Bloomingdale PR won a silver metal in ‘Best PR-Led Cross-Brand Collaboration’ sub-category at the recently held e4m RetailEx Awards 2026 on April 15
Bloomingdale PR won a silver metal for its impactful work at the e4m RetailEx Awards 2026. The company won the metal for ‘MOD X Laneige Collaboration’ campaign. The second edition of the awards was held in Mumbai on April 15 in presence of top industry leaders, experts and business heads from the advertising, marketing and media world.
The RetailEX Awards recognise and honour the trailblazers who redefine customer experiences, break boundaries with tech-led storytelling and elevate the retail game through unforgettable campaigns. It aims to spotlight campaigns and strategies that stand out for their originality, impact and ability to deliver measurable business outcomes.
This year, the Jury Chair of e4m RetailEX Awards was Sandeep Kohli, CEO, Novel Jewels - Aditya Birla Group. The other jury members included some of the respected names from the industry. The winners were finalised across 4 main categories which were further divided into 89 sub-categories. The awards continue to celebrate excellence in retail marketing and inspire the next wave of innovation.
