Recognizing exemplary work being done by brands/agencies from various industry sectors in the content marketing domain.
Recognizing exemplary content marketing campaigns done by brands/agencies through various medias.
Any long or short format content created to promote a brand/product/service through television can be entered in this category.
Used radio as a medium to distribute content in which brand philosophies are very subtly integrated through storytelling can be entered in this category
Created innovative content to drive conversations using the print can be entered in this category.
Used the Instagram platform to address a brand challenge and/or to drive engagement can enter this category. This category will be judged based on the quality of content, measurement of engagement and effective use of the platforms for distribution of the content
Used the Facebook platform to address a brand challenge and/or to drive engagement can enter this category. This category will be judged based on the quality of content, measurement of engagement and effective use of the platforms for distribution of the content
Used the Facebook platform to address a brand challenge and/or to drive engagement can enter this category. This category will be judged based on the quality of content, measurement of engagement and effective use of the platforms for distribution of the content
Used any platform other than (Insta, twitter or facebook) to address a brand challenge and/or to drive engagement can enter this category. This category will be judged based on the quality of content, measurement of engagement and effective use of the platforms for distribution of the content
Any long or short format content either sponsored or created to promote a brand/product/service through OTT platform can be entered in this category.
Any long or short format content either sponsored or created to promote a brand/product/service through Films can be entered in this category
Awarded for the best use of online gaming. That includes, among other activities, sponsoring an esports event, team, or individual player; placing ads into the video games themselves through blended in-game ads; and/or developing an in-depth partnership with the video game developer.
Used experiential marketing (virtual/on-ground) to promote a brand/product/service can be entered in this category. This includes on ground activations, trade activations, virtual events etc.
Used two or more digital and/or traditional platforms for promotion can be entered in this category. The focus should be cohesive trans-media story telling rather than just patching onto various mediums. The key is to link the content across all media to one story where the mediums are used effectively and not just to amplify the content.
Created innovative content using OOH can be entered in this category.
Recognizes excellence in leveraging SMS to deliver impactful content marketing.
Acknowledges the creative use of WhatsApp for targeted content distribution and engagement.
Honors outstanding email campaigns that effectively deliver personalized content.
Highlights the innovative use of Rich Communication Services (RCS) to enhance content marketing efforts.
Recognizing exemplary content marketing campaigns done by brands/agencies through various activities
Any content which is sourced through crowd to start conversations and increase brand engagement can enter this category.
Any format of user-driven content created to gather qualitative insights, initiate conversations, and strengthen brand engagement
Any campaign which integrated and leveraged celebrities to create and distribute the content program can be entered in this category.
Any campaign which integrated and leveraged influencers (less than or upto 5 lakhs followers) to create and distribute the content program can be entered in this category.
Any campaign which integrated and leveraged influencers (more than 10 lakhs followers) to create and distribute the content program can be entered in this category.
Awarded for the best use of paid native advertising or sponsored content. The format may include infographics, video, text, sponsored articles, sponsored videos, research project or design.
Awarded for the best use of content marketing for building a community around a brand, organisation, platform, activity, social cause or an idea.
Any content created specifically for mobile or used mobile as a primary/secondary medium to promote a product/service can enter this category.
Any Horror/ Thriller Podcast/ Audio content can be entered in this category.
Any Entertainment & Drama Podcast/ Audio content can be entered in this category.
Any News Podcast/ Audio content can be entered in this category.
Any Sci-Fi Podcast/ Audio content can be entered in this category.
Any Comedy Podcast/ Audio content can be entered in this category.
Any Educational Podcast/ Audio content can be entered in this category.
Any Health & Fitness Podcast/ Audio content can be entered in this category.
Any Technology & AI Podcast/ Audio content can be entered in this category.
Any Regional Podcast/ Audio content can be entered in this category.
Any Influencer & Celebrity Podcast/ Audio content can be entered in this category.
Awarded for the best use of a content destination that promotes a brand, product or service. That may include a blog, website/microsite or landing page, among others.
Any video content (one minute or less in length) created to promote a brand/product/service on digital platforms can be entered in this category. The campaign could be for single/multiple platforms.
Any video content (single/series) created to promote a brand/product/service on digital platforms can be entered in this category. The campaign could be for single/multiple platforms.
Used technology, machine learning, artificial intelligence, SEO/SEM and Data and Insight for the content program can be entered in this category.
Any content driven campaign which uses characters from movies, novels, etc can be entered in this category.
Awarded to a content marketing campaign that used an Indian language or is Multilingual. The campaign may have been developed originally in an Indian language or may have been adapted from another Indian or international language to an Indian language, other than English or Hindi. (Work which is not in English should be submitted with English translation and/or English subtitles, so that it can be understood in English, exactly as it was used).
Awarded to a content marketing campaign created for the rural areas. The content should include promoting & dristributing rural specific products & services along with achieving organizational objectives.
Awards campaigns that effectively use CRM platforms like SFMC, Adobe, etc., for personalized content delivery.
Recognizes the strategic use of BTL channels such as SMS and WhatsApp in influencer-driven campaigns.
Recognizes campaigns that excelled in using SEO strategies to boost organic traffic, improve search rankings, and enhance brand visibility through effective content.
This category includes awards that demonstrate excellence in content marketing based on a well-defined strategy and covering elements such as brand positioning, owned media value proposition, business case, strategic plan, etc.
Awarded to a content marketing campaign that has most successfully generated buzz or increased awareness around the launch or relaunch of a brand, product, service, or publication.
Awarded to a content marketing campaign that has most successfully generated buzz or increased awareness of a brand, product, service, or publication.
Awarded to a content marketing campaign that has most successfully created a new product or service category. That may include a unique or a breakthrough product and/or a unique or a breakthrough business model.
Any brand or agency which has an annual marketing and communications strategy (calendar) which is content driven can enter this category. Consistency and continuous effort are imperative. This category needs to be specifically supported by the following- Annual Calendar- Timeline of activities held around the year. Overall strategy
Awarded for the content strategy that has most successfully achieved the marketing objectives of a campaign.
Honors the integration of BTL channels into a cohesive and effective content marketing strategy
This category aims to recognise young talent in the content marketing domain. You can nominate either yourself or your colleagues for this award. Following are the criteria for qualification.
Nominee should be under 30 years of age as of 31st March 2024.
Nominee should have created path breaking innovative content.
The AV or Presentation must include the following points:
> Campaign/Initiatives/Brands directly involved in
> Highlights of work done & Awards and Accolades won for the period 1st April 2024 to 31st March 2025
> Notable achievements
> Testimonial (Why should the nominee win the Young Professional of the Year Award)
This category aims to recognise talented individuals who have been creating outstanding content on the digital platforms. Following are the criteria for qualification:
Nominee should be an Instagram influencer/ Blogger/ Content Creator.
Nominee should have created innovative content.
The AV or Presentation must include the following points:
> Your account handle. Your niche. Your number of followers
> Campaign/Initiatives/Brands you have worked with.
> Highlights of work done & Awards and Accolades won for the period 1st April 2024 to 31st March 2025
> Notable achievements
> Impressions/ Reach/ Virality of posts.
Awarded to the campaign that successfully leveraged a current event or trending topic in real-time to engage the audience.
Celebrates the content that went viral, creating significant buzz and engagement across platforms.
For the campaign created an iconic moment on social media, leading to widespread discussion and shares.
For the most effective integration of influencers in a campaign centered around a trending topic or moment.
Awards the campaign that creatively used memes to engage with the audience in a fun and relatable way.
For the best use of content in addressing and managing a crisis situation, turning a potential issue into a positive moment.
Recognizes the brand or campaign that initiated or significantly contributed to a major trend within the industry.
Recognizes the most impactful campaign built around a topical issue, resonating with audiences and driving conversation.
This category recognises pathbreaking content created by individuals, agencies & broadcasters across various industries, sectors & platforms.
A multi‑episode video series driven by storytelling, consistency, and creativity—whether daily diaries, travel logs, or thematic episodes. Rewards cohesion, visual quality, and viewer retention across episodes
A standout single video created collaboratively by two or more creators, influencers, or brands—leveraging combined audiences, creative synergy, and amplified reach
Video(s) or series with a strong motivational or social‑good narrative—targeting emotional uplift, awareness, or positive change with engaging storytelling and measurable audience response
A channel defined by consistent entertainment excellence—through humor, creativity, production values, and repeat viewership. Recognizes strong engagement and viewer retention across the board
Honors creators who build and nurture meaningful two‑way interaction—via comments, live events, polls, fan‑contributed content, or challenges that cultivate real community involvement and growth
Recognizes strategic brand or campaign integration on YouTube—utilizing multi‑format storytelling (long form, shorts, interactive ads, influencer content) with clear campaign objectives and measurable performance
For high‑expertise or niche creators demonstrating excellence in specialized domains—such as education, science, tech, gaming, wellness, or documentaries—delivered with quality production and subject‑focused storytelling
Recognising engaging and impactful short-form video content created for YouTube Shorts, Reels and other vertical video formats.
Recognising compelling long-form video content that demonstrates strong storytelling, audience engagement and sustained viewer interest on YouTube.
This flagship category recognises campaigns where public relations played a central role in shaping and executing the brand narrative across earned, owned, and shared media platforms.
Honours high-impact launch campaigns where PR was at the forefront—leveraging compelling storytelling and media outreach to generate awareness, buzz, and earned media attention.
Recognises the strategic use of content in managing and responding to brand crises, reputation challenges, or public backlash, with a focus on transparency, trust-building, and timely messaging.
Honours the most effective and well-rounded PR campaign of the year—one that demonstrated strong planning, impactful storytelling, earned media success, and measurable outcomes across platforms.
Celebrates campaigns where influencers or creators were strategically integrated into a PR-led approach, resulting in powerful storytelling, organic engagement, and media visibility.
Awards campaigns that effectively used video content as the primary storytelling format to drive earned media and public engagement through PR.
Honours PR campaigns that were primarily executed across digital platforms, including online news media, social media, blogs, and digital-first communities to maximise reach and impact.
For campaigns that showcased a brand’s commitment to social responsibility or purpose-driven initiatives, amplified through content-led PR strategies to inspire awareness and action.
Celebrates campaigns that successfully used strong storytelling, research, or thought leadership content to secure high-value earned media placements across traditional and digital platforms.
Recognises brands using AI to enhance customer interactions, service, and the overall customer journey.
Recognises AI-driven campaigns delivering personalised experiences across channels in real time.
Recognises the use of AI to optimise targeting, media performance, conversions, and business results.
Recognises the creative use of AI to build engaging and impactful brand narratives.
Recognises innovative use of AI in creating, enhancing, or personalising video content.
Recognises AI-powered social media content that drives creativity, engagement, and performance.
Recognises campaigns using AI to enhance influencer or celebrity-led content and audience engagement.
Recognises innovative applications of AI in content creation, distribution, or optimisation.
Recognises the use of AI-powered interactive experiences and chatbots that enhance customer engagement, support, and brand interactions.
Recognises the use of AI to create, curate, or amplify user-generated content.
Recognises AI-driven campaigns that strengthen audience engagement and brand interaction.
Recognises innovative use of AI to create immersive and interactive brand experiences.
Celebrating India’s Regional Stories, Languages & Cultural Connect
Please note: The entry fee for these will be INR 15000 +GST.Recognises compelling campaigns that use regional stories, narratives and cultural nuances to create a strong connection with audiences.
For campaigns that effectively use multiple Indian languages to engage diverse regional audiences while maintaining a consistent brand narrative.
Recognises brands that use a regional language authentically and creatively to make their content more relevant, relatable and impactful.
For campaigns that demonstrate a deep understanding of local culture, traditions, behaviours and consumer insights to create meaningful brand connections.
For social-first campaigns that leverage regional languages, trends, creators, formats or cultural conversations to drive audience engagement.
Recognises campaigns that use regional content, language or cultural relevance to address a social issue, drive positive change or create meaningful community impact.
For innovative use of regional content across formats, platforms, technology, storytelling or audience engagement that challenges conventional approaches.
For campaigns that successfully connect regional content and storytelling with consumer consideration, conversion or commerce.
Recognises brands that use video storytelling in regional languages, formats and cultural contexts to create engaging and relevant content for regional audiences.
For social media campaigns that effectively leverage regional languages, cultural nuances, local trends and platform-specific formats to engage regional audiences.
Recognises campaigns that successfully build, nurture and engage regional communities through meaningful conversations, participation and culturally relevant content.
For campaigns that leverage regional insights, languages and cultural relevance to strengthen brand awareness, affinity and long-term consumer connection.
Recognises innovative experiences, activations and on-ground campaigns that use regional culture, traditions, languages or consumer insights to create memorable brand experiences.
For campaigns that tap into regional festivals, traditions and cultural moments to create authentic, relevant and engaging brand connections with local audiences.
Recognises campaigns that successfully encourage regional audiences to create and share their own content, turning consumers into active participants and brand advocates.
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