Winners 2023

Content Category
1. Best Video Content
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Friday Finance Season 03 HTDS Brand Studio Bronze Bronze
2 Škoda Deccan Beats Omnicom Media Group Silver Silver
2. Best Blogs & Website Content
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Blox Brand Building and Awareness - A Study In Optimizing Basics RepIndia Bronze Bronze
3. Best Entertainment & Media Content (TV, Films, Documentaries & OTT, Chat Shows)
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 India's Treasures Rhea Bakshi Bronze Bronze
2 Slambook with Malishka Red FM Silver Silver
4. Best Podcast & Audio Content
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 CHARACTER DISSECTOR WITH ATIQ MUSIC BROADCAST LIMITED Bronze Bronze
2 IndiaGiri Music Broadcast Limited Silver Silver
3 The Last Journey from Pakistan Red FM Silver Silver
6. Best Content on Social-Media
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Tata Communications: Weaving a Digital Fabric of Transformation Western Digital Tata Communications  Silver Silver
2 Audi India PHD Media Silver Silver
3 Motosoul- The Ultimate Biking Festival TVS Motor Company Limited GOLD Gold
7. Best Content on YouTube
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Breakfast With Champions Season 7 Oaktree Sports GOLD Gold
8. Best Content on a Mobile App
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Meme Machao Red FM Silver Silver
10. Best Entertainment & Lifestyle Content
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 The Pride Runway JioCinema & Wavemaker India Bronze Bronze
11. Best Story Telling Content
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Desh Ka Insurance Star Union Dai-Ichi Life Insurance Bronze Bronze
2 Hidden Files Red FM Silver Silver
3 Friday Finance Season 03 HTDS Brand Studio GOLD Gold
12. Best Content Created- Others
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 South Side Story Red FM Bronze Bronze
2 Back up Effortlessly Campaign -World Back up 2023 Western Digital Silver Silver
A. CONTENT MARKETING BY SECTOR
A01. Agriculture
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Delegate Dost Dhamaka Corteva Agriscience India Private Limited (Formerly E.I. DuPont India Private Limited) Silver Silver
A02. Automobile
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Hyundai X MTV - What's Your Venue Havas Media - Content Hyundai Motor India Limited  Silver Silver
2 Venue N Line launch on Metaverse Innocean Worldwide India Hyundai Motor India GOLD Gold
A04. Banking, Financial Services and Insurance
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Health Absolute MullenLowe Lintas Group Future Generali Bronze Bronze
2 Redefined Family MullenLowe Lintas Group Future Generali GOLD Gold
A05. Consumer Durables
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Dark Edition Refrigerators Godrej Appliances Silver Silver
A06. CSR/Social Impact
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Aashirvaad rath yatra VMS Events ITC Bronze Bronze
2 Ice Stupas in Ladakh Astral Foundation Bronze Bronze
3 Rhyme For Earth TONIC MEDIA DIGITAL PRIVATE LIMITED House Of Hiranandani Silver Silver
4 Signs Maitri Advertising Works Women & Child Development Department, Government of India GOLD Gold
5 Rainbow Diaries Red FM GOLD Gold
A07. FMCG
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Vim Black Mindshare Hindustan Unilever Bronze Bronze
2 Pulse Compliment Day Pass Pass Pulse, DS Group Silver Silver
3 Nescafe Classic : Badal Life Ki Raftaar Nestle India Silver Silver
A08. Health & Wellness
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 #DettolProtectsTomorrow White Rivers Media Dettol, India  Silver Silver
2 Launch of Easy Digest Milk Aashirvaad Svasti Milk, ITC Limited GOLD Gold
A09. Jewellery, Fashion & Lifestyle
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 This is Me - Mia for all Titan Company Ltd Silver Silver
A11. Media & Entertainment
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Rocket Boys Season 2 White Rivers Media Sony LIV Bronze Bronze
2 &TV Road Safety Campaign ZEE ENTERTAINMENT ENTERPRISE Bronze Bronze
3 Zara Hatke Zara Bachke Saregama Bronze Bronze
4 Forensic Launch Campaign ZEE5 Silver Silver
5 Dance Deewane Juniors Viacom 18 Media Private Limited Silver Silver
6 World TV Premiere - RRR Zee Entertainment Enterprises Ltd Silver Silver
7 Birthday Lahariya Metaverse ZEE Biskope, ZEE Entertainment Enterprises Ltd Silver Silver
A13. Travel & Hospitality
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Goibibo Merch- It's Ridiculously Practical Go-MMT GOLD Gold
B. CONTENT MARKETING BY MEDIA
B01. Best Content Marketing on Television
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Jhalak Dikhhlajaa Viacom 18 Media Private Limited Bronze Bronze
2 Life Ka U-Turn Policybazaar Bronze Bronze
3 Pay As You Go Policybazaar Silver Silver
4 Mr. Policybazaar Policybazaar Silver Silver
5 Amul Masterchef Gujarat Cooperative Milk Marketing Federation Ltd. (Amul) Silver Silver
6 Maggi Veg Atta- Bin Mange Milegi Nestle India Silver Silver
7 NESTLE CEREGROW 'Farak Padhta Hai' Nestle India Silver Silver
8 Shark Tank X PokerBaazi Baazi Games Silver Silver
9 India Digital Fest 2023 Times Network Silver Silver
10 The Net Practice of Stock Trading Mindshare Upstox (RKSV Securities Pvt Ltd) GOLD Gold
B02. Best Content Marketing on Radio
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 RED FM - ILISH – THE GAME OF BONES SEASON 2 Red FM Bronze Bronze
2 Audio Film Project Red FM Silver Silver
B03. Best Content Marketing in Print
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Disco Dancer Saregama Silver Silver
2 Big In India Moments Mindshare Aditya Birla Group GOLD Gold
3 Independence Day Campaign HT Media Limited GOLD Gold
B04. Best Content Marketing on Social Media
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Nammal Onnalle Maitri Advertising Works Netflix Bronze Bronze
2 Bringing back the magic with Coke Studio EssenceMediacom Coca-Cola India Private Limited Bronze Bronze
3 #DettolProtectsTomorrow White Rivers Media Dettol, India  Silver Silver
4 Maggi Mother's Day ( Jury Choice)  Nestle India Silver Silver
5 DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY Edelman India PepsiCo India GOLD Gold
6 Pitchers ZEE5 GOLD Gold
B05. Best Content Marketing on OTT Platforms
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Thums Up Toofani Biryani Hunt on Disney+ Hotstar Disney+Hotstar Bronze Bronze
2 ICICI Direct e-ATM TheSmallBigIdea ICICI Securities Bronze Bronze
3 Pitchers / Taj ZEE5 Bronze Bronze
4 The Vibe Hunter Jio Cinema Silver Silver
5 KFC Playground Mindshare Yum Brands! GOLD Gold
B06. Best Content Marketing on Films
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 How did we “EVA”ngelize Alia Bhatt for Eva Deo’s Alliance Advertising & Marketing Pvt. Ltd. TTK Healthcare GOLD Gold
B07. Best Content Marketing Using Online Gaming
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Chilli Challenge - A Farming Educational Game Covana Media Pvt Ltd Coromandel International Silver Silver
2 The Net Practice of Stock Trading Mindshare Upstox (RKSV Securities Pvt Ltd) GOLD Gold
B08. Best Content Marketing- Experiential
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 The TOOFANI Seat EssenceMediacom Coca-Cola India Private Limited Bronze Bronze
2 Antorikotar Pujo Zee Entertainment Enterprises Limited Bronze Bronze
3 Kavi Collective Red FM Bronze Bronze
4 BYOB (Bring your own Bag) Red FM Bronze Bronze
5 Red Karega Theatre full Red FM Bronze Bronze
6 Swiggy Bhog Elo Ghorey Havas Media - Content Swiggy Silver Silver
7 The Emerjersey Reliance General Insurance GOLD Gold
B09. Best Content Marketing- Integrated (use of two or more mediums)
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Chupa Chups Halloween Campaign 2022 Perfetti Van Melle Bronze Bronze
2 Dance Deewane Juniors Viacom 18 Media Private Limited Bronze Bronze
3 This is Me - Mia for all Titan Company Ltd Bronze Bronze
4 Times Now Summit 2022 Times Network Bronze Bronze
5 KGF 2 Zee Telugu Zee Entertainments Bronze Bronze
6 Kholiye Khushiyon Ki Tijori Muthoot Finance Bronze Bronze
7 Ghar Parivaar Chhath Tyohaar ZEE Biskope, ZEE Entertainment Enterprises Ltd Bronze Bronze
8 Amul T Special Gujarat Cooperative Milk Marketing Federation Ltd. (Amul) Bronze Bronze
9 Vim Black Mindshare Hindustan Unilever Silver Silver
10 Pulse Compliment Day Pass Pass Pulse, DS Group GOLD Gold
B10. Best Content Marketing- OOH
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 The Mirror Crack'd Interspace Communications Pvt Ltd National Centre for the Performing Arts GOLD Gold
C. CONTENT MARKETING BY ACTIVITY
C01. Best Use of User Generated Content
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Spider-Man No Way Home ZEEL Bronze Bronze
2 RED FM LOVE STORY - RJ PAHI Red FM Bronze Bronze
3 Left Turn Free Red FM Bronze Bronze
4 How Older Were You? Mindshare Unilever Silver Silver
5 Sextortion Music Broadcast Limited Silver Silver
6 Match Maggi Masala Nestle India GOLD Gold
C02. Best Use of Celebrity in Content Marketing
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Sixer SoCheers Amazon miniTV Bronze Bronze
2 Paap Policybazaar Bronze Bronze
3 Columbia Pacific Communities - #ChiefExperienceOfficer Columbia Pacific Communities Bronze Bronze
4 Peeche Wale Babu Helmet Laga Lo Music Broadcast Limited Bronze Bronze
5 OPPO Reno8 T | A Step Above OML Entertainment Pvt Ltd OPPO Mobiles India Pvt Ltd Silver Silver
6 Father’s Day - #DadMySuperstar Tonic Worldwide Kotak Mahindra Bank Limited Silver Silver
7 Vim Black Mindshare Hindustan Unilever GOLD Gold
C03. Best Use of Micro Influencers in Content Marketing
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 CSS 1 Viacom 18 Silver Silver
2 Lets not just greet but meet this Diwali EssenceMediacom Coca-Cola India Private Limited GOLD Gold
C04. Best Use of Macro Influencers in Content Marketing
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Physics Wallah SoCheers Amazon miniTV Bronze Bronze
2 #DettolProtectsTomorrow White Rivers Media Dettol, India  Silver Silver
3 The Great Indian Celebrity Hack Leo Burnett India Burger King GOLD Gold
C05. Best Use of Native Advertising or Sponsored Content
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Roke Na Ruke (for LinkedIn) Jagran New Media Bronze Bronze
2 JioSaavn X Center Fresh Valentine's Campaign (Jury Choice) JioSaavn WM Global Silver Silver
3 Unveil Your Big Year Mindshare Aditya Birla Group GOLD Gold
C06. Best Use of Community Building
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Shark Tank India Season 2 White Rivers Media Sony LIV Bronze Bronze
2 KFC StreetFootball Mindshare Yum Brands! GOLD Gold
C07. Best Use of Mobile Content
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Knight Club - Ek Dum Fatafati App Kolkata Knight Riders Bronze Bronze
2 Be Sunwise by La Shield White Rivers Media Glenmark Pharmaceuticals Silver Silver
C09. Best Use of Blogs & Website
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 ICICI Lombard Blog Section - Short-Form Content to rank for 11K keywords on Google Performics India ICICI Lombard General Insurance Company GOLD Gold
C10. Best Use of Digital Content Short Form Video
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Paap Policybazaar Bronze Bronze
2 #KharchePeBachat - Everyday SA Tonic Worldwide Kotak Mahindra Bank Limited Bronze Bronze
3 Case Toh Banta Hai  White Rivers Media Amazon miniTV Silver Silver
4 Nescafe Cold Coffee INSPIRING REAL DOERS of India Nestle India Silver Silver
5 Little Singham X Jolly Rancher Warner Bros. Discovery Silver Silver
6 Suno Sabki Karo Multi Blink Digital India ICICI Prudential Mutual Fund GOLD Gold
C11. Best Use of Digital Content Long Form Video
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Aditya Birla Sun Life Mutual Fund Film (Jury Choice) Zero Followers Bronze Bronze
2 When Lakme 'winged it' with Ankush Mindshare Hindustan Unilever Silver Silver
3 Uspoken - #StoryOfAFatherAndSon Paisabazaar.com GOLD Gold
C12. Best Use of Technology
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Venue N Line launch on Metaverse Innocean Worldwide India Hyundai Motor India Bronze Bronze
2 Dove Thumbstopping Beauty Biases Mindshare Unilever Silver Silver
3 The Net Practice of Stock Trading Mindshare Upstox (RKSV Securities Pvt Ltd) Silver Silver
4 Birthday Lahariya Metaverse ZEE Biskope, ZEE Entertainment Enterprises Ltd Silver Silver
C13. Best Use of Character Led Branded Content
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Rocket Boys Season 2 White Rivers Media Sony LIV Bronze Bronze
2 Mr. Policybazaar Policybazaar Silver Silver
3 Think Beautiful Dentsu Creative JSW Paints GOLD Gold
C14. Best Use of Regional Content
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 #CroMAAsche Disney+ Hotstar Bronze Bronze
2 The Meswak Song Greenroom Now Dabur India Ltd. Bronze Bronze
3 Dharmaveer Yashogatha ZEEL Zee Enterprises Entertainment Ltd Bronze Bronze
4 Škoda Deccan Beats Omnicom Media Group Silver Silver
5 Milk Bikis Flashback Nickname Contest Mindshare Britannia  GOLD Gold
C15. Best Use of Content Marketing for Rural Areas
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Naali Bindu Zee Entertainment Enterprises Ltd Silver Silver
D. CONTENT MARKETING- STRATEGY/ PLANNING
D01. Best Content Marketing to Launch or Relaunch a Brand
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 Shark Tank India Season 2 White Rivers Media Sony LIV Bronze Bronze
2 Jhalak Dikhhlajaa Viacom 18 Media Private Limited Silver Silver
3 Muesli Magic: Quaker's Secret to an Unskippable Breakfast PepsiCo India & Edelman India GOLD Gold
D02. Best Content Marketing to Build Brand Awareness
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 The Good Dare Challenge Mindshare Britannia  Bronze Bronze
2 Lenskart Shark tank India Starcom Lenskart Bronze Bronze
3 The Great Indian Bride Disney+ Hotstar Bronze Bronze
4 MyGlamm on Disney+ Hotstar's Koffee With Karan season 7 Disney+ Hotstar Bronze Bronze
5 Thums Up Toofani Biryani Hunt on Disney+ Hotstar Disney+ Hotstar Silver Silver
6 Terribly Tiny Sardard! Lintas Live, MullenLowe Lintas Group Bayer Consumer Health Divison Silver Silver
7 Dove Stop The Beauty Test Mindshare Unilever Silver Silver
8 When Lakme 'winged it' with Ankush Mindshare Hindustan Unilever Silver Silver
9 Volvoverse Mindshare India Volvo Cars India GOLD Gold
D03. Best Content Marketing to Create a New Product or a New Service Category
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 OPPO Reno8 T | A Step Above OML Entertainment Pvt Ltd OPPO Mobiles India Pvt Ltd GOLD Gold
D05. Best Content Strategy of the Year
Sr. No. Campaign name Entrant Company Name Brand/Client Company Name Metals
1 DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY Edelman India PepsiCo India Bronze Bronze
2 Maggi Veg Atta- Bin Mange Milegi Nestle India Silver Silver
3 This is Me - Mia for all Titan Company Ltd GOLD Gold
E. Excellence Award
E01. Young Professional of the Year
Name Entrant Company Name
Zoya Qureshi Mindshare
E02. Best Digital Content Creators
Rajiv Makhni
F. Platinum Awards
F03. Brand of the Year
Hindustan Unilever
F01. Independent Agency of the Year
White Rivers Media
F02. Agency of the Year
Mindshare