Khyati Shah is the Manager for Sales at Zee Entertainment Enterprise in Mumbai. She was also the Associate Vice President in Marketing and Programming at Star TV Network from 2019.

Prior to that, she was working with the Dainik Bhaskar Group as General Manager for Brand and Marketing for four years from 2015 to 2018. She has also worked with IFF, GreyWorldwide, Ogilvy & Mather, and Beehive Communications as a marketing and sales leader. The inaugural edition of e4m Revenue Leaders 40 under 40 awards 2025 was held on July 30 in Delhi.

This prestigious recognition honours young leaders who have made significant contributions to their organizations and the industry as a whole. The awards aim to acknowledge individuals under the age of 40 who have demonstrated exceptional prowess, innovation, and leadership in driving revenue growth and shaping the future of media and marketing. These awards are a testament to their dedication, strategic vision, and transformative impact within their respective domains.