Honoured as one of the e4m 40 Under 40 Revenue Leaders, Radhe Shyam Adidam stands at the forefront of digital monetisation and operational excellence. As Executive Director & Head - Revenue Ops and Monetisation Excellence (Ads Business) at Jiostar, he is driving transformation across digital entertainment, SMB, and B2B revenue ecosystems.With over 18 years of global experience across Meta, Swiggy, Disney+ Hotstar, and SunEdison, Radhe brings deep leadership in Strategy, Operations, and Revenue Growth.

At Swiggy, he scaled India’s largest hyperlocal ad business, while at Disney+ Hotstar, he led national operations and analytics for the ads business.From managing high-performance GTM teams to architecting data-led revenue solutions, his experience spans sectors like media, OTT, adtech, consumer internet, and SaaS. A full-time MBA from IIM Ahmedabad, Radhe is known for building resilient commercial engines at scale, powering platforms through smart technology, cross-functional collaboration, and future-ready innovation.

The inaugural edition of e4m Revenue Leaders 40 under 40 awards 2025 was held on July 30 in Delhi. This prestigious recognition honours young leaders who have made significant contributions to their organizations and the industry as a whole. The awards aim to acknowledge individuals under the age of 40 who have demonstrated exceptional prowess, innovation, and leadership in driving revenue growth and shaping the future of media and marketing. These awards are a testament to their dedication, strategic vision, and transformative impact within their respective domains.