A media agency is no more just an office, it’s a space where relationships are built, and some of them last long and stand the test of time. In a world driven by technological developments, evolving consumer habits, and cost pressures, brands are looking for ROI. If they don’t see it with their current partner, there are many waiting to dig into the piece of pie. And thus, it’s becoming increasingly important for media agencies to evolve, adapt and be agile.
So, what then is the media agency of tomorrow going to be like? What will agencies be focusing on to be able to respond to the needs of the marketer? What are the technologies they need to adopt? What are the skills they need to deploy? Hear leaders of the Indian media agency ecosystem provide answers to questions like these and many more at ‘e4m Confluence 2023: All about Media Investments’.