CONTENT MARKETING BY SECTOR

Recognizing exemplary work being done by brands/agencies from various industry sectors in the content marketing domain.

• A01. Agriculture
• A02. Automobile
• A03. B2B
• A04. Banking, Financial Services and Insurance
• A05. Consumer Durables
• A06. CSR/Social Impact
• A07. FMCG
• A08. Health & Wellness
• A09. Jewellery, Fashion & Lifestyle
• A10. Manufacturing
• A11. Media & Entertainment
• A12. Retail
• A13. Travel & Hospitality

CONTENT MARKETING BY MEDIA

Recognizing exemplary content marketing campaigns done by brands/agencies through various medias.

• B01. Best Content Marketing on Television

Any long or short format content created to promote a brand/product/service through television can be entered in this category.

• B02. Best Content Marketing on Radio

Used radio as a medium to distribute content in which brand philosophies are very subtly integrated through storytelling can be entered in this category

• B03. Best Content Marketing in Print

Created innovative content to drive conversations using the print can be entered in this category.

• B04. Best Content Marketing on Social Media- Instagram

Used the Instagram platform to address a brand challenge and/or to drive engagement can enter this category. This category will be judged based on the quality of content, measurement of engagement and effective use of the platforms for distribution of the content

• B05. Best Content Marketing on Social Media- Facebook

Used the Facebook platform to address a brand challenge and/or to drive engagement can enter this category. This category will be judged based on the quality of content, measurement of engagement and effective use of the platforms for distribution of the content

• B06. Best Content Marketing on Social Media- Twitter

Used the Facebook platform to address a brand challenge and/or to drive engagement can enter this category. This category will be judged based on the quality of content, measurement of engagement and effective use of the platforms for distribution of the content

• B07. Best Content Marketing on Social Media- Others

Used any platform other than (Insta, twitter or facebook) to address a brand challenge and/or to drive engagement can enter this category. This category will be judged based on the quality of content, measurement of engagement and effective use of the platforms for distribution of the content

• B08. Best Content Marketing on OTT Platforms

Any long or short format content either sponsored or created to promote a brand/product/service through OTT platform can be entered in this category.

• B09. Best Content Marketing on Films

Any long or short format content either sponsored or created to promote a brand/product/service through Films can be entered in this category

• B10. Best Content Marketing Using Online Gaming

Awarded for the best use of online gaming. That includes, among other activities, sponsoring an esports event, team, or individual player; placing ads into the video games themselves through blended in-game ads; and/or developing an in-depth partnership with the video game developer.

• B11. Best Content Marketing- Experiential

Used experiential marketing (virtual/on-ground) to promote a brand/product/service can be entered in this category. This includes on ground activations, trade activations, virtual events etc.

• B12. Best Content Marketing- Integrated (use of two or more mediums)

Used two or more digital and/or traditional platforms for promotion can be entered in this category. The focus should be cohesive trans-media story telling rather than just patching onto various mediums. The key is to link the content across all media to one story where the mediums are used effectively and not just to amplify the content.

• B13. Best Content Marketing- OOH

Created innovative content using OOH can be entered in this category.

CONTENT MARKETING BY ACTIVITY

Recognizing exemplary content marketing campaigns done by brands/agencies through various activities

• C01. Best Use of User Generated Content

Any content which is sourced through crowd to start conversations and increase brand engagement can enter this category.

• C02. Best Use of Celebrity in Content Marketing

Any campaign which integrated and leveraged celebrities to create and distribute the content program can be entered in this category.

• C03. Best Use of Micro Influencers in Content Marketing

Any campaign which integrated and leveraged influencers (less than or upto 5 lakhs followers) to create and distribute the content program can be entered in this category.

• C04. Best Use of Macro Influencers in Content Marketing

Any campaign which integrated and leveraged influencers (more than 10 lakhs followers) to create and distribute the content program can be entered in this category.

• C05. Best Use of Native Advertising or Sponsored Content

Awarded for the best use of paid native advertising or sponsored content. The format may include infographics, video, text, sponsored articles, sponsored videos, research project or design.

• C06. Best Use of Community Building

Awarded for the best use of content marketing for building a community around a brand, organisation, platform, activity, social cause or an idea.

• C07. Best Use of Mobile Content

Any content created specifically for mobile or used mobile as a primary/secondary medium to promote a product/service can enter this category.

• C08. Best Use of Podcast/Audio- Horror/ Thriller

Any Horror/ Thriller Podcast/ Audio content can be entered in this category.

• C09. Best Use of Podcast/Audio- Entertainment & Drama

Any Entertainment & Drama Podcast/ Audio content can be entered in this category.

• C10. Best Use of Podcast/Audio- News

Any News Podcast/ Audio content can be entered in this category.

• C11. Best Use of Podcast/Audio- Sic-Fi

Any Sic-Fi Podcast/ Audio content can be entered in this category.

• C12. Best Use of Podcast/Audio- Comedy

Any Comedy Podcast/ Audio content can be entered in this category.

• C13. Best Use of Podcast/Audio- Education

Any Educational Podcast/ Audio content can be entered in this category.

• C14. Best Use of Podcast/Audio- Health & Fitness

Any Health & Fitness Podcast/ Audio content can be entered in this category.

• C15. Best Use of Podcast/Audio- Technology & AI

Any Technology & AI Podcast/ Audio content can be entered in this category.

• C16. Best Use of Podcast/Audio- Regional

Any Regional Podcast/ Audio content can be entered in this category.

• C17. Best Use of Podcast/Audio- Influencer & Celebrities

Any Influencer & Celebrity Podcast/ Audio content can be entered in this category.

• C18. Best Use of Blogs & Website

Awarded for the best use of a content destination that promotes a brand, product or service. That may include a blog, website/microsite or landing page, among others.

• C19. Best Use of Digital Content Short Form Video

Any video content (one minute or less in length) created to promote a brand/product/service on digital platforms can be entered in this category. The campaign could be for single/multiple platforms.

• C20. Best Use of Digital Content Long Form Video

Any video content (single/series) created to promote a brand/product/service on digital platforms can be entered in this category. The campaign could be for single/multiple platforms.

• C21. Best Use of Technology

Used technology, machine learning, artificial intelligence, SEO/SEM and Data and Insight for the content program can be entered in this category.

• C22. Best Use of Character Led Branded Content

Any content driven campaign which uses characters from movies, novels, etc can be entered in this category.

• C23. Best Use of Regional Content

Awarded to a content marketing campaign that used an Indian language or is Multilingual. The campaign may have been developed originally in an Indian language or may have been adapted from another Indian or international language to an Indian language, other than English or Hindi. (Work which is not in English should be submitted with English translation and/or English subtitles, so that it can be understood in English, exactly as it was used).

• C24. Best Use of Content Marketing for Rural Areas

Awarded to a content marketing campaign created for the rural areas. The content should include promoting & dristributing rural specific products & services along with achieving organizational objectives.

CONTENT MARKETING- STRATEGY/ PLANNING

This category includes awards that demonstrate excellence in content marketing based on a well-defined strategy and covering elements such as brand positioning, owned media value proposition, business case, strategic plan, etc.

• D01. Best Content Marketing to Launch or Relaunch a Brand

Awarded to a content marketing campaign that has most successfully generated buzz or increased awareness around the launch or relaunch of a brand, product, service, or publication.

• D02. Best Content Marketing to Build Brand Awareness

Awarded to a content marketing campaign that has most successfully generated buzz or increased awareness of a brand, product, service, or publication.

• D03. Best Content Marketing to Create a New Product or a New Service Category

Awarded to a content marketing campaign that has most successfully created a new product or service category. That may include a unique or a breakthrough product and/or a unique or a breakthrough business model.

• D04. Best Content Marketing Annual Plan

Any brand or agency which has an annual marketing and communications strategy (calendar) which is content driven can enter this category. Consistency and continuous effort are imperative. This category needs to be specifically supported by the following- Annual Calendar- Timeline of activities held around the year. Overall strategy

• D05. Best Content Strategy of the Year

Awarded for the content strategy that has most successfully achieved the marketing objectives of a campaign.

EXCELLENCE AWARDS

• E01. Young Professional of the Year

This category aims to recognise young talent in the content marketing domain. You can nominate either yourself or your colleagues for this award. Following are the criteria for qualification.

Nominee should be under 30 years of age as of 31st March 2023.

Nominee should have created path breaking innovative content.

The AV or Presentation must include the following points:
> Campaign/Initiatives/Brands directly involved in
> Highlights of work done & Awards and Accolades won for the period 1st April 2023 to 31st March 2024
> Notable achievements
> Testimonial (Why should the nominee win the Young Professional of the Year Award)

• E02. Best Digital Content Creators

This category aims to recognise talented individuals who have been creating outstanding content on the digital platforms. Following are the criteria for qualification:

Nominee should be an Instagram influencer/ Blogger/ Content Creator.

Nominee should have created innovative content.

The AV or Presentation must include the following points:
> Your account handle. Your niche. Your number of followers
> Campaign/Initiatives/Brands you have worked with.
> Highlights of work done & Awards and Accolades won for the period 1st April 2023 to 31st March 2024
> Notable achievements
> Impressions/ Reach/ Virality of posts.

PLATINUM AWARDS

• Agency of the Year
• Brand of the Year
• Independent Agency of the Year