Agenda

Theme : Attention to Action: The Performance Era of CTV
Registration Followed by High-Tea
Welcome Note
Session 1
Keynote Session
"The Living Room is Now a Performance Engine: Reinventing TV in the Age of CTV”

Big cultural shift (living room transformation)
Business impact (performance, ROI)
Future lens (reinvention, not evolution)

Session 2
Spotlight Session
Session 3
Keynote Session 2
The CEO Talk :“Winning in Bharat: What It Really Takes to Build for India Beyond the Metros”
  • - Deep India strategy aspiration, affordability, distribution, and trust.
  • - Extremely relevant and high-value insight.
Session 4
Spotlight Session
Session 5
The Brand Panel
“From Impressions to Impact: The CMO’s CTV Playbook”
Session 6
Centerstage Conversation
The Budget Is Ready. But Where Do You Bet? A CMO’s Unfiltered Take on CTV

Just one seasoned marketer speaking with complete candour.
A leader who has navigated the complexities of allocating CTV investments across OTT, YouTube, FAST, and interactive platforms sharing what delivered results, what fell short, and the lessons they wish they had known from the start.

Networking Lunch
Session 7
Keynote Session
The Algorithm Owns the Screen: How AI is Rewriting the Rules of Television and Streaming

CTV is no longer passive : AI is enabling measurable outcomes, interactivity, and direct conversion from the screen.

Session 8
The New Screen Economy
Content & Distribution 2.0: Winning the Battle for Attention

This panel explores how content strategies are evolving and reshaping distribution. It looks at rising SVOD–broadcaster collaborations, the return of content licensing, and what these shifts mean for windowing and audience reach. With advertising playing a bigger role, will mass-appeal programming and live formats see a resurgence and how will AVOD evolve?
At its core, the discussion focuses on understanding audiences, what drives engagement, and how content creates value through subscriptions, retention, or ad revenue while also examining emerging formats and the rise of immersive storytelling.

Session 9
The Digital Panel
Live CTV & Programmatic: Where Scale Meets Precision

Is live TV still just about scale or is it finally becoming truly accountable?
What happens when the precision of digital meets the impact of the biggest screen in the house?
Why should access to premium live inventory remain limited to only the biggest advertisers?
Can programmatic finally democratise live events and unlock untapped demand?
And if automation is rewriting the rules are brands ready to keep up?

Session 10
Leaders Panel
CTV That Converts: Driving Action Across the Funnel

How does CTV sync with mobile, social, and retail media for retargeting and conversion? What does a seamless funnel look like in practice? Where does CTV genuinely influence action top, mid, or bottom funnel? What proof points exist beyond vanity metrics?

Session 11
Fireside Chat
Where Data Drives Growth: Why CTV & Digital Are the Future of Brand Performance

Is live TV still just about scale or is it finally becoming truly accountable?
What happens when the precision of digital meets the impact of the biggest screen in the house?
Why should access to premium live inventory remain limited to only the biggest advertisers?
Can programmatic finally democratise live events and unlock untapped demand?
And if automation is rewriting the rules are brands ready to keep up?

 
Vote of Thanks