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Categories 2024

1. Best Integrated Marketing Campaign:

Recognizing campaigns that effectively integrate multiple marketing channels (e.g., digital, social media, traditional) to promote a product or brand.

2. Best Digital Marketing Campaign:

Honoring campaigns that demonstrate creativity and effectiveness in digital marketing channels such as social media, search engine marketing, and email marketing.

3. Best Social Media Campaign:

Recognizing campaigns that leverage social media platforms effectively to engage with the target audience and drive brand awareness.

4. Best Content Marketing Campaign:

Honoring campaigns that deliver valuable, relevant, and consistent content to attract and retain a clearly defined audience.

5. Best Influencer Marketing Campaign:

Recognizing campaigns that effectively leverage influencers to promote a product or brand.

6. Best Experiential Marketing Campaign:

Honoring campaigns that create memorable experiences to engage consumers and drive brand affinity.

7. Best Brand Partnership:

Recognizing partnerships between automotive brands and other brands that result in innovative and successful marketing campaigns.

8. Best Use of Technology in Marketing:

Recognizing the innovative use of technology (e.g., AR/VR, AI, data analytics) in marketing campaigns.

9. Best Product Launch Campaign:

Honoring campaigns that effectively launch a new product or vehicle model in the market.

10. Best Customer Engagement Strategy:

Recognizing strategies that effectively engage customers throughout their journey with the brand.

11. Best Use of Data in Marketing:

Recognizing campaigns that use data analytics and insights to drive targeted and personalized marketing campaigns.

12. Best Experiential Event:

Honoring events that create immersive and engaging experiences for consumers to interact with the brand

13. Best Mobile Marketing Campaign:

Recognizing campaigns that effectively engage consumers through mobile devices, such as mobile apps, SMS, or mobile-optimized websites.

14. Best Video Marketing Campaign:

Honoring campaigns that effectively use video content to engage and connect with the audience.

15. Best Email Marketing Campaign:

Recognizing campaigns that use email marketing effectively to drive customer engagement and conversions.

16. Best Brand Rebranding Campaign:

Recognizing campaigns that successfully rebrand an automotive brand, product, or service.

17. Best Community Engagement Campaign:

Honoring campaigns that engage with local communities or online communities to build brand loyalty and awareness.

18. Best Cause-Related Marketing Campaign:

Recognizing campaigns that align with a social or environmental cause to drive brand engagement and awareness.

19. Best Use of User-Generated Content:

Recognizing campaigns that leverage user-generated content (UGC) to enhance brand authenticity and engagement.

20. Best Interactive Marketing Campaign:

Honoring campaigns that use interactive elements such as quizzes, polls, or games to engage with the audience.

21. Best Cross-Channel Marketing Campaign:

Recognizing campaigns that effectively integrate multiple marketing channels to deliver a seamless and consistent brand experience.

22. Best Dealer Marketing Campaign:

Honoring campaigns that support dealerships in promoting automotive products or services effectively.

23. Best Campaign on a Budget:

Recognizing campaigns that achieve outstanding results with limited resources.

24. Best International Marketing Campaign:

Recognizing campaigns that successfully target and engage international audiences.

25. Best Overall Marketing Strategy:

Honoring automotive brands with a comprehensive and effective marketing strategy that aligns with business goals and drives results.

26. Best Social Impact Campaign:

Recognizing campaigns that create a positive social impact or promote social causes effectively.

27. Best Use of Augmented Reality (AR) or Virtual Reality (VR):

Honoring campaigns that use AR or VR technology to create immersive and engaging experiences for consumers.

28. Best Data-Driven Marketing Campaign:

Recognizing campaigns that effectively use data and analytics to personalize marketing messages and drive results.

29. Best Automotive Influencer:

Recognizing individuals or influencers who have made a significant impact in promoting automotive brands or products.

30. Best Customer Loyalty Program:

Honoring programs that effectively build and maintain customer loyalty through rewards, incentives, or exclusive offers.

31. Best Mobile App for Automotive Marketing:

Recognizing mobile apps that enhance the automotive marketing experience for consumers.

32. Best Environmental Marketing Campaign:

Recognizing campaigns that promote environmental sustainability and eco-friendly practices within the automotive industry.

33. Best Use of AI or Machine Learning in Marketing:

Honoring campaigns that leverage AI or machine learning technology to optimize marketing strategies and improve customer engagement.

34. Best Brand Activation Campaign:

Recognizing campaigns that successfully activate and engage consumers with the brand through experiential marketing or events.

35. Best Use of Storytelling in Marketing:

Recognizing campaigns that effectively use storytelling to connect with consumers on an emotional level and drive brand affinity.

Best Partnership with a Celebrity or Influencer:

Honoring partnerships between automotive brands and celebrities or influencers that result in successful marketing campaigns.

37. Best Use of Gamification in Marketing:

Recognizing campaigns that use gamification elements to engage consumers and drive brand interaction.

38. Best Digital Customer Experience:

Recognizing brands that provide a seamless and engaging digital experience for customers across all touchpoints.

39. Best Brand Building Campaign:

Recognizing campaigns that successfully build and enhance the brand image and reputation in the market.

40. Best Use of Social Listening in Marketing:

Honoring campaigns that effectively use social listening tools and techniques to understand and engage with the target audience.

INR - 15,000/Entry