Saika Roy Chowdhury is the West Region Revenue Head in Ad Sales at Reliance, Disney, and Viacom18’s JioStar. She was also the Sales Director and Senior Sales Manager at JioStar from 2016. She has also been a part of TV Today as Deputy Sales Manager in Kolkata and Bengaluru for 4 years from 2012 to 2016. She was also the Assistant Manager in Sales at Sony Pictures Networks and the Senior Sales Marketing Executive at India Today in 2008.

Sarika is an alumnus of Kolkata’s Calcutta University with a Bachelor of Arts degree in English Language and Literature.The inaugural edition of e4m Revenue Leaders 40 under 40 awards 2025 was held on July 30 in Delhi. This prestigious recognition honours young leaders who have made significant contributions to their organizations and the industry as a whole.

The awards aim to acknowledge individuals under the age of 40 who have demonstrated exceptional prowess, innovation, and leadership in driving revenue growth and shaping the future of media and marketing. These awards are a testament to their dedication, strategic vision, and transformative impact within their respective domains.