Agenda

Future Unscripted: Navigating Innovation, Creativity, and Growth in a Dynamic World
A forward-looking exploration into how media, agencies, and brands can leverage innovation, creativity, and adaptability to thrive in an ever-evolving landscape
09:30 am to 11:15 am Registration And Networking
11:15 am to 11:35 am Welcome Address Dr. Annurag Batra, Chairman and Editor in Chief, BW BusinessWorld and Founder, e4m
11:40 am to 12:00 pm Keynote Address: Reimagining brand building in a multi-platform world
How brands can integrate traditional, digital, and experiential channels to create cohesive and impactful brand narratives in a fragmented media landscape.
How can brands balance investments across TV, digital, and emerging platforms. What are the strategies to achieve effective reach and resonance with diverse audience segments?
How can brands use consumer insights and advanced analytics to craft personalised, targeted campaigns that drive engagement and brand loyalty.
 Sam Balsara, Chairman, Madison World
In Conversation with
Dr. Annurag Batra, Chairman and Editor in Chief, BW BusinessWorld and Founder e4m
12:00 pm to 12:10 pm Doing Good Business While Doing Good: Why Can’t Purpose and Profit Coexist? Kartik Mehta, Head of Asia, Channel Factory
12:15 pm to 1.00 pm Panel Discussion : The Future of Creative Collaboration in Media
How brands, agencies, and media platforms can collaborate to drive innovation.
The role of cross-industry partnerships in fostering creativity and delivering value.
What does the future hold for integrated campaigns across traditional and digital media?
Lessons learned from successful collaborations between media, tech, and creative industries.
 Ashwin Padmanabhan , COO South Asia , GroupM
Sanychayeeta Verma, CEO, Carat
Lara Balsara, Executive Director, Madison World
Shailja Saraswati , CCO, OMG India
Session Chair - Catherine Flynn, Director, Agency Development & Marketer Education, APAC , LinkedIn
1:05 pm to 1:25 pm Fireside Chat: Future of media channels: Traditional, digital, and emerging
What does the future hold for traditional, digital, and emerging media channels?
How are the dynamics shifting and how different platforms will evolve in response to changing consumer habits and technological innovations.
As consumer behaviour becomes more fragmented, how are agencies and brands recalibrating their media investments. How important is finding the right balance between traditional and digital spends to maximise reach and engagement.
What are the unconventional platforms and channels that offer untapped potential for reaching diverse and niche audiences. How brands can experiment and innovate to capture attention in a cluttered media environment.
 Shashi Sinha, CEO- India, IPG MediaBrands
In Conversation with
Tasmayee Laha Roy, Editor, e4m
1:25 pm to 2:10 pm LUNCH
2:15 pm to 3:00 pm Panel Discussion: 'Transforming Strategy into Impact in an Unpredictable Media Landscape'
As digital, AI, and social media trends reshape the industry, how can agencies and media firms build agility into their strategies to stay competitive without compromising effectiveness?
The creativity-execution balance: With client demands and market dynamics evolving rapidly, the need for creativity and innovation is higher than ever. But how can agencies turn bold ideas into practical, measurable results while maintaining flexibility?
Leadership’s role in driving agility: Exploring how forward-thinking leaders cultivate adaptable, resilient teams that thrive on change, steering their agencies through uncertainty while keeping their eye on growth and profitability. Case studies of agility in action: Learning the strategies and tools they used to pivot quickly, maintain client trust, and drive results under pressure.
 Mohit Joshi, CEO, Havas Media Network India
Ishank Joshi, CEO, Mobavenue
Aditi Mishra, CEO, Lodestar UM
Nikhil Kumar, Chief Growth Officer, mediasmart
Shekhar Banerjee, Chief Client Officer & Office Head for West, North & East - Wavemaker
Session Chair- Akshay Mathur, Chief Revenue Officer, Tyroo
3:05 pm to 3:25 pm Cricket as Entertainment: Shaping Global Narratives through T20 Leagues Ashish Sehgal, Chief Growth Officer, Digital and Broadcast Revenue, Zee Entertainment Enterprise Limited
Vinit Karnik, Managing Director, GroupM
Session Chair- Aditi Gupta, Assistant Editor, exchange4media
3:25 pm to 3:55 pm Special Address
How leaders can equip their teams with the skills and tools needed to thrive in a digital-first world.
 Vikram Sakhuja, Group CEO, Madison Media and OOH, Madison World
4:00 pm to 4:45 pm Panel Discussion Keeping It Real: 'How to Cut Through Digital Hype and Embrace Genuine Grit'
How media agencies and brands can maintain authenticity in a competitive, fast-changing environment.
The importance of real, human connections in media strategy and communication.
Balancing technology-driven interactions with genuine, personalized engagement.
Building trust and long-term value in the age of information overload and skepticism.
 Shradha Agarwal, Co-founder and Global CEO. Grapes Worldwide
Sowmya Iyer, Founder and CEO, DVIO Digital
Dhwani Shah, Head of Media , Schbang
Anisha Iyer, CEO, OMD India
Manas Gulati, CEO and Co-Founder, #ARM Worldwide
Ashok Shinde, VP- Media and Strategy , PivotRoots
Session Chair- Neeta Nair, Editor, Impact
4:55 pm to 5:40 pm Keynote- 'Navigating disruption and innovation in media'
The evolving media landscape: How technological advancements and shifting consumer behaviours are redefining media consumption patterns and business models. Explore how traditional media is evolving to stay relevant in an increasingly digital-first world.
Strategic agility: Practical insights on how agencies and brands can remain agile amidst constant disruption. Strategies for swiftly adapting to market changes while maintaining brand integrity and delivering value.
Leveraging technology and data: The transformative role of technology, big data, and AI in building robust, future-ready strategies. How data-driven decision-making can enhance personalisation, audience targeting, and campaign effectiveness
 Prasanth Kumar, CEO- South Asia, GroupM
In Conversation with
Nawal Ahuja, Co Founder, exchange4media