Talk Points:

• Consumer perceptions and the need to demystify EV benefits.
• Educating consumers on the cost and environmental benefits of EVs.
• Role of government policies and incentives in EV adoption.
• Case studies of successful EV campaigns and their impact on market adoption.

Vivek Srivatsa
Chief Commercial Officer
Tata.ev

Media Mastery: Shaping the Future of Auto Marketing in a fast evolving creative landscape

Prasanth Kumar
CEO - South Asia
GroupM

In conversation with

Nawal Ahuja
Co-founder
exchange4media

Talk Points:

• How AI, machine learning, and data analytics are redefining customer engagement.
• Use of AR and VR in virtual test drives and immersive showrooms.
• Personalization at scale – leveraging CRM data to create tailored campaigns.

Manav Sethi
Head Media Martech & Growth - VIDA
MotoCorp Limited

Rohan Mascarenhas
Head - Brand & Marketing Communication
Volvo-Eicher JV (VECV)

Mohan Wilson
Director Marketing & Corporate Strategy
Nissan Motor India Pvt Ltd

Priyanka Bisen Shah
Head of Digital Marketing
Bajaj Auto.

Moderator: Manan Kapur
Sr. Partner
Yaap

Talk Points:

• How after-sales service quality influences brand loyalty.
• Engaging customers with innovative loyalty programs and rewards.
• The role of digital channels in maintaining long-term customer relationships.
• Leveraging digital channels like apps, social media, and email marketing to maintain long-term customer relationships.
• The impact of personalization and AI-driven communication on loyalty and retention strategies.
• Using data analytics to predict customer needs and improve retention.
• The role of omnichannel digital experiences in fostering seamless and consistent customer engagement.
• Role of community engagement in brand loyalty

Udit Malhotra
Chief Marketing Officer
MG Motor India

Amit Wadhwa
CEO
Dentsu Creative India

Rohit Sharma
Chief Marketing Officer
Hero Cycles

Amit Verma
CEO | Founder
DigitUp

Remus D'Cruz
Global Head Marketing - Sports & Community Engagement
Apollo Tyres Ltd

Talk Points:

• Overview of India’s rapidly evolving auto & mobility market and consumer behaviour.
• Future of digital marketing in the auto industry.
• Innovations shaping the next decade, from connected cars to smart retailing.
• Demographic and technological trends shaping the future of automotive marketing.
• Adapting to shifts in consumer preferences, such as the demand for green vehicles.
• Market projections and growth opportunities in rural and urban sectors.

Bhuvan Dheer
Executive Director Marketing
Maruti Suzuki India Ltd.

Vimal Sumbly
Business Head Premium
TVS Motor Company

Anisha Iyer
CEO
OMD India

Brijesh Munyal
Co-founder and CEO
Ethinos

Nikhil Kumar
Chief Growth Officer
mediasmart

Moderator: Tasmayee Laha Roy
Editor
exchange4media

A relaxed setting for networking with peers and industry leaders.