This category recognizes advertisers/brands using first-party data to launch a focused programmatic campaign.
This category awards the best staffed in-house team for achieving business objectives successfully using programmatic advertising.
This category awards the best Omnichannel strategy that has used programmatic buying to achieve campaign goals.
This category is awarded to the best use of artificial intelligence in programmatic advertising by advertiser/brand.
This category recognizes the best programmatic campaign with biggest tangible impact on business objectives.
This category recognizes mobile campaign that has created most successful engagement in audience done by advertiser/brand using programmatic.
This category recognizes the best ad creative of the year.
This category recognizes the most innovative programmatic marketing campaign done by advertiser/brand.
This category recognizes the campaign that has been most successfully launched for a brand, product or service.
This category recognizes the best branded content series that has achieved success and garnered maximum engagement.
This category awards the best work by advertiser/brand for campaigns that has resulted increase in perception, change in customer attitudes, commercial successes, transcendence to the digital space and more.
Recognising standout DOOH campaigns that use programmatic tools like data-led creativity, dynamic creatives, real-time targeting, or automated buys.
This category recognizes successful display/banner with most conversions.
This category recognizes successful mobile display and in-app ads with most conversions.
This category recognizes successful pre-roll ads on YouTube and other video platforms.
This category recognizes successful ad campaigns through streaming TV services.
This category recognizes successful ad content that blends into surrounding editorial content.
This category recognizes successful and well-placed audio ad campaigns done through podcasts or streaming radio services
This category recognizes successful campaigns that has engaged the target audience on various social media platforms
This category recognizes successful campaigns that has engaged the target audience with the help of search engine marketing
This category recognizes successful campaigns that has engaged through digital out-of-home (DOOH) ads, voice ads, wearable ads, and other emerging ad channels
This category recognizes agencies for driving the success of a campaign through planning, personalization, unification and integration of data
This category recognizes the best technology solutions used by the agency for programmatic campaigns.
This category recognizes the most effective and innovative use of digital media buying or selling in a B2C or B2B, single or mulitchannel campaign.
This category recognizes branded content used by agency to improve the success of the brand.
This category recognizes agencies who have demonstrated how they have bought and implemented a omnichannel campaign successfully.
This category recognizes agencies who have demonstrated how they have bought and implemented a multi-channel campaign with innovative strategies, value to the client and its effectiveness.
Best Social Marketing Platform
Best Video Technology For Media Suppliers
Best Account Support by a Technology Company
Best Account Support by a Technology Company
Best Data Technology
This category recognizes the leading demand side platform for programmatic advertising.
This category recognizes the leading seller side platform for programmatic advertising.
This category recognizes the technology platforms enhancing online shopping experience with programmatic advertising.
Best Measurement or Analytics Capability
Best Cookieless Identification Technology
Best Monetization Platform for Publisher
Best Publisher-Side Data Platform
This category celebrates brands that have shown outstanding results in a partnership or collaboration. The entries that demonstrate how the strategy was designed to be mutually beneficial to both parties and the positive outcomes thepartnership achieved. Whether that is increased reach, an increase in sales, or a change in perception.
