An advertising/promotional campaign on radio that has shown measurable impacts on a client's business in terms of consumer behaviour, brand image & sales
An effective advertising/promotional campaign on radio that has been used for the launch/relaunch of a product/service
An effective advertising/promotional campaign on radio which ran for at least two consecutive years. (Radio has to be the key reason for the success of the campaign)
An effective branded or sponsored radio program featuring content creation, placement or association of a product/service.
Recognising creative excellence of a campaign on radio (A campaign must consist of two or more pieces of work done for promoting a product/service)
Brands that have used radio in the most unique manner whereby the brand is subtly integrated into the content.
Effective integration of radio as a key medium in the overall media plan of a brand to achieve its objectives.
Brands that have used sponsorship in the most unique manner.
A campaign that ran on a Single Radio station to promote a product/service can be entered here.
A campaign which was done by/for a brand on:
• Radio stations of the same network in multiple cities
• Radio Stations of different networks in a single city
• Multiple stations in multiple cities
An on-ground activity that was done on a single radio station to promote a product /service for / by a brand can be entered here.
An on-ground activity that was done on multiple stations of a radio broadcasting network to promote a product /service for/ by a brand can be entered here.
A sponsored campaign that ran on a single radio station with the objective to promote the radio station/ brand, can be entered under this category.
A sponsored campaign run by a radio broadcaster with the objective to promote their own radio stations/ brand, can enter under this category. The campaign should have been run on at least two stations.
A sponsored on-ground activity which was done by a single radio station with the objective to promote the radio station/ brand can be entered under this category.
A sponsored on-ground activity done by a Radio Broadcaster with the objective to promote their own radio stations/ brand, can enter under this category. The campaign should have been run on at least two stations.
Any campaign that has successfully used digital medium for promoting a product/service for a brand
Campaign done by a Network of Radio Stations for self or client on radio in the languages – Kashmiri, Punjabi and others from the North region can enter here. (A campaign must consist of two or more pieces of work for promoting)
Campaign done by a Network of Radio Stations for self or client on radio in the languages –– Tamil, Telugu, Malayalam, Kannada and others from the South region can enter here. (A campaign must consist of two or more pieces of work for promoting)
Campaign done by a Network of Radio Stations for self or client on radio in the languages –– Odiya, Bengali, Assamese and others from the East region can enter here. (A campaign must consist of two or more pieces of work for promoting)
Campaign done by a Network of Radio Stations for self or client on radio in the languages –– Gujarati, Marathi and others from the West region can enter here. (A campaign must consist of two or more pieces of work for promoting)