| Theme : The Power of Purpose: Marketing Communications for Social Change |
| TIME |
TOPIC |
SPEAKERS |
| 09:30 AM – 10:15 AM |
Registration and Networking |
| 10:15 AM – 10:35 AM |
Welcome address |
- Dr. Annurag Batra, Chairman & Editor-in-Chief, exchange4media & Businessworld
|
| 10:40 AM – 11:10 AM |
Expert Session - Driving Sustainability and corporate responsibility in the food and beverage industry |
- Sanjay Khajuria, Corporate Affairs and Sustainability, Nestle
|
| 11:10 AM – 12:00 AM |
Panel Discussion 1: Crafting Compelling Narratives for Social Impact |
- Session Chair: Mr. Dilip Cherian, Communication Consultant
Panellists:
- Rekha Sharma,Chairperson i/c at National Commission for Women - India
- Dr. Jaishree Sethi, Founder, Story Ghar
- Jayashree Balasubramanian,Head - Communication at Reliance Foundation
- Chetan Kapoor ,Chief Executive Officer,Tech Mahindra Foundation
- Arindam Lahiri ,Chief Executive Officer,Automotive Skills Development Council (ASDC)
|
| 12:00 PM – 12:45 PM |
The CMO Panel 2: Developing Your Brand's Social Purpose Framework |
- Session Chair: Somya Bhupal,Marketing & Comms Head, Sustainability, Zomato
- Anshika Dhawan,Global Sector Marketing Manager, Shell India
- Ruchira Jaitly,CMO,Diageo
- Harmeet Singh, Chief Brand Officer, The Body Shop - South Asia
- Ajay Singh Parihar, Head of Marketing - Healthcare OTC, Dabur
|
| 12:45 PM – 01:15 PM |
Expert Session: Social Impact Marketing - Winning the consumers on the way |
- Speaker: Mr. Parijat Chakraborty, India Lead - Public Affairs, Corporate Reputation, ESG, CSR; Ipsos
|
| 01:15 PM – 2:00 PM |
LUNCH |
| 02:00 PM – 02:15 PM |
Fireside Chat: Social Impact of Advertising |
- Deepali Naair, Group CMO,CK Birla Group
- Chehneet Kaur, Senior Correspondent , Exchange4media Group
|
| 02:15 PM - 02:50 PM |
Panel Discussion 3: Aligning Business Goals with Social Purpose: Strategies and Challenges |
- Session Chair:Ashish Srivastava, Director Program , SUVIDHA NGO
Panellists:
- Tara Chand ,Head CSR,OAK NORTH
- Abhishek Dubey ,Founder & Chief Executive Officer,Muskaan Dreams
- Nikhil Pingle,Chief Strategy Officer , Magic Bus India Foundation
- Smita Roy,Co-Founder , Peepal Tree Foundation
|
| 02:50 PM - 03:05 PM |
Expert Session
Tech4Good: Driving Social Impact through Inclusive Technology and Responsible Innovation |
- Dr Subi Chaturvedi, PhD IIT Delhi
Global SVP, Chief Corporate Affairs & Public Policy officer,InMobi Group
Fr Member MAG, United Nations Internet Governance Forum
|
| 03:05 PM - 03:45 PM |
Panel Discussion 4: Campaigns to Commitment: Sustaining Social Cause Initiatives |
- Moderator: Harshita Jain, Director- Communications & Programs ,Mash Impact
- Amitabh Amit Shah ,Founder & Chief Inspiration Office,Yuva Unstoppable
- Puneet Anand ,AVP & Vertical Head, Corporate Affairs,Hyundai Motor India Limited
- Vinifer Gandhi,Head – Communications [Corporate, General Medicines and Specialty Care], Sanofi
- Varinder Kaur Gambhir,Interim Country Director, BBC Media Action, India
- Aishwarya Dua ,Founder & Chief Executive Officer,Sassiest
|
| 03:45 PM - 04:00 PM |
Special Address: The Future of Marketing: Where Purpose and Profit Meet |
- Ravi Bhatnagar,Director External Affairs and Partnerships SOA ,Reckitt
|
| 04:00 PM - 04:45 PM |
Influencers Panel 4: The Power and Responsibility of Influence |
- Session Chair - Ruhail Amin, Senior Editor, Exchange4media Group
- RJ Ashish Sharma, 104.8 Ishq FM
- Adnan Khan, Founder and Owner of K9 School - India's pioneering dog training school
- Sejal Kumar, Digital Creator
- Jaspreet Dyora, Comedy Creator
|
| 04:45 PM - 05:00 PM |
Case Studies: Successes and Lessons Learned in Social Purpose Campaigns |
- Swati Bhattacharya, Former Creative Chair-FCB India
|
| 05:00 PM – 05:30 PM |
Special Address - Building a Sustainable Mobility Ecosystem |
- Devndra Chawla, Managing Director & CEO, GreenCell Mobility
|
| 05:30 PM |
Conference Concludes |
| 06:30 PM |
e4m DO Good Awards |
