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Categories

  • A DESIGN
  • B MARKETING
  • C BEST IN A SECTOR
  • D PR STRATEGY & INNOVATION
  • A01. Store Design
  • Awarded to new store design concepts across all retail formats. Open to all retail sectors and store sizes that have opened in the specified period.

  • A02. Store-in-Store Design
  • Awarded for outstanding store-in-store concepts or concessions that stand out in the retail landscape.

  • A03. Seasonal, Festive or Temporary Display
  • Awarded for exceptional window display for less than three months duration.

  • A04. Window Display – Non-Festive
  • Awarded for exceptional window display designs that are not related to festive themes.

  • A05. Best Brand Packaging
  • Awarded to the brand with the most innovative and impactful packaging design, effectively communicating brand values while enhancing the product experience and consumer engagement.

  • A06. Experiential Retail Design
  • For immersive store experiences incorporating tech, scent, sound, or touch.

  • B01. Best Customer Insight Strategy
  • Awarded to the retailer who has most effectively employed new strategies using customer feedback and/or data.

  • B02. Best Brand Campaign of the Year
  • Awarded to the marketing or advertising campaigns undertaken by retailers employing a highly creative and innovative approach across multiple channels that have resulted in commercial success.

  • B03. Best Use of Video
  • Awarded for a video strategy that successfully promoted a product, initiative or retailer.

  • B04. Best Use of Social Media
  • Awarded for a Social strategy that most successfully achieved goals.

  • B05. Best Use of Content
  • Awarded for the most effective use of content used to promote a product, brand or service.

  • B06. Best Use of SEO
  • Awarded for the most effective use of SEO strategies to enhance visibility and drive traffic to a product, brand, or service.

  • B07. Best Cause-Related Marketing Campaign
  • Honors a campaign where a retail brand partnered with a social or environmental cause, effectively combining purpose with marketing to drive awareness, engagement, and measurable impact.

  • B08. Best Retail Activation
  • Awarded for the event and/or marketing activation that most successfully achieved set goals.

  • B09. Best Launch Campaign
  • Awarded to a launch campaign that successfully generated buzz and audience engagement around a new product.

  • B10. POP/POS
  • Awarded for exceptional design in point-of-purchase (POP) and point-of-sale (POS) displays.

  • B11. Best Use of Festive Marketing
  • Awarded for the most innovative and engaging festive marketing campaign.

  • B12. Best Use of AI in Marketing / Best Tech-Integrated Retail Space
  • Tech-Integrated Retail Space Including generative AI, chatbots in personalization, operations, design, or marketing, etc.

  • B13. Best Personalization Strategy
  • Awarded for the best use of emerging technology including but not limited to, AI, AR, VR, Metaverse, or Blockchain.

  • B14. Best Celebrity Collaboration
  • Awarded to the campaign that has most effectively leveraged a celebrity partnership to deliver exceptional creativity, strategic alignment, and measurable impact.

  • B15. Best Micro Influencer Collaboration
  • Awarded to campaigns that turned niche voices into big impact—smartly tapping into micro-influencers to spark authentic conversations and meaningful results.

  • B16. Best Macro Influencer Collaboration
  • Awarded to the campaign that strategically leveraged a macro influencer to drive strong brand visibility, engagement, and results

  • B17. Best Cross-Brand Integration
  • Awarded for the collaboration between two brands that has most successfully achieved set goals.

  • B18. Best Omnichannel Experience
  • Awarded to the retailer who has best utilized a combination of in-store and online experiences to increase sales.

  • B19. Best E-Commerce Experience
  • Awarded to the retailer with the most seamless e-commerce experience.

  • B20. Best Customer Service Experience
  • Awarded to the retailer with the most supportive and efficient customer service experience.

  • B21. Best Community Building Strategy
  • Awarded for the community building strategy that resulted in consistently high audience engagement and a strong sense of community.

  • B22. Most Innovative Retail Model
  • Awarded to the retailer who has most effectively changed the way customers shop and discover their brand(s).

  • B23. Best Transformation
  • Awarded to the retailer whose physical and/or digital transformation has allowed them to adhere to standards brought about by changing consumer habits.

  • B24. Best Gen Z Marketing Strategy
  • Awarded to the campaign or strategy that successfully connects with Gen Z, utilizing their preferred channels, values, and trends to drive brand awareness and loyalty.

  • B25. Best Integrated Campaign
  • Awarded for a campaign that seamlessly integrates various media channels to create a unified and effective brand message, resulting in significant business outcomes.

  • B26. Best Integrated & Innovative Digital Campaign
  • Awarded for a digital campaign that seamlessly integrates multiple digital media channels to deliver a unified and compelling brand message, while also demonstrating breakthrough thinking or use of technology

  • B27. Best Use of Digital Advertising (Banners, Display, Rich Media)
  • Awarded to the most creative and successful use of digital advertising formats, including banners, display ads, and rich media, to drive consumer interaction and business results.

  • B28. Best Use of Marketing to Drive Brand Engagement (Online/Offline)
  • Awarded for a marketing initiative that has most effectively driven consumer engagement, fostering interaction and loyalty through creative strategies.

  • B29. Best User-Generated Campaign
  • Awarded to the campaign that has most effectively engaged users in creating and sharing content, resulting in organic brand promotion and strengthened community involvement.

  • B30. Best CSR & Social Welfare Campaign
  • Recognizes a campaign that showcases a brand's commitment to corporate social responsibility and social welfare, demonstrating a positive impact on society.

  • B31. Best Strategy for Brand Revival
  • Awarded to the best strategic initiative that has revitalized a declining or dormant brand, successfully re-engaging its target audience and driving renewed growth.

  • B32. Best Cross-Platform Campaign
  • Recognizes a campaign that efficiently utilizes multiple platforms to deliver a consistent and effective message, ensuring maximum reach and engagement across diverse audiences.

  • B33. Best Brand & Movie Integration
  • Awarded for the most effective integration of a brand into a movie or short film, creating meaningful associations and enhancing brand visibility through seamless product placement or collaboration.

  • B34. Best Integration with Sports
  • Awarded to the brand that has most successfully leveraged a sports partnership or event to enhance brand awareness, engagement, and commercial success.

  • B35. Best Character-Led Branded Campaign
  • Recognizes a branded campaign led by a character, demonstrating creative storytelling and strong audience connection through the character's persona.

  • B36. Best Regional Language Campaign
  • Campaigns built in/for Tier II-III markets or regional audiences using vernacular language or insights

  • B37. Best Voice/Audio-First Campaign
  • Including sonic branding, branded podcasts, Alexa skills, or voice-activated retail tools

  • B38. Best Use of Conversational Commerce
  • Leveraging WhatsApp, Chatbots, Voice Assistants for conversions and engagement.

  • B39. Best Native Content Integration in OTT
  • Seamless placement in shows or platforms like Netflix, Hotstar, etc.

  • B40. Best Episodic/Branded Series
  • For storytelling through series formats, brand webisodes, or mini-documentaries

  • B41. Best Real-Time Marketing Campaign
  • Recognizes brands who leveraged trending moments (elections, IPL, memes, news) effectively.

  • B42. Best Sustainable Retail Initiative
  • Honors a retail brand or agency that has implemented innovative, long-term sustainability practices—across operations, products, or customer engagement—creating a meaningful environmental and social impact.

  • B43. Best Diversity & Inclusion Initiative
  • Honors a retail brand or agency that has championed diversity and inclusion through impactful programs, policies, or campaigns, creating an equitable and inclusive environment for employees, customers, and communities.

  • B44. Best Integrated Traditional Media Campaign
  • Campaigns that combined two or more traditional platforms (TV + Print + Radio + OOH) to deliver a consistent and compelling message.

  • B45. Most Effective Transit Media Campaign
  • Honoring use of metro, bus, airport, or other transit media with scale and innovation.

  • B46. Most Effective DOOH Campaign (Performance-Led)
  • For DOOH efforts that directly drove conversions, app installs, store visits, or sales, backed by measurable outcomes.

  • B47. Best Integrated OOH Campaign
  • Recognizes OOH campaigns that were part of a larger integrated marketing effort, effectively amplifying the brand message across channels.

  • B48. Best D2C Marketing Campaign
  • Recognizes an impactful and creative marketing campaign by a D2C brand that drove measurable results in awareness, engagement, or sales.

  • B49. Best Omni-Channel D2C Experience
  • Acknowledges a D2C brand that has successfully extended its digital-first experience into offline channels or marketplaces without losing brand essence.

  • B50. Best Use of Mobile Marketing
  • Recognises outstanding campaigns that creatively harnessed mobile platforms to engage audiences, enhance experiences, and drive measurable results.

  • B51. Best Use of App Marketing
  • Awarded to innovative campaigns that maximised the potential of mobile apps to boost engagement, loyalty, and sales.

  • B52. Best Channel Marketing Campaign
  • Recognises impactful, location-specific marketing initiatives — whether in a store, outlet, supermarket, branch, clinic, or similar — that effectively drove footfall, increased sales, and built stronger customer connections.

    Awarded to stores in each of the following sectors that have innovatively enhanced the customer/shopping experience with creative merchandising, exceptional product displays and a dynamic in-store environment that fosters customer interaction.

  • C01. Fashion
  • (Includes textiles, apparel, footwear, watches, accessories, sportswear)

  • C02. Jewellery
  • C03. Food, Beverage, and Supermarket
  • (Food retailers of all sizes)

  • C04. Restaurants: QSRs, Cafes, Bars & Fine Dining
  • Recognizes restaurants across formats – including quick-service outlets, cafes, bars, pubs, and fine-dining establishments – for excellence in concept, customer experience, and overall dining innovation.

  • C05. Leisure & Entertainment
  • (Includes cinema halls, multiplexes, sports clubs)

  • C06. Beauty, Wellness & Cosmetics
  • (Includes hairstyling, skin care, makeup, nail salons, hybris salons, Spas, health clubs, fragrances)

  • C07. Healthcare, Pharmacy & Childcare
  • (Includes pharmacies, clinics, pet care products, baby care, and childcare essentials such as nutrition, hygiene, and safety products) Recognises segments who have delivered outstanding customer service, innovative product offerings, and impactful marketing, while building trust and driving growth in their communities.

  • C08. Consumer Electronics
  • (Includes mobile phones, computers, tablets, television sets, air-conditioners, refrigerators, home appliances, kitchen appliances, gaming systems, cameras)

  • C09. Automobile
  • (Includes passenger vehicles, commercial vehicles, dealerships, sed car showrooms, tyres, batteries, oils, accessories)

  • C10. Banking, Financial Services, Insurance
  • Recognises outstanding marketing campaigns in the BFSI sector, including those executed through branches and other physical touchpoints, that enhanced customer engagement, built trust, and drove business growth.

  • C11. Retail Aggregators & Marketplaces (B2B/B2C)
  • Recognizing platforms that enable seamless discovery, transactions, and logistics.

  • C12. Best Lifestyle Accessories Brand
  • Celebrating brands and retailers that deliver exceptional quality, design, and experience across premium lifestyle products, creative tools, curated gift sets, and artistic essentials.

  • D01. Best Use of PR for Brand Launch or Rebranding
  • For campaigns that introduced or repositioned brands with impact, boosting awareness and sentiment.

  • D02. Best Smart-Budget PR Campaign
  • For highly impactful campaigns executed, showcasing measurable outcomes within a defined budget cap.

  • D03. Most Viral PR Moment of the Year
  • Recognizing campaigns that organically went viral and sparked conversation.

  • D04. Best Influencer/Celebrity Activation
  • Celebrates campaigns that strategically collaborated with influencers/celebrities to authentically connect with consumers and amplify brand presence.

  • D05. Best Regional / Multilingual PR Campaign
  • Celebrates campaigns that tapped regional languages or hyperlocal insights to connect in Tier II/III markets.

  • D06. Best Video PR Campaign
  • Honors campaigns that used short or long-form video content across platforms to effectively tell compelling brand stories.

  • D07. Best Digital PR Campaign
  • For campaigns using a mix of digital platforms to achieve comprehensive brand objectives.

  • D08. Best Use of Consumer Insights in PR
  • Recognizing PR campaigns that leveraged behavioral, cultural, or market insights to craft resonant narratives.

  • D09. Best Media Launch Event (Virtual or On-Ground)
  • For exceptional event-based brand launches—either physical or virtual—that generated strong media buzz, brand engagement, and audience immersion.

  • D10. Best Innovative PR Idea
  • For bold, out-of-the-box thinking that elevated brand conversations

  • D11. Best Multi-Channel PR Campaign
  • Recognizing integrated storytelling across digital, print, social, TV, radio, and experiential platforms—creating seamless brand engagement.

  • D12. Best Crisis Management PR Campaign
  • For campaigns that handled brand or reputational crises with transparency, strategy, and speed, turning challenges into opportunities.

  • D13. Best CSR PR Campaign
  • Recognizes PR campaigns that effectively showcase a brand’s commitment to social responsibility, creating meaningful impact for communities or causes while reinforcing brand purpose.

  • D14. Best PR-Led Cross-Brand Collaboration
  • Honors collaborative PR initiatives between two brands that delivered exceptional visibility, engagement, and impact by successfully achieving their shared communication goals.