Recognised as one of the e4m 40 Under 40 Revenue Leaders, Shashikant Yadav has emerged as a force in branded content monetisation across India’s leading media houses. Currently leading Branded Content Sales at Zee Media Corporation, he drives strategy across Zee Business, WION, Zee News, and regional channels.

Before this, Shashikant served as Vertical Head, Branded Content at TV9 Network, where he helped scale digital, IP, and branded revenue opportunities. His four-year stint at BIG FM as Associate Sales Head saw him lead multi-platform monetisation, spanning radio, activations, and branded solutions, across key markets.Shashikant previously worked in healthcare marketing with Apollo Hospitals, where he worked on brand strategy and integrated outreach. Today, with over a decade of experience and deep expertise in digital advertising, brand partnerships, and revenue generation, he stands at the forefront of content-led monetisation. His consistent success in evolving brand ecosystems cements his place among next-gen media revenue leaders.

The inaugural edition of e4m Revenue Leaders 40 under 40 awards 2025 was held on July 30 in Delhi. This prestigious recognition honours young leaders who have made significant contributions to their organizations and the industry as a whole. The awards aim to acknowledge individuals under the age of 40 who have demonstrated exceptional prowess, innovation, and leadership in driving revenue growth and shaping the future of media and marketing. These awards are a testament to their dedication, strategic vision, and transformative impact within their respective domains.