A01. Most Effective Ad/Campaign on Radio

Recognising advertising/promotional campaigns on the radio that has shown measurable impacts on a client's business in terms of consumer behaviour, brand image & sales

A02. Best Use of Radio for Launch/Relaunch

Recognising the effectiveness of an advertising/promotional campaign on the radio that has been used for the launch/relaunch of a product/service

A03. Best Use of Radio for Long Term Effectiveness

Recognising the effectiveness of an advertising/promotional campaign on the radio which ran for at least two consecutive years. (Radio has to be the key reason for the success of the campaign)

A04. Best Use of Branded Content or Sponsorship on Radio

Recognising the effectiveness of a branded or sponsored radio program featuring content creation, placement or association of a product/service.

A05. Best Single Commercial-FMCG-Food & Beverages, Personal and Homecare, Beauty & Cosmetics

A06. Best Single Commercial- Pharmaceutical, Healthcare and Wellness

A07. Best Single Commercial- Consumer Durables

A08. Best Single Commercial- Insurance ,Banking & Financial Services

A9. Best Single Commercial- IT, Telecommunications & Digital Media

A10. Best Single Commercial- Media & Entertainment (TV Shows/Films)

A11. Best Single Commercial- Automobiles

A12. Best Single Commercial- Real Estate

A13. Best Single Commercial- Retail, Fashion & Lifestyle

A14. Best Single Commercial- Public Service, CSR & Social Welfare

A15. Best Single Commercial- E-Commerce

A16. Best Single Commercial- Education

A17. Best Single Commercial- Travel, Tourism & Hospitality

A18. Best Campaign

Recognising creative excellence of a campaign on radio (A campaign must consist of two or more pieces of work done for promoting a product/service)

A19. Best Innovation on Radio

Brands that have used radio in the most unique manner whereby the brand is subtly integrated into the content.

A20. Best Use of Radio in an Integrated Media Plan

Effective integration of radio as a key medium in the overall media plan of a brand to achieve its objectives.

A21. Best Use of Sponsorship in an On-Air/On-Ground Radio Campaign

Brands that have used sponsorship in the most unique manner.

A22. Best On Air Promotion for/by a Brand- Single Station

A campaign that ran on a Single Radio station to promote a product/service can be entered here.

A23. Best On Air Promotion for/by a Brand- Multiple Station

A campaign which was done by/for a brand on: • Radio stations of the same network in multiple cities • Radio Stations of different networks in a single city • Multiple stations in multiple cities

A24. Best On Ground Promotion for/by a Brand- Single Radio Station

An on-ground activity that was done on a single radio station to promote a product /service for / by a brand can be entered here.

A25. Best On Ground Promotion for/by a Brand-Network of Radio Stations

An on-ground activity that was done on multiple stations of a radio broadcasting network to promote a product /service for/ by a brand can be entered here.

A26. Best Sponsored On Air Promotion by a Single Radio Station for Self /Brand

A sponsored campaign that ran on a single radio station with the objective to promote the radio station/ brand, can be entered under this category.

A27. Best Sponsored On Air Promotion by a Network of Radio Stations for Self / Brand

A sponsored campaign run by a radio broadcaster with the objective to promote their own radio stations/ brand, can enter under this category. The campaign should have been run on at least two stations.

A28. Best Sponsored On Ground Promotion by a Single Radio Station for Self / Brand

A sponsored on-ground activity which was done by a single radio station with the objective to promote the radio station/ brand can be entered under this category.

A29. Best Sponsored On Ground Promotion by a Network of Stations for Self / Brand

A sponsored on-ground activity done by a Radio Broadcaster with the objective to promote their own radio stations/ brand, can enter under this category. The campaign should have been run on at least two stations.

A30. Best Promotion on Digital for / by a Brand

Any campaign that has successfully used digital medium for promoting a product/service for a brand

A31. Best On Air Promotion by a Single Radio Station for Self

A32. Best On Air Promotion by a Network of Radio Stations for Self

A33. Best On Ground Promotion by a Single Radio Station for Self

A34. Best On Ground Promotion by a Network of Stations for Self

A35. Best Promotion on Digital for Self

A36. Best Public Service Initiative by a Broadcaster

A37. Most Unique Programming Concepts /Ideas (Broadcaster)

A38. Best Program Launch on Radio

A39. Best Launch/Re-Launch of a Radio Channel

A40. Best Digital/Web Streaming by a Radio/ Network

A41. Best Show Integration

A42. Best Use of Influencer or Celebrity

A43. Best Radio Jingle for a Client

A44. Best Radio Jingle for Self

A45. Best On Air Show

A46. Best Breakfast Show

A47. Best Afternoon Show

A48. Best Late Night Show

A49. Best Storytelling Show

A50 .Best Humour on Radio

A51. Best Newscast

A52. Best Ad/Campaign on Radio in the North Region (client/self)

Campaign done by a Network of Radio Stations for self or client on radio in the languages – Kashmiri, Punjabi and others from the North region can enter here. (A campaign must consist of two or more pieces of work for promoting)

A53. Best Ad/Campaign on Radio in the South Region (client/self)

Campaign done by a Network of Radio Stations for self or client on radio in the languages –– Tamil, Telugu, Malayalam, Kannada and others from the South region can enter here. (A campaign must consist of two or more pieces of work for promoting)

A54. Best Ad/Campaign on Radio in the East Region (client/self)

Campaign done by a Network of Radio Stations for self or client on radio in the languages –– Odiya, Bengali, Assamese and others from the East region can enter here. (A campaign must consist of two or more pieces of work for promoting)

A54. Best Ad/Campaign on Radio in the West Region (client/self)

Campaign done by a Network of Radio Stations for self or client on radio in the languages –– Gujarati, Marathi and others from the West region can enter here. (A campaign must consist of two or more pieces of work for promoting)