Agenda

Report Unveiling and Summary

Transforming Marketing Practices with AI: Case Studies from Dentsu Japan and APAC Collaboration

Retail Media 2.0: A Full-funnel advertising revolution

Beyond the Click: Attention, Culture, and the New Currency of Indian media

• As India’s media landscape evolves and matures, the metrics of success are expanding beyond reach and clicks toward richer, human-centred measures of impact, moving from ‘how much people see’ to ‘how deeply they connect’. This keynote aims to explore how attention and cultural resonance are creating impact and emerging as the new media currency: where emotion, time spent, and community engagement define real effectiveness. This will also cover the pathway for brands, platforms, and creators tomove from transactional engagement to building sustained cultural relevance and societal value, and creating a new media paradigm for effective contribution to a developed India.

India’s Attention Is Turning to Audio

Storytelling that builds a nation: Purpose, Culture, and the New Creative Imagination

• As India’s audience universe grows younger, more diverse, and more values-driven, brands face a creative inflection point. This panel aims to explore how storytelling is evolving: from purpose-led narratives and mindful consumption to regional and women-led creativity, and the emerging frontier of immersive and spatial experiences. The discussion will examine how creativity can move beyond campaigns to build enduring cultural capital and community belonging in the next decade of Indian media, making it the country’s soft power globally.

Reimagining growth of Indian media: At the intersection of Commerce, Content and Culture

• The next decade will redefine how value is created, captured, and measured across India’s media landscape. As commerce and storytelling merge, subscription modes evolve, and brands become entertainment ecosystems, the boundaries between content, platform, and marketplace are rapidly dissolving. As India leads. This convergence, this panel discusses how India’s next wave of growth will come from integrated, trust-led, and hybrid media models that deliver both commercial scale and cultural resonance.

From Personalization to Prediction: How Gen AI is Redefining Customer Experience and Marketing ROI

• Generative AI is pushing customer experience beyond personalization into an era of prediction, where brands can anticipate needs, intent, and outcomes in real time. By combining large-scale data, advanced models, and continuous learning, Gen AI enables smarter journey design, proactive service, and next-best-action marketing across channels. This shift is redefining how CX drives marketing ROI, moving from isolated optimizations to system-level impact, while demanding new approaches to data governance, talent, and responsible AI adoption.