India, with over 900 million internet users, is one of the world’s largest and fastest-growing digital markets. As online content consumption soars across both urban and rural regions, programmatic advertising is becoming central to how brands connect with audiences.

Offering better targeting, greater reach, and real-time optimisation, programmatic holds immense potential — but also brings challenges around complexity, transparency, and impact.

To spotlight innovation in this space, exchange4media presents the Real-Time Programmatic Advertising Awards. These awards celebrate brands, agencies, and media groups that have creatively and effectively harnessed programmatic strategies — delivering the right message, to the right audience, at the right time.