Agenda

Time	Session	Topic	Speakers/Moderators
2.45 p.m. to 3.10 p.m	Opening Session	Welcome and Theme Introduction - : A Small Step for Humanity, a Giant Leap for Marketing	Dr. Annurag Batra, Chairman & Editor-In-Chief- BW BusinessWorld & e4m
3.15 p.m. to 3.30 p.m.	Report Unveiling and Summary		Harsha Razdan, CEO - South Asia, dentsu Abheek Biswas, AVP – Consumer Insights- dentsu India
3.35 p.m. to 3.55 p.m.	Dentsu Spotlight Session	AI and Marketing: Promises, Potentials and Perils	Narayan Devanathan , Group Chief Strategic Advisor, dentsu India
4.00 p.m. to 4.45 p.m.	Panel	Creativity in the age of Gen-AI: Finally, Intelligence that enables Imagination -Impact of generative AI on creativity -Collaborative essence of generative AI -Ethical considerations -Marketers' adaptation and real-world examples -Future trends	Pierre de Greef , Chief Digital Marketing Officer - Pernod Ricard Catherine Flynn , Director, Agency Development & Marketer Education, APAC- LinkedIn Apoorva Maheshwari , Head of Marketing- Bestseller Ram Suresh Akella , Executive Director Marketing- Maruti Suzuki India Limited Rahul Dutta , Director – Marketing- Microsoft India Session Chair: Amit Wadhwa , CEO- dentsu Creative India
4.50 p.m. to 5:05 p.m.	Partner Presentation	India's Digital Revolution with JioCinema	Simran Channey , AVP, Brand Solutions- Viacom18 Sports
5:05 p.m. to 5:20 p.m.	Coffee Break
5:25 p.m. to 6:10 p.m.	Panel	Attention Economy 2.0: Clearer Pathways or More Muddied Water - AI's influence on attention dynamics - Challenges in capturing audience's attention - Regulatory landscape and ethical AI adoption - Authenticity in content -The impact of Connected Television on Media Consumption	Sandeep Walunj , Chief Marketing Officer- Nippon India Mutual Fund Somesh Surana , Head - Digital Business Group & Marketing - HDFC ERGO General Insurance Sheran Mendiratta Mehra , Chief Brand Officer and Business Head – Hotels, Tata Digital Sunil Nat , Head of Ecommerce & Digital Strategy, Galderma Mr. Abraham Alapatt , President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited. Mangesh Someshwar , Creative Head Tata Digital Session Chair: Anita Kotwani , CEO Media South Asia- dentsu India
6:15 p.m. to 6:30 p.m.	Keynote	Industrialisation Of Intelligence: Can true personalization at Scale Now Become A Reality?	Roshni Das , GM & Regional CMO – APJ Marketing & Partner Scale - Intel Corporation
6:35 p.m to 6:50 p.m.	The Power of Creatives in Omnichannel		Tarun Ummat , Managing Director- Teads India
6:55 p.m. to 7:40 p.m.	Panel	Age of Smart Data: Will we finally move from Big Data to Smart Data? - Role of AI in analytics and challenges of Big Data - Concept of Smart Data and AI-driven insights - Potential impact on ROI - Challenges in transition and data governance - Real-world success stories	Ashish Bajaj , Chief Marketing Officer- Narayana Health Siddharth Dabhade , Global Commercial Board Member & Managing Director- MiQ Uttiya Dey , Head of Digital and Liabilities Marketing, YES BANK Mihhiir Lakhani , Head - Marketing, NMIMS Global Session Chair: Santosh Gannavarapu , Chief Growth Officer- Merkle India
7:45 p.m.	Networking Dinner