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Overview

In today’s digital landscape, brands are rethinking how to convert fleeting mobile web visitors into long-term app users. This roundtable brings together marketing leaders to share proven strategies that drive conversions, improve onboarding, and build retention through smarter, data-driven web-to-app experiences.

Key Discussion Points

Challenges brands face while converting mobile web traffic into app installs

How Smart Banners, Smart Links, and SDKs enhance user transitions

The role of personalization in turning browsers into loyal app users

Success metrics that capture the true ROI of web-to-app conversions

Apptrove Perspective

Apptrove powers end-to-end tracking across the entire user journey — enabling marketers to gain deeper attribution insights and optimize every touchpoint for stronger retention and growth.

Speakers

Udit Verma

Co-founder & CMO
Aditya Chitral

Director Of Product
Ferhan Hazarika

VP - Growth
Imbesat Ahmad

Co-Founder & CEO
Jitendra Choudhary

Head of D2C & Retail
Kabeer Chaudhary

Director
Lakshay Katyal

India Marketing Lead – Premium & Flagship Phones
Manit Kathuria

Co-founder & CPO
Pranjal Joshi

Media Specialist
Rajesh Kumar Pal

Head of Product
Saifullah Hamid

Co-Founder
Shweta Srivastava

Senior Vice President, Digital & Marketing
Subir Ghosh

Head - Online Growth
Vivek Yadav

Co-Founder & CEO

Proposed Agenda

5:30 PM - 6:00 PM
Registration

6:00 PM – 6:05 PM
Welcome Address
By e4m Moderator

6:05 PM – 6:15 PM
Presentation
By Apptrove Representative

6:15 PM – 7:00 PM
Panel Discussion
Industry Leaders + Apptrove Representative

7:00 PM – 7:15 PM
QnA
By Panel Members

7:15 PM – 7:20 PM
Thank you note
By Apptrove Representatives

7:20 PM Onwards
Networking - Cocktails & Dinner