Categories

• A1. Best Audio-Visual & Multimedia Campaign

Recognises campaigns that effectively use video, film, animation, audio, or mixed multimedia formats to communicate a compelling brand or health message across platforms.

• A2. Best Brand Identity, Awareness & Positioning Campaign

Honours campaigns that successfully build, reposition, or strengthen brand identity and perception, driving high awareness and recall in the health and wellness ecosystem.

• A3. Best Community Impact, Sustainability & Social Good Campaign

Awarded to campaigns that create meaningful social, environmental, or community impact while aligning with sustainable and responsible brand practices.

• A4. Best Content Marketing Campaign

Recognises strategically planned and executed content initiatives that educate, engage, or inspire audiences while delivering measurable marketing outcomes.

• A5. Best Creative Campaign

Celebrates bold, original, and breakthrough creative ideas that stand out for innovation, execution, and impact in health and wellness marketing.

• A6. Best Digital and Mobile Campaign

Honours campaigns that effectively leverage digital and mobile platforms—including apps, websites, performance marketing, and digital tools—to drive engagement and results.

• A7. Best Disease, Nutrition & Preventive Health Awareness Campaign

Recognises campaigns that raise awareness, educate audiences, or drive behaviour change around disease management, nutrition, preventive care, or public health issues.

• A8. Best Experiential & On-Ground Activation Campaign

Awarded to immersive, real-world brand experiences or activations that create strong consumer engagement, participation, and brand recall.

• A9. Best Influencer/Celebrity Marketing Campaign

Honours campaigns that effectively leverage influencers or celebrities to build authenticity, trust, and measurable impact for health and wellness brands.

• A10. Best Innovation, AI & Technology-Driven Marketing Campaign

Recognises campaigns that creatively use emerging technologies such as AI, data analytics, AR/VR, automation, or tech-enabled solutions to enhance marketing effectiveness.

• A11. Best Integrated & Omnichannel Marketing Campaign

Awarded to campaigns that seamlessly integrate multiple channels—online and offline delivering a consistent brand narrative and strong cumulative impact.

• A12. Best PR, Earned Media & Public Awareness Campaign

Honours campaigns that successfully generate earned media coverage, public discourse, and reputation enhancement through strategic PR and communications efforts.

• A13. Best Static Media Campaign

Recognises impactful use of static formats such as print, OOH, posters, banners, and digital static creatives that deliver strong messaging and recall.

• A14. Best Product Launch or Relaunch Campaign

Awarded to campaigns that successfully introduce or reintroduce a product, creating awareness, excitement, and market traction within the health and wellness category.

• A15. Best Regional/Localised Marketing Campaign

Honours campaigns that effectively adapt messaging, language, culture, and insights to connect with specific regional or local audiences.

• A16. Best Storytelling Campaign

Recognises campaigns that use powerful narratives, emotional depth, and authentic storytelling to create lasting brand connection and engagement.

• A17. Best Social Media Marketing Campaign

Awarded to campaigns that creatively and strategically use social media platforms to drive conversations, community engagement, and measurable impact.

• A18. Best Traditional Media Campaign

Honours effective use of traditional media channels such as television, radio, print, and outdoor to deliver strong reach, frequency, and impact.

• A19. Budget-Smart Impact Campaign

Recognises campaigns that demonstrate exceptional return on investment, backed by clear objectives, measurable outcomes, and strong business results.

• B1. Best Audio-Visual & Multimedia Campaign

Recognises campaigns that effectively use video, film, animation, audio, or mixed multimedia formats to communicate a compelling brand or health message across platforms.

• B2. Best Brand Identity, Awareness & Positioning Campaign

Honours campaigns that successfully build, reposition, or strengthen brand identity and perception, driving high awareness and recall in the health and wellness ecosystem.

• B3. Best Community Impact, Sustainability & Social Good Campaign

Awarded to campaigns that create meaningful social, environmental, or community impact while aligning with sustainable and responsible brand practices.

• B4. Best Content Marketing Campaign

Recognises strategically planned and executed content initiatives that educate, engage, or inspire audiences while delivering measurable marketing outcomes.

• B5. Best Creative Campaign

Celebrates bold, original, and breakthrough creative ideas that stand out for innovation, execution, and impact in health and wellness marketing.

• B6. Best Digital and Mobile Campaign

Honours campaigns that effectively leverage digital and mobile platforms—including apps, websites, performance marketing, and digital tools—to drive engagement and results.

• B7. Best Disease, Nutrition & Preventive Health Awareness Campaign

Recognises campaigns that raise awareness, educate audiences, or drive behaviour change around disease management, nutrition, preventive care, or public health issues.

• B8. Best Experiential & On-Ground Activation Campaign

Awarded to immersive, real-world brand experiences or activations that create strong consumer engagement, participation, and brand recall.

• B9. Best Influencer/Celebrity Marketing Campaign

Honours campaigns that effectively leverage influencers or celebrities to build authenticity, trust, and measurable impact for health and wellness brands.

• B10. Best Innovation, AI & Technology-Driven Marketing Campaign

Recognises campaigns that creatively use emerging technologies such as AI, data analytics, AR/VR, automation, or tech-enabled solutions to enhance marketing effectiveness.

• B11. Best Integrated & Omnichannel Marketing Campaign

Awarded to campaigns that seamlessly integrate multiple channels—online and offline delivering a consistent brand narrative and strong cumulative impact.

• B12. Best PR, Earned Media & Public Awareness Campaign

Honours campaigns that successfully generate earned media coverage, public discourse, and reputation enhancement through strategic PR and communications efforts.

• B13. Best Static Media Campaign

Recognises impactful use of static formats such as print, OOH, posters, banners, and digital static creatives that deliver strong messaging and recall.

• B14. Best Product Launch or Relaunch Campaign

Awarded to campaigns that successfully introduce or reintroduce a product, creating awareness, excitement, and market traction within the health and wellness category.

• B15. Best Regional/Localized Marketing Campaign

Honours campaigns that effectively adapt messaging, language, culture, and insights to connect with specific regional or local audiences.

• B16. Best Storytelling Campaign

Recognises campaigns that use powerful narratives, emotional depth, and authentic storytelling to create lasting brand connection and engagement.

• B17. Best Social Media Marketing Campaign

Awarded to campaigns that creatively and strategically use social media platforms to drive conversations, community engagement, and measurable impact.

• B18. Best Traditional Media Campaign

Honours effective use of traditional media channels such as television, radio, print, and outdoor to deliver strong reach, frequency, and impact.

• B19. Budget-Smart Impact Campaign

Recognises campaigns that demonstrate exceptional return on investment, backed by clear objectives, measurable outcomes, and strong business results.

• C1. Best Audio-Visual & Multimedia Campaign

Recognises campaigns that effectively use video, film, animation, audio, or mixed multimedia formats to communicate a compelling brand or health message across platforms.

• C2. Best Brand Identity, Awareness & Positioning Campaign

Honours campaigns that successfully build, reposition, or strengthen brand identity and perception, driving high awareness and recall in the health and wellness ecosystem.

• C3. Best Community Impact, Sustainability & Social Good Campaign

Awarded to campaigns that create meaningful social, environmental, or community impact while aligning with sustainable and responsible brand practices.

• C4. Best Content Marketing Campaign

Recognises strategically planned and executed content initiatives that educate, engage, or inspire audiences while delivering measurable marketing outcomes.

• C5. Best Creative Campaign

Celebrates bold, original, and breakthrough creative ideas that stand out for innovation, execution, and impact in health and wellness marketing.

• C6. Best Digital and Mobile Campaign

Honours campaigns that effectively leverage digital and mobile platforms—including apps, websites, performance marketing, and digital tools—to drive engagement and results.

• C7. Best Disease, Nutrition & Preventive Health Awareness Campaign

Recognises campaigns that raise awareness, educate audiences, or drive behaviour change around disease management, nutrition, preventive care, or public health issues.

• C8. Best Experiential & On-Ground Activation Campaign

Awarded to immersive, real-world brand experiences or activations that create strong consumer engagement, participation, and brand recall.

• C9. Best Influencer/Celebrity Marketing Campaign

Honours campaigns that effectively leverage influencers or celebrities to build authenticity, trust, and measurable impact for health and wellness brands.

• C10. Best Innovation, AI & Technology-Driven Marketing Campaign

Recognises campaigns that creatively use emerging technologies such as AI, data analytics, AR/VR, automation, or tech-enabled solutions to enhance marketing effectiveness.

• C11. Best Integrated & Omnichannel Marketing Campaign

Awarded to campaigns that seamlessly integrate multiple channels—online and offline delivering a consistent brand narrative and strong cumulative impact.

• C12. Best PR, Earned Media & Public Awareness Campaign

Honours campaigns that successfully generate earned media coverage, public discourse, and reputation enhancement through strategic PR and communications efforts.

• C13. Best Static Media Campaign

Recognises impactful use of static formats such as print, OOH, posters, banners, and digital static creatives that deliver strong messaging and recall.

• C14. Best Product Launch or Relaunch Campaign

Awarded to campaigns that successfully introduce or reintroduce a product, creating awareness, excitement, and market traction within the health and wellness category.

• C15. Best Regional/Localized Marketing Campaign

Honours campaigns that effectively adapt messaging, language, culture, and insights to connect with specific regional or local audiences.

• C16. Best Storytelling Campaign

Recognises campaigns that use powerful narratives, emotional depth, and authentic storytelling to create lasting brand connection and engagement.

• C17. Best Social Media Marketing Campaign

Awarded to campaigns that creatively and strategically use social media platforms to drive conversations, community engagement, and measurable impact.

• C18. Best Traditional Media Campaign

Honours effective use of traditional media channels such as television, radio, print, and outdoor to deliver strong reach, frequency, and impact.

• C19. Budget-Smart Impact Campaign

Recognises campaigns that demonstrate exceptional return on investment, backed by clear objectives, measurable outcomes, and strong business results.

• D1. Best Audio-Visual & Multimedia Campaign

Recognises campaigns that effectively use video, film, animation, audio, or mixed multimedia formats to communicate a compelling brand or health message across platforms.

• D2. Best Brand Identity, Awareness & Positioning Campaign

Honours campaigns that successfully build, reposition, or strengthen brand identity and perception, driving high awareness and recall in the health and wellness ecosystem.

• D3. Best Community Impact, Sustainability & Social Good Campaign

Awarded to campaigns that create meaningful social, environmental, or community impact while aligning with sustainable and responsible brand practices.

• D4. Best Content Marketing Campaign

Recognises strategically planned and executed content initiatives that educate, engage, or inspire audiences while delivering measurable marketing outcomes.

• D5. Best Creative Campaign

Celebrates bold, original, and breakthrough creative ideas that stand out for innovation, execution, and impact in health and wellness marketing.

• D6. Best Digital and Mobile Campaign

Honours campaigns that effectively leverage digital and mobile platforms—including apps, websites, performance marketing, and digital tools—to drive engagement and results.

• D7. Best Disease, Nutrition & Preventive Health Awareness Campaign

Recognises campaigns that raise awareness, educate audiences, or drive behaviour change around disease management, nutrition, preventive care, or public health issues.

• D8. Best Experiential & On-Ground Activation Campaign

Awarded to immersive, real-world brand experiences or activations that create strong consumer engagement, participation, and brand recall.

• D9. Best Influencer/Celebrity Marketing Campaign

Honours campaigns that effectively leverage influencers or celebrities to build authenticity, trust, and measurable impact for health and wellness brands.

• D10. Best Innovation, AI & Technology-Driven Marketing Campaign

Recognises campaigns that creatively use emerging technologies such as AI, data analytics, AR/VR, automation, or tech-enabled solutions to enhance marketing effectiveness.

• D11. Best Integrated & Omnichannel Marketing Campaign

Awarded to campaigns that seamlessly integrate multiple channels—online and offline—delivering a consistent brand narrative and strong cumulative impact.

• D12. Best PR, Earned Media & Public Awareness Campaign

Honours campaigns that successfully generate earned media coverage, public discourse, and reputation enhancement through strategic PR and communications efforts.

• D13. Best Static Media Campaign

Recognises impactful use of static formats such as print, OOH, posters, banners, and digital static creatives that deliver strong messaging and recall.

• D14. Best Product Launch or Relaunch Campaign

Awarded to campaigns that successfully introduce or reintroduce a product, creating awareness, excitement, and market traction within the health and wellness category.

• D15. Best Regional/Localised Marketing Campaign

Honours campaigns that effectively adapt messaging, language, culture, and insights to connect with specific regional or local audiences.

• D16. Best Storytelling Campaign

Recognises campaigns that use powerful narratives, emotional depth, and authentic storytelling to create lasting brand connection and engagement.

• D17. Best Social Media Marketing Campaign

Awarded to campaigns that creatively and strategically use social media platforms to drive conversations, community engagement, and measurable impact.

• D18. Best Traditional Media Campaign

Honours effective use of traditional media channels such as television, radio, print, and outdoor to deliver strong reach, frequency, and impact.

• D19. Budget-Smart Impact Campaign

Recognises campaigns that demonstrate exceptional return on investment, backed by clear objectives, measurable outcomes, and strong business results.

• E1. Best Audio-Visual & Multimedia Campaign

Recognises campaigns that effectively use video, film, animation, audio, or mixed multimedia formats to communicate a compelling brand or health message across platforms.

• E2. Best Brand Identity, Awareness & Positioning Campaign

Honours campaigns that successfully build, reposition, or strengthen brand identity and perception, driving high awareness and recall in the health and wellness ecosystem.

• E3. Best Community Impact, Sustainability & Social Good Campaign

Awarded to campaigns that create meaningful social, environmental, or community impact while aligning with sustainable and responsible brand practices.

• E4. Best Content Marketing Campaign

Recognises strategically planned and executed content initiatives that educate, engage, or inspire audiences while delivering measurable marketing outcomes.

• E5. Best Creative Campaign

Celebrates bold, original, and breakthrough creative ideas that stand out for innovation, execution, and impact in health and wellness marketing.

• E6. Best Digital and Mobile Campaign

Honours campaigns that effectively leverage digital and mobile platforms—including apps, websites, performance marketing, and digital tools—to drive engagement and results.

• E7. Best Disease, Nutrition & Preventive Health Awareness Campaign

Recognises campaigns that raise awareness, educate audiences, or drive behaviour change around disease management, nutrition, preventive care, or public health issues.

• E8. Best Experiential & On-Ground Activation Campaign

Awarded to immersive, real-world brand experiences or activations that create strong consumer engagement, participation, and brand recall.

• E9. Best Influencer/Celebrity Marketing Campaign

Honours campaigns that effectively leverage influencers or celebrities to build authenticity, trust, and measurable impact for health and wellness brands.

• E10. Best Innovation, AI & Technology-Driven Marketing Campaign

Recognises campaigns that creatively use emerging technologies such as AI, data analytics, AR/VR, automation, or tech-enabled solutions to enhance marketing effectiveness.

• E11. Best Integrated & Omnichannel Marketing Campaign

Awarded to campaigns that seamlessly integrate multiple channels—online and offline delivering a consistent brand narrative and strong cumulative impact.

• E12. Best PR, Earned Media & Public Awareness Campaign

Honours campaigns that successfully generate earned media coverage, public discourse, and reputation enhancement through strategic PR and communications efforts.

• E13. Best Static Media Campaign

Recognises impactful use of static formats such as print, OOH, posters, banners, and digital static creatives that deliver strong messaging and recall.

• E14. Best Product Launch or Relaunch Campaign

Awarded to campaigns that successfully introduce or reintroduce a product, creating awareness, excitement, and market traction within the health and wellness category.

• E15. Best Regional/Localized Marketing Campaign

Honours campaigns that effectively adapt messaging, language, culture, and insights to connect with specific regional or local audiences.

• E16. Best Storytelling Campaign

Recognises campaigns that use powerful narratives, emotional depth, and authentic storytelling to create lasting brand connection and engagement.

• E17. Best Social Media Marketing Campaign

Awarded to campaigns that creatively and strategically use social media platforms to drive conversations, community engagement, and measurable impact.

• E18. Best Traditional Media Campaign

Honours effective use of traditional media channels such as television, radio, print, and outdoor to deliver strong reach, frequency, and impact.

• E19. Budget-Smart Impact Campaign

Recognises campaigns that demonstrate exceptional return on investment, backed by clear objectives, measurable outcomes, and strong business results.

• F1. Best Audio-Visual & Multimedia Campaign

Recognises campaigns that effectively use video, film, animation, audio, or mixed multimedia formats to communicate a compelling brand or health message across platforms.

• F2. Best Brand Identity, Awareness & Positioning Campaign

Honours campaigns that successfully build, reposition, or strengthen brand identity and perception, driving high awareness and recall in the health and wellness ecosystem.

• F3. Best Community Impact, Sustainability & Social Good Campaign

Awarded to campaigns that create meaningful social, environmental, or community impact while aligning with sustainable and responsible brand practices.

• F4. Best Content Marketing Campaign

Recognises strategically planned and executed content initiatives that educate, engage, or inspire audiences while delivering measurable marketing outcomes.

• F5. Best Creative Campaign

Celebrates bold, original, and breakthrough creative ideas that stand out for innovation, execution, and impact in health and wellness marketing.

• F6. Best Digital and Mobile Campaign

Honours campaigns that effectively leverage digital and mobile platforms—including apps, websites, performance marketing, and digital tools—to drive engagement and results.

• F7. Best Disease, Nutrition & Preventive Health Awareness Campaign

Recognises campaigns that raise awareness, educate audiences, or drive behaviour change around disease management, nutrition, preventive care, or public health issues.

• F8. Best Experiential & On-Ground Activation Campaign

Awarded to immersive, real-world brand experiences or activations that create strong consumer engagement, participation, and brand recall.

• F9. Best Influencer/Celebrity Marketing Campaign

Honours campaigns that effectively leverage influencers or celebrities to build authenticity, trust, and measurable impact for health and wellness brands.

• F10. Best Innovation, AI & Technology-Driven Marketing Campaign

Recognises campaigns that creatively use emerging technologies such as AI, data analytics, AR/VR, automation, or tech-enabled solutions to enhance marketing effectiveness.

• F11. Best Integrated & Omnichannel Marketing Campaign

Awarded to campaigns that seamlessly integrate multiple channels—online and offline—delivering a consistent brand narrative and strong cumulative impact.

• F12. Best PR, Earned Media & Public Awareness Campaign

Honours campaigns that successfully generate earned media coverage, public discourse, and reputation enhancement through strategic PR and communications efforts.

• F13. Best Static Media Campaign

Recognises impactful use of static formats such as print, OOH, posters, banners, and digital static creatives that deliver strong messaging and recall.

• F14. Best Product Launch or Relaunch Campaign

Awarded to campaigns that successfully introduce or reintroduce a product, creating awareness, excitement, and market traction within the health and wellness category.

• F15. Best Regional/Localized Marketing Campaign

Honours campaigns that effectively adapt messaging, language, culture, and insights to connect with specific regional or local audiences.

• F16. Best Storytelling Campaign

Recognises campaigns that use powerful narratives, emotional depth, and authentic storytelling to create lasting brand connection and engagement.

• F17. Best Social Media Marketing Campaign

Awarded to campaigns that creatively and strategically use social media platforms to drive conversations, community engagement, and measurable impact.

• F18. Best Traditional Media Campaign

Honours effective use of traditional media channels such as television, radio, print, and outdoor to deliver strong reach, frequency, and impact.

• F19. Budget-Smart Impact Campaign

Recognises campaigns that demonstrate exceptional return on investment, backed by clear objectives, measurable outcomes, and strong business results.

• G1. Best Digital Platform–Led Engagement Campaign

Recognising campaigns that effectively leveraged digital platforms such as apps, websites, portals, or social media to engage and inform healthcare professionals.

• G2. Best Integrated Multi-Channel Engagement Strategy

Awarding campaigns that seamlessly combined digital, physical, and traditional touchpoints to create a cohesive and high-impact engagement journey for healthcare professionals.

• G3. Most Innovative Education & Learning Program

Honouring creative and impactful educational initiatives that delivered credible clinical, scientific, or professional learning for healthcare professionals.

• G4. Best Virtual or Hybrid Event / Conference

Celebrating outstanding virtual or hybrid events designed to connect, educate, and engage healthcare professionals through content, interaction, and networking.

• G5. Excellence in Data-Driven & Personalized Communication

Recognising campaigns that used data, insights, or segmentation to deliver highly relevant and personalised communication to healthcare professionals.

• G6. Best Loyalty, Advocacy or Relationship-Building Program

Honouring sustained engagement initiatives that fostered long-term trust, loyalty, and advocacy among healthcare professionals.

• G7. Best Use of AI, Technology or Immersive Tools

Acknowledging innovative application of AI, AR/VR, automation, or emerging technologies to enhance learning, engagement, or decision-making for healthcare professionals.

• G8. Best Crisis or Sensitive-Time Engagement Initiative

Recognising campaigns that demonstrated timely, responsible, and impactful engagement with healthcare professionals during crises or high-pressure healthcare situations.

• G9. Best Scientific Content or Medical Education Campaign

Honouring campaigns that delivered high-quality, evidence-led scientific or clinical content in a credible, engaging, and compliant manner for healthcare professionals.

• G10. Best Disease Awareness or Patient Outcome–Led Initiative

Recognising initiatives that empowered healthcare professionals with knowledge, tools, or insights to improve diagnosis, treatment pathways, or patient outcomes.

• G11. Best CRM, Automation or Journey-Led Engagement Program

Awarding campaigns that effectively used CRM platforms, marketing automation, or journey orchestration to improve relevance and efficiency of engagement with healthcare professionals.

• G12. Best MedTech, Device or Diagnostic Marketing Campaign

Celebrating impactful campaigns promoting medical devices, diagnostics, or healthcare technologies targeted at healthcare professionals.

• G13. Best Regional or Emerging Market Outreach Program

Recognising campaigns that successfully engaged healthcare professionals in Tier II, Tier III, or underserved markets through contextual and scalable approaches.

• G14. Best Ethical, Compliant & Responsible Communication

Honouring initiatives that upheld the highest standards of ethics, compliance, and transparency while engaging healthcare professionals.

• G15. Best Measurement, ROI or Impact-Led Campaign

Recognising campaigns that demonstrated clear outcomes, effectiveness, and business or clinical impact through strong measurement frameworks.

• H1. Best Brand Identity

Recognising excellence in creating a distinctive, consistent, and memorable brand identity for prescription products, healthcare brands, or companies across all touchpoints.

• H2. Best Integrated Marketing Campaign

Awarded to campaigns that seamlessly combined multiple channels and formats to deliver a cohesive, effective, and results-driven marketing strategy for prescription or healthcare brands.

• H3. Best Use of Traditional & Field Marketing Tools

Honouring the most effective use of traditional marketing tools such as visual aids, leave-behind literature (LBLs), reminder cards, doctor-connect materials, and other in-clinic or field communication assets.

• H4. Best Sustainability or Impact-Led Campaign

Recognising initiatives by prescription or healthcare brands that promoted sustainable practices, social responsibility, or measurable environmental impact through marketing or brand-led efforts.

• H5. Best Brand or Product Awareness Campaign

Acknowledging campaigns that successfully built awareness, recall, and consideration for prescription medicines or healthcare solutions among healthcare professionals and/or consumers.

• H6. Best Prescription Product Marketing Campaign

Celebrating creative, compliant, and effective campaigns designed to support appropriate use of prescription medicines and contribute to improved patient outcomes.

• H7. Best Healthcare Professional Engagement Campaign

Honouring campaigns that effectively engaged healthcare professionals through education, scientific communication, or product-led initiatives related to prescription or healthcare brands.

• H8. Best Consumer Engagement Campaign

Recognising campaigns that responsibly informed, educated, and engaged consumers about prescription medicines, therapies, or healthcare services.

• H9. Best Advocacy or Cause-Led Campaign

Awarding initiatives that championed patient needs, health causes, or healthcare system improvements, driving awareness or meaningful change beyond commercial objectives.

• H10. Best Disease Awareness & Health Education Initiative

Recognising campaigns that raised awareness about diseases, risk factors, diagnosis, or treatment pathways, encouraging early detection and better health outcomes.

• H11. Best Marketing Campaign for Specialty or Complex Therapies

Honouring innovative and impactful campaigns for specialty, biologic, or complex prescription treatments targeting niche, chronic, or rare disease segments.

• H12. Best Educational or Sales Support Material (Brochures & Presentations)

Awarded to the most effective educational or promotional materials used to engage healthcare professionals or consumers, including brochures, sales presentations, and collateral.

• H13. Best Innovative Product Launch Campaign

Recognising creativity, strategic thinking, and execution excellence in launching new prescription or healthcare products across professional and consumer audiences.

• H14. Best Direct-to-Professional Campaign (Branded / Unbranded)

Acknowledging excellence in direct communication initiatives aimed at healthcare professionals using branded or unbranded prescription-related content.

• H15. Best Creative Campaign for Rx Products

Celebrating originality and creative excellence in campaigns designed specifically for prescription products, demonstrating strong idea-led execution and impact.

• H16. Best Audio, Video or Multimedia Campaign

Recognising outstanding use of audio, video, or multimedia content to promote prescription brands, disease awareness initiatives, or healthcare education through compelling storytelling.

• H17. Best Promotional Collateral or Physical Engagement Material

Honouring the most impactful use of physical promotional materials such as calendars, diaries, mailers, POP displays, or giveaways designed for prescription or healthcare brand engagement.

• I1. Best Hospital Campaign

Recognises a hospital campaign that demonstrates strong strategy, clear communication, and measurable impact.

• I2. Best Short-Stay Surgery Hospital Chain

Honours a multispeciality hospital chain known for excellence in short-stay surgical services.

• I3. Best Social Media Campaign

Awarded for effective use of social media to drive meaningful engagement and audience interaction.

• I4. Best Health Awareness Campaign

Recognises campaigns that effectively raise awareness around health, prevention, or hospital services.

• I5. Best Technology-Led Campaign

Honours campaigns that leverage technology or AI to enhance patient experience or care delivery.

• I6. Best CSR / Public Health Campaign

Awarded to initiatives that create measurable social impact through public health or CSR efforts.

• I7. Best Audio Campaign

Recognises thoughtful and effective use of audio platforms or podcasts in hospital communication.

• I8. Best Traditional Media Campaign

Honours impactful use of television, print, or radio advertising.

• I9. Best Outdoor Campaign

Awarded for effective print, OOH, or DOOH campaigns that deliver strong visibility and recall.

• I10. Best Digital Campaign

Recognises digital-first campaigns that deliver strong performance across online platforms.

• I11. Best Innovative Campaign

Honours campaigns that demonstrate originality, creativity, and forward-thinking execution.

• I12. Best Integrated Campaign

Awarded to campaigns that successfully combine multiple marketing channels into a cohesive effort.

• I13. Best Medical & Wellness Centre

Recognizes centers that deliver integrated medical care with a strong focus on wellness.

• I14. Best Influencer Campaign

Honours campaigns that effectively leverage influencers or public figures to build trust and reach.

• I15. Best Regional/Multicity Campaign

Awarded to campaigns that achieve impact across regions or multiple cities.

• I16. Healthcare Excellence – Speciality Hospital

Recognises specialty hospitals demonstrating leadership and excellence in their area of care.

• I17. Hospital Marketing Excellence

Honours hospitals that consistently deliver high-quality, innovative, and effective marketing.

• J1. Best Audio-Visual & Multimedia Campaign

Recognises campaigns that effectively use video, film, animation, audio, or mixed multimedia formats to communicate a compelling brand or health message across platforms.

• J2. Best Brand Identity, Awareness & Positioning Campaign

Honours campaigns that successfully build, reposition, or strengthen brand identity and perception, driving high awareness and recall in the health and wellness ecosystem.

• J3. Best Community Impact, Sustainability & Social Good Campaign

Awarded to campaigns that create meaningful social, environmental, or community impact while aligning with sustainable and responsible brand practices.

• J4. Best Content Marketing Campaign

Recognises strategically planned and executed content initiatives that educate, engage, or inspire audiences while delivering measurable marketing outcomes.

• J5. Best Creative Campaign

Celebrates bold, original, and breakthrough creative ideas that stand out for innovation, execution, and impact in health and wellness marketing.

• J6. Best Digital and Mobile Campaign

Honours campaigns that effectively leverage digital and mobile platforms—including apps, websites, performance marketing, and digital tools—to drive engagement and results.

• J7. Best Disease, Nutrition & Preventive Health Awareness Campaign

Recognises campaigns that raise awareness, educate audiences, or drive behaviour change around disease management, nutrition, preventive care, or public health issues.

• J8. Best Experiential & On-Ground Activation Campaign

Awarded to immersive, real-world brand experiences or activations that create strong consumer engagement, participation, and brand recall.

• J9. Best Influencer/Celebrity Marketing Campaign

Honours campaigns that effectively leverage influencers or celebrities to build authenticity, trust, and measurable impact for health and wellness brands.

• J10. Best Innovation, AI & Technology-Driven Marketing Campaign

Recognises campaigns that creatively use emerging technologies such as AI, data analytics, AR/VR, automation, or tech-enabled solutions to enhance marketing effectiveness.

• J11. Best Integrated & Omnichannel Marketing Campaign

Awarded to campaigns that seamlessly integrate multiple channels—online and offline delivering a consistent brand narrative and strong cumulative impact.

• J12. Best PR, Earned Media & Public Awareness Campaign

Honours campaigns that successfully generate earned media coverage, public discourse, and reputation enhancement through strategic PR and communications efforts.

• J13. Best Static Media Campaign

Recognises impactful use of static formats such as print, OOH, posters, banners, and digital static creatives that deliver strong messaging and recall.

• J14. Best Product Launch or Relaunch Campaign

Awarded to campaigns that successfully introduce or reintroduce a product, creating awareness, excitement, and market traction within the health and wellness category.

• J15. Best Regional/Localized Marketing Campaign

Honours campaigns that effectively adapt messaging, language, culture, and insights to connect with specific regional or local audiences.

• J16. Best Storytelling Campaign

Recognises campaigns that use powerful narratives, emotional depth, and authentic storytelling to create lasting brand connection and engagement.

• J17. Best Social Media Marketing Campaign

Awarded to campaigns that creatively and strategically use social media platforms to drive conversations, community engagement, and measurable impact.

• J18. Best Traditional Media Campaign

Honours effective use of traditional media channels such as television, radio, print, and outdoor to deliver strong reach, frequency, and impact.

• J19. Budget-Smart Impact Campaign

Recognises campaigns that demonstrate exceptional return on investment, backed by clear objectives, measurable outcomes, and strong business results.

• K1. Best Audio-Visual & Multimedia Campaign

Recognises campaigns that effectively use video, film, animation, audio, or mixed multimedia formats to communicate a compelling brand or health message across platforms.

• K2. Best Brand Identity, Awareness & Positioning Campaign

Honours campaigns that successfully build, reposition, or strengthen brand identity and perception, driving high awareness and recall in the health and wellness ecosystem.

• K3. Best Community Impact, Sustainability & Social Good Campaign

Awarded to campaigns that create meaningful social, environmental, or community impact while aligning with sustainable and responsible brand practices.

• K4. Best Content Marketing Campaign

Recognises strategically planned and executed content initiatives that educate, engage, or inspire audiences while delivering measurable marketing outcomes.

• K5. Best Creative Campaign

Celebrates bold, original, and breakthrough creative ideas that stand out for innovation, execution, and impact in health and wellness marketing.

• K6. Best Digital and Mobile Campaign

Honours campaigns that effectively leverage digital and mobile platforms—including apps, websites, performance marketing, and digital tools—to drive engagement and results.

• K7. Best Disease, Nutrition & Preventive Health Awareness Campaign

Recognises campaigns that raise awareness, educate audiences, or drive behaviour change around disease management, nutrition, preventive care, or public health issues.

• K8. Best Experiential & On-Ground Activation Campaign

Awarded to immersive, real-world brand experiences or activations that create strong consumer engagement, participation, and brand recall.

• K9. Best Influencer/Celebrity Marketing Campaign

Honours campaigns that effectively leverage influencers or celebrities to build authenticity, trust, and measurable impact for health and wellness brands.

• K10. Best Innovation, AI & Technology-Driven Marketing Campaign

Recognises campaigns that creatively use emerging technologies such as AI, data analytics, AR/VR, automation, or tech-enabled solutions to enhance marketing effectiveness.

• K11. Best Integrated & Omnichannel Marketing Campaign

Awarded to campaigns that seamlessly integrate multiple channels—online and offline delivering a consistent brand narrative and strong cumulative impact.

• K12. Best PR, Earned Media & Public Awareness Campaign

Honours campaigns that successfully generate earned media coverage, public discourse, and reputation enhancement through strategic PR and communications efforts.

• K13. Best Static Media Campaign

Recognises impactful use of static formats such as print, OOH, posters, banners, and digital static creatives that deliver strong messaging and recall.

• K14. Best Product Launch or Relaunch Campaign

Awarded to campaigns that successfully introduce or reintroduce a product, creating awareness, excitement, and market traction within the health and wellness category.

• K15. Best Regional/Localized Marketing Campaign

Honours campaigns that effectively adapt messaging, language, culture, and insights to connect with specific regional or local audiences.

• K16. Best Storytelling Campaign

Recognises campaigns that use powerful narratives, emotional depth, and authentic storytelling to create lasting brand connection and engagement.

• K17. Best Social Media Marketing Campaign

Awarded to campaigns that creatively and strategically use social media platforms to drive conversations, community engagement, and measurable impact.

• K18. Best Traditional Media Campaign

Honours effective use of traditional media channels such as television, radio, print, and outdoor to deliver strong reach, frequency, and impact.

• K19. Budget-Smart Impact Campaign

Recognises campaigns that demonstrate exceptional return on investment, backed by clear objectives, measurable outcomes, and strong business results.

• L1. Campaign Of The Year

Recognises the most outstanding campaign across categories, demonstrating exceptional strategy, creativity, execution, and measurable impact.

• L2. Company Of The Year

Honours an organisation that has demonstrated overall excellence in marketing, innovation, impact, and consistent performance throughout the year.

• L3. Agency Of The Year

Awarded to an agency that has delivered exceptional creative, strategic, and business results across multiple campaigns and clients.

Note: No direct nominations are accepted for these categories. Winners will be decided based on cumulative metals won across all categories.