Mumbai | 2024

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Categories

  • A DESIGN
  • B MARKETING
  • C BEST IN A SECTOR
  • D SPECIALTY AWARDS
  • A01. Store Design
  • Awarded to new store design concepts across all retail formats. Open to all retail sectors and store sizes that have opened in the specified period.

  • A02. Store-in-Store Design
  • Awarded for outstanding store-in-store concepts or concessions that stand out in the retail landscape.

  • A03. Seasonal, Festive or Temporary Display
  • Awarded for exceptional window display for less than three months duration.

  • A04. Window Display – Non-Festive
  • Awarded for exceptional window display designs that are not related to festive themes.

  • A05. Best Brand Packaging
  • Awarded to the brand with the most innovative and impactful packaging design, effectively communicating brand values while enhancing the product experience and consumer engagement.

  • B01. Best Customer Insight Strategy
  • Awarded to the retailer who has most effectively employed new strategies using customer feedback and/or data.

  • B02. Best Brand Campaign of the Year
  • Awarded to the marketing or advertising campaigns undertaken by retailers employing a highly creative and innovative approach across multiple channels that have resulted in commercial success.

  • B03. Best Use of Video
  • Awarded for a video strategy that successfully promoted a product, initiative or retailer.

  • B04. Best Use of Social Media
  • Awarded for a Social strategy that most successfully achieved goals.

  • B05. Best Use of Content
  • Awarded for the most effective use of content used to promote a product, brand or service.

  • B06. Best Use of SEO
  • Awarded for the most effective use of SEO strategies to enhance visibility and drive traffic to a product, brand, or service.

  • B07. Best Use of Public Relations
  • Awarded for the greatest marketing impact through strategic public relations campaigns.

  • B08. Best Retail Activation
  • Awarded for the event and/or marketing activation that most successfully achieved set goals.

  • B09. Best Launch Campaign
  • Awarded to a launch campaign that successfully generated buzz and audience engagement around a new product.

  • B10. POP/POS
  • Awarded for exceptional design in point-of-purchase (POP) and point-of-sale (POS) displays.

  • B11. Best Use of Festive Marketing
  • Awarded for the most innovative and engaging festive marketing campaign.

  • B12. Best Use of Technology
  • Awarded for the use of new technology that has most significantly enhanced the customer experience.

  • B13. Best Use of Emerging Technology
  • Awarded for the best use of emerging technology including but not limited to, AI, AR, VR, Metaverse, or Blockchain.

  • B14. Best Personalization Strategy
  • Awarded to the retailer who has been able to tailor each shopper's experience most successfully.

  • B15. Best Influencer Collaboration
  • Awarded to the influencer marketing campaign that has been most creative, strategic and effective in achieving its objectives.

  • B16. Best Brand Collaboration
  • Awarded for the collaboration between two brands that has most successfully achieved set goals.

  • B17. Best Subscription Strategy
  • Awarded for a subscription or membership strategy that has successfully achieved set goals.

  • B18. Best Omnichannel Experience
  • Awarded to the retailer who has best utilized a combination of in-store and online experiences to increase sales.

  • B19. Best E-Commerce Experience
  • Awarded to the retailer with the most seamless e-commerce experience.

  • B20. Best Customer Service Experience
  • Awarded to the retailer with the most supportive and efficient customer service experience.

  • B21. Best Community Building Strategy
  • Awarded for the community building strategy that resulted in consistently high audience engagement and a strong sense of community.

  • B22. Most Innovative Retail Model
  • Awarded to the retailer who has most effectively changed the way customers shop and discover their brand(s).

  • B23. Best Transformation
  • Awarded to the retailer whose physical and/or digital transformation has allowed them to adhere to standards brought about by changing consumer habits.

  • B24. Best Gen Z Marketing Strategy
  • Awarded to the campaign or strategy that successfully connects with Gen Z, utilizing their preferred channels, values, and trends to drive brand awareness and loyalty.

  • B25. Best Integrated Campaign
  • Awarded for a campaign that seamlessly integrates various media channels to create a unified and effective brand message, resulting in significant business outcomes.

  • B26. Best Use of Digital Advertising (Banners, Display, Rich Media)
  • Awarded to the most creative and successful use of digital advertising formats, including banners, display ads, and rich media, to drive consumer interaction and business results.

  • B27. Best Use of Marketing Drive Brand Engagement
  • Awarded for a marketing initiative that has most effectively driven consumer engagement, fostering interaction and loyalty through creative strategies.

  • B28. Most Innovative Digital Campaign
  • Recognizes a digital campaign that employs groundbreaking concepts to achieve remarkable success and capture consumer attention in new ways.

  • B29. Best User Generated Campaign
  • Awarded to the campaign that has most effectively engaged users in creating and sharing content, resulting in organic brand promotion and strengthened community involvement.

  • B30. Best CSR & Social Welfare Campaign
  • Recognizes a campaign that showcases a brand's commitment to corporate social responsibility and social welfare, demonstrating a positive impact on society.

  • B31. Best Strategy for Brand Revival
  • Awarded to the best strategic initiative that has revitalized a declining or dormant brand, successfully re-engaging its target audience and driving renewed growth.

  • B32. Best Cross-Platform Campaign
  • Recognizes a campaign that efficiently utilizes multiple platforms to deliver a consistent and effective message, ensuring maximum reach and engagement across diverse audiences.

  • B33. Best Brand & Movie Integration
  • Awarded for the most effective integration of a brand into a movie or short film, creating meaningful associations and enhancing brand visibility through seamless product placement or collaboration.

  • B34. Best Integration with Sports
  • Awarded to the brand that has most successfully leveraged a sports partnership or event to enhance brand awareness, engagement, and commercial success.

  • B35. Best Character Led Branded Campaign
  • Recognizes a branded campaign led by a character, demonstrating creative storytelling and strong audience connection through the character's persona.

  • B36. Best use of Mobile
  • Recognizes innovative and impactful strategies leveraging mobile technology to enhance customer engagement, improve the shopping experience, and drive sales in the retail sector.

    Awarded to stores in each of the following sectors that have innovatively enhanced the customer/shopping experience with creative merchandising, exceptional product displays and a dynamic in-store environment that fosters customer interaction.

  • C01. Fashion
  • (Includes textiles, apparel, footwear, watches, accessories, sportswear)

  • C02. Jewellery
  • C03. Food, Beverage, and Supermarket
  • (Food retailers of all sizes)

  • C04. Restaurants: QSRs and Cafes
  • C05. Restaurants: Specialty and Fine Dine
  • C06. Restaurants: Bars & Pubs
  • C07. Leisure & Entertainment
  • (Includes cinema halls, multiplexes, sports clubs)

  • C08. Beauty, Wellness & Cosmetics
  • (Includes hairstyling, skin care, makeup, nail salons, hybris salons, Spas, health clubs, fragrances)

  • C09. Healthcare
  • (Includes pharmacies, pet care products)

  • C10. Childcare
  • (Includes toys, accessories, apparels, footwear for children)

  • C11. Consumer Electronics
  • (Includes mobile phones, computers, tablets, television sets, air-conditioners, refrigerators, home appliances, kitchen appliances, gaming systems, cameras)

  • C12. Automobile
  • (Includes passenger vehicles, commercial vehicles, dealerships, sed car showrooms, tyres, batteries, oils, accessories)

  • C13. Banking, Financial Services, Insurance
  • D01. Sustainability
  • D02. Diversity & Inclusion
  • D03. Cause-Related Marketing
  • D04. Best Retail Startup
  • Awarded to stores in each of the following sectors that have innovatively enhanced the customer/shopping experience with creative merchandising, exceptional product displays and a dynamic in-store environment that fosters customer interaction.