Beyond the Surrogate: Leveraging Brand Suitability to Build Alco Brands in India's New Regulatory Era

As India’s regulatory landscape evolves, alcohol beverage brands are being challenged to move beyond traditional surrogate advertising and adopt more meaningful, contextually relevant approaches to consumer engagement. This exclusive roundtable will bring together senior marketing and brand leaders to explore how brand suitability, contextual alignment, and responsible media strategies can help alco-bev brands build visibility, cultural relevance, and long-term brand equity while navigating increasing regulatory scrutiny and changing consumer expectations. Through candid discussions and shared industry insights, the session will examine the future of brand building in one of India’s most dynamic and closely regulated categories.