Agenda

Registration

Opening Address

Headline Talk

The Future of Programmatic Advertising

The Trade Desk's Session

Unboxed: The Growing Opportunity of the Open Internet

Panel Discussion

The Role of AI & Machine Learning in Optimizing Programmatic Campaigns

Leveraging AI to optimize bidding, targeting, and creative delivery.
How machine learning algorithms help improve real-time decision making in programmatic campaigns.
The future of AI in programmatic advertising.

Amazon Ads' Session

Amazon DSP: An AI-First Solution for Commerce

Spotlight Session

BFSI Best Practices in Programmatic Marketing

Sandeep Walunj
Executive Director & Group Chief Marketing Officer
Motilal Oswal

Truecaller's Session

Unlock the festive engagement A True Opportunity in Billions of Everyday Hellos

Networking Lunch

Panel Discussion

The Rise of CTV, DOOH & Retail Media – Programmatic in New Digital Formats

How programmatic is moving beyond display ads into CTV (Connected TV), Digital Out-of-Home (DOOH), and Retail Media Networks.
Case studies of innovative programmatic strategies in these new formats.
The role of data and identity in targeting and measuring performance across emerging channels.
Challenges in scaling, standardizing, and ensuring privacy compliance in new programmatic environments.

Jiteen Aggarwal
CMO
Hettich India
Altamash Khan
Head of Digital Marketing
Raymond Lifestyle
Rohiet Ghildyaal
AVP Business Development
Eyeota
Richa Singh
Managing Director, India & The Middle East
Natural Diamond Council
Girish Hingorani
Vice President - Marketing (Cooling & Purification Appliances) & Corporate Communications
Blue Star Limited
Moderator: Nikhil Kumar
Chief Growth Officer,
mediasmart

Kargo's Spotlight Session

The Courage to Say ‘No’: Lessons from Patagonia and Kargo’s Stand Against MFA-websites in India

Spotlight Session

Panel Discussion

Programmatic and E-commerce: Shaping the Future of Retail Advertising

The integration of programmatic ads within major e-commerce ecosystems and how it enhances targeted advertising.
How programmatic advertising is reshaping product visibility, product recommendation algorithms, and purchase intent.
The role of dynamic creative optimization in e-commerce, allowing personalized product ads based on user data.
How programmatic advertising improves conversion tracking, attribution models, and return on ad spend (ROAS) for retailers.

Somnath Mukherjee
Head of Programmatic & Performance Marketing
Vibrant - Reliance Retail
Ritu Mittal
Head of Marketing & Digital
Bayer
Ranjan Mishra
Senior Director Client Services
The Trade Desk
Sairam Ranganathan
Head of Commerce
WPP Media
Moderator: Atharva Shinde
Co-founder | Chief Strategist
Hovers

Fireside Chat

Mercedes-Benz India on Digital-First, Programmatic-Ready Marketing

Amrit Baid
General Manager - Marketing and Customer Experience
Mercedes-Benz India Pvt. Ltd.
Moderator: Dhruv Dhawan
Vice President Revenue
The Trade Desk

Contact Us