Big cultural shift (living room transformation)
Business impact (performance, ROI)
Future lens (reinvention, not evolution)

• Topic for the standalone session: *Transforming Living Room Immersion into Definitive Consumer Decisions*

• - Deep India strategy aspiration, affordability, distribution, and trust.
• - Extremely relevant and high-value insight.

• - As consumer attention fragments across platforms, what makes CTV uniquely powerful for brand building today and where does it outperform traditional digital video?
• - For years marketers chased impressions and reach.
• - What are the new metrics CMOs are prioritising today to truly measure impact on CTV?
• - How are brands balancing storytelling with performance on CTV? Can the platform genuinely deliver both emotional connection and measurable ROI?
• - With smarter targeting and richer audience data now available, how do CMOs ensure personalisation doesn’t come at the cost of creativity and brand authenticity?
• - Looking ahead, what will define a winning CTV strategy over the next 3–5 years better measurement, commerce integration, AI-led targeting, or stronger content ecosystems?

Just one seasoned marketer speaking with complete candour.
A leader who has navigated the complexities of allocating CTV investments across OTT, YouTube, FAST, and interactive platforms sharing what delivered results, what fell short, and the lessons they wish they had known from the start.

CTV is no longer passive : AI is enabling measurable outcomes, interactivity, and direct conversion from the screen.

• - You can also sharpen the session description/questions slightly to make the AI angle feel integrated instead of added-on:
• - Is live TV still just about scale or is AI finally making it truly measurable, intelligent and accountable?
• - What happens when AI-driven precision meets the impact of the biggest screen in the house?
• - Can programmatic and AI unlock smarter audience prediction, dynamic targeting and real-time optimisation for live events?
• - Will AI democratise premium live inventory for emerging advertisers and challenger brands?
• - And as automation rewrites media buying, are brands prepared for the next era of autonomous advertising?

Session Brief: As AI reshapes the marketing landscape, Connected TV is emerging as one of its most powerful applications. From predictive audience planning and dynamic creative optimization to real-time measurement and cross-screen attribution, AI is helping brands transform CTV from a reach medium into a business growth engine. This conversation explores how marketers can harness the combined power of AI, data, and premium video to drive smarter decisions and stronger outcomes.