Mumbai | 2024

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Categories

  • A DESIGN
  • B MARKETING
  • C BEST IN A SECTOR
  • D SPECIALTY AWARDS
  • A01. Store Design
  • Awarded to new store design concepts across all retail formats. Open to all retail sectors and store sizes that have opened in the specified period.

  • A02. Store-in-Store Design
  • Awarded for outstanding store-in-store concepts or concessions that stand out in the retail landscape.

  • A03. Seasonal, Festive or Temporary Display
  • Awarded for exceptional window display for less than three months duration.

  • A04. Window Display – Non-Festive
  • Awarded for exceptional window display designs that are not related to festive themes.

  • A05. Best Brand Packaging
  • Awarded to the brand with the most innovative and impactful packaging design, effectively communicating brand values while enhancing the product experience and consumer engagement.

  • B01. Best Customer Insight Strategy
  • Awarded to the retailer who has most effectively employed new strategies using customer feedback and/or data.

  • B02. Best Brand Campaign of the Year
  • Awarded to the marketing or advertising campaigns undertaken by retailers employing a highly creative and innovative approach across multiple channels that have resulted in commercial success.

  • B03. Best Use of Video
  • Awarded for a video strategy that successfully promoted a product, initiative or retailer.

  • B04. Best Use of Social Media
  • Awarded for a Social strategy that most successfully achieved goals.

  • B05. Best Use of Content
  • Awarded for the most effective use of content used to promote a product, brand or service.

  • B06. Best Use of SEO
  • Awarded for the most effective use of SEO strategies to enhance visibility and drive traffic to a product, brand, or service.

  • B07. Best Use of Public Relations
  • Awarded for the greatest marketing impact through strategic public relations campaigns.

  • B08. Best Retail Activation
  • Awarded for the event and/or marketing activation that most successfully achieved set goals.

  • B09. Best Launch Campaign
  • Awarded to a launch campaign that successfully generated buzz and audience engagement around a new product.

  • B10. POP/POS
  • Awarded for exceptional design in point-of-purchase (POP) and point-of-sale (POS) displays.

  • B11. Best Use of Festive Marketing
  • Awarded for the most innovative and engaging festive marketing campaign.

  • B12. Best Use of Technology
  • Awarded for the use of new technology that has most significantly enhanced the customer experience.

  • B13. Best Use of Emerging Technology
  • Awarded for the best use of emerging technology including but not limited to, AI, AR, VR, Metaverse, or Blockchain.

  • B14. Best Personalization Strategy
  • Awarded to the retailer who has been able to tailor each shopper's experience most successfully.

  • B15. Best Influencer Collaboration
  • Awarded to the influencer marketing campaign that has been most creative, strategic and effective in achieving its objectives.

  • B16. Best Brand Collaboration
  • Awarded for the collaboration between two brands that has most successfully achieved set goals.

  • B17. Best Subscription Strategy
  • Awarded for a subscription or membership strategy that has successfully achieved set goals.

  • B18. Best Omnichannel Experience
  • Awarded to the retailer who has best utilized a combination of in-store and online experiences to increase sales.

  • B19. Best E-Commerce Experience
  • Awarded to the retailer with the most seamless e-commerce experience.

  • B20. Best Customer Service Experience
  • Awarded to the retailer with the most supportive and efficient customer service experience.

  • B21. Best Community Building Strategy
  • Awarded for the community building strategy that resulted in consistently high audience engagement and a strong sense of community.

  • B22. Most Innovative Retail Model
  • Awarded to the retailer who has most effectively changed the way customers shop and discover their brand(s).

  • B23. Best Transformation
  • Awarded to the retailer whose physical and/or digital transformation has allowed them to adhere to standards brought about by changing consumer habits.

  • B24. Best Gen Z Marketing Strategy
  • Awarded to the campaign or strategy that successfully connects with Gen Z, utilizing their preferred channels, values, and trends to drive brand awareness and loyalty.

  • B25. Best Integrated Campaign
  • Awarded for a campaign that seamlessly integrates various media channels to create a unified and effective brand message, resulting in significant business outcomes.

  • B26. Best Use of Digital Advertising (Banners, Display, Rich Media)
  • Awarded to the most creative and successful use of digital advertising formats, including banners, display ads, and rich media, to drive consumer interaction and business results.

  • B27. Best Use of Marketing Drive Brand Engagement
  • Awarded for a marketing initiative that has most effectively driven consumer engagement, fostering interaction and loyalty through creative strategies.

  • B28. Most Innovative Digital Campaign
  • Recognizes a digital campaign that employs groundbreaking concepts to achieve remarkable success and capture consumer attention in new ways.

  • B29. Best User Generated Campaign
  • Awarded to the campaign that has most effectively engaged users in creating and sharing content, resulting in organic brand promotion and strengthened community involvement.

  • B30. Best CSR & Social Welfare Campaign
  • Recognizes a campaign that showcases a brand's commitment to corporate social responsibility and social welfare, demonstrating a positive impact on society.

  • B31. Best Strategy for Brand Revival
  • Awarded to the best strategic initiative that has revitalized a declining or dormant brand, successfully re-engaging its target audience and driving renewed growth.

  • B32. Best Cross-Platform Campaign
  • Recognizes a campaign that efficiently utilizes multiple platforms to deliver a consistent and effective message, ensuring maximum reach and engagement across diverse audiences.

  • B33. Best Brand & Movie Integration
  • Awarded for the most effective integration of a brand into a movie or short film, creating meaningful associations and enhancing brand visibility through seamless product placement or collaboration.

  • B34. Best Integration with Sports
  • Awarded to the brand that has most successfully leveraged a sports partnership or event to enhance brand awareness, engagement, and commercial success.

  • B35. Best Character Led Branded Campaign
  • Recognizes a branded campaign led by a character, demonstrating creative storytelling and strong audience connection through the character's persona.

    Awarded to stores in each of the following sectors that have innovatively enhanced the customer/shopping experience with creative merchandising, exceptional product displays and a dynamic in-store environment that fosters customer interaction.

  • C01. Fashion
  • (Includes textiles, apparel, footwear, watches, accessories, sportswear)

  • C02. Jewellery
  • C03. Food, Beverage, and Supermarket
  • (Food retailers of all sizes)

  • C04. Restaurants: QSRs and Cafes
  • C05. Restaurants: Specialty and Fine Dine
  • C06. Restaurants: Bars & Pubs
  • C07. Leisure & Entertainment
  • (Includes cinema halls, multiplexes, sports clubs)

  • C08. Beauty, Wellness & Cosmetics
  • (Includes hairstyling, skin care, makeup, nail salons, hybris salons, Spas, health clubs, fragrances)

  • C09. Healthcare
  • (Includes pharmacies, pet care products)

  • C10. Childcare
  • (Includes toys, accessories, apparels, footwear for children)

  • C11. Consumer Electronics
  • (Includes mobile phones, computers, tablets, television sets, air-conditioners, refrigerators, home appliances, kitchen appliances, gaming systems, cameras)

  • C12. Automobile
  • (Includes passenger vehicles, commercial vehicles, dealerships, sed car showrooms, tyres, batteries, oils, accessories)

  • C13. Banking, Financial Services, Insurance
  • D01. Sustainability
  • D02. Diversity & Inclusion
  • D03. Cause-Related Marketing
  • D04. Best Retail Startup
  • Awarded to stores in each of the following sectors that have innovatively enhanced the customer/shopping experience with creative merchandising, exceptional product displays and a dynamic in-store environment that fosters customer interaction.