| Time & Session | Session |
| 09:00am - 10:15am | Registrations |
| 10:15am - 10:30am | Opening Address |
| 10:35am - 10:55am | Headline Talk The Future is Programmatic: Unlocking India's Digital Ad Economy in the Age of AI & Personalisation |
| 11:00am - 11:15am | The Trade Desk's Session |
| 11:20am - 11:55am | Panel Discussion The Role of AI & Machine Learning in Optimizing Programmatic Campaigns - Leveraging AI to optimize bidding, targeting, and creative delivery. - How machine learning algorithms help improve real-time decision making in programmatic campaigns. - The future of AI in programmatic advertising. |
| 12:00pm - 12:15pm | Amazon Ads' Session |
| 12:20pm - 12:40pm | Spotlight Session |
| 12:45pm - 01:00pm | Truecaller's Session |
| 01:00pm - 02:00pm | Networking Lunch |
| 02:05pm - 02:20pm | Mobavenue's Session |
| 02:25pm - 03:00pm | Panel Discussion The Rise of CTV, DOOH & Retail Media – Programmatic in New Digital Formats - How programmatic is moving beyond display ads into CTV (Connected TV), Digital Out-of-Home (DOOH), and Retail Media Networks. - Case studies of innovative programmatic strategies in these new formats. - The role of data and identity in targeting and measuring performance across emerging channels. - Challenges in scaling, standardizing, and ensuring privacy compliance in new programmatic environments. |
| 03:05pm - 03:20pm | Kargo's Spotlight Session |
| 03:25pm - 03:40pm | Spotlight Session |
| 03:45pm - 04:20pm | Panel Discussion Programmatic and E-commerce: Shaping the Future of Retail Advertising - The integration of programmatic ads within major e-commerce ecosystems and how it enhances targeted advertising. - How programmatic advertising is reshaping product visibility, product recommendation algorithms, and purchase intent. - The role of dynamic creative optimization in e-commerce, allowing personalized product ads based on user data. - How programmatic advertising improves conversion tracking, attribution models, and return on ad spend (ROAS) for retailers. |
| 04:25pm - 04:45pm | Fireside Chat |
| 04:45pm - 05:30pm | Break & Registrations for Real-Time Awards 2025 |
| 05:30pm - 07:30pm | Real Time Awards Felicitation Ceremony |
| 07:30pm onwards | Networking Drinks & Dinner |
