Usha Yadav is the Associate Director of Ad Sales at Zee Entertainment Enterprises. She was also the Senior Key Account Manager and Senior Manager at Zee TV, Zee Cinema, &TV, and &Pictures from 2017. She has played an instrumental role in both free commercial time in advertising and solution selling. She was the Senior Executive for Branded Content for NDTV Good Times for a year in 2016 and also the Account Manager for Corporate Sales at Radio Mirchi Mumbai in 2015.

Yadav is an alumnus of the N.L. Dalmia Institute of Management Studies and Research with an MBA in Marketing.The inaugural edition of e4m Revenue Leaders 40 under 40 awards 2025 was held on July 30 in Delhi.

This prestigious recognition honours young leaders who have made significant contributions to their organizations and the industry as a whole. The awards aim to acknowledge individuals under the age of 40 who have demonstrated exceptional prowess, innovation, and leadership in driving revenue growth and shaping the future of media and marketing. These awards are a testament to their dedication, strategic vision, and transformative impact within their respective domains.