Agenda

Theme - Looking Through the Kaleidoscope
The theme emphasizes embracing the present in the ever-evolving digital landscape rather than solely pursuing future trends. It highlights the complexity of today’s digital ecosystem, shaped by real-time shifts in data, technology, and consumer behaviour. As AI, immersive experiences, decentralized technologies, and personalization continue to emerge, these overlapping realities drive growth, disruption, and transformation, challenging us to see the digital world as a dynamic and interconnected space. The present isn’t merely a bridge to the future; it’s where digital shifts redefine industries and create new opportunities.
Time	Session	Speakers
2.00 p.m. - 2.40 p.m	Welcome Address	Dr. Annurag Batra, Chairman and Editor In Chief, BW BusinessWorld
2:45 p.m. - 3:15 p.m.	Report Unveiling and Summary	Abheek Biswas, AVP – Consumer Insights- dentsu India Harsha Razdan, CEO - South Asia, dentsu
3:15 p.m. - 3:30 p.m.	Spotlight Session The Janus Perspective: How the Now informs the Next	Narayan Devanathan, President & Chief Strategy Officer, South Asia, dentsu
3:35 p.m. - 3:55 p.m.	Keynote From Eyeballs to Engagement: Redefining Success in Video Advertising Video marketing has become the backbone of modern-age brand building. This keynote will explore key trends in the video advertising landscape and how free ad-supported video streaming is bringing together premium content, extensive reach, and new-age ad-tech to elevate advertising experiences.	Karan Bedi, Director & Head, Amazon MX Player
4:00 p.m. - 4:10 p.m.	Long-form ads on handheld during live cricket events: A gamechanger for advertising effectiveness.	Shikher Chaudhary , Cognitive Neuroscientist - Director, Neurons India
4:15 p.m. - 4:35 p.m.	Keynote In between Old World Values and New World Ideals: The Interesting Intersections that define Marketing Success	Ravi Santhanam, Group Head, CMO & Head - Direct to consumer products, HDFC Bank
4:40 p.m. - 4:50 p.m.	The New Era of Advertising: Aligning Context, Inclusion, and Profitability The digital advertising landscape is evolving, demanding strategies that go beyond basic targeting to resonate deeply with diverse audiences. This session will explore how aligning context and inclusion can redefine campaign success, creating authentic connections while driving measurable profitability. By addressing inefficiencies like ad misalignment and audience exclusion, brands and agencies can unlock untapped opportunities, improve engagement, and build long-term loyalty. This is not just about doing the right thing—it’s about achieving better results and staying ahead in an increasingly conscious market.	Kartik Mehta, Chief Business Officer - Growth Markets, Channel Factory
5:00 p.m. - 5:40 p.m.	Panel Discussion In between the funnel and the journey: The Next Evolution in meaningful customer experience enhancement. -As brands strive to connect with individuals in a data-saturated world, hyper personalization has emerged as a crucial strategy to engage audiences on a deeper level. -This panel will explore how brands can seamlessly scale personalization while maintaining the reach of mass marketing. It will discuss the integration of AI, advanced analytics, and real-time data to craft personalized experiences that resonate with consumers at every touchpoint. -Additionally, the conversation will cover the challenges of privacy and ethical data use and how businesses can navigate these complexities without compromising on the personal touch.	Apoorva Maheshwari , Head - Marketing, Bestseller Amit Pratihari , Managing Director, De Beers India Mandar Natekar , CoFounder & CEO - Neural Garage Reema Chaugale, Digital Head, Oberoi Realty Ltd Rupali Shivakumar, Head - Customer Experience and Centricity, Adani Electricity Varun Mohan, Head - Growth and Revenue, India & South Asia, MiQ Session Chair - Devang Shah , President - Industry Solutions, CXM, dentsu India
6:05 p.m. - 6:50 p.m.	Panel Discussion In between attention and propensity: How are Retail Media 2.0 and Unified Commerce reshaping omni-channel strategies? In today’s fast-evolving retail landscape, success lies in the seamless integration of physical and digital touchpoints. This panel will dive into how brands can merge their online and offline efforts to deliver a consistent, cohesive customer journey. By leveraging tools like mobile apps, social commerce, and data-driven insights, businesses can enhance customer satisfaction, reduce return rates, and optimise cross-sell opportunities. The discussion will also focus on how technology enables this unification, ensuring that customers receive a seamless experience, regardless of where they interact with the brand	Abhishek Gupta, CMO, Edelweiss Life Insurance Akhil Almeida, Head - Marketing, Bandhan Life Insurance Puneeth Bekal, EVP and Chief Marketing Officer, HDFC Securities Richa Singh, CEO, Natural Diamond Council Ripal Chopda, CMO, The sleep company Shubhi Sharma Ganesh, Executive Director & Head - Marketing, Wealth & Retail Banking, Standard Chartered Bank, India Somesh Surana, Digital Business Group and Marketing, HDFC Ergo Session Chair - Anita Kotwani, CEO, Media, Dentsu South Asia
6:55 p.m. - 7:40 p.m.	Panel Discussion In between Intelligence and Imagination: Navigating the intersection of generative AI and human ingenuity The intersection of AI and human creativity is reshaping the future of the creative industry. This panel will explore how generative AI is becoming an indispensable tool for scaling creative processes, offering efficiency, precision, and personalization. At the same time, the conversation will emphasise the irreplaceable value of human intuition, storytelling, and emotional depth in the creative process. By balancing AI with traditional craft, brands can push the boundaries of creativity while maintaining authenticity and connection in their work.	Darshana Shah, CMO, Aditya Birla Capital Kavita Jagtiani, CMO, L&T Finance Megha Parte, Head of Marketing, Baroda BNP Paribas Mutual Fund Ruchi Sethi, Director - Toothbrush Marketing, Colgate Palmolive Ltd Tejas Chaudhari , Head - Performance Marketing, Unilever Session Chair - Amit Wadhwa, CEO, South Asia, Dentsu Creative
7.45 p.m onwards	Dinner and Networking