Awarded to new store design concepts across all retail formats. Open to all retail sectors and store sizes that have opened in the specified period.
Awarded for outstanding store-in-store concepts or concessions that stand out in the retail landscape.
Awarded for exceptional window display for less than three months duration.
Awarded for exceptional window display designs that are not related to festive themes.
Awarded to the brand with the most innovative and impactful packaging design, effectively communicating brand values while enhancing the product experience and consumer engagement.
For immersive store experiences incorporating tech, scent, sound, or touch.
Awarded to the retailer who has most effectively employed new strategies using customer feedback and/or data.
Awarded to the marketing or advertising campaigns undertaken by retailers employing a highly creative and innovative approach across multiple channels that have resulted in commercial success.
Awarded for a video strategy that successfully promoted a product, initiative or retailer.
Awarded for a Social strategy that most successfully achieved goals.
Awarded for the most effective use of content used to promote a product, brand or service.
Awarded for the most effective use of SEO strategies to enhance visibility and drive traffic to a product, brand, or service.
Awarded for the greatest marketing impact through strategic public relations campaigns.
Awarded for the event and/or marketing activation that most successfully achieved set goals.
Awarded to a launch campaign that successfully generated buzz and audience engagement around a new product.
Awarded for exceptional design in point-of-purchase (POP) and point-of-sale (POS) displays.
Awarded for the most innovative and engaging festive marketing campaign.
Tech-Integrated Retail Space Including generative AI, chatbots in personalization, operations, design, or marketing, etc.
Awarded for the best use of emerging technology including but not limited to, AI, AR, VR, Metaverse, or Blockchain.
Awarded to the campaign that has most effectively leveraged a celebrity partnership to deliver exceptional creativity, strategic alignment, and measurable impact.
Awarded to campaigns that turned niche voices into big impact—smartly tapping into micro-influencers to spark authentic conversations and meaningful results.
Awarded to the campaign that strategically leveraged a macro influencer to drive strong brand visibility, engagement, and results
Awarded for the collaboration between two brands that has most successfully achieved set goals.
Awarded to the retailer who has best utilized a combination of in-store and online experiences to increase sales.
Awarded to the retailer with the most seamless e-commerce experience.
Awarded to the retailer with the most supportive and efficient customer service experience.
Awarded for the community building strategy that resulted in consistently high audience engagement and a strong sense of community.
Awarded to the retailer who has most effectively changed the way customers shop and discover their brand(s).
Awarded to the retailer whose physical and/or digital transformation has allowed them to adhere to standards brought about by changing consumer habits.
Awarded to the campaign or strategy that successfully connects with Gen Z, utilizing their preferred channels, values, and trends to drive brand awareness and loyalty.
Awarded for a campaign that seamlessly integrates various media channels to create a unified and effective brand message, resulting in significant business outcomes.
Awarded for a digital campaign that seamlessly integrates multiple digital media channels to deliver a unified and compelling brand message, while also demonstrating breakthrough thinking or use of technology
Awarded to the most creative and successful use of digital advertising formats, including banners, display ads, and rich media, to drive consumer interaction and business results.
Awarded for a marketing initiative that has most effectively driven consumer engagement, fostering interaction and loyalty through creative strategies.
Awarded to the campaign that has most effectively engaged users in creating and sharing content, resulting in organic brand promotion and strengthened community involvement.
Recognizes a campaign that showcases a brand's commitment to corporate social responsibility and social welfare, demonstrating a positive impact on society.
Awarded to the best strategic initiative that has revitalized a declining or dormant brand, successfully re-engaging its target audience and driving renewed growth.
Recognizes a campaign that efficiently utilizes multiple platforms to deliver a consistent and effective message, ensuring maximum reach and engagement across diverse audiences.
Awarded for the most effective integration of a brand into a movie or short film, creating meaningful associations and enhancing brand visibility through seamless product placement or collaboration.
Awarded to the brand that has most successfully leveraged a sports partnership or event to enhance brand awareness, engagement, and commercial success.
Recognizes a branded campaign led by a character, demonstrating creative storytelling and strong audience connection through the character's persona.
Campaigns built in/for Tier II-III markets or regional audiences using vernacular language or insights
Including sonic branding, branded podcasts, Alexa skills, or voice-activated retail tools
Leveraging WhatsApp, Chatbots, Voice Assistants for conversions and engagement.
Seamless placement in shows or platforms like Netflix, Hotstar, etc.
For storytelling through series formats, brand webisodes, or mini-documentaries
Recognizes brands who leveraged trending moments (elections, IPL, memes, news) effectively.
Awarded to stores in each of the following sectors that have innovatively enhanced the customer/shopping experience with creative merchandising, exceptional product displays and a dynamic in-store environment that fosters customer interaction.
(Includes textiles, apparel, footwear, watches, accessories, sportswear)
(Food retailers of all sizes)
Recognizes restaurants across formats – including quick-service outlets, cafes, bars, pubs, and fine-dining establishments – for excellence in concept, customer experience, and overall dining innovation.
(Includes cinema halls, multiplexes, sports clubs)
(Includes hairstyling, skin care, makeup, nail salons, hybris salons, Spas, health clubs, fragrances)
(Includes pharmacies, pet care products)
(Includes toys, accessories, apparels, footwear for children)
(Includes mobile phones, computers, tablets, television sets, air-conditioners, refrigerators, home appliances, kitchen appliances, gaming systems, cameras)
(Includes passenger vehicles, commercial vehicles, dealerships, sed car showrooms, tyres, batteries, oils, accessories)
Recognizing platforms that enable seamless discovery, transactions, and logistics.
Celebrating brands and retailers that deliver exceptional quality, design, and experience across premium lifestyle products, creative tools, curated gift sets, and artistic essentials.
For campaigns that introduced or repositioned brands with impact, boosting awareness and sentiment.
For highly impactful campaigns executed, showcasing measurable outcomes within a defined budget cap.
Recognizing campaigns that organically went viral and sparked conversation.
Celebrates campaigns that strategically collaborated with influencers/celebrities to authentically connect with consumers and amplify brand presence.
Celebrates campaigns that tapped regional languages or hyperlocal insights to connect in Tier II/III markets.
Honors campaigns that used short or long-form video content across platforms to effectively tell compelling brand stories.
For campaigns using a mix of digital platforms to achieve comprehensive brand objectives.
Recognizing PR campaigns that leveraged behavioral, cultural, or market insights to craft resonant narratives.
For exceptional event-based brand launches—either physical or virtual—that generated strong media buzz, brand engagement, and audience immersion.
For bold, out-of-the-box thinking that elevated brand conversations
Recognizing integrated storytelling across digital, print, social, TV, radio, and experiential platforms—creating seamless brand engagement.
For campaigns that handled brand or reputational crises with transparency, strategy, and speed, turning challenges into opportunities.
Recognizes PR campaigns that effectively showcase a brand’s commitment to social responsibility, creating meaningful impact for communities or causes while reinforcing brand purpose.