content Convo: Concept, Execution & Effective Storytelling - Emerging trends - VR, AR, AI in content creation - Three Cs of content creation: Clarity, Consistency, and Creativity - Navigating platform changes and diversifying content - The Power of Authenticity and Measuring Success Beyond Followers - Building communities through content creation - The future of creation and creativity - Embracing Diversity and Inclusion in content creation |
- Sakshi Keswani, Content Creator - Ronit Ashra, Content Creator - RJ Raghav, RJ and Content Creator - Kritikka Avasthi, Content Creator - Aatman Desai, Content Creator - Kevin Zingkhai, Content Creator - Session Chair Shubham Singhal, Co-founder & CEO, Dot Media |
| 1:15 p.m. to 2:15 p.m. | Lunch | ||
| 2:15 p.m. to 3:05 p.m. | Panel | Crafting Award Winning Content- Storytelling for the Win - Evolution of Storytelling in the Digital Age - Challenges and Opportunities in AI-Generated Content - The Power of Compelling Narrative - Crafting Content That Resonates with Audience - Empowering Thoughts/Ideas Through Impactful Content |
- Pallavi Chakravarti, Founder & CCO, Fundamental - Rohit Malkani, Joint National Creative Director, L&K Saatchi & Saatchi - Amit Akali, Chief Creative Officer, Wondrlab - Mukund Olety, Group Chief Creative Officer, VMLYR - Session Chair- Ashish Khazanchi, Managing Partner, Enormous |
| 3:05 p.m. to 3:55 p.m. | Panel | The Lasting Impact of Content Marketing on Brand Building - Creating a strong brand identity and credibility. - Fostering audience engagement and loyalty. - Measuring the ROI of content marketing. - Adapting to evolving consumer behavior and trends. |
- Sujala Martis, Director Consumer Marketing, Platinum Guild India - Pratik Mazumder, Chief Marketing Officer, Mahindra Holidays & Resorts India Limited - Ankur Malhotra, Head Marketing & Omni-Channel Strategy, Bridgestone India - Anu Raj, Chief Marketing Officer, Aditya Birla Health Insurance Company Limited - Nitin Khanna, Vice President - Marketing, Acko General Insurance - Session Chair Kanika Mittal, Country Head, Taboola |
| 4:00 p.m. to 4:50 p.m. | Panel | The Future of Content Creation and Curation - How is interactive storytelling changing the way narratives are created and experienced? - Using new data sources to maximize search & discoverability - Leveraging AI insights to accelerate content generation and elevate campaign optimization strategy - How are AR and VR technologies transforming the way content is created and consumed? - Increase conversions & efficiency with marketing automation - Optimising conversation intelligence for advanced call analysis - How will OTT drive the future of content? |
- Gaurav Jain, Head of Content - Saugata Bagchi, Global Head - Digital, Experiential & Content Marketing, Tata Communications - Kavita Himthani, Content Marketer and Strategist - Gunjan Arya, CEO, Only Much Louder - Abhishek Joshi, Head, ShemarooMe - Vivek Mohan Sharma, Head Branded Content, Viacom 18 Network - Gaurav Channa, Founder & Executive Producer, Lucifer Circus - Session Chair - Sunny Rangwani, Principal Partner Content, Mindshare Fulcrum |
